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Table of Contents
I. Business model canvas ................................................................................................. 3
1. Customer Segments ................................................................................................... 3
2. Value Proposition ...................................................................................................... 3
3. Channels .................................................................................................................... 4
4. Customer relationships .............................................................................................. 4
5. Key Resources ........................................................................................................... 6
6. Key Activities ............................................................................................................ 6
7. Key Partner ................................................................................................................ 8
8. Cost Structures .......................................................................................................... 9
9. Revenue Streams ..................................................................................................... 10
II. MVP Description ........................................................................................................ 11
III. Pricing strategy ........................................................................................................ 14
IV. Reasons to choose our startup to invest .................................................................. 15
V. Rerferences. ................................................................................................................. 17

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I. Business model canvas

1. Customer Segments
- Age: 20 -30

- Gender: Male and Female

- Occupation: Final student, Office worker

- Where to live: In big cities

- Income: Low, Medium, High (Specifically what income range is in)

- They pay attention to their health, eat healthy, low in fat, low in calories, low in

sugar and limit processed foods. Ensure food hygiene

- Love the delicious dipping sauces with a variety of flavors.

- They are busy with work and don't have much time to cook, so they want to find a

product that is convenient, easy to use, saves time, and has a reasonable price.

- Due to the time-consuming nature of my job, I often order online

- Before purchasing, see product information on sites like Facebook

- Pay attention to images, quality information about products, and information

related to health, healthy lifestyle, and diet

- Worried that healthy products won't be as delicious as regular dipping sauces.

- Assuming that healthy products often cost more than conventional products.

- Afraid of being "healthy": Some consumers are concerned that healthy products

are not really as good for health as advertised.

2. Value Proposition

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- Slogan: Healthy queen – Vị ngon cho cuộc sống cân bằng

- Healthy Queen is committed to providing quality sauce products made from fresh,

clean ingredients to ensure food hygiene and safety. Calorie-calculated products

help customers easily control their diet. Healthy Queen provides customers with a

variety of sauces suitable for many different dishes. There are many options to

prepare and change the taste of daily dishes.

- Shown through the Facebook page and website: providing useful information

about products, information about healthy diets and recipes, and providing features

to calculate food calories.

3. Channels

Sell directly to customers; 100% Online through channels…

 Marketing Channel:

 Website

 Social Media (FB/Tip)

 Sales Channel:

 Website

 Social Media

 E-Commerce (Shopee)

4. Customer relationships

- Type of relationship:

 Personal support:

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  Provide advice on how to use the right sauce for each dish.

 Assist customers in choosing products that suit their needs.

 Answer customer questions about products and services.

 Self service:

 Self-service: build a website and use sales channels such as

shopee and facebook so customers can easily find product

information, order and pay.

 Provides articles and videos on how to use sauce.

 Create chatbots to answer frequently asked questions from

customers.

 Community:

 Encourage customers to share their product usage experiences

on social networks.

- Level of interaction:

 Frequent:

 Share articles and videos about cooking on social networks.

 Interact with customers on online and offline channels.

 When necessary:

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  Provide 24/7 customer care service to answer customer

questions.

 Support customers in returning products.

 Resolve customer complaints.

- Target:

 Attract new customers: Organize promotions, giveaways,...

 Increase revenue: Introduce new products, product combos,...

5. Key Resources

- Team members have all the necessary departments in a start-up business such as

IT, Design, Marketing

- All members have the mindset and ability to learn quickly to develop projects

- Mentor provides a premium metric account to measure and learn about reporting

information of the healthy (sauce) industry and has business knowledge and

experience in the healthy food industry. From there, the team can clearly draw

customer portraits to target more specifically

- SE guys design websites and have demo products

6. Key Activities

- Research and development:

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  Develop new and innovative sauce recipes.

 Market research to identify customer needs and trends.

 Improve existing products based on customer feedback.

- Manufacture:

 Ensure product quality according to standards.

 Future optimization of production processes to reduce costs and increase

efficiency.

 Ensuring a stable and quality raw material supply.

- Marketing and sales:

 Develop brand image on Website, social media, E-commerce.

 Promote products to potential customers through online and offline

channels.

 Create cooking instructional videos with sauces posted on social media

channels

 Share recipes and diet information on social media channels

 Provide promotions for first-time customers purchasing products

 Provide these

 In the future, booking kol will promote the product

 In the future, develop a widespread distribution system.

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  When customers place orders in large quantities, there will be incentives

such as discounts -> Increase the likelihood of returning to buy -> Maintain

a sustainable relationship with customers.

- Customer care:

 Provide professional and thoughtful customer service.

 Respond to customer inquiries and complaints quickly and effectively.

 Collect customer feedback to improve products and services.

- Manage:

 Manage finances, human resources and business operations effectively.

 Ensure compliance with legal regulations.

 Strategic planning for long-term business development.

7. Key Partner

- Raw material supplier:

+ V-Organic Farm

They are the largest farm providing clean vegetables in Vietnam, with an

operating address in Hanoi. The company provides natural vegetables,

without using chemicals. If pest control is needed, this company only uses

homemade solutions such as garlic, ginger, and chili.

Address: No. 07, Street 2.2, Gamuda Garden, Hoang Mai, Hanoi

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 Phone: (+84) 917650497

- Packaging supplier: CINNAMON GLASS BOTTLE

 Diverse sizes: 100ml, 200ml, 300ml, 500ml, 750ml,..

 Diverse types: Clear glass bottles, colored, logo printed, etc.

 Printing and ink removal service on glassware with beautiful quality.

Address: Hamlet 2, Cat Hue, Hoai Duc, Hanoi

Phone:(024) 33997962, 0974394292

Email:lehung89886@gmail.com

Website: www.chaithuytinh.vn

- The future provides for Food businesses:

 Organic food store chain

 Supermarket system, retail stores

Cooperate to bring products into their distribution and retail systems,

expanding consumption markets.

- Shipping unit: ShopeeExpress

8. Cost Structures

- Fixed costs:

 Product testing costs

 Cost of machinery and equipment

 Packaging costs

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 - The variable costs :

 Raw material costs

 Marketing costs

 Shipping costs

 Staff costs

9. Revenue Streams

- Sell sauce through online channels (facebook, tiktok, shopee...).

- Additional services provide healthy foods such as black bread. chicken breast

sausage, sesame salt from nuts, salad (only sold at Hola)

* Clear pricing strategy, MVP product description must clearly state what the sauce is

and what sauce it is

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II. MVP Description

- Product name: Healthy queen passion fruit sauce

- Product Description:

 Brand: Healthy queen

 Capacity: 250ml

 Expiry date: 2 months from date of manufacture (Manufacturing date:

March 10, 2023)

 Flavor: Passion fruit sauce has a sour, slightly sweet taste of honey and

the fragrant scent of fresh passion fruit

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 o Natural and organic sauces, refined from the highest quality ingredients.

o Main ingredients include: Passion fruit juice, honey, olive oil, eggs, salt.

Contains no preservatives, artificial colors, refined sugar or saturated

fat.

o Focus on providing nutritious ingredients that are good for the body,

reducing the amount of fat, salt and sugar that are harmful to health.

- Product Advantages:

 Natural and fresh flavor, helps enhance the flavor of dishes without

using chemical additives.

 High nutrition from organic ingredients, helps improve health and

support the digestive process.

 Contains no harmful additives, suitable for vegetarians, people who love

healthy eating and people who want to stay in shape.

- Product uses:

 To mix vegetable and fruit salads or can also be used as a dipping sauce

for pan-fried seafood dishes such as salmon, scallops, shrimp,...

- Packaging and packaging:

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  Packaged in a glass jar with a capacity of 250ml

 The bottle has all the product information, ingredients, logo, brand

name, manufacturer, usage instructions, how to preserve, and how to

use on the bottle.

- Preserve:

 The product can be stored at room temperature and is best stored in a

refrigerator and away from direct sunlight.

 Cover tightly after use.

- Price and Potential Market:

 Price: 47,880 VND - reasonable price, suitable for Healthy Queen's

target customers.

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  Potential market: Potential market includes vegetarians, people who

want to lose weight, and people who take care of their health.

III. Pricing strategy

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IV. Reasons to choose our startup to invest

- Healthy Queen is committed to providing quality sauce products made from fresh,

clean ingredients to ensure food hygiene and safety. Calorie-calculated products

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 help customers easily control their diet. Healthy Queen provides a variety of

sauces suitable for many different dishes, giving customers many choices to

prepare and change the taste of everyday dishes.

 Sauce and Healthy food market report:

 Healthy eating trends of Vietnamese people:

+ 67% of people feel their diet could be healthier

+ 26% of people have been on a diet for more than 1 year

+ 52% limit fried foods, 47% add more vegetables and fiber,

41% reduce sugar in dishes.

 According to Metric's report on the Healthy Food market on e-

commerce platforms, revenue within 12 months compared to the

most recent quarter has increased by more than 370%.

=> The demand for healthy food is increasing because consumers are increasingly

concerned about their health. Sauce is an essential spice in food preparation, so healthy

sauce will attract many consumers

- Sales report of weight loss salad dressing on the e-commerce platform reached the same

level in 12 months and compared to the most recent quarter, it grew by more than 6.2%.

Evaluating the weight loss salad dressing market, business shops can sell it at common

prices from 50,000 VND to 200,000 VND.

=> Healthy sauces often have a higher price than traditional sauces with high demand for

the product, helping to ensure good profits for businesses.

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 V. Rerferences.

Vân, M., 2023. Giá Cost là gì? Cách tính Cost món ăn, đồ uống chính xác nhất cho nhà
hàng, quán cafe. [Online]
Available at: https://www.sapo.vn/blog/cach-tinh-gia-cost-mon-an-do-uong
[Accessed 10 03 024].

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