DESIGN THINKING PROCESS Football

Team Design
DESIGN LAB B8 Deeptanshu,
Our Logo

Seoul United
Ideate
Empathize

Target Audience: The target audience for United Seoul Football Club is people of
any ages from children to adult. USFC welcomes everyone that is interested in the
sport. Our main audience are South Koreans, and people that are interested in the
korean football association. But we welcomed all people around the world.
Love for Football: We, the United Seoul Football Club have a great passion on
football. We have an amazing ultras/supporters in our stadium with a very good
atmosphere.
Qualities and Values: We are going to have one of the best football fans in South and
North Korea. We will also have the best team in east and southeast asia. Our most
important value is no racism.
Empathize
Emotions Elicited: Our team will elicit the emotions of happiness and will elicit smile
on everyone.

Unique Qualities and Strengths: We have sponsors that will support us financially. Our
sponsors are the following: Etisalat, Talabat, Carrefour, Amazon, Etihad Airways, Fly
Emirates, Apple, Android, Adidas, Nike, Xi Jinping, Vladimir Putin, etc.

Fan Experiences: You will experience the most beautiful football plays, and one of the
best atmospheres in East Asia. If you bought the premium seat for a match, you will
have a chance of winning $1B.
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