Explain qualitative and quantitative as change indicators

Quantitative indicators

Definition: Quantitative indicators are numerical measurements used to assess changes in

various aspects of a system or organisation.

Examples

Sales revenue, profit margins, production output, customer retention rates, inventory levels,
website traffic, market share, return on investment (ROI), employee turnover rate.

Characteristics

Quantitative indicators provide precis and measurable data, making them suitable for tracking
changes over time and comparing performance against targets or benchmarks.

Usage

Organisations use quantitative indicators to evaluate financial performance, operational

efficiency, market competitiveness, and other measurable aspects of their activities.

QUALITTIVE INDICATORS

Definition

Qualitative indicators are non-numerical measurements used to assess changes in subjective

or intangible aspects of a system or origination.

Examples

Customer satisfaction rating, employee morale, brand reputation, product quality perception,
leadership effectiveness, organisation culture, stakeholder engagement.

Characteristics
Qualitative indictor provide insights into aspects such as perceptions, attitudes, behaviours,
and relationships. They often involve subjective judgements and may be more difficult to
measure compared to quantitative indicators.

Usage

Qualitative indicators are valuable for understanding the human and social dimensions of
change, including stakeholder perceptions, organisational culture, and the effectiveness of
leadership. They complement quantitative indicators by providing context and depth to
performance evaluations.