CONSUMER HEALTH IN VIETNAM - DATAGRAPHICS

Country Report | Sep 2023

Market Sizes

Sales of Consumer Health Sales Performance of Consumer Health

Retail Value RSP - VND billion - Current - 2009-2028 % Y-O-Y Retail Value RSP Growth 2009-2028

64,696 Forecast
10.7% Forecast
120,000 25%

100,000
20%

80,000
15%
60,000

10%
40,000

5%
20,000

0 0%
2009 2023 2028 2009 2023 2028

Sales of Consumer Health by Category Sales of OTC

Retail Value RSP - VND billion - Current - 2023 Growth Performance Retail Value RSP - VND billion - Current - 2009-2028
Click on a Category to update Sales Chart

OTC Forecast
16,355.0 30,000 25%

Sports Nutrition
564.0 25,000
20%
Vitamins and Dietary Supplements
28,042.2 20,000

Y-O-Y Growth
Weight Management and Wellbeing 15%
19,734.5
15,000
Herbal/Traditional Products
16,671.5 10%
10,000
Allergy Care
429.7
5%
Paediatric Consumer Health 5,000
1,278.1
0% 10% 20% 0 0%
2009 2023 2028
CONSUMER HEALTH 64,695.7 CURRENT % CAGR % CAGR
YEAR % 2018-2023 2023-2028
GROWTH

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Retail Channels

Retail Channels for Consumer Health

Retail Value RSP 2023 and Percentage Point Growth - 2018-2023

0% Supermarkets

0% Grocery Retailers

0% Hypermarkets

91.1% Retail Offline

100% Retail Channels 65.9% Health and Beauty Specialists

8.9% Retail E-Commerce 65.9% Non-Grocery Retailers

0% Other Non-Grocery Retailers

25.2% Direct Selling

Increasing Decreasing No change

Competitive Landscape

Company Shares of Consumer Health Brand Shares of Consumer Health

% Share (NBO) - Retail Value RSP - 2023 % Share (LBN) - Retail Value RSP - 2023

Herbalife Vietnam LLC 14.1% Herbalife Nutrition 14.1%

Abbott Vietnam Co Ltd 12.2% Ensure 11.0%
New Image Vietnam Co Ltd 3.6% Alpha Lipid 3.4%
DHG Pharmaceutical JSC 2.8% Panadol 2.5%
GlaxoSmithKline Consumer... 2.8% Traphaco 2.5%
Traphaco JSC 2.7% Berocca 2.0%
Bayer Vietnam Ltd 2.4% Nutrilite 2.0%
Amway Vietnam Co Ltd 2.2% Pharmanex 1.7%
Sanofi-Aventis Vietnam C... 2.2% Hapacol 1.4%
UPSA, Laboratoires 1.7% Efferalgan 1.2%
Nu Skin Enterprises Viet... 1.7% Glucerna 1.1%
Imexpharm Pharmaceutical... 1.4% Rohto 1.1%
United International Pha... 1.3% Tiens 0.9%
Rohto-Mentholatum Vietna... 1.2% pms-Mexcold 0.8%
Tradewind Asia Ltd 1.0% Enterogermina 0.8%
Tiens Vietnam Co Ltd 0.9% IMC 0.7%
ICA Biotechnological - P... 0.7% Wellness by Oriflame 0.6%
International Medical Co... 0.7% Homtamin Ginseng 0.6%
Oriflame Vietnam Ltd 0.7% Plusssz 0.6%
Others 43.8% Others 51.2%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Consumer Health
% Share (NBO) - Retail Value RSP - 2014-2023

GlaxoSmithKline

Amway Vietnam
Pharmaceutical
Abbott Vietnam

Vietnam Co Ltd

Vietnam Co Ltd

Vietnam Co Ltd
Bayer Vietnam

Sanofi-Aventis
Traphaco JSC
Vietnam LLC

Healthcare
New Image

Consumer
Herbalife

Others
Co Ltd

Co Ltd
DHG
JSC

Ltd
70%

60%

50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - VND billion 2023 - % CAGR 2018-2023 % Y-O-Y Growth (NBO) 2014-2023
Click on company to compare against market Herbalife Vietnam LLC

40,000 70%

OTHERS
60%

30,000
50%

40%
20,000
30%

20%
10,000 HERBALIFE VIETNAM LLC
ABBOTT VIETNAM CO LTD
10%

0 0%
5% 10% 15% 20% 25% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Consumer Health Herbalife Vietnam LLC

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Market Concentration of Consumer Health by Company
% Share (NBO) - Retail Value RSP - 2014-2023

80%

70%

60%

50%

40%

30%

20%

10%

0%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Top 3 Companies Others

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