Persuasive Messages

Business rely on
persuasive messages in both
writing : -

internal & external communication

ncourage
five
response by -

↳
↓King polite
fire I
language
presuasive -

einy sensitive
to
organizational cultures
I
-

the attempt to
change an audienc's attitudes ,
Unders
tanding & respecting cultural differences ·

beliefs, oractonickery or
getting people is
Establishing your credibility
Es -it can be use in direct
approach :
-

act against their ow n best interest, it's

it's about
letting them know
they have
the best
your offering
choices &
presenting in

possible light -
AIDA & similar models ,
have to limitation : -

The three-step writing process:

planning
=Completi
I

udge figuments Objectively

: -

↳ the situation valuable tool for the

its
right purpose
Analyzing
a ,

↳ add
-I use
design to ,
Not Distract but conversational approach is more
compatible
↳ Revise for with
today's media
Clarity & conciseness social .

↳ Match audience needs

purpose to
↳ distribution methods that fit expectations
use Balancing Emotional & Logical Appeals
Rely more
logical appeals
in
:

↳
Gathering information Developing:
↳ Selecting the right medin 4 factors
AStrategies,outargument.
Best balance .
- :
-

↳
Analyze mediu option available e ↳ Actions you hope to motivate
↳ select most cost effective combination -use
-
Indirect
approach ↳ Expectation of reacher
↳ Employ multiple medic & channel Exindirect method :
AIDA ↳E xpected degree of resistance i-
↳ Organizing your information
· I ↳ y level of empowerment
ou r

* Attention Interest Desire Action

Audience scope focus
Exprestise I
-

Selecting emotional or
logical appeals -

Anticipating Objections : -
-

planning marketing Sales messages

& : -

↓ ↳ present ↳
- all side
of the
story Assessing audience needs -

Anology ↳E
feelings xplain the pros & com

Emotions * is & -
Induction ↳ Identify
-
aveas
uf potential resistance

Sympathies -> is
yo :
Deduction ↳ End solution to
potential objections

faulty logical Examples of persuasive messages :

-Avoiding : -

Re Has
↳)
by generalization 1) Request for action :
-
↳
Analyzing your competition :
-

Circular
reasoning -
↳
Attacking an
opponent Phrasing styles Thems
Approaches
↳ Faul
By anologies
↳ -

Illogical support
↳ Overs implifying complex issues
↳ Mistaken assumptions of cause e effect
↳Determiningkeyselling points o benefit See
product or service (focuse on )

Reinforcing your position :- 2)

presentation of ideas : -
Benefits particular
:

advantage that readers

·
Examine
language (more powerfull & ·

chany Attitudes or Beliefs will realize from those features

individual words choice , +
use ↳ consider new idea (focuse on users)

metaphors anologies
,
&
figures of speech ↳ Reexamine options
↳ Reconsider ↳
Anticipating
ways of thinking purchase objections -
:

· use anecdotes (brief story help to -

audience
grasp the
meaning 3) Claims & adjustment High poor compatibility perceived
importance price quality issues risk

sales
4>
Murketing &
message :
-

audience find it
· will easier to
grant your
it benefit from ↳ A*A model
request they stand to it .

Applying or similar :-

La
Getting Attention :
-

Motivating Action :
-

the audience to take action

A
.

Regulations :
-

↳ Federal legislation Behavioral

persuading

3
& Key to success :

making it
easy
& risk free as ↳ State targeting
possible ↳ International lows . &

↳ if it's
confusing or time -

Remarketing
you well loss customers
consuming
B
.
Legal Ramifications : -

5>
promotional messages for social media - ↳ must be truthful & non-deceptive
↳ claims must be backed up with evidence
15 ↳ childran's message subjects to special rules
chate
I -> are

I8s ! ↳ messages can be

building contracts

↳ must have permission to use

person's identify
↳ Bait & switch"
Ex :
S- ->
I
advertising is
illegal As
S-
·
S & & sample j
product poor quality bysig
->
Social media
guidlines : -

↳ facilitate
community building
↳ listen much you talk
as as C .

Maintaining Etiquette : -

↳ Initiate & respond to conversations

Building Enterest :
I
- ↳ Audience-centered approach
. provide
↳ information that &
↳
people want Use
technology to demonstrate
-

Identify &
support your champions ↳ sensitivity to needsuse

↳ Be authentic , transparent ,
& real ↳ Opt-in email newsletters

↳ Don't
rely on the news media
↳ Integrate -

conventional
strategies
-

Increasing Desire : -

->
Main
taining high standards of ethics ,

Legal compliance ,
&
etiquette .