Final Activity

Title: Start-up Simulation

Contents:
Investor Pitch (Part 1, Final Exam, 50pts)
Business Plan (Part 2, Final Exam, 50pts)
Digital PowerPoint Mock-ups and Marketing Ads (3rd Exam, 50pts)

Objective:
The objective of this activity is to simulate the process of pitching a start-up idea to investors, including the presentation
of your digital mock-ups and submission of your comprehensive business plan. Participants will gain hands-on experience
in crafting compelling pitches, visualizing their ideas through mock-ups, and articulating their business strategy.
Materials:
Computers or Laptop (provide your own device)
Projector (from the University)
Printed/Computerized Hard Copy of your Business Plan (submit it during investor pitch)

Duration:
12minutes per group (Just Brief Pitch to persuade clients that your product is good and profitable)
5groups in a day
For MS1:
March 12 – Group 1, 2, 3, 4 and 5 ONLY
March 13 – Group 6, 7, 8, 9 and 10 ONLY
For MS2:
March 14 – Group 1, 2, 3, 4 and 5 ONLY
March 15 – Group 6, 7, 8, 9 and 10 ONLY

Instructions:
1. Submit a printed/computerized hard copy of your Business Plan before starting your presentation.
2. Start your presentation with a compelling hook to grab the investors' attention.
3. Introduce yourself and your team briefly. Present an organizational chart of your company
4. Clearly articulate the problem or pain point that your product or service solves. Keep it concise by focusing on the
most pressing issue your target market faces.
5. Present your solution in a straightforward manner. Highlight how your product or service addresses the identified
problem and provides value to customers. Showcase your product/service marketing ads. Present a video of your
ads to attract customers. It is like introducing your idea in a form of ads.
6. Present your digital mock-ups for clients to see how your product/services works. You may use hyperlinks,
animation or even programming in your PowerPoint presentation to make more interactive to the viewers. (This
is your 3rd examination)
7. Explain how your business will generate revenue. Summarize your pricing strategy and any other monetization
methods.
8. End with a strong call to action, inviting investors to further discuss the opportunity.
Note:
The overall investor pitch takes 50% of your final examination and your printed/computerized hard copy of your Business
Plan takes another 50% of your final examination, a total of 100% of your final examination. Marketing ads and digital
PowerPoint mock-ups is our 3rd examination.
Engr. Dario A. Calaque, Jr.