STRENGTHS &

WEAKNESSES
OF
QUALITATIVE
RESEARCH
STRENGTHS
 STRENGTHS
01
It adopts a naturalistic approach
to its subject matter, which means

that those involve in the research
understand things based on what
they find meaningful.
02
It promotes a full understanding of
human behavior or personality
traits in their natural setting.
 STRENGTHS
03
It is instrumental for positive
societal changes. 04
It engenders respect for people's
individuality as it demands the
researcher's careful and attentive
stand toward people's world.
 STRENGTHS
05
06
It is a way of understanding and
interpreting social interaction
It increases the researcher's
interest in the study as it includes
the researcher's experience or
background knowledge in
Interpreting verbal and visual data
STRENGTHS
07
It offers multiple ways of acquiring
and examining knowledge about
something.
WEAKNESSES
 WEAKNESSES
01 02
It involves a lot of researcher's It is hard to know the validity
subjectivity in data analysis. or reliability of the data.
 WEAKNESSES
03 04
Its open-ended questions
yield "data overload" that It is time-consuming.
requires long-time analysis.
WEAKNESSES
05
It involves several processes,
which results greatly depend
on the researcher's views or
interpretations.
THANK YOU
SO MUCH