Bulkut GYM

TABLE OF CONTENTS

Executive Summary
• Business Objectives
• Mission Statement

Company Description
• Ownership
• Start-up Plan
• Location and Facilities

Services
• Daily Operations
• Management Controls

Marketing Strategies
• Pricing and Promotions
• Website

Financial Plan
• Start-up Costs and Source of Funds
• Profit and Loss Statement
EXECUTIVE SUMMARY

[ bulkut gym ] is a motivational gym that is designed for teenagers and above, that has discpline quotes and
personal coaches for everyone. it also have a a section that contains protien shakes and bars. The variety of
equipment that is from the latest and the best all of them having the best reviews.

This motivational gym shall be owned by [zeid and qussai and chris] who has been in the gym business for [6
and a half] of years.

[bulkut gym] shall be leasing a [3716m^2] located at [dubai's mall]. The Business shall be adorned with body
builder posters and motivational quotes wall decals and show off pre-workout meals for individuals, and
membership sales for families. The interior of the restaurant shall also be adorned with arts and random
drawings that are gym themed with bar-bells and bench presses drawings.

This plan targets to attract around [240] customers on a weekly basis in order to reach the weekly sales
target of [1560]. Total start-up costs of for the restaurant, amounting to [500k] shall be generated from the
owner together with a proposed life time savings.

[Bulkut gym] shall be projected to be a big-hit what with its very affordable prices, its original and signature
batman cave interior theme.

• Business Objectives

• The primary objectives of the business plan are enumerated as follows:

• To establish the presence in the busy corners of [the mall] as the primary provider of health and
body care.
• To provide quality classic gym experience and services for a reasonable price
• To provide a exciting and active atmosphere for lazy and non-lazy

• Mission Statement

The primary goal of [Bulkut gym] is to be one of the most successful themed gyms in the area, providing
quality equipment and services like in-body tests, diet regimen and coaches to assist you in your journey in a
ambitios atmosphere. It is an important matter for the owners to provide consumers satisfaction from the
varied menus of the gym, as equipments shall be highest quality and value.
[Bulkut gym] shall serve as a haven for the people who are living a bodybuilding lifestyle, as they find the
perfect place to satisfy their inner rage in a very competitive industry.
COMPANY DESCRIPTION

[Bulkut gym] is located at [Dubai's mall], which is wholly owned by [Qussai/zeid/chris]. This bat-cave themed
gym serves advanced workouts ranging from bench press to hammer curls etc. [Bulkut gym] shall feature
display fitness services, gym partners

[Bulkut gym] shall be open on weekdays at [7:00am-12:00pm] and on weekends at [8:00am-1:00am].

• Ownership

[Bulkut gym] is privately owned by [Zaid assaf/Qussai khouri/Chris sweis], who has been in the gym business
since [2011], and has consistently provided the population of quality body building at a reasonable price.

• Start-up Plan

The starting capital of [Bulkut gym] is estimated to be at [500k]. The bulk of the expenses shall be spent on
the decorative fixtures and equipment aimed to provide a stress relief experience for the diners. The starting
capital is obtained from the liquid assets and other securities of the owner.

• Location and Facilities

The restaurant shall accommodate at least [140] of customers at its business location at [in Dubai mall].

[Bulkut gym] shall be equipped with staff and coaches with stabile gym chairs and pull up bars installations
hung on walls to complete the full equipment list and experience. The gym shall also feature ample spaces
for customers and staff better to find a workout cardio area.

SERVICES

• Daily Operations

[Bulkut gym] shall be open on weekdays at [7:00am-12:00pm] and on weekends at [8:00am-1:00am]. Strict
rotation strategies shall be implemented among the staff to avoid delays in the gym service.

Proper cleaning of gym equipment shall also be implemented to keep all of the gym equipment clean and
retain its quality.

Ordering perishable pre-workout meals shall be scheduled in such a manner that such items maintain their
freshness and quality upon service. Condiments and beverages shall be stacked in their proper storage areas.
Each staff member shall be trained for a period of [4hours] in order to orient himself with the proper
business protocols and service. The staff shall also be routinely monitored to ensure that they maintain
cleanliness in the gym and that they adhere to the set uniform to avoid any sanitation issues in the future.

• Management Controls

[Qussaikhouri/Zeidassaf/Chrissweis] shall implement the following management procedures to be followed

strictly in order to provide the best quality of services:

Order Guide: [Bulkut gym] shall implement an order guide to track the volume of products ordered and its
following depletion.

Daily and Weekly Inventory Tracking: The gym shall conduct daily and weekly inventories to monitor stocks.
Such tracking shall also be implemented in order to record profits and losses, all of which are reported on a
regular basis.

Purchasing Records and Payables: An in-house bookkeeper shall be employed in order to account for every
purchase made. Reports shall be made to account for all the cash expenditures and all other transactions in
relation to the business.

Weekly and Monthly Cost Report: The cost report shall be prepared weekly and monthly to monitor profit
and loss margins in order to address the issues accordingly and ensure that the business can cope with the
demands.

Payroll processing: Payments due to staff members shall be processed by a payroll service, which will issue
salaries and allowances in cash deposit/check every [month].

MARKETING STRATEGIES

[Bulkut gym] shall implement a cohesive strategy to make the business highly enticing to all age groups.
Thanks to its retro-inspired interior decors and comfortable seating, this gym shall indulge all of its members
to the highest quality of comfort at very reasonable prices, with standard and seasonal offers for customers
to choose their subscription from.

[Bulkut gym] shall also adopt new strategies for possible expansions in the future. Should it be successful in
its feat, the business should be able to provide job opportunities for more people. To do this, the business
shall adopt marketing strategies that will help promote its gym equipments and services to attract more
customers to its location.

[Bulkut gym] shall be active not only in traditional marketing strategies but also in its digital presence.
Facebook, Twitter, and other social platforms shall be utilized for the promotion of the gym.

Pricing and Promotions

The gym offers an affordable section. [Bulkut gym] will hold a soft promotion at its first two months of
operations, to create a buzz in the community. [Bulkut gym] shall take advantage of its own promotional
team to widen the range of customers to generate considerable profits.

FINANCIAL PLAN

• Start-up Costs and Source of Funds

The total start-up cost amount to [300k]. Majority of the costs are due to the gym equipment and art-
installations for its interior decor as well as its furnishings and other equipment necessary for a well-
ventilated staff section and gym space. Necessary plumbing and other technical facilities are also paid for
from start-up funds.

With the additional business loan acquired by [Zaid assaf/ Qussai khouri / Chris sweis], the additional amount
shall then be spent for other necessary expenditures.

STARTUP COSTS
Investments
Investor 1 $37900
Investor 2 $100000
TOTAL INVESTMENTS $137900
Short-Term Liabilities $10000
Accounts Payable $0
Current Borrowing $0
Long term Liabilities $10480
SUBTOTAL $158380

TOTAL LIABILITIES $20480

Losses $0
TOTAL CAPITAL $360000

• Projected Profit and Loss Statement

The projected profit and loss statement defines the significant details as to the gym’s revenues, costs, and
expenditures. Below is a table detailing the projected profit and loss of the business:

Profits and Losses

Sales $30000
Operating Expenses $7000
Rent $0
Payroll $2375

Interest %5

Taxes %5
NET PROFIT $0