TABLE OF CONTENTS

Executive Summary page 1

• Business Objectives
• Mission Statement

Company Description
• Ownership
• Start-up Plan
• Location and Facilities

Services
• Daily Operations
• Management Controls

Marketing Strategies
• Pricing and Promotions
• Website

Financial Plan
• Start-up Costs and Source of Funds
• Profit and Loss Statement
EXECUTIVE SUMMARY

[ bulkut gym ] is a motivational gym that is designed for teenagers and above, that has discpline quotes
and personal coaches for everyone. it also have a a section that contains protien shakes and bars. The
variety of equipment that is from the latest and the best all of them having the best reviews.

This motivational gym shall be owned by [zeid and qussai and chris] who has been in the gym business
for [6 and a half] of years.

[bulkut gym] shall be leasing a [3716m^2] located at [dubai's mall]. The Business shall be adorned with
body builder posters and motivational quotes wall decals and show off pre-workout meals for
individuals, and membership sales for families. The interior of the gym shall also be adorned with arts
and random drawings that are gym themed with barbells and bench presses drawings.

This plan targets to attract around [240] customers on a weekly basis in order to reach the weekly sales
target of [1560]. Total start-up costs of for the restaurant, amounting to [500k] shall be generated from
the owner together with a proposed life time savings.

[Bulkut gym] shall be projected to be a big-hit what with its very affordable prices, its original and
signature batman cave intirior theme.

• Business Objectives

• The primary objectives of the business plan are enumerated as follows:

• To establish the presence in the busy corners of [the mall] as the primary provider of health and
body care.
• To provide quality classic gym expierence and services for a reasonable price
• To provide a exciting and active atmosphere for lazy and non-lazy

• Mission Statement

The primary goal of [Bulkut gym] is to be one of the most successful themed gyms in the area, providing
quality equipments and services in a exciting atmosphere. It is an important matter for the owners to
provide customers satisfaction from the varied menus of the gym, as equipments shall be highest quality
and value.

[Bulkut gym] shall serve as a haven for the people who are living a bodybuilding lifestyle, as they find the
perfect place to satisfiy their inner rage in a very competitive industry.

COMPANY DESCRIPTION
[Bulkut gym] is located at [dubai's mall], which is wholly owned by [Qussai/zeid/chris]. This batcave
themed gym serves advanced workouts ranging from bench press to hammer curls etc. [Bulkut gym]
shall feature display fitness services, gym partners

[Bulkut gym] shall be open on weekdays at [7:00am-12:00pm] and on weekends at [8:00am-1:00am].

• Ownership

[Bulkut gym] is privately owned by [Zaid assaf,Qussai khouri,Chris sweis], who has been in the gym
business since [2011], and has consistently provided the population of quality body building at a
reasonable price.

• Start-up Plan

The starting capital of [Bulkut gym] is estimated to be at [500k]. The bulk of the expenses shall be spent
on the decorative fixtures and equipment aimed to provide a stress relief experience for the diners. The
starting capital is obtained from the liquid assets and other securities of the owner.

• Location and Facilities

The gym shall accommodate at least [140] of customers at its business location at [in dubai mall].

[Bulkut gym] shall be equipped with staff and coaches with stabile gym chairs and pull up bars
installations hung on walls to complete the full equipment list and experience. The gym shall also feature
ample spaces for customers and staff better to find a workout cardio area.

SERVICES

• Daily Operations

[Bulkut gym] shall be open on weekdays at [7:00am-12:00pm] and on weekends at [8:00am-1:00am].

Strict rotation strategies shall be implemented among the staff to avoid delays in the gym service.

Proper cleaning of gym equipment shall also be implemented to keep all of the gymstuff clean not rusty
and retain its quality.

Ordering perishable pre-workout meals shall be scheduled in such a manner that such items maintain
their freshness and quality upon service. Condiments and beverages shall be stacked in their proper
storage areas.

Each staff member shall be trained for a period of [4hours] in order to orient himself with the proper
business protocols and service. The staff shall also be routinely monitored to ensure that they maintain
cleanliness in the gym and that they adhere to the set uniform to avoid any sanitation issues in the
future.
• Management Controls

[Qussaikhouri/Zeidassaf/Chrissweis] shall implement the following management procedures to be

followed strictly in order to provide the best quality of services:

Order Guide: [Bulkut gym] shall implement an order guide to track the volume of products ordered and
its following depletion.

Daily and Weekly Inventory Tracking: The gym shall conduct daily and weekly inventories to monitor
stocks. Such tracking shall also be implemented in order to record profits and losses, all of which are
reported on a regular basis.

Purchasing Records and Payables: An in-house bookkeeper shall be employed in order to account for
every purchase made. Reports shall be made to account for all the cash expenditures and all other
transactions in relation to the business.

Weekly and Monthly Cost Report: The cost report shall be prepared weekly and monthly to monitor
profit and loss margins in order to address the issues accordingly and ensure that the business can cope
with the demands.

Payroll processing: Payments due to staff members shall be processed by a payroll service, which will
issue salaries and allowances in cash deposit/check every [month].

MARKETING STRATEGIES

[Bulkut gym] shall implement a cohesive strategy to make the business highly enticing to all age groups.
Thanks to its retro-inspired interior decors and comfortable seating, this gym shall indulge all of its
members to the highest quality of comfort at very reasonable prices, with standard and seasonal offers
for customers to choose their subsciption from.

[Bulkut gym] shall also adopt new strategies for possible expansions in the future. Should it be successful
in its feat, the business should be able to provide job opportunities for more people. To do this, the
business shall adopt marketing strategies that will help promote its gym equipments and services to
attract more customers to its location.

[Bulkut gym] shall be active not only in traditional marketing strategies but also in its digital presence.
Facebook, Twitter, and other social platforms shall be utilized for the promotion of the gym.

Pricing and Promotions

The gym offers an affordable section. [Bulkut gym] will hold a soft promotion at its first two months of
operations, to create a buzz in the community. [Bulkut gym] shall take advantage of its own promotional
team to widen the range of customers to generate considerable profits.
FINANCIAL PLAN

• Start-up Costs and Source of Funds

The total start-up cost amount to [500k]. Majority of the costs are due to the gym equipment and art-
installations for its interior decor as well as its furnishings and other equipment necessary for a well-
ventilated staff section and gym space. Necessary plumbing and other technical facilities are also paid for
from start-up funds.

With the additional business loan acquired by [Zaid assaf/ Qussai khouri / Chris sweis], the additional
amount shall then be spent for other necessary expenditures.

STARTUP COSTS
Investments
Investor 1 $37160
Investor 2 $
TOTAL INVESTMENTS $
Short-Term Liabilities $
Accounts Payable $
Current Borrowing $$
Other Liabilities $
SUBTOTAL $
Long-term Liabilities
TOTAL LIABILITIES $
Losses $
TOTAL CAPITAL $

• Projected Profit and Loss Statement

The projected profit and loss statement defines the significant details as to the restaurant’s revenues,
costs, and expenditures. Below is a table detailing the projected profit and loss of the business:

Profits and Losses

Sales $
Direct Costs $
Gross Margin $
Operating Expenses $
Rent $$$
Payroll $
Marketing
TOTAL OPERATING EXPENSES
EBITDA $$$$
Depreciation
Interest
Taxes
NET PROFIT $