case study

Renata explains the different category heads in the the palhaÇos looking at their completed canvas and figuring
adapted Business Model Canvas Worksheet out next steps for their renewed business model

Why we How we The tool introduces the Results of

used the tool:
The Nó Cego Cia de Palhaços are being
incubated at the SBCSol Programme,
where they are currently figuring out
ways to broaden their avenues and
resources. Though their service is well fig-
ured out, the business aspect of the palha-
ços’ work is still in its embryonic stages. We
decided to use the Business Model Canvas
tool to create a new value proposition for
the clowns, one that conveys they are a
professional and competitive service while
staying true to their rich history and experi-
ence. We wanted to make the foundation
of this business plan as participatory as
possible and included as many people we
used the tool:
To make it more relevant to the palhaços’,
we adapted the tool and added more con-
text specific questions to it. Then to help
the ideas flow better, we broke the activity
into 2 parts :
Initial Brainstorm : We started the activity
as a big group, the participants could pick
any number of questions they wanted to
answer, in any particular order.
Detailing : After this first step, we put
together teams of people with similar
ideas and asked them to elaborate on each
subject, particularly the value proposi-
concept of ‘business
thinking’ to people who
have no prior experience
as entrepreneurs.
It helped the palhaços
organise their thoughts
and was instrumental in
helping them construct
concrete goals for
themselves and detailing
PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION
using the tool:
The tool introduces the concept of ‘busi-
ness thinking’ to people who have no prior
experience as entrepreneurs. It helped the
palhaços organise their thoughts and was
instrumental in helping them construct
concrete goals for themselves and detailing
out activities needed for each stage. Fur-
thermore, the tool provided an accessible
language for everyone, even those with
lower education. Guided by the questions
on the canvas, we built a very solid value
proposition, which guided the development
of other areas of the business model.
Development Impact & You

could to help us build the canvas. tion. Breaking up into these panels helped
the group create detailed content for the
out activities needed for
canvas. each stage. Development Impact & You PRACTICAL TOOLS TO TRIGGER & SUPPORT SO

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION Development Impact & You