Charbel Emile Hatem

Beirut, Lebanon | LinkedIn | +961/76194302 | hatem.charbel944@gmail.com

WORK EXPERIENCE
CARMA Media Analysis & Intelligence Dubai, UAE
Data and Insights Analyst November 2022 – Present
● Managed complex quantitative and qualitative media analysis projects in order to provide clients with high level
reporting on their media performance and brand reputation.
● Analyzed and interpreted mainstream, social media and market research data sets in order to provide
meaningful insights for clients.
● Designed visually compelling reports via PowerPoint and PowerBi.
● Brainstormed and strategize ways to evolve and improve report quality and team efficiency.
● Managed my portfolio of projects, which contains clients from energy, financial, automotive, health, and retail
industries, to ensure reports are of an exceptional quality and delivered to deadline.
● Supported the Commercial Team by advising and contributing best practices in quantitative and qualitative
reporting techniques.
● Delivered advanced technical training to Beirut Insights and Asia Insights Analyst teams, focusing on Excel and
its API integration with CARMA's proprietary software, enhancing their technical competency and productivity.
● Executed high-level ad-hoc reporting for major clients, which resulted in garnering significant industry
recognition.
Main Achhievements:
● Client Retention rate exceeded 80% YoY.
● Enhanced the structure and the narrative of the reports.

InfoPro Beirut, Lebanon

Research Assistant August 2021 – November 2022
● Generated edited, coded, and cleaned data reports on Excel to conduct data processing trend analysis for
numerous market research projects for different local and international organizations.
● Collaborated with senior management including project managers and fieldwork managers to achieve and
maintain project operations of more than 200 fieldworkers, while developing and maintaining a weekly updated
performance measurement framework for the fieldwork teams.
● Gathered Information and data to perform data analysis to support methodology development and data
development by working on qualitative and quantitative market research approaches.
● Validated incoming data to check information accuracy and integrity while independently locating and
correcting concerns.
● Organized paperwork, including participant-informed consent waivers and research scope documentation.
● Briefly worked on developing macros, special formulas, and other actions to produce reliable and consistent
statistical reviews.
● Supported senior team members with research skills, market analytics, and statistics used in quarterly reporting
for clients and stakeholders while leading new team members in identifying innovative approaches for report
writing.

Grade Hero California, USA

Freelance Project and Business Consultant January 2020 - September 2023
● Fostered alliances with 20+ educational institutions, integrating their curricula and resources into the app, thus
expanding content offerings and bolstering user trust.
● Meticulously analyzed emerging educational trends, aligning app features with contemporary teaching
methodologies which boosted app adoption by educators by 35%.
● Worked in tandem with educational stakeholders, including teachers, parents, and school administrators, to
gather feedback, ensuring the app’s features catered to real-world classroom needs.
● Led the initiative to introduce adaptive learning modules in the app, personalizing content for users based on
performance metrics and enhancing student engagement levels by 50%.
● Charted a roadmap for entry into tertiary education sectors, conducting intensive market research on university
students' needs, culminating in a user base expansion of 1,000+ students in the initial launch phase.
● Streamlined operational workflows, introducing agile methodologies, which accelerated app update roll-outs
and reduced bug-fix durations, enhancing overall user satisfaction by 20%.
● Designed and conducted 15+ comprehensive market research studies in collaboration with the sales team,
identifying educational gaps and potential product opportunities, culminating in the ideation of three new
product lines.
Main Achhievements:
● Re-engineered the app's monetization strategy, introducing a freemium model with premium educational tools,
resulting in a 40% increase in revenue within the first quarter.
● Collaborated closely with the marketing team, utilizing research insights to craft data-driven campaigns that
increased target audience engagement by 40%.
PERSONAL AND LEADERSHIP EXPERIENCE
Toufiluk Youtube Channel Beirut, Lebanon
Youtube Channel Manager March 2021 – July 2021
● Suggested content ideas for videos while maintaining track of the YouTube Analytics: Monthly and Bi-Weekly
performances.
● Analyzed the analytics coming out of the channel and monitored channel/video performance.
● Setting the upload schedules for the YouTube channel, handling video uploads, and keeping track of the
constantly changing YouTube video metadata.
Main Achhievements:
● Monetized & Syndicated Content on Toufiluk’s Youtube in a span of 3 months.

E -Vision Beirut, Lebanon

CRM and Data Analytics Manager May 2023 – September 2023
● Acted as the primary bridge between marketing, sales, finance, and operations, ensuring smooth communication
and timely execution of joint initiatives.
● Regularly convened inter-departmental strategy sessions, consolidating varying perspectives into a cohesive
action plan which aligned with E-Vision's overarching objectives and ensured the success of both Koast and
Harbor venues.
● Routinely navigated departmental discrepancies, identifying bottlenecks, and implementing solutions that
enhanced inter-departmental collaboration and productivity.
● Took charge of projects spanning multiple departments, overseeing them from ideation to completion, ensuring
that all stakeholders were aligned, informed, and working harmoniously toward common goals.
● Utilized data analytics to drive strategic decision-making, leveraging statistical models to understand customer
behavior, forecast attendance, and maximize venue capacity.
● Oversaw the development and implementation of data-driven marketing strategies, resulting in increased ticket
sales and overall customer engagement.
Main Achhievements:
● Conducted meticulous post-party analysis of customer behavior, leading to actionable insights and strategies
that directly contributed to a staggering 300% increase in sales over a span of 2 months.

EDUCATION
ESA (Ecole Supérieure des Affaires) Beirut, Lebanon
Masters in International Management Graduation Date: Ongoing

University La Sagesse Beirut, Lebanon

BS in Business Administration, Finance Graduation Date: January 2020

CERTIFICATES
● Analyzing Data with Excel January 2020
● Data Analysis and Visualization Fundamentals February 2021
● Introduction to Strategy Consulting - BCG November 2023
 ● Introduction to Technology - KPMG January 2024
● Strategy Consulting - Accenture January 2024
● Client Research and Problem Identification - Accenture January 2024
● Technology Consulting - PwC January 2024
● Project Management Professional - PMI Ongoing
● SAP Marekting Cloud - SAP Ongoing
● PowerBI Data Analyst - Microsoft Ongoing

SKILLS & INTERESTS

Skills: Microsoft Office (Excel, PowerPoint, Word, Project, PowerBi, and Visio) | Youtube Analytics | Prompt
Engineering
Languages: Arabic (Native), French (Professional Proficiency), and English (Professional Proficiency)
Interests: Data Analysis & Operations, Analytics, Consultation, Reading, Financial Markets, Investments, Trading,
AI, Space Exploration, Content Creation, Politics, Video Games, and Boxing.