Role of IT in

Business
It plays a critical role in enabling businesses
to manage data, automate processes,
communicate effectively, and gain insights
through data analysis.
Business
• The path of innovation in business means doing
something different, smarter or better that will make a
positive difference in terms of value, quality or
productivity by suing emerging or proved technologies
of the world.
• Research from the last two decade has proved that
those organization that do invest in technology and
choose path of innovation increase their market share,
financial figures and overall competitiveness.
• The cloud computing and modern communication,
which enable you to form a global organization, manage
and monitor its virtual offices all over the world.
Business
• Speed and accuracy are the heart of making right
decision for your business.
• Every successful organization has to go through a
comprehensive market research process which enables
management to make the right decision.
• Market research can be done in many ways through
online surveys, forums, blogs, and group discussion
using World Wide Web (WWW) and course through in-
person interview as well.
• Big data, Google Analytics and Microsoft CRM
Dynamics are also great tools to extract useful
information which can impact on decision making.
Google Analytics
 The heart of the business success lies in its
marketing.
Marketing and
• Digital Marketing is a modern phenomenon which let
business growth you promote your products or services all over the
world.

It is a broad term which include many concepts likes:

• Search Engine Optimization(SEO)- the
process of getting traffic from free, organic,
editorial, or natural search engines.
• Pay Per Click(PPC)- is an online advertising model
which an advertiser pays a publisher every time an
advertisement link is “clicked” on.
• Blog Marketing- a content marketing
strategy.
 Customer satisfaction is the key to success
which cannot be achieved without a real time
Customer support customer support process.
and satisfaction • Effective communication is the best tool to
understand the customer demands, problems and
their solutions.
• IT provides many channels to communicate with
the customer without going out. Some of these
channels are:
Email(electronic mail) is the
exchange of computer-stored
messages from one user to one or
more recipients via the internet.
 A webinar is an online group event that is broadcasted
to a selected set of individuals over the internet.

Social media refers to the means of interactions among

people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.

A website or page on the internet that allows people, especially a

group of people who are interested in a particular subject, to get
useful information and to find other websites.
• CRM system or platform, a tool that
helps with contact management, sales
management, productivity and more.

The goal is simple: improve business

relationships.
• With a CRM solution, the sales and
marketing team can track and follow a
customer’s interaction journey with your
business.
Resource Resource management is the practice of
Management and planning, scheduling, and allocating people,
money and technology to a project or program.
globalizations
• Enterprise resource planning(ERP) is a type of
software that helps organizations automate and
manage core businesses processes, providing a
single source of truth and streamlining operations
across the enterprise.
• Globalization is the word used to describe the
growing interdependence of the economies,
cultures, and populations, brought about by cross-
border trade in goods and services, technology,
and flows of investment, people and information.
Communication in • Video conferencing software is
business software that allows two or more
people emulate a person-to-
person meeting over the internet
using real-time, multidirectional
video and audio streaming.

• Voice over Internet Protocol (VoIP)

is a technology that allows you to
make voice calls using broadband
internet connection instead of a
regular phone line.
 • Inventory management systems track the quality
Inventory of each item in a company maintains, triggering
management an order of additional stock when the quantities
fall below a pre-determined amount.
• Cash Register, these were invented to keep
track of cash coming into business and were
originally operated mechanically.

• Point-of-Sale(POS) System ensures that each time

an item is sold, one of that item is removed from the
inventory count, creating a closed information loop
between all departments.
 Most companies store digital versions of
documents on servers and storage devices.
Data management
• Storage device also be known as a storage
medium or storage media depending on whether
it is seen as discrete in nature.
There are two different types of storage device:
• Primary storage devices are designed to
hold data temporarily and are internal to the
computer.
• Secondary storage devices usually have
larger storage capacity, and they store data
permanently. They can be either internal or
external to the computer.
Spreadsheets
Three different types of data are place in cells.
Labels words that represent headings or names.
Values numbers that will be used for calculations
Formulas the equations that are needed to perform the calculations.
END!