IT IN MEDIA INDUSTRY

• Media use is an important activity for acquiring knowledge about product and use
innovations.
• It is though the media that is possible to become aware of many innovations, and other
people experiences and assessments of them ling before they touch one’s own life
directly.
• Different programmes, magazines and newspapers give different coverage, depending
on how they view their audience, and thus exposure to ideas, endorsement etc. will
vary.
 CONVENTIONAL MEDIA
Conventional mass media INFORMATION TECHNOLOGY
IN
MEDIA INDUSTRY
Newspaper ?
Television ?
Telephone ?
Postal delivery ?
Radio ?
 CONVENTIONAL MEDIA
Conventional mass media INFORMATION TECHNOLOGY IN
MEDIA INDUSTRY

Newspaper online newspaper

Television online live streaming
Telephone cellphones
Postal delivery emails
Radio live podcasting, or online live
streaming
 • Telegraph, any device or system that allows the
transmission of information by coded signal over
distance.
TELEGRAPH • John and Jacob Brett(1851) of England built the first
electrical telegraph line across the English channel,
send the first message from England to France

• Cyrus Field(1854) looked at the globe in his office

and dreamed of telegraph across the Atlantic.

• 1872- Undersea telegraph cables reached Japan and

China and India and Australia.
 • Radio is the technology of signaling and
communicating using radio waves.
• 1895-Guglielmo Marconi made his first experimental
wireless tests from the Shepherdess Stone in Salvan,
Switzerland, transmitting a spark signal 1.5
RADIO kilometers.
• 1904-Valdemar Poulsen in Denmark used arc
converter that he had invented in 1902 to transmit
continuous-wave radio signals to Britain.
• 1920- KDKA radio station in Pittsburgh began regular
commercial radio broadcasting.
• Radio networks using telephone lines and after 1936,
coaxial cables made it possible for many local radio
stations to retransmit a single program
simultaneously to a national audience.
 • Television, sometimes shortened to TV, is a
telecommunication medium for transmitting moving
images and sounds.
TELEVISION • Facsimile transmission systems for still photographs
pioneered methods of mechanical scanning images in the
early 19th century.
• Alexander Bain introduced the facsimile machine between
1843-1846.
• In 1928 the RRG in Germany broadcast the Olympic Games
in Berlin with a 180-line electronic system.
 • In 1993, XEROX PARC was hosting a small show in
Palo Alto when engineers who were in another
LIVESTREAM room decided to test their new technology to
broadcast on the internet.

• A band know “Severe Tire Damage” was playing at

the event, and almost by accident, their show
became the first ever live streaming event.
TELEPHONE • Telephone is a telecommunication device that
permits two or more users to conduct a
conversation when they are too far apart to be
easily heard directly.

• Alexander Graham Bell invented telephone in

Boston using a liquid transmitter, and by Oct. 8
was able to transmit human speech distance of 2
miles.
CELLPHONES
• Motorola was the first company to produce a
handheld mobile phone.
• On April 3, 1973, Martin Cooper a Motorola
researcher and executive, made the first mobile
telephone call from handheld subscriber
equipment.

• Placing a call to Dr. Joel S. Engel of Bell Laboratory,

his rival.
 • The original documents is scanned with fax
machine(telecopier), which processes the contents
FAX MACHINE as a single fixed graphic image, converting it into
bitmap and then transmitting it through the
telephone system in the form of audio-frequency
tones.
• Xerox introduced a small practical fax machine able
to transmit a document over existing telephone
lines in six minutes.

• The first fax machine was invented by Alexander

Bain in 1843 and improved by Giovanni Caselli.
ELECTRONIC MAIL
(E-MAIL) • A system for sending messages or files to the
accounts of other computer users.

• First Network email sent by Ray Tomlinson in 1971,

the email was simply a test message to himself.
 • Is an information system where documents and
other web sources are identified by URL.
WORLD WIDE WEB
• Tim Berners-Lee, posted a
short summary of the project
n the alt.hypertext
newsgroup and gave birth to
a new technology which
would fundamentally change
the world as we knew it.
 SOCIAL NETWORKING
When people think of social networking they often are considering the biggest public Web
sites and apps.
These networks share several attributes in common:
• Membership: Social nets all generally require users to register names and accounts.
• Content contribution: these networks enable members to easily share comments,
photos and/or movies with others.
• Frequent return visits: A healthy social net centers around a base of members who
check in regularly for new updates and also to contributes theirs.
• Human relationship building: The common goal of most social networks is enabling the
interactions that build stronger connections among communities of people.
THE USEFULNESS OF SOCIAL NETWORKS
• Group information sharing over long distances. Although friends and family members
can keep in contact via text messages or phone calls, social nets offer a much richer
environment for staying connected.
• Broadcast announcements. Local shops and venues can advertise upcoming events on
social networks.
• Fostering diversity of thought. Some critics of social networks point out that online
communities tend to attract people with similar interest and backgrounds.
WHY SOME SOCIAL NETWORKS FAIL
• Ability to grow a dedicated community of members. Even if millions of people visit a
social site, the network will fail to be useful unless enough of those people become
members and regular contributors.
• Ability to make money for its creators. Any social network requires some investment of
time and money to build.

• Staying fresh. It’s human nature to want to be part of something new and growing.
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