Entrepreneurship Module 1

It introduces the learners to the key
concepts and underlying principles of

entrepreneurship while understanding and
developing the core competencies required
of an entrepreneur. It also seeks to uncover
the innate entrepreneurial abilities of the
learners and hone their skills and good
judgment in finding opportunities amidst
crises and turn them into profitable
entrepreneurial ventures.
Prepared by: Ms. Claudine B. Carcueva
Saint Columban College

Senior High School Department
First Semester, 2020-2021
ENTREPRENEURSHIP
Learning Module
Dear Student,
Panagdait sa tanang kabuhatan!
The success of this module lies in
your hands. This was prepared for you to
learn diligently, intelligently, and
independently. As you embark on this
new learning journey, have this material
as your guide to fully understand,
appreciate and grasp the importance of
Entrepreneurship to our society, as well “An investment in
knowledge pays the best
as, knowing the core traits and interest.” Benjamin Franklin
–
competencies of an entrepreneur and
learning how to be one.
Bon Voyage!
This module is made to ACADEMICALLY HELP and ENRICH the SCC-SHS students. Please DON’T REPLICATE without
proper permission and authorization.
STUDY SCHEDULE AND HOUSE RULES
Course Title: Entrepreneurship
Course Description: In this introductory business course, students learn the basics of
planning and launching their own successful business. Whether they want to start their
own money-making business or create a non-profit to help others, this course helps
students develop the core skills they need to be successful. They learn how to come up
with new business ideas, attract investors, market their business, and manage expenses.
Students hear inspirational stories of teen entrepreneurs who have turned their ideas
into reality, and then they plan and execute their own business.
STUDY SCHEDULE
MODULE 1: Introduction to Entrepreneurship
At the end of the module the learner will be able to:
1. Demonstrates understanding of key concepts, underlying principles and core
competencies in Entrepreneurship
2. Explore job opportunities for Entrepreneurship as a career
3. Demonstrates understanding of concepts, underlying principles and processes of
developing a business plan
4. Identify the market problem to be solved or the market need to be met;
5. Propose solution in terms of product/s or services that will meet the need using
techniques in seeking, screening and seizing opportunities
6. Analyze the market need
7. Determine the possible product/s or service/s that will meet the need
8. Screen the proposed solution/s based on viability, profitability and customer
9. Select the best product or service that will meet the market need
WEEK TOPIC Date Time
Lesson 1 – Overview of
Week 1
Entrepreneurship
Week 2- Lesson 2 – Recognizing the Potential

Week 3 Market
Week 4 PRELIM EXAMINATION
MODULE 2: The Business Plan

At the end of the module you will be able to:
1. Identify the different components of a business plan
2. Recognize and understand the market
3. Determine who are the target market; what are the customer requirements and market
size
4. Validate customer related concerns through: Interview; FGD; and Survey
5. Recognize the importance of marketing mix in the development of marketing strategy
6. Develop a product description
7. Validate the service description of the product with potential customers to determine its
market acceptability
Lesson 1 – The Business Plan and its

Week 5
Components
Week 6,7 Lesson 2 - The Marketing Plan
Week 8 Lesson 3- Product Development

MIDTERM EXAMINATION
MODULE 3: The Financial Plan

At the end of this module you will be able to:
1. Discuss the value/supply chain in relation to the business enterprise

2. Recruit qualified people for one’s business enterprise
3. Forecast the revenues of the business
4. Forecast the costs to be incurred
5. Create the company’s five (5) year projected financial statements
Week 9- Lesson 1 – Operation and Management

Week 10 Plan
Week11-
Lesson 2 – Financial Plan
Week 12
SEMI-FINAL EXAMINATION
MODULE 4: Implementing a Business Plan [via App Simulations ]
At the end of the module you will be able to:

1. Manifest understanding of starting and operating a simple business
2. Interpret financial statements
3. Prepare an income statement and balance sheet
4. Identify whether there is a profit or loss for a business
5. Generate an overall report on the activity
Week 13 Lesson 1 – Implementing Business Plan
Lesson 2 – Implementing Business

Week 14
Operation
Week 15 Lesson 3 – Financial Statement Analysis
Week 16 FINAL EXAMINATION
The following guides and house rules will help you to be on track and complete the module
with a smile on your face.
1. Read and understand every part of the module. If there are some contents or tasks which
you find difficult to understand, try to re-read and focus. You may also ask help from your
family at home, if it doesn’t work, you may send a private message on my Facebook
account (Claudine B. Carcueva) or you may email me with my Gmail account
claudine.carcueva@sccpag.edu.ph
2. Each module begins with an overview and a list of the topics you are expected to learn.
3. Before reading the module and working on the activities, answer the pretest first. Find out
how well you did by checking your answers against the correct answers in the answer key.
4. At the end of each lesson try to reflect and assess if you were able to achieve the learning
objectives. Remember that you can always read again if necessary.
5. Learn to manage your time properly. Study how you can manage to work on this module
in consideration of your other modules.
6. Each module has worksheets where you can do all your activities. At the end of the month,
remove the worksheets and submit them to your teacher.
7. Have patience and do not procrastinate.
8. Practice the virtue of honesty in doing all your tasks.
9. Lastly, the activities in the module must be done by you and not by others. Your family and
friends may support and guide you but you must not let them do the work. DO YOUR
BEST AND GOD WILL DO THE REST.
CLAUDINE B. CARCUEVA
Instructor
Module 1
INTRODUCTION TO
ENTREPRENEURSHIP
MODULE CONTENTS
I. Introduction: What is this Module About?
II. Pretest
III. Lesson 1: Overview of Entrepreneurship
IV. Lesson 2: Recognizing Potential Market
V. Post Test
VI. Answer Key
VII. VII. References
Module 1 Introduction to Entrepreneurship
What is this Module about?
Figure 1: The journey of an ENTREPRENEUR
Often parents keep on reminding you of being a diligent student in school and working
hard so you can secure a reputable position in a private company or in the government,
as these equate to what they called "success". However, success is not exclusive to such
traditional notion because it is way bigger and broader than that; it may come through
every possibility and opportunity that this life may offer.
Nowadays, many Filipinos have paved their way to see another path to success –
Entrepreneurship. Entrepreneurship has helped ordinary Filipinos into becoming
millionaires and giant tycoons. And some of the biggest corporations were initially
established as small start-up businesses.
This module will teach you the basics of Entrepreneurship and covers the
following lessons:
Lesson 1: Overview of Entrepreneurship

Lesson 2: Recognizing Potential Market
So knuckles down and get ready to venture this exciting endeavor of learning
Entrepreneurship.
“The capacity to learn is a GIFT, the ability to learn is a SKILL, the willingness
to learn is a CHOICE”
Pretest
To find out how much you already know about the concepts in this module, Answer the
Pretest below. Name: ________________________________________________________ Course & Year: ____________
Directions: Perform the tasks below.
Test I. Write the letter that corresponds to your answer.
____1. He is a unique individual who has the innate ability and extraordinary dedication to establish
and manage a business, acknowledging all the risks and reaping its rewards. a. Entrepreneur
b. Employee
c. Employer
d. Proprietor
____2. It is a proactive process of developing a business venture to make a profit.

a. Employment
b. Entrepreneurship
c. Management
d. Proprietorship
____3. Entrepreneur coined from the word “entre” which means

a. within
b. to undertake
c. between
d. to deal
____4. He is one who takes advantage of the country’s social problems and turn them to profitable
institutions with the intention of helping the disadvantaged community rather than making a profit.
a. Technopreneur
b. Extrapreneur
c. Intrapreneur
d. Social Entrepreneur
____5. He who hops from one company to another to act as the innovation champion, providing
creative and efficient solutions.
a. Technopreneur
b. Extrapreneur
c. Intrapreneur
____6. Which is not consider as one of the core traits of an entrepreneur. a.

Leader
b. Problem Solver
c. Listener
d. Communicator
This module is made to ACADEMICALLY HELP and ENRICH the SCC-SHS students. Please DON’T REPLICATE without proper permission
and authorization.
____7. He is an entrepreneur in a large company or corporation who is tasked to think, establish, and
run a new big idea or project
a. Technopreneur
b. Extrapreneur
c. Intrapreneur
____8. This is the beginning of the entrepreneurial process and considered the most difficult. a.
Knowing the market
b. Developing a business plan
c. Opportunity Spotting and Assessment
d. Determine the capital needed
____9. In this step of the entrepreneurial process you come up with a business description and analysis
a. Knowing the market
b. Developing a business plan
c. Opportunity Spotting and Assessment
d. Determine the capital needed
_____10. An entrepreneur must possess a common entrepreneurial, one of those is to be proactive

which portrays that
a. Entrepreneurs address issues, problems, challenges before they come rather than when they
already happened
b. Entrepreneurs should take risks to be successful
c. Entrepreneurs know how to connect to people
d. They have big ideas that can add value to their existing business.
Module 1 Overview of
Lesson 1 Entrepreneurship
Introduction
Before diving in to complicated entrepreneurial concepts and creating your own business
plan, let’s begin first with the macro view of entrepreneurship, knowing what role
Entrepreneurship plays in society at the same time you will also know the key concepts
of common and core competencies which are required to become a successful
entrepreneur. You will be able to understand the pros and cons of being an entrepreneur
as compared to being an employee. A total persona of an entrepreneur will be inculcated
to you, including the characteristics, behaviors, activities, values and mindset. Lastly, you
will be exposed to the various exciting career opportunities in line with being an
Entrepreneur.
Learning Outcomes:
1. Discuss the relevance of entrepreneurship in general, including its economic
importance
2. Define who is an entrepreneur
3. Explain the key concepts of common and core competencies in
entrepreneurship
4. Delineate clearly between entrepreneurship and employee
5. Explore opportunities for entrepreneurship as a career
Content focus
What is Entrepreneurship
It is the creation of an innovative
economic organization for the purpose
of gain or growth under conditions of
risk or uncertainty. Or simply a
proactive process of developing
business venture to make a profit.
Derived from the French word
“Entreprendre” means “to undertake, to
pursue opportunities, to fulfill needs
and wants through innovation”
An opportunity is the creation of an
idea to begin a business.
A venture is a business undertaking involving risk.
Creating a sound business plan, along with efficient and effective operation of the
business will not only benefit the entrepreneur but also the entire society and the
economy.
Here are the societal and economic benefits of Entrepreneurship.

1. Entrepreneurship produces more jobs that equate to an increase in national
income.
2. Entrepreneurship amplifies economic activities of different sectors of society.
3. Entrepreneurship introduces new and innovative product and services.
4. Entrepreneurship improves people’s living standards
5. Entrepreneurship disperses the economic power and creates equality
6. Entrepreneurship controls local wealth and balances regional development
7. Entrepreneurship reduces social conflicts and political unrest
8. Entrepreneurship elicits economic independence and capital formation.
For its further discussion you may refer to the given Entrep.pdf (Posted in Google Classroom
Material) pp 2-3
Who is an Entrepreneur?
Entrepreneur has a
French word origin and
was coined from the
words:” entre”, which
means between, and
“prendre”, which
means to take.
He is a unique
individual who has the
innate ability and
extraordinary
dedication to establish
and manage a
business,
acknowledging all the
risks and reaping its
rewards. An
entrepreneur will only Figure 2: Steve Jobs is one of the APPLE co-founders expect
returns once he
or she already added or created value out of an opportunity. An entrepreneur’s natural
talent is being perceptive for opportunities in his or her surroundings that normal people
don’t give importance to or often neglect.
Five Levels of Entrepreneurial Development
TheSelf- The The The TRUE

Employed Manager Leader Investor ENTREPRENEUR
Material) pp 5.
Coined words according to Entrepreneur’s field of expertise:
1. Technopreneur- entrepreneur who puts technology at the core of his or her

business model
2. Social Entrepreneur- one who takes advantage of the country’s social problems
and turn them to profitable institutions with the intention of helping the
disadvantaged community rather than making a profit
3. Intrapreneur- is an entrepreneur in a large company or corporation who is tasked
to think, establish, and run a new big idea or project
4. Extrapreneur- who hops from one company to another to act as the innovation
champion, providing creative and efficient solutions.
Common and Core Competencies in Entrepreneurship
1. Proactive
2. Agents of Change
3. Risk Takers
4. Have a sharp eye for opportunities
5. Sociable
6. Networkers
7. Decisive
8. Balanced
9. Innovative
Core Traits of an Entrepreneur
1. Leaders
2. Communicators
3. Specialists
4. Problem Solvers
Material) pp 7-8
Entrepreneurship vs Employment
Entrepreneurship and employment are two different career paths that a person can
choose depending on his or her personal aspirations and work characteristics. It is
really up to the person on what career trail he or she will follow considering all
compelling career factors that are important.
Everything comes with advantages and disadvantages. You carefully decide which path
you want to go; after all, we all have our own cup of tea.
Refer to the given Entrep.pdf (Posted in Google Classroom Material) see Table 1.1 pp 9-10 for a
comprehensive comparison of an Entrepreneur and an Employee.
Careers in Entrepreneurship
Entrepreneurship consists of vast career options depending on the passion and field of
interest of an entrepreneur. “Do what you love and you’ll never be tired” is truly
applicable to entrepreneurs who consider managing their business as enjoyment rather
than an exhausting work. Here is a list of the most common business in the country:
1. Sari-Sari Store 11. Hair Styling business
2. Rice Retailing 12. Spa, gym and nail care business
3. Food cart business 13. Video and photography business
4. Printing business 14. Tutorial business
5. Buy-and-sell business 15. Baking business
6. Street Food business 16. Web site dev. And blogging
7. Flea market business 17. Direct selling business
8. Online selling business 18. Car Wash business
9. Cellphone loading business 19. Bar/Café/Restaurant
10. Laundry business 20. Water Station
No successful business started huge right away. A business starts with an idea that
entrepreneurs established. These entrepreneurs had a vision, and they effectively
translated the vision into clear and achievable goals and objectives.
Self-check
Name: ________________________________________________________ Course & Year: ____________
Directions: Perform the tasks below. Provide your answers on the space provided.
1. Define Entrepreneurship with your own understanding with the concept.

Answer:
2. Search online for the history of SM Department Store. Learn how its founder, Henry Sy, started from
humble beginnings and then managed to build an empire. What is/are the most important lesson/s that
you learned from Henry Sy’s story? Answer:
3. There were a lot of path to earn success, if you are to choose would you rather become a Rising
Entrepreneur or a Competent Employee? Explain why you choose this path (Employment vs.
Entrepreneurship) Answer:
Module 1 Recognizing Potential
Lesson 2 Market
Introduction
You are now about to start planning a particular business venture, however how
to start and what venture you’re going to start is one of the most challenging steps in
this endeavor. This lesson will discuss the proper and efficient ways of starting a
business. The heart of this discussion lies in the scanning of the marketing environment
where you can formulate a product or service solution applying the techniques of
seeking, screening, and seizing opportunities.
Learning Outcomes:
1. Identify the market problem to be solved or the need of the market to be met
2. Propose solutions in terms of products and services that will meet the need
using techniques on seeking, screening and seizing opportunities.
Content Focus
OPPORTUNITY
Many thousands of years ago, there were two important inventions, the wheel and the
sack. As a traveler, Mr. Sadow, had his eureka moment in 1970 as he lugged two heavy
suitcases through an airport while returning from a family vacation in Aruba. Waiting
at customs, he said, he observed a worker effortlessly rolling a heavy machine on a
wheeled skid. He said to his wife “You know, that what we need for luggage,” (referring
to wheeled skid). When he got back to work, he took casters off a wardrobe trunk and
mounted them on a big travel suitcase. He put a strap on the front and pulled it, and IT
WORKED.
“It was one of my best ideas,” Bernard D. Sadow claimed. Mr. Sadow, was the Vice
president Massachusetts company that made luggage and coats, is credited with
inventing rolling luggage.
Based on Mr. Sadow’s story, he has his own complaint about his heavy luggage,
afterwards he observed his surroundings and managed to spot an innovative and
practical solution. He grabbed it and transformed as a business opportunity.
This shows how a mere complain of your neighbor, friends and even you, yourself, could
be a great opportunity to venture. Keep in mind, opportunities are where the complaints
are.
Entrepreneurial Process
OPPORTUNITY
DEVELOPING A DETERMINING THE RUNNING THE
SPOTTING AND
BUSINESS PLAN CAPITAL NEEDED BUSINESS
ASSESSMENT
This time you are currently on this stage, wherein, you will seek, screen and seize an
opportunity.
Refer to the given Entrep 2.pdf (Posted in Google Classroom Material) see pp 1-2.
Opportunity Spotting and assessment:

Scanning the marketing environment is the starting point of any new venture.
The 3S opportunity of spotting and assessment: Seeking the Opportunity,
Screening the opportunity, and Seizing the opportunity
Seeking the opportunity:

You can seek opportunity from these two Major Sources:
Macroenvironmental source and the Micromarket MACROENVIROMENTAL
SOURCE:
1. STEEPLED
2. INDUSTRY
3. NEW DISCOVERY OR KNOWLEDGE
4. FUTURISTIC OPPORTUNITIES
MICROMARKET:
1. Consumer preferences, interests, and perception

2. Competitors
3. Unexpected opportunities form customers
4. Talents, hobbies, skills and opportunities
5. Irritants in the marketplace such as deterrents, problems, complains and
delays
6. Location
Refer to the given Entrep 2.pdf (Posted in Google Classroom Material) see pp 4-9 for further discussion.
Methods of generating ideas
1. Focused group discussion- in this method a moderator handles a very open

free-flowing, and in depth discussion with a group of people who can provide
insightful ideas about a new product or service that will fill a market need.
2. Brainstorming – an activity that allows the participants to share creative ideas
using the following rules: (a) no destructive criticism or judgement is allowed
(b) wilder ideas are accepted (c)more ideas are preferred (d) improvement of
other ideas is allowed
3. Brainwriting or Internet Brainstorming- same as brainstorming except that the
channel used is not faced-to-faced
4. Problem Inventory analysis- similar to FGD except that the participants are
already given an inventory of product or service problems. The participants
will just identify from the list given the compelling problems of a potential
product or service instead of generating the ideas from them
Screening the opportunity:

Business opportunity elements:
1. Has a superior value to customers

2. Solves a compelling problem, issue, a need, or want
3. It is a potential cash cow
4. Matches with the entrepreneur’s skills, resources and risk
appetite
Opportunity attractiveness test (OAT)- aims to assist the entrepreneurs in ensuring
the opportunity that they will venture into is an attractive and feasible project.
Refer to the given Entrep 2.pdf (Posted in Google Classroom Material) see pp 10-16 for a concrete
example of OAT.
Seizing the opportunity:

Innovation- is the process of positively improving an existing product or service
Three types of innovation:
1. Breakthrough innovation- may include inventions occur infrequently as these

establish the platform on which future innovations in an area are developed.
2. Technological innovation- these innovations occur more frequently than
breakthrough innovations. These innovations are technological advancements of
an existing product or service.
3. Ordinary innovation- these innovations occur ordinarily, they are commonly
originating from market analysis and technology pull instead of a technology
push, which means that the market has a strong influence in the implementation
of an innovation.
Product or Service Planning and Development Process
1. Idea Stage- in this stage, the entrepreneur determines what are the feasible
products and /or services that will perfectly suit the opportunity. Usually, a
market evaluation is conducted by the entrepreneur to assess whether the new
product or service ideas will be accepted by the market using values and benefits
to consumers as metrics.
2. Concept Stage- once the acceptable product or service has already been
identified, it will go through in this stage. In this stage, the developed idea will
undergo a consumer acceptance test.
3. Product Development Stage- in this stage, the entrepreneur leverages on the
information generated from the prospective customers via the concept
stage. Actual reactions from prospective customers are determined.
4. Test marketing stage- This stage validates the work done from the first three
stages to measure success in the commercialization of the product or service.
Refer to the given Entrep 2.pdf (Posted in Google Classroom Material) see pp 17-19.
Self-check
Name: ________________________________________________________ Course & Year: ____________
1. Read how Jack Ma’s turn into one of the world’s giant business tycoons, despite from his
humble beginnings. Point out and jot down what particular complaints that Jack Ma took
advantage and turn as his opportunity.
(Links: https://www.shoutmeloud.com/jack-ma-alibaba-founder.html;
https://smallbusiness.yahoo.com/advisor/resource-center/alibabas-iconic-business-
leaderfollowed-up-his/)
Answer: _____________________________________________________________________
2. Think of business opportunities in your community that you or your family may consider to
put-up. Give at least two opportunities.
Answer: _____________________________________________________________________
3. What are the key stages in the product or service planning and development process?
Explain.
Answer:
Module 1
Post Test/Activity
Name: ________________________________________________________ Course & Year: ____________
Activity I. Write the letter that corresponds to your answer.
____1. Entrepreneurs are innovation champion in which they see opportunities in hopeless and
complex situations. This connotes that entrepreneur are
a. Risk takers
b. Sociable
c. Networker
d. Agents of change
____2. Entrepreneurs possess critical thinking skills and look at problems as challenges or
puzzles that they need to solve. Hence, they are considered as
a. Leaders
b. Specialists
c. Communicators
d. Problem solvers
____3. In this method of generating idea, a moderator handles a very open free-flowing, and in
depth discussion with a group of people who can provide insightful ideas about a new product or
service that will fill a market need.
a. FGD
b. Brainstorming
c. Physical Inventory Analysis
d. Discussion
____4. In this method of generating ideas, the participants are already given an inventory of
product or service problems. The participants will just identify from the list given the compelling
problems of a potential product or service instead of generating the ideas from them
a. FGD
b. Brainstorming
c. Physical Inventory Analysis
d. Discussion
____5. It aims to assist the entrepreneurs in ensuring the opportunity that they will venture into is
an attractive and feasible project.
a. Opportunity test
b. Opportunity screening test
c. Opportunity searching test
d. Opportunity attractiveness test
____6. It is the process of positively improving an existing product or service

a. Modification
b. Invention
c. Innovation
d. Creation
____7. It refers to how you will sell the product or service to your customers
a. Unique Selling Proposition
b. Unique Value Proposition
c. Effective Value Proposition
d. Business tagline
____8. It states why a customer should buy a certain product or service.

a. Unique Selling Proposition
b. Unique Value Proposition
c. Effective Value Proposition
d. Business tagline
____9. The following are tips on how to create an effective value proposition, except:
a. Make it straight to the point, simple and generally broad
b. Highlight the value of your product
c. Adapt to the language of your market
d. None
____10. This is the last step in opportunity spotting and assessment. This is pushing through
with the chosen opportunity
a. Seizing the opportunity
b. Screening the opportunity
c. Refining the opportunity
d. Opportunity seeking
Activity II. Brainstorm and think of three business opportunities that you find worth it to
venture. Provide the following relevant information that could address the given
questions for every business opportunity. Use separate sheet of paper. (Long Bond
Paper)
1. What general type of business is this?
2. What is the status of the business? (Start-up or Expansion or Take over?)
3. What is the business form? (Sole Proprietorship, Partnership, or
Corporation)
4. What are your products/services offered?
5. Who are (will be) your prospect customers?
PRE-TEST ANSWER KEY
Test 1
1. A 6. C
2. B 7. C
3. C 8. C
4. D 9. B
5. B 10. A
REFERENCES:
DIWA, ENTREPRENEURSHIP 2nd ed
https://www.nytimes.com/2010/10/05/business/05road.html
REFERENCES:
DIWA, ENTREPRENEURSHIP 2nd ed
https://www.nytimes.com/2010/10/05/business/05road.html

Entrepreneurship Module 1

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Entrepreneurship Module 1

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It introduces the learners to the key

concepts and underlying principles of

Prepared by: Ms. Claudine B. Carcueva

Saint Columban College

Week 2- Lesson 2 – Recognizing the Potential

MODULE 2: The Business Plan

Lesson 1 – The Business Plan and its

Week 8 Lesson 3- Product Development

MODULE 3: The Financial Plan

1. Discuss the value/supply chain in relation to the business enterprise

Week 9- Lesson 1 – Operation and Management

MODULE 4: Implementing a Business Plan [via App Simulations ]

At the end of the module you will be able to:

Week 13 Lesson 1 – Implementing Business Plan

Lesson 2 – Implementing Business

Week 15 Lesson 3 – Financial Statement Analysis

Week 16 FINAL EXAMINATION

What is this Module about?

Figure 1: The journey of an ENTREPRENEUR

Lesson 1: Overview of Entrepreneurship

Test I. Write the letter that corresponds to your answer.

____2. It is a proactive process of developing a business venture to make a profit.

____3. Entrepreneur coined from the word “entre” which means

____6. Which is not consider as one of the core traits of an entrepreneur. a.

_____10. An entrepreneur must possess a common entrepreneurial, one of those is to be proactive

Here are the societal and economic benefits of Entrepreneurship.

Five Levels of Entrepreneurial Development

TheSelf- The The The TRUE

1. Technopreneur- entrepreneur who puts technology at the core of his or her

Common and Core Competencies in Entrepreneurship

Name: ________________________________________________________ Course & Year: ____________

1. Define Entrepreneurship with your own understanding with the concept.

Opportunity Spotting and assessment:

Seeking the opportunity:

1. Consumer preferences, interests, and perception

1. Focused group discussion- in this method a moderator handles a very open

Screening the opportunity:

1. Has a superior value to customers

Seizing the opportunity:

Three types of innovation:

1. Breakthrough innovation- may include inventions occur infrequently as these

Name: ________________________________________________________ Course & Year: ____________

Activity I. Write the letter that corresponds to your answer.

____6. It is the process of positively improving an existing product or service

____8. It states why a customer should buy a certain product or service.

DIWA, ENTREPRENEURSHIP 2nd ed

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Name: ____________________________________________ Course & Year:

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