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Experimental Research-The Controlled Experiment
Experimental Research-The Controlled Experiment
The research goal is to find out what causes the variable under study.
• Strengths
• Can test causality/cause and effect (IV causes DV)
• Can isolate/manipulate variables.
• Limitations:
• Artificiality and low generalizability of results to real life. Their results are only
valid for controlled lab environment.
Other examples of experimental research:
• To determine the impact of multi-tasking on retention of information.
Practice Activity 4-
The simple experiment