Volume-09 / Feb 2019 Special Issue (04) / ISSN 2249-9598

International Conference on “Modern Trends in Accounting, Banking and Digital

Marketing
Organized and Hosted by School of Commerce,
Erode Arts and Science College (Autonomous),
Rangampalayam, Erode - 638 009, Tamil Nadu, India
Date of Conference: 22nd Feb, 2019

Total Research Papers: 65

Table of contents

Name of The Research Paper

Sr.No
Table of contents [Full Text PDF]

1 International Finance Management….Page.No- 01-06

Haripriya S, Praveena P S, Megavarthini M S[Full Text PDF]

Internet and Communication Technology (ICT) in Teaching in Schools in

2
Tamilnadu: Prospects and Challenges….Page.No- 07-20
P.Sujatha [Full Text PDF]
Financial Performance of State Bank in India- An Empirical Study….Page.No-
3
21-28
M.Ganeshwari, D. Raksha Jain, V.K. Varshini[Full Text PDF]
Practical Healthcare Service in Gynaecology Hospital : A Study with -
4
Percentage Analysis….Page.No-29-32
N.Nirmala, S.Bhuvaneshwari[Full Text PDF]
The Evaluation of Customer Satisfaction on Modern Banking
5
Services….Page.No- 33-39
S. Deivamani, R. Nithya, R. Sneha Jaiswal[Full Text PDF]
6 Digitalisation of Marine Insurance Industries Leads to Upgrading E Commerce
and Trade-A Legal Perspective….Page.No-40-44
J. Hema Latha[Full Text PDF]

Faces of Sugar Industries: A Review….Page.No- 45-48

7
R.Thangamani, P.Saravanakumar[Full Text PDF]
Non-Performing Assets of Select Public and Private Sector Banks in India – A
8
Study….Page.No-49-58
S.Madasamy[Full Text PDF]
9 A Study on Nationalised Bank Sector….Page.No- 59-62
M.Vigneshwar, R.E.Harish, S.Karthi Keyan[Full Text PDF]
10 A Study on Transformation towards Digital Banking….Page.No-63-66
S.Subasri[Full Text PDF]
The study on digital green marketing in Retail industry with special reference to
11
Coimbatore City ….Page.No-67-72
K.Sathiya Priya, V.Harshini Shri Laya, S.Kaviya[Full Text PDF]
Behavioural Analysis of Individual Investors towards Investment….Page.No-
12
73-77
V.Parameswari[Full Text PDF]

Importance of Online Marketing for Recent Trends.….Page.No-78-82

13
L. Rajendran[Full Text PDF]
14 Framework of Small Finance Bank – A Next Step to Financial
Inclusion….Page.No-83-94
G.K.Sukanya, M. Baby[Full Text PDF]
15 A Study of Customer Satisfaction on Mobile Service Providers BSNL and
Bharti Airtel in Trichirappalli District….Page.No-95-102
R.Krishnapriyaradha, S. M. Pushpa Rani[Full Text PDF]
16 Growth of Indian Textile Industry during Post-Reform and Post-MFA
Regime.….Page.No-103-107

M. Saravanakumar, M. Priyadharshini, P. Deepa[Full Text PDF]

A Study on Financial Performance of Gail and HPCL Oil and Gas Companies
17
in India – A Comparative Study….Page.No-108-117
S.Umamaheswari, M.Prakash[Full Text PDF]
A Study on Talent Management Practices and its Impact on Employee
18
Retention in it Industry in Coimbatore District….Page. No- 118-123
E.Kamatchi Muthulakshmi, G.K Kalaimani[Full Text PDF]
19 Digital Asset Management Strategies….Page.No-124-130
R.Anetha[Full Text PDF]
20 New and Emerging Roles of Accountants….Page.No- 131-134
S.Sivakami[Full Text PDF]
An Empirical Study on the Problems Faced by the Users of Jio and Airtel in
21
Erode City….Page.No- 135-138
S.M.Jayasudha[Full Text PDF]
22 A Study on Preferred Investment Avenues among Salaried Class Investors
with Reference to Erode City, Tamilnadu….Page.No- 139-150

S. Sabarinathan, R. Vanathi[Full Text PDF]

23 Productivity Growth in Selected Indian Steel Companies 2000 To 2016: A

 Malmquist Approach….Page.No- 151-157

K. Raja, S. Rajivgandhi[Full Text PDF]

24 Foreign Direct Investment in Banking Sector- A Boon in Disguise….Page.No-

158-163
B. Karthikeyan, R. Ullamudaiyar[Full Text PDF]
Rural Customer Satisfaction on Banking Services in Gobichettipalayam
25
Taluka….Page.No- 164-172
P.Balamani[Full Text PDF]
26 Web Advertising and Online Purchasing – A Glimpse….Page.No- 173-177
K.R.Sakthidevi[Full Text PDF]

27 A Study on Disproportionate Assets Case….Page.No- 178-182

R.Sheeladevi[Full Text PDF]

A Study on Support Systems for Women Entrepreneurship in India….Page.No-

28
183-188
M. Anusuya[Full Text PDF]

29 Emerging Problems in Cardamom Plantation and its Impact on Growth – A

Study….Page.No- 189-202

B.Sudha, R.Ramprabu[Full Text PDF]

30 Sources of Productivity Growth in Selected Indian Sugar

Companies….Page.No- 203-210

S.Alakendran, R.Shanthi[Full Text PDF]

Decomposition of Total Factor Productivity Growth in Selected Indian Food

31
Product Companies….Page.No- 211-218
D. Padma, K. Prabhakaran[Full Text PDF]

Relationship among Selected Cement Companies on Various Ratios during

32
Study Period….Page.No- 219-222
A.Vani, Shanthi Rangasamy[Full Text PDF]
33 Digital Marketing and Its Impact on Healthcare Sector in India….Page.No-
223-228
K.Vidhya[Full Text PDF]
34 Elements and Impact of Digital Marketing….Page.No- 229-235
U.Visalatchi[Full Text PDF]
35 A Comparative Financial Analysis of Bank of Baroda and Axis
Bank….Page.No- 236-242
 C.Saraswathi, M.K.Radhakrishnan[Full Text PDF]

36 Women Entrepreneurs Problems – A Study with Special Reference to Financial

Problems in Tiruchirappalli District….Page.No- 243-249

M. Malathi, R.Seenivasagalu[Full Text PDF]

37 Modern Trends in Indian Banking Sector….Page.No- 250-257

G. Kiruthika, G. Selvakumar [Full Text PDF]

38 Employee Retention Strategies in Software Companies with Special Reference

to Chennai….Page.No- 258-266
T.Muthukumar[Full Text PDF]
A Study on Awareness of Crowd Funding Concept among the People with
39
Special Reference to Trichirappalli City….Page.No- 267-275
J.Jayanthi Grace Ruby[Full Text PDF]
Digital Marketing….Page.No- 276-282
40
G. Sudharsan[Full Text PDF]
41 Recent Trends in Accounting and its Impact….Page.No- 283-287

N.Janaki[Full Text PDF]

42 A Study on Customer’s Shopping Preference and Satisfaction towards Online
Shopping in Erode District….Page.No- 288-298
M. Gomathi, A. Vijayakumar[Full Text PDF]
43 Challenges Ahead In Indian Banking Industry….Page.No- 299-305

S.Premalatha[Full Text PDF]

44 Students Awareness about Online Courses in Arts and Science

Colleges….Page.No- 306-310
P.Pirakatheeswari, C.D. Shakthivel[Full Text PDF]
45 Impact of Digital Marketing on Automobile Industry….Page.No- 311-316
S. Saravanan[Full Text PDF]
Impact on the Banking System and the Challenges of
46
Implementation….Page.No- 317-323
R.P. Manjula, S. Devaki, M[Full Text PDF]

Digital Marketing: An Overview….Page.No- 324-328

47
Inbaraj.P, Paradeep Kumar Rai. J[Full Text PDF]
A Study on Customers Attitude towards Online Bus Ticket Booking with
48
Special Reference to Tiruchendur Area….Page.No- 329-335
G.Kasirajan, S. Revathi[Full Text PDF]
49 Digital Marketing….Page.No- 336-342
M.Theivanayaki, M.Merusri, Joshni.D[Full Text PDF]
Understanding Factors Influencing Employee Engagement: A Study of the
50
 Banking Sector in Erode District with Special Reference to ICICI
Bank….Page.No- 343-347
S.Kowsalyadevi, N.Ganesan[Full Text PDF]
51 Digital Marketing, Web Advertising and Marketing….Page.No- 348-355
S.M. Mohamed Thayub, N.Madhankumar, Pavankumar[Full Text PDF]

Web Advertising and Marketing….Page.No- 356-360

52
Baladhandapani R, Thanushkar R[Full Text PDF]
A Study on Home Loan Disbursement and Behaviour Track of Customers in
53
Private and Public Limited Banks….Page.No- 361-370
K.Bharath, S.Elango[Full Text PDF]

54 Evolution of Karaikal Milk Cooperative Society – An Overview….Page.No-

371-375
K. Kalidoss, P. Rethinavadivelu [Full Text PDF]
55 Hyundai and Mahindra – A Comparative and an Empirical Study in
Automobile Companies in India….Page.No- 376-382
V.Gurumoorthi, M.Prakash[Full Text PDF]
56 International Financial Management….Page.No- 383-390
R. Sangeetha [Full Text PDF]
Determinants of Customer Satisfaction in Sree Annapoorna Sree Gowrishankar
57
Hotels at Coimbatore….Page.No- 391-397
M.Priyanka, Shanthi Rangasamy[Full Text PDF]
58 Impact of Cashless Transactions on the Society….Page.No- 398-404
N.V.Kavitha, M.Ilakiya, S. Janani [Full Text PDF]

59 Recent Trends, Upcoming Opportunities and Challenges of Digital

Marketing….Page.No- 405-411
S.Kavitha , A. Vijayakumar[Full Text PDF]

A Study on Online Investment Behaviour of Individuals in Coimbatore

60
City….Page.No- 412-418
S. Shantha Kumari, K. Geethanjali[Full Text PDF]

61 A Study on Motivational Factors and the Level of Satisfaction of Borrowers of

Co-Operative Housing Societies in Erode District….Page.No- 419-427
B.Jeeva Rekha[Full Text PDF]
62 A Study on Operational Performance of Vessel Traffic Management – An
Approach through Queuing Model with Special Reference to the New
Mangalore Port Trust….Page.No- 428-434
G.Kalaimani[Full Text PDF]

63 FDI in Retailing – Opportunities, Challenges, Prospects and Potentials of

India….Page.No- 435-444
 B. Vidya [Full Text PDF]
An Analytical Study on Inventory Management of Selected Companies in
64
Indian Paint Industry….Page.No- 445-449
S. Kamaladevi [Full Text PDF]
A Study on the Soft Skill Development Training Programme and Its Impact on
65
Engineering Students….Page.No- 450-454
T.Tamil Selvi, N.A.Krishnamurthi[Full Text PDF]