Indicates required question

1. Age *

Mark only one oval.

18 to 27

27 to 36

36 to 45

Above 45

2. Educational Qualification *

Mark only one oval.

Under Graduate

Post Graduate

Doctorate

Professional

Other:

3. Employment status *

Mark only one oval.

Student

Employed

Unemployed

Self employed

Homemaker

4. Which of the following apps you are already familiar with and have used? *

Check all that apply.

Snapchat
 Instagram

IKEA Place

Google Maps

Google Lens

YouCam Makeup

Shopify

GIPHY World

Amazon

Other:

5. Do you think whether these apps are useful in your day-to-day life? *

Mark only one oval.

Yes

No

Maybe

6. What products have you bought using the Virtual-try-on (AR)feature? (Can select
more than one)

Check all that apply.

Accessories (eg: Spectacles, beauty accessories, etc..)

Electronic gadgets

Garments

Footwear

Furniture

Beauty cosmetics

Eatables

Medical necessities

Stationeries
 Other:

7. What are all the sectors do you think the role of Augmented reality technology is *
more suitable? (Can select more than one)

Check all that apply.

Marketing (eg: Online shopping)

Entertainment

Life saving system (i.e., Medical Sector)

Artificial Intelligence

Web Designing

Military defence

Manufacturing sector

Banking sector (eg: For virtual Trading, bank account management, customer
service,etc)

Cyber security

Other:

8. State your level of agreement to the following statements about Awareness of use
of Augmented Reality and its effect in marketing the products. (SA- Strongly Agree,
A- Agree, N- Neutral, D- Disagree, SD- Strongly Disagree)

Mark only one oval per row.

SA A N D SD

I am familiar with the concept of

Augmented Reality.

I can very well understand how AR

technology works.

I perceive many benefits of

Augmented Reality technology.

My awareness of AR influences my
intentions to try or use AR apps in
future.

I have a very positive impression on

knowing about AR technology.

State your level of agreement to the following statements about characteristicsof

Augmented Reality(AR) in marketing.

(SA- Strongly Agree, A- Agree, N- Neutral, D- Disagree, SD- Strongly Disagree)

1. VIVIDNESS

There is a clear and detailed visual

representation of the product in the
AR feature.

The visual appearance of the product

in the AR feature is realistic.

I feel emotionally engaged with AR

apps.

Visuals of A Rare very useful and

nontechnical issues
 Audio visual elements enhances the
AR experiences while purchasing
products.

The augmente drealityfeature in e-commerceapps

showsproductvisualizationsrapidly.
ARfunctionalitycan becounted onto operate
asintended,with noglitches orfaults on thesystem.
Augmentedrealityfeatures in e-commerceare
servingyour needs.
I am satisfiedwith theaudio qualityin AR apps.
ARtechnologysurprise ordelighted
mewithunexpectedexperiencesordiscoveries.

The augmented reality feature ecommerce apps

shows product visualizations

TECHNICAL ISSUES

12. State your level of agreement on the frequency of facing Technical issues while *
using AR.

(SA- Strongly Agree, A- Agree, N- Neutral, D- Disagree, SD- Strongly Disagree)

Mark only one oval per row.

SA A N D

SD

Technical glitches

Network connectivity.

AR apps may collect and process personal data.

Slower technological development in terms of trying out new features.

Running AR application can quickly deplete device's battery.

SATISFACTION OF USING AR APPS AMONG CONSUMERS AND
MARKETERS

https://docs.google.com/forms/d/1dh-vIMUuyw-18j3ELN2 ImLxKIY-
Yml6a3JA9LGYZkg/edit

9/13

3/9/24, 12:22 PM

A Study on Augmented Reality Marketing among consumers

13. State your level of agreement to the following statements about Satisfaction of
consumers on using Augmented Reality (AR) technology by marketers (SA- Strongly
Agree, A- Agree, N- Neutral, D- Disagree, SD- Strongly Disagree)

Mark only one oval per row.

SA

SD

Apps with augmented reality capabilities are more entertaining.

I think it was a good use of my time to use the virtual try-on option.

I'm happy that employing augmented reality (AR) capabilities in e commerce

satisfies my wants.

Using AR features, I am happy with how well the product is visualized.

I find amusement in the virtual try-on tool since it allows me to virtually try goods on
and see a different side of

https://docs.google.com/forms/d/1dh-vIMUuyw-18/3ELN2 ImLxKIY-
Yml6a3JA9LGYZkg/edit

10/13

3/9/24, 12:22 PM

A Study on Augmented Reality Marketing among consumers

sidecdf.

PURCHASE INTENTION OF CONSUMERS CREATED BY MARKTERS BY

INTRODUCING AUGMENTED REALITY APPS IN MARKETING.

14. State your level of agreement to the following statements about Purchase
intentions of consumers in Augmented Reality technology in apps for marketing
products and services:

(SA-Strongly Agree, A- Agree, N- Neutral, D- Disagree, SD- Strongly Disagree)

I intend to buy the AR content in the future.

AR can enhance effectiveness in shopping.

AR can improve my shopping productivity.

AR can be useful in what I want.

AR can improve my shopping ability

15. How anxious do you feel while using AR apps? *

Mark only one oval.

Not anxious at all

Slightly anxious

Moderately anxious

000

Very anxious

Extremely anxious

16. How confident do you feel in your ability to use AR technology? *

Mark only one oval.

Not confident at all

000

Slightly confident

Moderately confident

Very confident
Extremely confident

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