5 Days To Launch A Personal Brand

T I T L E
P A G E
CONTENTS
W H A T I S P E R S O N A L B R A N D I N G I N T O D AY ’ S
01 SOCIAL MEDIA AGE
6
02 W H A T VA L U E C A N W E B R I N G T O T H E T A B L E ? 8
H O W T O M A S S I V E LY B O O S T Y O U R P E R S O N A L
03 BRAND
10
D I S C OV E R I N G YO U R S E L F I S T H E M O S T
04 I M P O RTA N T FAC T O R
13
U N I Q U E N E S S A N D S T R E N G T H T O I M M E D I A T E LY
05 LOOK PROFESSIONAL
17
VA L U E S & T H E P R O B L E M T H A T C O U L D M A K E
06 YOU $$$
19
TO BE A LEADER/BRAND, YOU FIRST NEED TO

07 A S K Y O U R S E L F, W H A T P R O B L E M Y O U S O LV E
22
08 S P E C I A LT I E S, N I C H E S, & T O P I C S 31
PERSONAL BRANDING EBOOK 2

CONTENTS
SYSTEM TO AUTOMATE FOR PERSONAL
09 BRANDING
33
WE NOW BEGIN YOUR PERSONAL BRAND

10 JOURNEY
34
MONETIZING KNOWLEDGE IN THE QUICKEST

11 W AY P O S S I B L E
35
D E V E LO P I N G A M O N E Y M A K I N G TA RG E T
12 AUDIENCE
42
HOW TO IDENTIFY A PRODUCT YOUR

13 C O N S U M E R S WA N T I N 3 M I N U T E S
47
WHAT TYPE OF CONTENT SHOULD WE

14 PRODUCE?
49
T H E B E S T P RO C E S S T O G E T C O M F O RTA B L E
15 FILMING
50
C R E AT I N G Y O U R S T O RY T H AT
16 CONNECTS
51

CONTENTS
PROTECTING YOUR BUSINESS FROM
17 NEGATIVITY
54
T H E I M P O R TA N C E O F S O C I A L M E D I A E V E RY O N E
18 FORGETS ABOUT
55
LET ME SHOW YOU HOW TO TURN ANY VIDEO

19 I N T O A N I N S A N E LY G O O D VA L U E P R O P O S I T I O N 56
20 HOW TO MONETIZE YOUTUBE 58
21 I N S TAG R A M S E C R E T S 63
T H E F O R M U L A F O R S U C C E S S O N I N S TAG R A M 63
H OW T O M A K E M O N E Y O N I N S TAG R A M 65
22 FACEBOOK 68
23 BLOGGING FOR NEXT LEVEL SUCCESS 70
H OW T O S TA RT A B LO G 71
PRODUCING NEXT LEVEL VIDEOS THAT

24 MONETIZE YOUR ACCOUNT ON AUTOPILOT
75

CONTENTS
C R E AT I N G I N S TA N T R A P P O RT T O B U I L D A N
25 ENGAGED AUDIENCE IN SECONDS
76
D I S C OV E R I N G T H E B U S I N E S S O P P O R T U N I T Y I N
26 A NICHE
81
CREATE YOUR ESSENTIAL PERSONAL BRAND

27 P A G E S ( A B O U T , C O N T A C T M E , H I R E / S H O P, E T C )
85
PERSONAL BRANDING FOR YOUR SIGNATURE

28 WEBSITE
92
HERE’S A MASSIVE TIP THAT COST ME TENS OF

29 THOUSANDS OF DOLLARS!
94
30 CREATING A SELF PUBLISHING BLOG 99
DOMINATING YOUR NICHE WITH YOUR BRAND &

31 CREATING SOMETHING THAT LASTS (3 PILLARS)
100
32 MARKETING YOUR CONTENT 102
SENDING ANNOUNCEMENT PITCHES TO OTHERS

33 FOR COLLABORATIONS
104
34 REFERENCES 108

01
WHAT IS PERSONAL
B R A N D I N G I N T O D AY ’ S
SOCIAL MEDIA AGE
I ’ l l ex p l a i n a q u i c k s t o r y b e c a u s e o f h ow i t w i l l h e l p !
I r e m e m b e r t h i n k i n g, “ I h a ve a b a c k g ro u n d i n
sc ience, i n some thi n g comp let e ly u n r e la te d … b u t I
w ish I co uld do what t hey d o.” I wa s wa tc h in g a ll o f
t he se thoug ht leader s, k n owin g it wo u ld b e s u c h a
fa nta sti c l i festyl e beca u s e th ey n o t o n ly p ro d u ce d a
fu ll-time i ncom e but a lot o f t he m p ro d u ce d 7
figures plus, he lped o th e r s i n th e p ro ce s s, a n d wo ke
u p i n the mor ni ng fe eli n g gen u in ely p a s s io n a te
about what they were doing.
I ke p t i n ve s t i n g i n o n l i n e c o u r s e s m a j o r i t y o f s e l l i n g
on l ine p roduc ts, aff ili a te ma r ke t in g a n d e ve r y th in g
i n b e t we e n . I ga i n e d a l o t o f s k i l l s a n d e d u c a t i o n ,
but I never had an ultimate breakthrough.
T h en I real i zed , bui ld i ng a p e r s on a l b ra n d is like

any business. I just needed to figure out the process.
I n e e d e d t o s t u dy h ow i t wo r k s a n d l e a r n a l l t h e
i n t r i c a c i e s t h a t m a ke s o m e o n e s u c c e s s f u l , a n d
som eone e lse fa i l s. S o t ha t ’s w ha t I d id . I s p e n t
yea rs and years divi ng i nt o e ver y th in g !

WHAT
I n a c o u p l e o f m o n t h s, I
IS figurati vel y sta r ted t o blow
u p! Peop le were con tact i ng
PERSONAL
m e for pa r tnershi ps,

SOCIAL
sp e aking gi gs,
collaborations, and so m uc h
MEDIA
BRANDING
m or e. It wa s as i f I h ad
built a personal brand
over nig ht. N ow I wan t to b e
AGE
ve ry cle ar because t h is i s
IN
n ot an over nig ht pl a n, b u t
TODAY’S
i t ’s a p ro c e s s t h a t wo r k s.
I f yo u fo l l ow e ve r y t h i n g, i f
You get to fl y fi rst cl ass and
yo u i n ve s t i n h i g h e r l e ve l
b r i n g yo u r e n t i r e f a m i l y.
courses, AND IMPLEMENT
I m a g i n e b u y i n g yo u r p a r e n t s a
everything I know you
h o u s e b e c a u s e o f h ow b i g
wo n’ t need any thing el s e
your personal brand has
t o b e s ucce ssful.
become and how many lives
yo u ’ ve p o s i t i ve l y a f f e c t e d ! I
What’s impressive is if
could not be more excited to
you’re passionate about
wa lk yo u th rou g h s o me of th e
t his, the l i festyl e we ar e
critical elements of building
going to create together is
s o m e t h i n g F A S T, a n d t h a t
insane! Imagine a life
LASTS.
where you are helping
people from your laptop.
Let’s get into some good stuff !
Yo u ’ v e b u i l t a n o n l i n e
presence where you don’t
have to worry about
fin ance s.

02
W H A T VA L U E C A N W E B R I N G
T O T H E TA B L E ?
In building a pe r s on al b ra nd , i t i s e s s e n t i a l t o
h ave a visi on of you r p rof e s s i on a l a n d p e r s o n a l
goal, it could be an idea or a substance, it could
be shor t ter m or long ter m, whatever it may be,
yo u n e e d t o b e C L E A R a n d C O N C I S E .
M aj ority of p eo pl e do n’ t ac h i eve T R U E s u cce s s

because they say, “Dylan, I want to be financially
fre e a nd d o w hat I wa nt t o d o.” I te ll th e m, “No
sh it! So does eve ryo ne e l s e!.” T he n , I fo llow u p
w it h, “ Everyone wan ts th a t, bu t 99 % o f p e o p le
don’t have the time and financial freedom they
wa nt. A t the sa me tim e, 9 9 % o f p eop le a r e NOT
clear and concise and what they TRULY want. They
don’t know the SPECIFICS. What types of courses
t hey want to b uil d. W ho t h ey wan t to s p e a k to.
How m uc h mo ney they wan t to ma ke. It’s n o
coincidence they haven’t ac hieved it. They are
w ishi ng, ho pi ng, and d r eam in g. T h ey ’r e a f e a th e r
being pushed by the wind.”
Po i n t b e i n g, l e t ’s ge t S U P E R C L E A R A N D S P E C I F I C
on W HAT YOU WA NT ! !!

I m a g i n e, t h ro u g h o u t t h e n ex t 3 m o n t h s, yo u wo r ke d o n
WHAT
yo u r p e r s o n a l b ra n d . B u i l d i n g a n E N T I R E BU S I N E S S o u t o f
t he exp er tise yo u have, t h e in fo r ma tio n , a n d th e
VALUE
k n ow le dge tha t you ca n prov i de. Yo u ca n c h o o s e to
t ravel the wor l d, stay h om e wi t h yo u r c h ild r e n , o r me r e ly
go surfing when everyone else is at wor k! Hit the yoga
CAN
st u di o w hen other moms ar e wo r k in g to h e lp with th e
WE
bills! It’s a fantastic lifestyle and what’s even more
amazing…You can absolutely make it happen if you’re
BRING
ser iou s a bout i t!
TO
T h ere’s no g uarantee i n lif e o r b u s in e s s. T h e r e ’s n o
THE
guarantee of how long it will take to build your personal
brand. With that said, I’ve never met one person who’s
TABLE?
been unsuccessful and committed! I had NO IDEA how to
st ar t maki ng my brand, I was tr y in g a ll o f th e s e h a c k s
for m onths and months with n o s u cces s. It wa s n’t u n til I
we nt t hrough tria l and er ror an d b u ilt ou t a n en tir e ga m e
plan for MYSELF where I star ted to see progress! After 3
m on th s I was p roduci ng a s ign if ic a n t in co me wh e r e I
could do what I wanted when I wanted. Now, you can
fol low in my footsteps a nd d e velop th e p la n I’ve b u ilt
ou t !

03
H O W T O M A S S I V E LY B O O S T
YOUR PERSONAL BRAND
St a r ti ng a brand i s ab ou t I f yo u t h i n k a b o u t s o m e o n e
fin ding and red efi ni n g building an entire 7 figure
yo u r s e l f, c r e a t i n g a l a s t i n g business off of a method like
i m p r e s s i o n a n d m e m o ra b l e th a t, it ’s in s a n e! No body a n d
ex p e r i e n c e. C o n s i s t e n c y i n I m e a n s n o b o dy, h a s e ve r
yo u r a t t i t u d e, b e l i e f s, a n d h a d th e op po r tu ni t y we ha ve
val u es. A lo t of the th o ug h t because of the age we live
l e a d e r s we wa t c h t o d ay in!
actually say the same thing
over a nd ove r. T h in g s s p r e a d like w ild f i r e
due to social media. We just
An excel le nt exampl e of n ee d t o m ake s ur e we
t his and some one I l ove is s p r ea d like w ild f i r e
M el Robbi ns. S he bui l t an positively!
en t ir e Perso nal Brand of f
of t he “5-se cond r ul e ”. It’s To establish a personal
a book she wrote based on brand, we have to improve
m aking dec isio ns i n 5 o ur s el ve s to a leve l wh e r e
sec o nd s, not ove r thi nk i ng we ca n PR OV ID E VA LUE t o
t hin g s, a nd, pa r ti cul ar l y o th e r s. T h e a ma zi n g th in g i s
w ith wa king up i n the we ca n STA RT immed iat e ly
m or n ing to get out of b ed. and build our brand as we
B RA ND ou r s e lve s.

HOW
TO
MASSIVELY
BOOST
T here are a few
YOUR
ways to W h at va lu e a r e yo u
immediately going to provide?
PERSONAL
BOOST your prese nce
as a personal brand. T h e r e a s on is, wh en
T he fi rst thing I’m e ve r y p os t yo u cr e ate,
going to give you, e ve r y v i de o you
BRAND
and I’ll talk about r e cor d, a n d e ver y
m o re la ter, b ut for conversation you have,
n ow, we ne ed to fo cus yo u wa n t t o b e
on o ur IMAGE. A D D ING T H AT SPE C IF I C
VA LU E t o s o m e o n e e l s e !
What’s that mean? I t W h en you d o, yo u ’l l
m e ans i f som eo ne boost your brand
wer e to try and immediately!
describe you to one
of the ir frie nds i n
O NE se ntenc e, wha t
are they going to
say?

01
ACTION STEP
W h at VA LUE wi l l you p rovi d e your

audience?
S tra ig ht fo r wa r d exe rci se so just w rite a

few i d e a s d own :
04
D I S C OV E R I N G Y O U R S E L F I S
T H E M O S T I M P O RTA N T FAC T O R
‘ K n ow i n g yo u r s e l f i s t h e You want to bui l d your

beginning of all wisdom’ personal brand based
- Ari stotl e o n wh a t you lo ve to
do. You want to
develop a lifestyle by
A lot of p eop le m ove t o th e design around it! We
direction every other person wil l lea r n to in fl ue n c e
m oves bec ause they ha ve n o people (in a good
st and in their li fe. F in d in g yo u way) . To in f lu e nc e
h elps yo u answer que s t ion s n o people in a good
on e can e ver a nswer for you . way, we ha ve t o le a r n
A lot of p eop le l i sten t o t he to s h ap e o u r s el ves
i n n e r c r i t i c s t h a t g i ve t h e m t h e positively.
w ro ng i mpre ssion of
t he msel ves. If yo u ge t in s p ir ed
by o thers a nd cre a te yo u r own
i d e a , t h a t ’s w h a t we wa n t t o
do! You don’t want to try and
copy someone because you
T HINK you shoul d or beca u s e
yo u T H I N K i t wo r k s.

DISCOVERING
Fro m w h a t I ’ ve n o t i c e d ,
v id e os I’ve ma d e in t h e
IMPORTANT
past where I may have
been more insecure
YOURSELF
wit h t al k in g in f ron t o f
th e c am era h a ve d on e
FACTOR
s ig n if ic an tl y wo r s e ! It’s
because even if you
IS
don’t say it, show it on
THE
yo u r f a c e, a n d c o ve r i t
MOST
u p we ll, p eo p le s ti l l
F E E L it.
Re m e m b e r, w h e n yo u
M ea ning, you have to
produce your social
be comfor table in your
me di a co n te nt , p eop l e
ow n s k i n O R a t l e a s t
don’t remember so
ac knowledging why
m u c h a s to wh a t you
yo u ’ r e n o t a n d w h a t
s ay a s t o H OW YOU
yo u n e e d t o d o. S e l f -
MA K E T H E M F E E L . Par t
development is a
o f th a t is lo v in g
constant, never-ending
yo u r s e l f. W h e n yo u
process. We all have
l o ve yo u r s e l f, yo u ’ r e
ou r up s and dow ns. We
mo r e p os i tive a n d
h ave g ood a nd b ad
anything that doesn’t
days, myself included.
push you in the right
direction then you
learn to let it fall off
yo u r b a c k !

02
ACTION STEP:
W h a t i n s e c u ri tie s d o you ha ve?
W ha t O NE t h i n g c a n you d o TODAY tha t w i ll make

yo u v u l n e ra b l e i n a g o o d way t o s o m e o n e e l s e o r
oth ers?
How are yo u g o i n g t o wor k on a ccep ting this abou t

yo u r s e l f a n d l o v i n g yo u r s e l f ?
We need to understand the
ti ny lit tle do t s o f lif e c r e a te
o ur u n iq u en e s s. No m at t e r how
excellent or traumatic
ex p e r i e n c e h a s b e e n , i t h a s
ma d e yo u wh o you a r e to d ay.
T
If you’ve been through
his is a c oll ecti ve
DISCOVERING
tra ge d ie s a n d dra ma i n l if e,
process of breaking k n ow th a t yo u ca n ha ve s u c h a
down the doors in our positive impact on others
l i ve s t h a t d o n o t r e f l e c t wh o ’ve b ee n th rou gh a s i m il a r
w h o we i n d e e d a r e a n d s it u at io n.
YOURSELF
building up our passion

t oward s speci fi c val u e s o f Life in its fullness is in your
l i f e. T h i s u n d e r s t a n d s t h e h ea r t wh en yo u live f ro m yo u r
personal creative power we h ea r t , th a t is, f ro m th e i ns i de
IS
have as individuals, o ut , you r exp e r ien ces wo ul d n’t

THE
u n covering who we ar e a nd deter mine your response to

s it u at io ns, wh en you s e e f ro m
MOST
w hy we a ct the way we do.

Experiences often affect yo u r h e a r t i s m o r e r e a l t h a n
h ow we d efi ne a nd def e n d wh a t yo u s e e wi th t h e phy s i c a l
IMPORTANT
ourselves, influencing our eye s. To d is co ve r yo ur s e l f,

behavior in ways whic h we yo u m u s t g u i d e yo u r h e a r t
a r e h a r d l y a wa r e, i t i s wit h a ll d ili ge n ce, prote c t i t
n ece ssa ry to understa nd t h e f ro m t h e ju d g me nt a n d
FACTOR
driving force of our s ta n d a r d o f t he wo r ld , l e t

attitude. Variance exist in yo u r h e a r t b e yo u r
every asp ec t o f l i fe, b o th deter minant, your willpower
in our thought process, yo u r d r i v i n g fo r c e, l o o k
action, needs, c hoices, we beyond the seen, searc h deep
find strength in our i n t o yo u r h e a r t a n d ex p l o r e
differences. i n - d e p t h h a p p i n e s s, i n t h a t
s ta te of min d will yo u d is c o ve r
yo u r s e l f a n d p o t e n t i a l s.
05
UNIQUENESS AND STRENGTH
T O I M M E D I A T E LY L O O K
PROFESSIONAL
E ve ry bra nd b e i t per s on a l, or co mp a ny h a s a u n iq u e
sel li ng pro positi on, th is is wh at s ta n d s a co mp a ny o u t
i n t h e m a r ke t . A s a n i n d i v i d u a l , yo u m u s t b e u n i q u e i n
yo u r wo r l d , t h i s i s w h a t yo u n e e d t o b r i n g o u t t h e b e s t
i n yo u . A l o o k a t t h e t u r key, we n o t i c e t h e r u d e way i t
puffs out its feathers, this is a unique attribute of the
t ur key, a nd this di ffere n ti a tes it f ro m o th e r b ir d s.
I n i d e n t i f y i n g yo u r uni q ue n es s, f i r s t k n ow yo u r
st ren g th, you m ust dan ce i n th e s p o tlig h t o f yo u r min d .
T h ere shoul d b e no men tal co mpa r is o n o f yo u r s e lf with
anyone else, you can only admire your role models,
analyze their strength, sieve out their weakness to
develop your inherent qualities and aligning yourself
w ith them.
To develop your uniqueness, concentrate on your

st ren g th, el imi nate yo u r weak ne s s by le a n in g a n d
par tnering with positive minded people that would
point out your flaws without making a news of it, walk
t he jour ney of c hange wit h you , co n tin u a lly h e lp in g
yo u i m p ro ve, p e o p l e w h o c o m p l i m e n t s yo u r p e r s o n a l i t y,
i n w h o m yo u r we a k n e s s i s m a d e p e r f e c t a s i ro n
sh a rpens iron.

O ne of the thi ngs that ’s p rod u ce
su cc e ss for me not j us t in b u s in es s,
building a personal brand, but in
l i f e i s s u r ro u n d i n g my s e l f w i t h h i g h -
l e ve l i n d i v i d u a l s w h o a r e g o i n g
after something similar. I can’t
ex p r e s s h ow i m p o r t a n t h a v i n g a
CO MMU NITY is for a myr i a d of
rea sons. For o ne, i f yo u eve r s t a r t to
doubt yourself or have questions
ot h er p eop le w i ll be th e r e to pi c k
yo u u p. T h e n , i f yo u wa n t t o s t a r t
collaborating, cross-mar keting and
growing at WARP SPEED, you can
u tiliz e these re lati ons h i ps.
You have to remember, i s YOU ARE

UN IQU E. You know thin gs no b ody
el se d oes in ways tha t no b ody el s e
can explain. You have some for m of
ex p e r t i s e, m o t i va t i o n , p o s i t i v i t y, o r
ed u c ati on you ca n shar e wi th o t he r s
t o m ake the wor l d a bet t er pla ce !

06
VA L U E & T H E P R O B L E M T H A T
COULD MAKE YOU $$$
Co sts are pri nc ipl es a nd s t a nd a r d s o f b e h a v io r, o n e ’s
j u d g m e n t o f w h a t i s e s s e n t i a l i n l i f e. T h i s i s w h a t o n e
h olds to hig h esteem, co d es by wh ic h we live by.
People experience greater fulfillment when they live

by th eir val ues. Re p r e s e n ti n g o u r u n iq u e a n d in d iv id u a l
ess enc e. Knowi ng your co r e va lu e s c h a n ge yo u r
attitude towards life’s issues, for some people their
val u e i s as a result of pas t ex p er ien ce; s o me a r e
fa m il y and cultural her it a ge, etc.
Wh en you ha ve heal th a n d f it n es s va lu e, n a tu ra lly yo u

wa tc h wha t yo u eat, you pay atten tion to th e con ten t
on a food p ac kage, wor ko u t ro ut in e s, m u n c h o n
ve g gie s l ike its sandw ic h a n d promote a h ea lthy
en er gizi ng li festyl e.
O ne thing my me ntors ha ve t au g ht me is to h a ve
VA LU E S a n d t o h a ve N O N - N E G OT I A B L E S. I n e ve r y
aspect of your life. That means with your relationship,
yo u r f r i e n d s, f a m i l y, a n d yo u r s e l f.
WA R N I N G : S K I P T H I S AC T I O N S T E P I F YO U D O N ’ T
WA N T TO R I S K YO U R R E L AT I O N S H I P S, A N D YO U
WA N T TO S TAY C O M F O R TA B L E I N L I F E .

03
ACTION STEP:
1. Write down your personal values: what you believe you should act
l i ke a n d b e h a v i o r s yo u s h o u l d h a ve t o b e a " g o o d p e r s o n " a n d
produce value in this wor ld!
2. Now, write down values you want to see in OTHERS.

1.Your rel ati onshi p
2.Your fri endshi ps
3. NOW WRITE DOWN YOUR NON-NEGOTIABLES FOR YOURSELF,

YOUR PARTNER, AND YOUR FRI ENDS:
VALUE
To give you an example

&
on e of my no n-non-
THE
n eg o ti ab le for a
PROBLEM
rel atio nship i s the ot h er

person cannot do hard
dr ugs. If they do, that’s
t he ir thi ng, a nd I won’ t
THAT
h ave a ny p ar t of them
COULD
i n my l i f e. T h a t ’ s a
n on -neg otia b le. I t’s j us t
n ot neg otia b le fo r me
MAKE
t o b e w ith so meone l ike

t hat a nd b e ha p py.
YOU
$$$
An o ther no n-neg oti abl e

i s t h ey h a ve t o b e
h ap py wi th themsel ves,
t hey have to know wh a t
t hey’ re passi onate i n
l i f e, a n d t h ey h a ve t o I s u g ge s t yo u l o o k a t
bring positivity NOT YOUR BEHAVI ORS FI RST
DR AMA i nto my li fe. and then OTHERS. Take
T h at ’s a sub stanti al th i s a ct ion s t ep
n on -neg otia b le. s e r iou s ly b eca u s e th i s
Howeve r, you know how could c hange your life
m any pe op le stay i n a fo r t h e b ett er AND
rel atio nship or a wh e n yo u live a
fri end ship j ust becaus e h a pp ie r lif e a n d ar e
i t ’s e a s i e r t o d o t h a t f u lf i llin g yo u r p er s on al
t han wal k a way? brand flourishes.

07
TO BE A LEADER/BRAND, YOU
FIRST NEED TO ASK
Y O U R S E L F, W H A T P R O B L E M
Y O U S O LV E
E n tre pr ene urs ar e prob l em s o l ver s ; th ey id e n tif y a

n eed then get c ompen s at e d in r e tu r n fo r th e s o lu tio n .
I t ’s h ow t h e e c o n o my wo r k s. Yo u p ro d u c e va l u e a n d
are paid for the amount of value you can provide
ot h ers. To b e a person a l bra n d, yo u m u s t h a ve
som e thing yo u c an gi ve val u e arou n d . We ’ll ta lk mo r e
about this later so don’t worry!
T h ere is a c orrel ati on b e twee n valu e s a n d p a s s io n .

Wh en your p assi on col l ide s w ith yo u b u ild in g a
personal brand, the UNFATHOMABLE.

TO
BE
A
LEADER/BRAND,
S
om etime i n
2010, this S he h a s F U LL t ime a nd
YOUR
yo u n g l a dy w h o f in a n cia l f r e ed om ,
is so humble s o met h in g 99 .9 % o f
FIRST
sh e’ ll rem ai n nam el es s people never even
discovered she was ex p e r i e n c e, a n d s h e ’s
NEED
passionate about caring doing it all because she’s
for pe ople, medically an d passionate about her
TO
i n a l l ra m i f i c a t i o n o f l i f e. n ic h e. Sh e r un s a n NG O i n
Sh e va lues hea lth, fi t ne s s, h er co u n tr y th a t g o es
ASK
foo d and a he al thy f ro m s c h oo ls to t he
YOURSELF
l i f e s t y l e. S h e wo u l d p r i n t o r ga n iz a ti on to ed u cat e
ou t fl ier s, write ar ti c les and assist with health
t hat encourage peop le to ma te r ia ls, h a s on e of t h e
l i ve h e a l t h i e r, a n d f i n a l l y biggest gym houses in her
WHAT
st ar ted personal l y comm unity where she
coac hing clients. Today gives the city free access
PROBLEM
sh e i s very succe ssfu l wi th and r uns a highly
h er p er sona l b ra nd, a n d s u cce s s f u l h ea l th b l og.
i t ’s i n s a n e t o s e e h ow S he ma de a n a me for YOU
sh e’s buil t a ful l -ti me h er s el f in a n i c h e s h e

income where she can car ved out of life,
SOLVE
t ravel anyw here she became an icon of hope

wa nts w hile stil l wor k in g in her society with lots of
on her brand . international recognition.

TO
BE
A
LEADER/BRAND,
YOUR
T
FIRST
his is exp l os ive b e cau s e
she fo u n d a ca r ee r i n
NEED
a field she has a passion for,
succe ssfull y bu ilt o nl i ne co u r s es a ro u n d
TO
her i nfor ma t ion t ha t i mp a cts oth er s !
ASK
YOURSELF
D oes your p as s i o n me et wi th yo u r va lu e s
and purpose in life, do you bring light
to your wor l d, d o yo u s ol ve a p ro b le m,
WHAT
are you exceptionally deter mined to
break through, when you discover this,
PROBLEM
yo u a r e h a l f way t o a c h i e v i n g t h e
unthi nkab le. YOU
SOLVE

QUESTION:
W HAT A R E YO U PA S SI ON ATE A BOU T?
W R IT E A F EW E X AMPL ES D OWN :
EMOTIONAL APPEAL TO
E X PA N D Y O U R F O L L O W I N G
E X P O N E N T I A L LY
E mo ti ona l app eal i s pr e va len t in a d ve r tis in g,

campaigns, family, debate, fashion, etc. To me, it
m eans so meone i s sub con s ci ou s l y fo llowin g in to th e
sa m e vib rati ona l frequ en c y a s yo u . T h ey a r e tr u s tin g
w ha t you ha ve to say. T h ey love th e co n te n t yo u a r e
putting out. They are connecting with the emotion, and
t hey have an e moti ona l app e al towa r d s yo u a s a
person.
E mo ti ona l app eal i s f ee l in g s t ha t mo ve P E OP LE TO

TAK E ACTION! W hat t r igger s pe op les emotio n
w he n eve r they are aro u n d yo u?
Do you know a b unc h a b ou t f i tn e s s, h e a lth , lif e s ty le ?

Do you know how to ta ke pict u r e s ? D o yo u k n ow h ow t o
coac h people on social media?
He lp ing others i s al l a bou t doi n g s o in a n e th ica l,

m oral, a nd ho nes t way. We h ave to f ig u r e o u t H OW …
YOU…CAN…EMOTI ONALLY…MOVE…PEOPLE FOR THE
BE T T ER ! The reas on we mo ve t he m e mo tio n a lly is th a t
we ’re solving an issue, a probl em th ey d ea l with !

04
ACTION STEP:
Wr i t e d ow n t h e P R O B L E M / I S S U E yo u wa n t t o
sol ve for o thers. C r ea t e a lis t o f P R OB LE MS yo u
wi sh to add ress fo r o th e r s, we ’ ll d e a l with th e
s o lu tio n s la te r.
I n t h e a b o ve, t h e e m o t i o n o f t h e v i ewe r s i s t r i g ge r e d t o ge t
t he d e sire d re sponse. I n th e s ame way, a s a b ra n d , yo u s h o u ld
h ave s o methi ng that tri gger s th e excite me n t o f yo u r a u d ie n c e,
and you should be strategic for it to be effective.
YOU ARE THE…BRAND
“Be yourself. Everyone else is taken.”Oscar Wilde. Be fascinated by

w h o you are, you m ust see yo ur s e lf a s a p ro d u ct to in f lu e n ce o th e r s
and to have any impact on this wor ld.
You are a uni que enti ty that stands

for s omethi ng and should m ake a
promise of living your life to deliver
u po n it . You ha ve to expres s a n
i d e n t i t y a c ro s s a l l a s p e c t o f yo u r
wo r ld comm unicating consist e nc y in
i n t e g r i t y, a u t h e n t i c i t y, b u i l d i n g t r u s t
w i th you r audi ence. I t fi rst s ta r ts with
building that tr ust within yourself.
Wh a t m akes you stand out, yo u m u s t

be able to pinpoint your strength
and unique value. You m ust project
yo u r a b i l i t i e s a n d p owe r o ve r yo u r
we ak n ess, think of career o pti on s
st rat eg ic al ly by bui l di ng a p er s o n a l
m a r ket in g ac tio n pl an to get w he r e
yo u wa n t t o b e.

You l ear n how to r ul e your space, di fferenti ati ng yoursel f from
yo u r c o m p e t i t o r s, p o s i t i o n i n g yo u r s e l f t o s o l ve t h e p ro b l e m s
w ith a perce ived strategy th a t wo r k s b e s t fo r yo u . B u ild in g a
brand is writing your own story, defining yourself without being
deter mined by other people, creating a standard and infinite
l i m i t fo r yo u r s e l f, a c h i e v i n g w i t h o u t c o n s i d e r i n g a s e t b o u n d a r y.
I n b ra n d i n g yo u r s e l f, t h i n k a b o u t t h e b o u n d l e s s o p p o r t u n i t i e s i n
t he ma r ket, the c hangi ng wo r l d a n d h ow yo u ca n ta ke
advantage.
T h e i nve n tio n of the i nter ne t a nd s o cia l me d ia h a s ma d e

m ar ket in g and adver ti seme nt t o a n o th e r le ve l cr e a tin g a
platfor m where anyone can be accessible to the wor ld, unifying
a global mar ket. It is opened for anyone with an outstanding
v ision t o ga in access to bi l lio n s of p e o p le.

H O W E V E R , Y O U H AV E T O B E T H E
BRAND…AND THE PLATFORM
Me a n in g, if yo u bu i ld a bra nd
o n in s t ag ram… wh a t if
I n s t a g ra m s h u t s d ow n ? N ow
yo u h a ve n o t h i n g. Yo u h a ve n o
business. You have no brand.
We need to first make our

brand on the platfor ms that
ex i s t a n d T H E N B E C O M E T H E
P LAT F OR M. I’ ll to uc h o n t h i s
mo r e in d ep th a l i ttl e l at e r !
PERSONAL BRANDING EBOOK

30
08
S P E C I A LT I E S , N I C H E S , &
TOPICS
Sp e cialty: A pursui t to wh ic h s o me o n e h a s d e vo te d m u c h ti me
and effor t and in whic h they are exper t. Your hobby is a
st ren g th tha t makes peopl e com e to yo u , b e in g co n f id e n t i n yo u
and your results.
T h ere are tens o f thousan ds of p e r s o n a l b ra n d s o f n ic h e s th a t

ex i s t . T h e r e a r e B I L L I O N S o f p e o p l e i n t h i s wo r l d w h o a l l N E E D
t ho se Personal B rands to he l p th e m a c h ie ve mo r e, s e e mo r e, b e
m ore. S ome pe op l e make 6 f ig u r e s o n a n a n n u a l b a s is by
giving prenatal supplement advice. Any specific piece of
k n ow le dge has a personal bra nd b e h in d it mo r e th a n like l y
m akin g 6-7 fi gures. Thi nk abo u t th e u n limite d p o s s ib ilitie s you
n ow h a ve to b uil d your bra n d be ca u s e o f S OC IA L ME D IA !
G ord o n Ra mso n became th e bes t c h e f in th e wo r ld b e ca u se h e

capitalized on his passion for food and made a name for
h im sel f w ith c onsi stenc y an d det e r min a tio n . H e ’s p ro b a b ly a
pretty nice guy, but he also built a brand by being “THE CHEF
T HAT YE L LS AT PEOPLE. " I s h ar e th is ex a mp le to ex p la in a ga in
h ow l im it le ss the possi bi l i t ie s a r e.
T h e b est way to qui c kl y fi g ur e t h is o u t is to th in k o f wh a t

people (your friends and family) come to YOU for. If they have
a problem in this category of life, they call or text you!

05
ACTION STEP:
WH EN YOU R FRI END S NE E D A DVIC E , W H AT D O T H E Y

C OME TO YOU FO R ?
WH AT 5 QU ESTI ONS D O T H E Y T Y P IC A LLY A S K YOU ?

09
SYSTEM TO
AUTOMATE FOR
PERSONAL
BRANDING
Your personal brand

ar ticulates what makes
yo u u n i q u e f ro m o t h e r
brands; it is expressive,
se e k s no a ppro val from
o t he r b ra n d but r ul es your
wo r l d . In build ing your
brand, you need to think
i n t ro s p e c t i ve l y,
considering your inter nal and exter nal perceptions.
You m ust ask yoursel f how you want to be percei ved and what you
wa nt t o be known for.

1 0 WE NOW BEGIN YOUR
PERSONAL BRAND JOURNEY
I u n d e r s t a n d I ’ ve t a l ke d a l o t a b o u t p r e p a r i n g yo u t o t a ke t h i s
j o u r n ey, t o p r e p yo u r m i n d . I t ’s T H AT i m p o r t a n t . 1 0 t i m e s o u t o f
10 if someone ever emails us asking for a refund for not
fu lfil li ng on thi s book and wh at I ’ve p ro mis e d it’s ty p ica lly
because they are being LAZY and don’t want to implement
everyt h ing I’m g oi ng to tea c h you .
I w i l l d e l i ve r o n E V E RY T H I N G.
T h e r e as on is that I tol d ever yo n e u p f ro n t th is is n o t a b o u t

m in d- blowi ng educati on you ca n’t ge t a ny wh e r e e ls e, th is is
about the specific str ucture of infor mation being pieced
t oget h er for you i n a si mple t o d ige s t way, s o yo u IMP LE M ENT
and SEE RESULTS. Of course, you’ll never succeed if you don’t
implement, but this book is about implementing not just reading
som e eb o ok.
N ow, i f you have not al re ady an swe r e d a ll q u e s tio n s b e fo re

t his an d c om pl eted al l AC T I ON S T E P S, g o b a c k a n d d o it n ow.
T h e b ook wil l sti l l be here. You n e e d to imp le me n t!!!!

11
MONETIZING KNOWLEDGE IN
T H E Q U I C K E S T W AY P O S S I B L E
Visua lizi ng your futur e a n d S ome on li n e r el a tio ns hi p

purpose, deciding what you coac hes built their narrative
wa nt to ex peri ence a nd by g iv in g f r ee r e la t i o ns h i p
accomplish in life and the ti ps th ro u g h v ide o s o r
i m p a c t i t w i l l h a ve o n t h o s e wr it e - up s a n d cr e a ti n g a
around you, positioning your platfor m where people can
brand as a knowledge center s e ek co u ns e lin g for a n ex tra
t hro ugh c ontent a nd val u e cost. These brands are both
addition. e du ca t ive a n d m on ey -
ma k in g p la tfor m. T h is is
T h is is find ing your valu e s e llin g yo u r VALU E a n d
proposition through education, being paid for what you
see ing the needs of yo u r l o ve t o d o b e s t .
audience, building your
content around their
req ui reme nts. I t i s so l vi n g a
problem through your space.
T h e ma teria l p rovi des th e
platfor m to help connect your
brand with your audience
n eed s.

• W E BU ILD VA LUE T H RO U G H
MA R KE TI NG P IE C E S
• W E R E - MA RK E T &
R EP U R POS E T HAT CO N TE NT
MONETIZING
• W E D E LI VE R M O RE VA LU E
I ma gi ne getting pa i d • W E C R E AT E A VA LUE
for just be ing you a nd E XC HA N GE
KNOWLEDGE
sha ring yo ur
• W E C R E AT E A SOLU T IO N TO
knowledge with others. Not
on ly is it a fun, exci ti n g A M A SS IV E PR OB LEM
and always new but it
• W E BU ILD OU T T H E
IN
fu lfil ls you! I t makes you

S OLUT IO N ( A lo t o f t im e s
THE
come alive! When you wake

u p in the mor ni ng, you POP th ro u g h o n lin e co ur s e s )
QUICKEST
ou t of be d! You wal k wi t h a
• W E LE A R N TO PR E S EN T T H E
pep in your step, and you
t al k wi th pa ssio n behin d S OLUT IO N
yo u r t o n e. W hy ? B e c a u s e
WAY
• S OME P EO P LE DE C I D E TO
yo u ’ r e d o i n g e ve r y t h i n g,
JOIN
POSSIBLE
yo u LOV E !
• YOU CHANGE THEI R LI VES

T h e q uic ke st way to
& C RE AT E A BU SI NE S S
m on eti ze your p ersona l
A RO UN D I T
brand is to r un it with this
passion I’m referring to.
T h e o ther MAS SI V E var i a ble OT H E R T H INGS TO TAK E
we h ave to understand is I N TO C O N S I D E R AT I O N …
t his:

MONETIZING
KNOWLEDGE
INJECTING YOUR
PERSONALITY
IN
T
THE
h is is a re flec tio n of H oweve r it go e s, i t i s mo s t
yo u r e s s e n c e a s a i m p o r t a n t t o d e ve l o p yo u r
QUICKEST
brand, keeping your ow n p l a t fo r m t h a n
c haracter focused by c hec king l e ve ra ge o n o t h e r
on yo u r aud ie nce response people’s platfor m.
WAY
bringing out the different Own in g yo ur own
sh a des of you for your platfor m introduces you to
POSSIBLE
audience to relate to and th e wo r l d, w h er e p e opl e
t ak in g o ut ti me to engage can know more about you,
yo u r a u d i e n c e. i t ex p l a i n s yo u b e t t e r t o
th e wo r l d th an th e s oci a l
YO UR PL ATF ORM & me di a n et wo r k s.
BUILDING YOUR
PERSONAL NETWORK Own in g yo ur own
platfor m makes your voice
Bu ild in g yo ur ow n pl atfor m ca n
clearer and detailed in
be as simple as a blog or
r e pr es e n tin g you r
complex as a website, this puts
o pi n ion s a n d h e lps you t o
yo u i n t h e c o n t ro l s e a t
be well understood by
providing you with leverages to
yo u r a u d i e n c e w i t h o u t t h e
comm unicate beyond the
adverse representation of
res tri ct io n of soci al media , wit h
ideas and people on
a combined consistent online
s o cia l med ia .
presence that creates tr ust.
MONETIZING
T h is means you star t to
create a comm unity, an
em ail l ist, or a websi te
ot h ers ca n go to consum e
yo u r c o n t e n t . A ga i n , w h a t
KNOWLEDGE
i f t h e s o c i a l p l a t fo r m s
sh u t d own, c hange their
algorithm and you lose
t rac ti on imm ed iatel y? If
IN
yo u d o n’ t h a ve yo u r
OW N PRESENC E, you’re
THE
done, or you will be soon.

QUICKEST
I n ve s t i n g i n yo u r s p a c e
ex p r e s s e s yo u r c r e d i b i l i t y
w hi c h gi ves rea l i nsi ght
WAY
about you, analyses your

POSSIBLE
content and ranks you

amongst your
competitors.
C O MP O N E N T O F A B R A N D
Your pl atfor m attracts an PLATFORM
audience that grows into
A b ra nd p la tfo r m co ns i s t s
a COMMUNITY especially
o f th e fo ll owi n g
w he n you are consi sten t
components:
w ith th e co ntent
provided. Once there is O B J E C T I V E / G OA L S
confidence between you E ver y bra n d a n d
and the audience you can
o r ga n iz a ti on m u s t h ave a
ea s il y l unc h other
v is i on , a m is s io n, a g o al.
products, ser vices, online
F ig u r e ou t wh a t you r
courses, consulting, and
Mis s io n i s … A N D S H A R E I T
coac hing. W IT H YOU R AU DI E NC E .

06
ACTIO N STEP: WRITE O UT YO UR M ISSIO N
STATEMENT:
E xa m pl e: To ma ke every per s on f e e l s ig n if ica n t a n d e mp owe r t he m t o

fi na nci al l y c ha n ge t he i r f u tu r e.
Th i s will b ec om e the cul ture of yo u r b u s in e s s a n d yo u r a u d ie n ce t ha t yo u

create.
VISION
T h e visi on of a b rand exp l ain s t he

projections of the brand, it is the
sh or t-ter m a nd l ong-t er m
ex p e c t a t i o n s, m o r e o f t h e c o m p a ny ’s
aspiration. A vision statement
comm unicates the role the
organiza ti on stands to p l ay i n th e
industry and reflects the goals and
priorities expressed in a brands
st rat eg ic pl an.
S WOT A N A LY S I S
Th i s i s yo u r b ra n d ' s s t r e n g t h ,
we akness, op por tunity, a nd t h r ea t.
T h is imp a cts how you pos i t ion yo ur
brand in a competitive mar ket.
G oog le mo re a round th i s i f you ’d
l i ke b u t t o ge t t o t h e p o i n t b e c a u s e I
k n ow a lo t of you wan t s om e det a ils,
l e t ’s d o t h i s.

07
ACTION STEP:
Wh en you thi nk of you r s elf a s a b ra n d , wr ite o u t yo u r :
S tr e n gt h s :
Weaknesses:
O p p or t u n ities that exi st i n the cur r e n t Ma r ke t P la ce fo r yo u to p ro vi d e

va l u e, c reate products, presen t s olu tio n s, o r p er s o n a lly coa c h p e o p l e :
T hr ea ts th at coul d hur t your b us i n e s s & S o lu tio n s. (i.e., If yo u ’re o nl y o n

I n s t a g ra m i f I n s t a g ra m c h a n ge s t h e i r a l g o r i t h m a n d yo u l o s e t ra c t i o n ) :
12
DEVELOPING A
MONEY
MAKING
TA RG E T
AUDIENCE

42
08
ACTION STEP:
Wr i t e t h e s e t h i n g s o u t a b o u t yo u r “ Pe r f e c t ” c u s t o m e r :
A ge :
Ge n d er :
Interests:
Where Do T hey C o ns u me C o n te n t:
H ow Do They Like To C on s um e C on te n t:
Your “PERFECT CHARACTER”
To help you come up with your “Perfect Character," picture them in your
hea d a s a real person you may kn ow o r h a ve me t. T h e n th in k o f e ve r y t hi ng
t hey do, l ike, c ontent they co ns u me, p ro d u cts th ey ’d b u y, e tc .
T h is de sc ri bes the cl ass a n d k i nd o f p e o p le yo u r b ra n d
i n t e n d s t o s o l ve a p ro b l e m fo r a n d r e a c h w i t h c o m m u n i c a t i o n .
I t i s t a r ge t i n g t h e r i g h t p e o p l e w h o w i l l l i ke l y b e p u r c h a s i n g
w ha tso ever your brand is of f e r i ng. We n e e d to d e cid e
E XACT LY who your target ma r ke t is b e fo r e we s ta r t
producing a brand.
T h is is how we reverse e ng i ne e r th e p ro ce s s ; =
BRAND PROMISE
T h is is the si ngul ar most comp ell in g va lu e p ro p o s itio n th e
brand makes to its audience, explaining the expected benefit
t he b rand d el i vers. You ca n th in k o f a p le d ge fo r e ve r y
product that’s created, a video that’s produced, or blog
t hat ’s wri tten.
BRAND VALUE
PROPOSITION
T h is desc ri bes the total

val u e your aud ie nce
w ill a tta in from your
brand.
BRAND PERSONALITY
Si nc e we are di scussi ng pe r s o na l b ra n d in g, th is ex p la in s t h e s o ul
and life of the business; it defines your c haracter and principles as
a brand. It encompasses the distinct impression that a brand should
m ake.
O ne t hing tha t bui l ds mo r e rapp o r t q u ic k ly is a llowin g yo ur

personality to flourish! When you teac h, train, provide value…you
sh ou ld b e d oi ng so wi th yo u r SIZ Z LE !
44
BRAND STRATEGY
I t p ro v i d e s a c l e a r p u r p o s e
fo r why yo u a r e en ga gi ng
customers and how you are
doing so. It is a plan of how
DEVELOPING
to make s u r e you r cu s to m er s
perceive your brand in the
W
r ig h t way. It p os e s yo u to
hat m akes you r e as on wh at th e cu s t om e r
uniq ue? prefers, whic h is cr ucial to
A
s u cce ed i ng co n s ide r i ng o t he r
MONEY
alter natives.
*I s i t h ow o f t e n yo u s m i l e
and how you make people T HE E S S E NC E O F BR A ND
MAKING
j u s t f e e l h a p py ? S T R AT E G Y
• S tra t egy t ra n s ce nd a b ran d
* Ar e yo u an “I n your face”
TARGET
into a living entity

t yp e of person?
• Gi ve s you r b ra n d t he a t t en t io n
AUDIENCE
* Ar e yo u some one who’s it seeks

exc e p t i o n a l l y c a r i n g ?
• B ui ld s a u d ien ce l oya l t y for your
*Ar e yo u some one who h as brand
an incredible sense of
h u mor and c an m ake pe o ple • Ma x imiz e b ran d s r e l e van c e i n
l a u g h i n a ny s i t u a t i o n ? th e h ea r t a n d m in d o f a
customer
*F igure out who you are as a
person and JUST BE YOU! • C r e at es a u d ien c e tr us t.
• C omm an d s h ig h e r p r i c e on
brand
DEVELOPING.A
MONEY
BRAND PLATFORM
MAKING
CRE ATI VI TY
Y ou r b rand is unique as Your brand needs to shi ft
TARGET
yo u a r e, yo u r a u d i e n c e fo cu s f ro m s e lf to
wa nts to know the real audience, answering the
st ory behi nd the brand i ma ge, question of what your
AUDIENCE
t his det er m ines thei r l oyal ty brand can do for your
and patronage. If your brand audience.
i s u n i n t e r e s t i n g a n d f l a t , t h ey
w ill q uit yo ur pl atfor m, bu t if R EM E MB E R: I t’s a bou t
i t i s c r e a t i ve a n d i n s p i r i n g, wh a t yo ur AU D IE NC E
t he n you have a hook on t h em . WA N T S ! ?
Craft in g a brand takes ti me, No t wh at yo u wan t to

effor t and thoughtful strate gy ; build.
yo u w i l l n e e d c r e a t i ve i d e a s t o
m ake your b rand stand ou t. I f yo u p ro d u c e a p ro d u c t ,
F lame th e fire o f creati vi ty th at a course, a class, or
t rigger s and unra vel the anything else and there’s
t he n o d es i r e for it … no t hi ng
geni us of the brand, empoweri ng wil l ha p p en .
a vast and diverse mindset
t oward s pro gressi ve conce pts
t hat ca r ve s the c l ay of th e
brand.

13
HOW TO IDENTIFY A
PRODUCT YOUR
C U S T O M E R S WA N T
IN 3 MINUTES
As yo u b u ild your
audience and your
fol l ow in g ask them
questions!?
Cr e a t e a su r vey, and the

e as i e st way to do thi s i s
t hro ugh a googl e for m.

47
09
ACTION STEP:
Cr e a te a goog le for m wi th a f ew q u e s tio n s s o wh e n yo u h a ve p e o p l e
e nga gi ng w i th your content , you ca n f ig u r e o u t wh a t T H E Y WA N T.
T hi s al low s you to qui c kl y star t b u ild in g yo u r p ro d u cts a n d b ra n d

w i th o ut over thi nki ng everyth i ng. It’s h ow I r e s e a r c h e d to d e vel o p
my f irst info product.
14
WHAT TYPE OF CONTENT
SHOULD WE PRODUCE?
Sh ould we wri te bl o gs ? Fi l m v i de o s ? Po s t P h o to s ?
Wh at! !! !?
Well…ask yourself what you’re good at. Are you a

person that can stand in front of a camera and record
yo u r s e l f s p e a k i n g ex t e m p o ra n e o u s l y fo r 5 m i n ? I f s o v i d e o
m ight b e a n excel l en t way to go !
O ne of the m ost strat e gic an d imp r e s s ive me d ia o f

comm unication is visual, make videos; this upgrades your
brand values. People also find MORE VALUE in a video
presentation rather than a written blog. This is called
perceived value. People understand more value and
rem embe r, perce pti o n is a r eal i ty.

15
THE BEST PROCESS TO GET
C O M F O RTA B L E F I L M I N G
St ep 1:
F ilm yo ursel f on your ph on e j us t fo r p ra ctice
St ep 2:
F ilm yo ursel f on your ph on e a nd p o s t it to In s ta g ra m s to r ie s ( it ’s

deleting after 24hrs, so it’s less ner ve-rac king)
St ep 3:
F ilm yo ursel f on your ph on e a nd p o s t it to In s ta g ra m F e e d
St ep 4:
F ilm yo ursel f in publ i c an d p os t it to a ny me d iu m.

St ep 5:
Cr ea te a Youtube C hann el, s t a r t f ilmin g a n d p o s tin g to you r

c hannel.
Be con si stent with your l in e o f me s s a ge a cro s s a ll p la tfo r ms,

sp e ak ing the sa me l angua ge a n d fo llow th e s a me s ta n d a r d s. Thi s
i n i t i a t e s t r u s t w h e n yo u r a u d i e n c e c a n r e l a t e t o yo u r p a t t e r n .

16
C R E A T I N G Y O U R S T O RY T H A T
CONNECTS
As a brand , think of your cr ea t io n s to r y a n d to u c h th e ir he a r t s,
t his is t he life of the bran d an d ma ke s yo u r e a l. It ma ke s yo u r
brand real and allows you to connect with others faster.
Take a sober reflection down memory lane of how you made your
past successes analyze your strategy, how you made success, who
benefited from it etc.
How t o ma intai n tr ust i n a b ran d

Tr u s t i s o n e o f t h e m o s t c r i t i c a l a s p e c t s o f b u i l d i n g yo u r p e r s o n a l
brand and becoming an influencer:
I ke e p t a l k i n g a b o u t t h i s b e c a u s e i t ’s p ro b a b l y m o r e i m p o r t a n t
t han A NY OTHER aspect o f cr eat in g a n a u th e n tic p e r s o n al b ra n d .
Your audi ence havi ng tr ust i n you wi l l do 2 thi ngs;
1.Kee p peopl e coming ba c k t o yo u a n d c o n s u m i n g m o r e a nd

m ore co ntent on whet h er or n o t th ey p u r c h a s e d if f e r e nt
products/ser vices.
2. Keep you around for a long time. It’s all about longevity in
t his gam e. Peop le wh o ove r th in k in th e s h o r t te r m, to o m uc h
about their own profits, won’t last.

CREATING
Be hone st a b out you r
we aknesses and stren gth ,
t his m akes your b ran d
YOUR
h u ma n, the a ud ience
wa nts to be assured you r
STORY
brand can relate with

t he ir huma n needs.
Admi tti ng your
THAT
sh or tc omi ngs a nd cre ati n g

a vulnerable environment
CONNECTS
allows people to become

m or e vulne ra b le wi t h yo u .
I ’ l l g i ve yo u a p e r s o n a l
I t ’s c a l l e d t h e l a w o f
ex a m p l e :
rec ip roc i ty. W hen yo u
give someone something,
I often share insights about
t h ey’ re more like l y to
i n s e c u r i t i e s I h a ve a n d s t i l l
give more in retur n.
dealing with cer tain ones.
E xam pl e; You gi ve th e m
W h en I wa s f ir s t s t ar t in g t o
fre e val ue, a nd they ’r e
build my brand, I honestly
m o re li kely to p urc h a s e a
didn’t believe “I was enough."
product that costs money.
I d i d n’ t ve r b a l i z e t h a t t o
I f yo u s h a r e e m o t i o n a l
my s el f, b u t th e s ma ll a c t io ns I
ex p e r i e n c e s, l i f e
wo u ld t ake an d th e “ li t t le
ex p e r i e n c e s, o r
voi ce in my h ea d ” ( o ur m in d)
wea knesses, they’r e mo r e
wo u ld l ook a t my in s ec u r i ti es
l i ke l y t o d o t h e s a m e w i t h
constantly. I would wish and
yo u w h i c h c r e a t e s t r u s t
h op e I wa s s ome o ne t h at I
and rappor t.
couldn’t be.

I g r ew u p w i t h my f a t h e r b e i n g s u c h a m a n l y m a n . H e wa s t a l l , b i g,
and unemotional. However, I grew up thinking I had to be big and tall
and strong. Well, I got my moms genes, and I’m not the tallest guy in
t he wor ld. T hat haunted me for eve r, mo s tly ex p e r ie n cin g r e je c ti o n
fro m gi r ls a nd sol i di fyi ng
t ha t it m a tt ered , I
dwel l ed on my weakness. I
t ho ugh t t o “ Be Enough” to
“Be a man” I had to be a
cer tain height. However,
after wor king with a
personal coac h, I realized
t ha t was ju st my bl uepri nt,
and I had to c hange it. I
re a l i ze d being a man was
re a l l y a bou t , be i ng
h on est , h av ing integri ty,
t r ea ti ng you r woman
ri g h t, t a k in g ca re of your I s h a r e t h i s w i t h yo u b e c a u s e yo u
fa m il y, p rov idi ng i n every may h a ve ce r ta in in s e cur i t ies t h at
way po ssib le, not bac king yo u b a t t l e w i t h d a i l y. T h e r e a l i t y i s
down, lear ning to deal we a ll d o on s ome l evel . I d o n’t m i nd
w i th th e situ ati on wh a t v u ln e ra bi lit ies you h ave, yo u
appropriately, having can build your personal brand,
e mo tion a l in tel ligence, become an influencer and make a
h avi ng a st rong sense of positive impact on others!
w h o you ac tua lly are.
I c a n’ t wa i t t o ke e p d i v i n g i n t o
details to get you on this path!

17
PROTECTING YOUR BUSINESS
FROM NEGATIVITY
I t i s q u i t e i m p o s s i b l e fo r E V E RYO N E t o l i ke yo u a s a p e r s o n o r a s
a brand! There are just too many people in this wor ld who will
consume your content. Putting your personality online opens you
u p for cri tic i sm. The str uctu r e of s o cia l me d ia , th e o p tio n o f
anonymity makes people project their insecurities through
n ega tive com ments.
O ne t hin g yo u have to unde r s tan d is a nyo n e wh o ’s n e ga tive o r a

dic khead lol is being a dic khead because of their insecurities.
T h e o n e t hi ng that hel ped me ge t th ro u g h d e a lin g with s o m e
people who weren’t the most positive in the beginning is thinking
of you rself as a mi rror. M ea n in g, wh e n s o me o n e r e a cts whe the r
i t ’s p o s i t i ve o r n e ga t i ve, j u s t b e t h e m i r ro r a n d a l l ow t h e m t o s e e
t he msel ves in the refl ecti on . No t hin g, p o s itive o r n e ga tive wi ll
t he n af fect you. You onl y all ow pe o p le to co mme n t, to th ink , to
su p por t, to c ri tic i ze and me r e ly k n ow th a t wh a te ve r th ey p ro je c t
i s a m i r ro r r e f l e c t i o n o f t h e i r i n n e r f e e l i n g s.
T h e c o olest p a r t i s when peo p le a r e s o co n f id e n t (may b e 9 5 % )

t hat you star t to understan d how S U P P OR T IV E p e o p le a ctu a ll y a r e
of you !
T h e b est thing to do i f som eon e eve r r e s p o n d s n e ga tive ly is t o:
1.Do n’t resp ond. L et the m be.

2. Send them a positive message and use it as a c hallenge to get
t he m on “Your side” an d be co me a s u p p o r te r.

18
T H E I M P O RTA N C E
OF SOCIAL MEDIA
E V E RY O N E F O R G E T S
ABOUT
T he i mp or ta n ce o f the soci al med ia ca n n o t b e o ve r e mp h a s iz ed i n t hi s

present age with the magnitude of people connected on the platfor m,
w i th ju st a c l ic k one can acces s th e wo r ld , mo r e like a g lo b a l ma r ke t .
You al ready know thi s, so l et’s get i nto i t.
YouTube
T hi s is th e b iggest vi deo sha r in g s ite o n th e in te r n e t to d ay, a va ila b l e

i n 8 8 c o u n t r i e s a n d i n 7 6 l a n g u a ge s. W i t h m o r e t h a n o n e - s e ve n t h o f
t he wor ld’s po pul ati on on thi s p la tfo r m, Yo u Tu b e h a s p a id o ver t wo
billion dollars in royalties and copyrights and invests in a content
creator.
B as ed on th e a bove stati sti cs, i t is n o d o u b t p e r s o n a l b ra n d in g h a s a

st and on th is g iant money-mak in g p la tfo r m, e s ta b lis h a c h a n n el and
m a ke mon ey off vi ewershi p.
W hi le We Are On The Topi c Of Yo u Tu b e.

LET ME SHOW YOU HOW TO TURN
1 9 ANY V I D E O I N T O A N I N S A N E LY
G O O D VA L U E P R O P O S I T I O N
1. Write out your idea. What are you going to talk about?
Wh a t va lue a re you go i ng t o p ro v id e ? W h a t d o yo u h o p e
yo u r a u d i e n c e w i l l d o w i t h t h e i n fo r m a t i o n a f t e r wa t c h i n g
t his vi de o?
2. After knowing what you’re going to talk about, write out

T HE ONE THI N G your a u di e nce w ill ta ke a way f ro m yo u r
v ideo. THI S IS YOU R H O O K!
1. Here’s how it looks: Your video opens up and fades

i n t o yo u s i t t i n g i n f ro n t o f yo u r c o m p u t e r. H ey !
Welcome, everyone! After watc hing today’s video,
yo u ’ l l b e a b l e t o i m p l e m e n t t h i s n ew wo r ko u t
tec hni que tha t wil l S AV E YO U R BAC K a n d b u ild you r
l owe r a b d o m i n a l s f a s t e r t h a n a ny o t h e r exe r c i s e.

3. Now you get into the content! You
deliver on what you just promised.
Howe ve r 95 % of the ti me I wat c h a
YouTube vi deo or a qui c k snap on
I n s t a g ra m p e o p l e s t a r t by s ay i n g :
“Hey today I’m going to talk about
getti ng better si x pac k abs”… Here’s
t he d e al , TH EY A LREA DY K NOW
WH AT YOU ’RE GOI NG TO TA LK
AB OUT B ECAUS E I T’ S I N T H E T IT LE !
People will also engage so m uc h
m ore if yo u j ust frame you r s t a te me n t
from a pl ac e of WH AT T H E Y W ILL
G ET … NOT, wha t YOU w ill t a lk a b o u t.
T h ey want to know what ’s i n it fo r
t he m i mme di atel y.
4. After delivering on your

promise, you want to do a quic k
rec ap.
5. Hook in other videos and direct

people to other pages, videos,
for m s, etc. fo r e ven mor e va lu e.

20 HOW TO MONETIZE YOUTUBE
1. SETUP AND BUILD YOUR YOUTUBE CHANNEL
Your YouTube c hannel i s your personal presence; eac h YouTube
account has one c hain attac hed to it. You can log on with your
G oog le a cco unt or get ano th e r. Cr e a te a n a cco u n t u s in g yo ur
e mail, Get a use r name and p as swo r d .
I n t h e t o p r i g h t c o r n e r o f t h e s c r e e n , c l i c k o n yo u r p ro f i l e i c o n a n d
t he n th e setti ng i con. U nder th e s e ttin g, clic k o n ‘cr e a te a c ha n n el ,
sel ect e it h er p ersonal or bu s i ne s s d e p e n d in g o n yo u r c h o ice.
2. ADD CONTENT
Uplo ad h igh-qua l i ty conten t, b e r e g u la r a n d co n s is te n t with yo u r
m a te rials, get better at ever y n ew u p lo a d , ta g yo u r v id e o s wi th
a keyword that describe the content, make your c hannel
i n t e r e s t i n g fo r a c o m eb a c k .
3. BUILD AN AUDIENCE
An i n t e r e s t i n g c h a n n e l a t t ra c t s l o t s o f v i ewe r s a n d i n t u r n i n c r e a s e s
m o n eti zat io n, the more pe opl e t ha t wa tc h yo u r a d s, th e mo re m on ey
yo u m a ke. T h e r e i s o n l y o n e way t o d r i ve t ra f f i c t o yo u r c h a n n e l ,
and it is all about keeping your c hannel interesting. Interact with
yo u r v i ewe r s by r e s p o n d i n g t o c o m m e n t s a n d m a k i n g o c c a s i o n a l
v i deos dir ec tly rel ated to co mme n ts.

4. MONETIZE YOUR
HOW
VIDEOS?
TO
• To star t ear ning money

MONETIZE
on yo ur vi deos, some
people enable
m on eti zatio n. This
m eans yo u are
YOUTUBE
allowing youtube to
place ads in your
v ideo. This al so mean s
t hat you a c knowl edge
t hat the re i s no
copyrighted material
i n yo u r v i d e o.
HOW EVER, I D ON’ T
M ONETIZE TH ROU GH
YOUTUBE! ! ! ! ! ! ! Here’s
w hy… if you al low
yo u t u b e t o M O N E T I Z E
yo u r a c c o u n t , t h ey a r e
• W h at we ’ll d o i s
t he ones m aki ng the
s ta r t by b ui ld in g ou t
m ajo r ity of the m oney.
OW N p lat for m.
• Un les s you have a Landing pages,
e mai l lis t s, a n d
pointless blog that
e ve r y th in g els e in
doesn’t produce any
between so we
val u e, the re’s no
actually have control
rea son to d o thi s
o ve r how we get in
because it drops your
contact with our
en ga geme nt ra te!
fo llowe r s.

Let’s say you have people
wh o wa tc h a you tu b e vi d e o
and then go to your
webs i te, a n d th en may be
th ey f ill o u t a n op t - in for m.
Well if you installed a pixel

HOW
th e r i g ht way yo u ’d be a b l e
to te ll wh a t you r t y pic a l
TO
5. SETUP SPECIFIC PIXELS

conversion rate is natural.
MONETIZE
Website pixels are code H er e ’s h ow i t’s u s ef u l; If yo u

t hat ’s p la ce d i n the s e e p eo pl e g oin g to yo u r
bac kend of your website. webs i te b u t ne ver f il li ng o u t
F u ll d iscl osure, I ’ m not yo u r fo r m yo u k n ow t h ey
YOUTUBE
t rai ned on thi s, but I e ith e r c an’t ea s ily f i nd it , o r

personally set them up and th ey d on’t wa nt to f i ll it o ut
u se them, so I know wh a t’s because of the “Value
going on and how to build P ro p o s iti on ."
a brand with it.
I t w i l l t a ke m o r e t i m e t o 6. CHECK YOUR
get the hang of these i f A N A LY T IC S IN YO UT U B E
yo u ’ r e b ra n d n ew b u t d o n’ t
wo rr y, i t gets mo re On ce you h a ve s om e vi d eo s
comfor table with time and o nl in e, mo n et iz e d , an d
n ot 10 0 % nece ssary t o being viewed, you can
st ar t buil di ng your c hec k out the analytics on
audience! th e m to s e e h ow th ey ar e
perfor ming. Clic k the
Wh a t the Pi xel s essen tia l ly analytic option on your
allow you to do is trac k c hannel menu.
yo u r u s e r s, yo u r
conversions, etc.

He re you ca n view esti ma t ed ea r n in g s, a d p e r fo r ma n ce, vi d e o
v iew s, de mographi cs and m or e.
Us e t h ese tools to see h ow yo u r co n te n t is r e s o n a tin g with

yo u r a u d i e n c e. Yo u c a n c h a n ge yo u r c o n t e n t o r yo u r m a r ke t i n g
i f yo u a r e f i n d i n g t h a t yo u a r e n o t a t t ra c t i n g t h e u s e r s t h a t
yo u wa n t t o
7. MARKET YOUR VIDEOS ELSEWHERE
Do n’t put your vi deos j u s t o n Yo uTu b e, h a r n e s s o th e r

platfor ms. By sharing the link or embedding the videos on
t he in te r net, yo u are i ncr ea s i ng t h e c h a n ce s o f it ge ttin g
n ot ic e d.
T h is is ca lle d
“Repurposing." What’s
i m p r e s s i ve i s i f yo u
produce a 10 min Vlog,
yo u c a n t h e n r e p u r p o s e
it into 10 different
v ideos for I nsta gram
fee d, Instag ram story,
Fa c eb o o k f e e d ,
Fa c eb o o k s t o r y, l i n ke d i n t h e p o s t , a w r i t t e n b l o g, e t c .
T h is al lows you to produ ce 10 x th e a mo u n t o f co n te n t

compared to someone else who’s on more of an amateur level.

9. INCREASE YOUR
YO UT UBE RE VE NUE
WI TH AF F IL IATE
HOW
MARKE T ING
TO
A ffil i ate m ar ke ti ng
me ans se lli ng p ro du ct s
MONETIZE
i n exc h a n ge fo r a
commission. Hundreds of
t housands of co mpa n ie s
YOUTUBE
offer attra cti ve de a ls to

affiliate mar keters who
promote their products/
ser vice s.
When you p rod uce

T h e q u ic ke s t way t o make
val ue, p eopl e wat c h
mo n ey in t he be g in n in g
yo u r v i d e o a n d c l i c k t h e
and something you can set
links of specific
u p in 5 m in u te s is t o
products you suggest.
become an affiliate on
When they buy th os e
A ma z on . Ju s t g o to you r
products, you get a
A ma z on a cco u n t a n d s e t
percentage for
u p a n af f i lia t e a ccou n t
“referring” them. I do it
wh e r e yo u c an get s pe c i f ic
m ul tip le ti m es
l i n k s o f p ro d u c t s yo u ’d l i ke
t hro ughout thi s boo k
to s u gges t . Yo u ca n als o
because if I’m going to
google how to do this in
sha re val uabl e co nt e nt
another 5 min if you need
wi th you, I exp ect yo u
ex t ra h e l p !
t o sup po r t me by us i n g
my li nk for provi din g
t he ri ght reso urce. You
shoul d b e d oi ng th is as
wel l.

21
I N S TAG R A M S E C R E T S
At th e t ime of wri ti ng thi s, I n s ta g ra m is th e b ig ge s t p h o to

platfor m, and if your audience responds well to visuals, then you
n eed t o ha r ness thi s pl atfo r m. D e s p ite th is o n ly 3 0 % o f b us in es se s
t hat u se so cia l medi a have a n In s ta g ra m a cco u n t (a n u mb er
probably increasing with time)
I n s t a g ra m g i ve s yo u t h e ro o m t o a l l ow p e o p l e i n t o yo u r l i f e, a s a
brand people need to see what you are and stands for.
THE FORMULA FOR SUCCESS ON

I N S TA G R A M
1. Just like every social media platfor m, making it on Instagram

i s t h e s a m e p r i n c i p l e s, b e r e a l i s t i c a n d a u t h e n t i c w i t h yo u r
fol lowe rs. Every bran d ha s a va lu e, mis s ion , a n d v is io n it
st an d s for, b e yourself.
2. Fo l l ow a p a t t e r n o f p o s t o n yo u r p a ge, b e fo c u s e d o n a
t he me, d on’ t be seen un bal a nce d o r u n ce r ta in . A s a b ra nd ,
yo u s h o u l d n’ t b e c o n t ra d i c t o r y w i t h yo u r p o s t . I f yo u r
proposed value is fitness, your Instagram page shouldn’t have
pictures post of fashion everywhere. Your brand m ust
rep rese nt wha t it stan ds fo r.
3. Us e ha shta gs, they ar e ea s y ways to ge n e ra te n ew In st a g ra m

fol lowe rs a nd as a re s ul t new cl ie n t for yo u r b ra n d . Tr y a nd
n ot over use hashtags, li mit t o a t mo s t f ive p e r p ictu r e.

4. Re d i r e c t a u d i e n c e f ro m yo u r I n s t a g ra m p a ge t o yo u r b l o g s
and website as you have full responsibility without restriction
o n w h at a n d how to post on yo ur p la tfo r m, th is is p o s s ib le by
m e n tio nin g yo ur bl og or webs it e o n e ve r y p o s t th a t yo u
publish.
5. Your post shoul d be of

h i gh qu a lity and your
copywriting skills up to
par, you should be able to
get peopl e over to your
web s it e qu ic kly.
6. Us e ge ot a gs to c onnect
w i th you r fol l owers as thi s
h elps t o bui ld a strong
personal brand. When
yo u r a u d i e n c e c a n s e e
gai n physi cal contact wi th
yo u , i t b u i l d s t r u s t . I t i s
about relating your
T h e n g o in to P la no l y, get th e mo s t
present location to your
e s s en t ia l ap p : H e r e’s my r e f er ra l l in k
fol lowe rs. It is the process
i f yo u wa n t t o s u p p o r t m e :
o f a dd in g geo graphi cal
identification metadata to
PLANOLY:
va ri ou s media .
https://www.planoly.com/r ef er r al/
7. Tur n your “Personal tr avelingnextlevel
Ac c o u n t” in to a “ Busi ness
I f n o t , n o wo r r i e s. E i t h e r way, s t a r t t o
Ac c o u n t. " Whether you’ re
s c h e d u le you r p o s ts ever y we e k a n d
building an online brand or
th e n ma ke s u r e “A u to Pos t” is en ab l e d .
an online personal brand to
T h is s tr ea mlin es an d a ut o ma t es you r
se l l prod u c t s/ser vi ces, you’ r e
business even more!
a business.
H O W T O M A K E M O N E Y O N I N S TA G R A M
• T h is d ep en ds o n th e con t e nt yo ur
brand provides, your audience and
l e ve l o f c o m m i t m e n t .
• You can become an affi l i ate
ma r ke ter a n d m a ke a com m is s i o n
o n s a le s o f va r i ou s p rod uc t s.
• D oi n g a s p o ns o r e d pos t fo r b ra n d s
th a t wa n t to ge t th e a tte n ti o n o f
yo u r a u d i e n c e.
• You can sel l your own brand

products or ser vice.
• S e llin g yo ur pho tography, p r i nt s, a r t, wo r ko u ts, tu to r ia ls, bo ok s,
presets and everything else!
As a n in flu en cer, you m ust have b u ilt a n o n lin e r e p u ta tio n fo r you r

brand, sharing contents with your audience that has gained tr ust.
I n f l u e n c e r s a r e t r e n d s e t t e r s w h o s e o p i n i o n s a r e r e ga r d e d a s va l i d a n d
h i ghly respected.
T he s iz e of your audi ence i s no t a ll th e b ra n d s lo o k o u t fo r, th ey c a r e

fi r s t a bou t the i ntegri ty your bra n d h a s b u ilt fo r its e lf. It is n o t a b o ut
t he t ho usan d s of l i kes, i t i s ab o ut th e co n f id e n ce yo u r a u d ie nc e ha ve
o n yo u r b rand. I t i s l i ke l ook i ng u p to a b ig b ro th e r o r s is te r fo r
advice on how to go about teenage affairs.
As a n in flu e ncer brand, you h a ve th e c h o ice to a cce p t o r tu r n d ow n
any brand offer as the brands too are selective over whic h Instagram
i n f l u e n c e r t o wo r k w i t h .
65
CHARGING AS AN INFLUENCER
B ra n ds t ra de content created es p e cia lly fo r th e m fo r g if ts, s e r v ic e o r

directly pay them like any other endorsement. Think about this, some
professional athletes produces millions if not hundreds of millions of
dollars not by playing the game but through endorsements. Imagine if
yo u b u i l t a p e r s o n a l b ra n d , b e l i e ve d i n c e r t a i n p ro d u c t s a n d t h e n t h ey
wa nt ed t o p ar tner with you.
Wouldn’t you post a picture and promote their product if you believe
i n i t w h i l e ge t t i n g p a i d a s i g n i f i c a n t a m o u n t ?
T he p ric in g wi ll al ways c hange, b u t th e r e a r e in va r ia b ly d if f e re nt

web s it es that c ha nge who tell you wh a t to c h a r ge fo r a p o s t or
m e n tio n in a Yo uTube vi deo. T h i s will b e b a s e d o n yo u r fo llow in g,
e nga gem en t ra te, etc. and they c a n g ive yo u a b e tte r p ro je cti on
based on industry standards at the present time.
As a n in flu en cer, knowi ng your en ga ge me n t ra te g ive s a n e d ge o n t he

I n s t a g ra m m o n e t i z a t i o n , t h i s i s g o t t e n by d i v i d i n g yo u r t o t a l
e nga gem en t by your number of fo llowe r s, b a c k th is in fo r ma tion o n
yo u r I n s t a g ra m a n a l y t i c r e p o r t a s i t i s e s s e n t i a l fo r yo u r n e g o t i a t i o n s
e sp e ci al ly w he n i t’s a busi nes s In s ta g ra m a cco u n t.
As a n in flu en cer, getti ng a deal i s two - s id e d , yo u e ith e r f in d a b ra nd
t o wo r k w it h or they wi l l see you . Yo u ca n lis t yo u r s e lf o n o n e o f t he
m a ny in flu en cer mar ket pl aces ou t th e r e to in cr e a s e yo u r c h a n c es o f
being discovered.
INSTAGRAM
• Sh ou t ca st- se ll a shout ou t to • T h e r e a r e s o ma ny o t he r
yo u r a u d i e n c e o n b e h a l f o f platfor ms out there
a brand. popping up. The best
th i ng is if th is s om eth i ng
SECRETS
• Fo h r c a r d - c o n n e c t yo u r th a t in t er e s ts yo u lea r n
I n s t a g ra m , b l o g, Yo u Tu b e th e p ro ces s o f p it c h in g
c hannel and other social brands and building your
m edia p la tfor m s to creat e personal brand in that
an influencer card that way.
sh ows your d iffe rent pro f ile s
and total reac h for brands • T h e s e p lat for ms ar e
sh op pi ng around for a always c hanging and just
par tnership. l i ke s o c i a l m e d i a yo u wa n t
to s ta r t b u ild in g ou t yo ur
• G rap ev ine - i f you have ow n c o n n e c t i o n s w i t h
5000 or more followers, you ma r ke tin g man age r s a nd
can list yourself in the agents that represent
grapevine mar ketplace for brands because it will
t he op por tuni ty to wor k wi t h automate things.
l i ke - m i n d e d b ra n d s.
A s a n in f lu e n cer, yo u c an
• Crowdt ap- d o smal l cont e nt
also open your own online
creation tasks to ear n
s to r e a n d s t ay tr ue t o yo ur
rewar ds.
brand the way you want. So
ma ny p e op le a r e n ow
• I n d a h a s h - B ra n d s p u t u p
ma k in g a liv i ng of f t h ei r
campaigns that you can
s imp l e s oc ial m e dia
par ticipate in. Post a picture
fo llowi n g to day. It ’s
w ith th e sp ec i fied hashtag s
A MA Z ING! !!
on I nsta gram a nd get paid .

22
FACEBOOK
Fa c eb o o k i s t h e l a r ge s t s o c i a l m e d i a p l a t fo r m , r e p r e s e n t i n g a
continually evolving mar keting platfor m and comm unication
c hannel with a 2.32 billion monthly active users wor ldwide
consisting of a 76% females out of all females and 66% male out
of a ll ma le w i th the ave rage age o f 2 5 - 3 4 a t 2 9 .7 % o f us e r s.
Ba s ed on the a bove stati s t ics, h a r n e s s in g Fa ceb o o k a s a b ra n d is

op e nin g up to the wor l d ; ge ne rally, it’s a key to b ra n d
i m m o r t a l i t y.
Kee p your Fa ceb ook bus in es s pa ge u p d a t e d a s c o n s t a n t up d a t i n g

of b u siness a nd brand i nfor mat i on ma ke s it lo o k p ro f e s s i on a l,
m ake sure b usine ss ti me, lo g os ar e in s y n c with o th e r b u s i ne s s
m ate rials to bui ld tr ust.
Just like other social media platfor ms, keep your page very
i n t e r e s t i n g, m a ke yo u r p a ge wo r t h t h e l i ke s a n d c o m m e n t s, m a ke
yo u r c o n t e n t va l u a b l e t o Fa c eb o o k f a n s by o f f e r i n g exc l u s i ve
deals, giveaways, and contests, make your fans feel empty when
t hey ar e not on your page.

FACEBOOK
M ANAGING YOU R • C r e at e a va n ity U R L , a
PERSONAL BRAND Fa c eb o o k d o m a i n t h a t m a ke s
O N FAC E B O O K yo u r p ro f i l e m o r e a c c e s s i b l e
and recognizable.
• De fin e your va lues, and wh a t
• B e g ua r d e d in f il l in g yo ur
yo u s t a n d fo r, yo u r b ra n d i s a
professional details, be very
personality that m ust stand out
o r ga n iz e d a n d d e tai l ed .
t o gain the de sired atte nt i on .
• E n ga ge you r Facebo o k
• Ch o ose your fri ends wi s ely,
f r ie n d s o n co ns t a nt
m ake sure to scr uti ni ze t h e
i n t e ra c t i o n a s t h i s b o o s t
profile of people before
r e f er ral a n d n et wor k in g.
granting them access into your
personal space, you wouldn’t
• C r e at e val u e by p ost i n g
wa nt your page to be ta gged
r e la te d o pin ion s o n you r
t o a p or n vi de o or prof a ne
page.
commentaries. To avoid the
above disasters, you can edit • P ut o n a p rof e s s ion al qu a li t y
yo u r s e t t i n g s, t u r n o f f yo u r
brand photo, it should be
t ag gi ng o ptio n especi al ly fo r
decent and attractive.
pictures to avoid surprises.
• Link your blog and website to
• Be st ra te gi c, d ra ft and s t i c k t o
yo u r Fa c eb o o k p a ge.
a concise plan.
• You can sel l on your pl atfor m
as a brand.

23
BLOGGING FOR
NEXT LEVEL
SUCCESS
E st a b li sh in g a brand successfu l ly o n a b lo g r e q u ir e s a co lle cti on o f

attributes, these are the deter minants that project a brand as a
l e a d e r;
• Co ns is te n c y is paramount in b l og g in g, in e ve r y th in g yo u d o a s a
blogger, from content quality to theme of your blog to the
fre qu en c y of p os ti ng, make s u r e yo u s tay co n s is te n t. T h is b ui l d s
confidence in your brand.
• Be con fident a nd ori gi na l wi t h yo u r co n te n ts e ve n if yo u d o n o t

h ave a m ul titude of peopl e r ead in g it, p o s t yo u n o t s o meo ne e ls e,
t ryin g t o p ost what you t h i nk p eo p le wa n t will d r ive yo u c ra z y, i t
n eve r l asts instead enj oy an d be co n f id e n t with yo u r co n t e nt
even t uall y it w i ll attract vi ewe r s wh o lo ve yo u r s ty le.
• Be you r own p er son. Be au t he n ti c a n d b e yo u . D o n o t le t a nyo ne

c hange who you are or your par ticular style.
• Be pa ssiona te wi th your bra n d a n d co n te n t, d o n o t p u t mo ney f ir s t

i n s t e a d i m p ro ve yo u r s e l f. B e exc i t e d a b o u t a n a d ve n t u r e a n d a
sp ar k o f c uri osi ty for the u nk now n . Le t yo u r p a s s io n s h in e t hro ug h.
H O W T O S TA R T A B L O G
People open blogs for different

r e as on s s u c h a s f r e e lan c e
business, launc hing a personal
brand, ear n a living or feeding
yo u r p a s s i o n fo r w r i t i n g.
BLOGGING
T h e fo llowi ng p ro ces s es wi l l
l e a d yo u t o h a ve m o r e s u c c e s s
• Be uniq ue in your ide a s
wit h yo u r bl og.
FOR
and presentation, your

wri ting styl e a nd • P ic k a n a me a n d do m ai n
NEXT
personality should stand

T h e r e a r e two s ecti o ns t o t hi s
for yo u at al l time s.
par t, pic king a name for your
LEVEL
blog and buying a domain web

• Proj ect your sp eci al t y,
address. A domain tells people
SUCCESS
l e ve ra ge o n yo u r
wh e r e to f in d yo u r s ite.
streng th. A s a b lo gger,
analyze yourself as a
brand, what are you I f yo u a r e u s i n g a f r e e
very good at, what d o blogging ser vice, you will most
people come to you for, l i ke l y ge t t o p i c k yo u r ow n
wha t ar e you mo st domain name with it. However,
effi ci ent a t? When you i t w i l l a l m o s t h a ve t h e
answer these questions, company’s name attac hed to it.
capitalize on it. It takes S o, i f you u s e s ome th i ng l i ke
l i t t l e e f fo r t t o d o w h a t f r e e W ix s it e t o ma ke yo ur
yo u k n ow h ow t o d o blog, your domain name will
best. l o o k l i ke, e. g. ,
z en i th .wi xs i te.c om. I ns t e ad , b u y
• Be crea tive an affordable domain name
th a t co s t $ 11 - 1 5.

I ’d u s e godaddy.com to buy the domain and Kajabi to r un your
web s it e. Kajabi w ill be more be n e f icia l if yo u p la n on s e llin g
i n fo r m a t i o n a l p ro d u c t s a n d i t ’s e a s i e r t o s e t u p t h a n a ny t h i n g e l s e
I ’ ve e ve r t r i e d .
I d o n’ t m i n d e i t h e r way b u t i f yo u ’d l i ke t o
su p por t m e:
M a i n Ka ja bi H om e Page: (j us t s ta r t with th e
m o st ba sic )
h tt ps :/ /a pp.kaj abi . com/r/8F 23S 5 Vu / t/
pdsyvwte
Co ns id erin g the above, i f you wan t to b e

e nt i r e ly in c ha rge of your bl og, mo n e tiz a tio n
and branding, in my experience Kajabi has
bee super comfor table, clean, and I haven’t
ex p e r i e n c e d a ny g l i t c h e s / e r ro r s a s I h a ve
w i th th e ot h ers. I t’s al l an i nves tm e n t in to
yo u r b u s i n e s s, yo u r p e r s o n a l b ra n d .
• Bra n d Ni c he a nd purpose
Co nt e nt an d c ons i stenc y are wh a t ke e p s

people visiting a blog, the material contains
a message and this message m ust sell a
va l u e. B efore going into bra nd in g a n d
blogging you m ust ask one simple question,
w hy an d w h at do you represe nt ? T h is
question can be answered when you take a deep thought on what you
wa nt p eo ple to come to you for, wh a t n eed d o you s atis f y, why s ho ul d
o t he r p eop le l i sten to what yo u h a ve to s ay. In a n swe r in g th es e
questions, you find yourself a nic he to capitalize on.

I f yo u l o ve c h i l d r e n a n d c a r e a b o u t t h e i r u p b r i n g i n g, e d u c a t i o n
k now s h ow to di sci pl i ne them to ge t th e b e s t f ro m th e m. Yo u l i ke t o
counsel parents on their relationship with their kids then you know
yo u h a ve fo u n d yo u r s e l f a n i c h e w h i c h i s c h i l d c a r e, n ow a l l yo u r
post should be in line with your nic he, this is what positions you as
an exper t. Your nic he is what deter mines the approac h you are
going to take, the audience you would go after and the way you
are going to talk to them.
I t ’s e a s i e r t o s t ay c o m m i t t e d t o a c o u r s e yo u a r e p a s s i o n a t e a b o u t ,
yo u r n i c h e m u s t n’ t b e yo u r p a s s i o n , b u t i t s h o u l d b e a n i n t e r e s t o f
yo u r s.
Wor king in line with a nic he makes you focus, it is like having a
sy l l a bl e for a co urse to study, it g ive s in s ig h t o n wh a t a n d h ow to
carry on your planned-out activities.
I f yo u ’ r e u n a wa r e, o n e o f t h e b e s t i d e a s t o c o m e u p w i t h b u i l d i n g
yo u r p e r s o n a l b ra n d i s :
1.Look at what others are doing that is already wor king. That
way som eo ne e lse has alr ea dy tes ted th e ma r ket an d you
k n ow s i t’s vi ab le.
2.G o o n li ne a nd g oogl e bo o ks in yo u r n ic h e. Lo o k a t th e
different categories, look through the table of contents, etc.
Typically a book's table of contents for one c hapter could
rep res e nt one real l y fan ta s t ic cou r s e if yo u ex p a n d o n it a n d
give the details your followers are looking for!

When you wri te to
BLOGGING everyb ody, yo u wr ite for
n obo dy. H owever, th er e is
an exception to this,
gossip and news blogs
FOR
w ri te a bout e ver yday

events so m ay not s tay
NEXT
foc used on a par ticu lar

t opi c but stay focu s ed on
LEVEL
a patter n, if you write

about daily gossips, stic k
SUCCESS
t o i t.
As i ndi vid ual s we h a ve ou r

t astes, opi ni ons, val u es, • W h at a r e yo ur d ee p l y he ld
ex p e r i e n c e s, l i m i t a t i o n s, va lu e s a n d pr i nci ple s ?
differences that we want
• W h at a r e yo ur g r ea t e st
people to lear n, blogging
ac hievements?
i s a p e r f e c t p l a t fo r m t o
sel l you out to the wo r ld .
• W h at a r e yo ur f ear s ?
I f yo u a r e s t i l l p e r p l exe d
on wha t your nic he is,
• W h at t ur ns you o f f ? T he
answer these questions to
twi s t wit h th is pa r t i c ul a r
h el p yo u through
question is that what you
h a te t r ig ger s a s o l ut i on i f
• What i nterests a n d
yo u h a t e b e i n g f a t , yo u m ay
exc i t e s yo u ? l i ke l y d o a n d w r i t e o n
e ve r y th in g u s ef u l th a t wi l l
• What a re your ho bb i es
h el p yo u an d ot he r s s t ay f i t
or a ny you woul d wa nt t o and slim.
learn?
• W h at d o yo u s p en d yo ur
f r e e ti me?
24
PRODUCING NEXT LEVEL VIDEOS
THAT MONETIZE YOUR ACCOUNT
ON AUTOPILOT
I n t o d ay ’s d ay a n d a ge, V I D E O S c a n p ro v i d e s o m e o f t h e
M OS T val ue for your a ud i en ce t ha n a ny th in g e ls e.
WH Y?
1. I t c a n b e f ra g m e n t e d i n t o a d d i t i o n a l p i e c e s o f c o n t e n t .
We’ve talked about this a little so to quic kly emphasize the

i m p o r t a n c e w h e n yo u f i l m a v i d e o yo u c a n b r e a k i t u p i n t o
10 different pieces of content, you can create a written
blog and many more.
Au dio is p rob a bl y goi ng t o t ake o ve r a s o n e o f th e p r i m a ry

for m s of me di a consum pti on . Th e r ea s o n is th a t it’s s u p e r
ea s y t o l i sten to a vi deo or po d ca s t wh ile a s in g le mo m is
r un n ing er ra nds, w hi l e a f a th er is r u n n in g t h ro u g h th e
airpor t, or while a college kid is pretending to prepare for
h is exam . You get the po i nt . I t’s e a s y to co n s u me.
2. It allows you to create more of a connection with your
audience. When someone can see who you are, they
i m m e d i a t e l y h a ve m o r e t r u s t t h a t i f yo u ’ r e j u s t a p e r s o n a l
brand hiding behind a cur tain.

C R E AT I N G I N S TA N T R A P P O RT T O
2 5BUILD AN ENGAGED AUDIENCE IN
SECONDS
O k, I j ust menti oned why v id e os ar e s o imp a ctf u l a n d h ow t hey

build rappor t faster. Rappor t and tr ust are one of THE most
i m p o r t a n t t h i n g s w h e n c r e a t i n g a p e r s o n a l b ra n d .
Your audi ence and your POTENTI AL audi ence i s al ways

S U BCON SCI OU SLY aski ng 3 q u es tio n s :
1. Do I li ke them ?
2. Do I tr ust them?
3. Can t h ey he lp m e?
I f t h ey d o n’ t L I K E yo u a n d i f t h ey d o n’ t T R U S T yo u t h e n yo u w i l l
n eve r h a ve an operati ng bu s in es s. We a r e g o in g to
M A N UFACTU RE tr ust AU TH EN TI C A LLY. H e r e ’s wh a t th a t me an s :
We are going to lear n about psyc hology to improve our skill set
o n c o mm u ni c atio n. H ere’s w ha t I 'm n o t s ay in g ; We a r e n o t g o in g
t o m an ipu l ate p eopl e to TR U S T yo u wh e n th ey s h o u ld n’t. Ju s t li ke
couples go to a counselor to lear n to comm unicate better and
create more positive emotions, we will lear n to develop better
fee lin gs in o thers.

CREATING
INSTANT
T
2. A T R IBAL TR IGG E R
RAPPORT
here are two D yl an !? W h a t? A Tr i b al
things: Tr i g ge r ? … We l l , k i n d o f,
but more of a “Visual and
TO
E mo tio n a l Tr ig ger to
1. KINDNESS!!! I cannot express
BUILD
produce feelings of
t his e noug h. The reason i s t ha t
ra p p o r t . " H e r e ’s w h a t I
t oo m any peopl e are
AN
me an by “Tr ib a l. " I t ’s
dic kheads in this wor ld AND
tr i ba l b ec au s e j us t l i ke a
ENGAGED
t he on ly rea son I can s ay t h at
“Cool Handshake” you and
i s I ’ m a fo r m e r d i c k h e a d . I wa s
yo u r f r i e n d u s e d t o h a ve
ra i s e d by a f a t h e r ( G o d b l e s s
wh e n yo u wer e you nger, a
h im , and I l ove hi m to de a th )
AUDIENCE
“Secret Passcode” like the
w ho di dn’t know how to
l i t t l e ra s c a l s ( Re m e m b e r
comm unicate at a high level
th a t mo v ie! ? If n ot… I ’m
( be c ause he wa s never ta u gh t
o ld lo l) . An oth er goo d
IN
t hat ). So w hen fr ustrat e d
ex a m p l e i s a f a m i l y c r e s t
SECONDS
fee lin gs a rouse as opp os ed t o
o r a tr ib a l ta tto o. I t
approac hing an emotionally
designates that they are
c hallenging conversation he
all a par t of the same
could either get mad, be
group, the same tribe, with
condescending, or sarcastic. In
s imi la r b el ief s, cor e
my exp eri ence people wh o a r e
va lu e s, a n d mo r e rap p o r t .
condescending, sarcastic, etc.
t yp ica ll y have or have h ad
I ’ l l s h ow yo u h ow we ’ l l
i n s e c u r i t i e s t h ey ’ ve d e a l t w i t h
create this after I explain
AN D si mp ly d on’ t know how t o
a little more.
comm unicate, YET.
N ow, t h e TRI GGER i s some th i ng W E D O
t hat en gages thi s feel i ng. A g o od
ex a m p l e i s b e fo r e a t h l e t i c e ve n t s yo u ’ l l
oft en s e e the team j ump u p an d d own ,
sc re am in g some thi ng to pum p eve r yo n e
u p. Th at ’s the Tri bal Patter n , bu t th e
T RIGG E R is the TI ME when yo u do it.
T h ey d o it BEFORE thei r eve nt , n o t a f te r.
So m et hin g I m ust menti on: T h es e h a ve

been used in the past towards hate and
sep arat io n. That’s not what I ’m
su g gest in g a t al l. I ’ m sugge s t in g
creating something that brings an
already tight group together even more
I N A P O S I T I V E WAY ! A N D O N LY A
PO SI TIVE WAY! !! !
N OW L E T ’S C REATE YOU R S:
* Are t her e ce r tai n thi ngs yo u s ay th a t a r e

sp e cific to you?
* Do you say he llo, hi , wha t’s u p, s u p, e tc. a ce r ta in way ?
* I s t h e r e a s p e c i f i c ge s t u r e yo u l i ke t o m a ke ( o bv i o u s l y b e
m atu re and use common s e n s e n o t to u s e a mo ve me n t th a t ’s b e e n
u sed for
10
ACTION STEP:
Wr i t e d ow n 1 0 i d e a s n o m a t t e r h ow we i r d t h ey i n i t i a l l y s o u n d .
T h en w h e n yo u star t produ ci ng yo u r v id e o s, T H IS W ILL B E O NE
OF TH E FI RST T H IN GS YO U D O.
HI N T: In t h e b egi nni ng, you c an e d it th a t p a r t o u t if it d o e s n’t “ F e e l

l i ke yo u . " B u t p l ay w i t h s o m e i d e a s o ve r t h e n ex t m o n t h , ye s i t w i l l
t a ke a w h ile to f i gure out wh at f e e ls r ig h t.
CREATING E XA MP LES TO HELP YOU T H IS W ILL D O 3 I NSA N E
UN DE R STA ND : T H INGS TO KE EP P E OP LE
C OMI NG BAC K 9 3% MO R E
INSTANT
* T h is is al so l i ke an T H A N OT HE R “ INF LU EN C ER S ”
“AUDI O BRAND” meani ng “THOUGH LEADERS” AND
a sound that people hear “PERSONAL BRANDS”:
RAPPORT
and think of a specific

company. If a duc k says, 1. T h ey ’ll b e m uc h mo r e li ke l y
( In a d uc k vo ice ) “A fl ak ” to s u bs c r ib e/ like you
yo u o bv i o u s l y t h i n k o f t h e because of it. It shows you’re
TO
i n s u ra n c e c o m p a ny consistent, and you have

BUILD
h owever the so und s o met h in g UNI QU E a b ou t

t rigger s tha t fee l i ng, no t yo u r s e l f.
AN
j u s t t h e m s ay i n g t h e i r
ENGAGED
brand name. 2. T h ey ’ll b e m uc h mo r e li ke l y

to wa t c h you r E NT I RE v id e o
* Ri gh t now, if yo u watc h and CONSUME more of your
any of Gary Vee’s vlogs content to see if anything
AUDIENCE
before the Vlog star ts, a e ls e “T R IGG E RS ” t h at t r i b al

sp e cif ic sound rings as instinct.
h is handw ri tten si gnatu r e
3. T h ey ’ll b e MU C H M U C H
IN
plays over the screen.

MU C H M UC H MU C H M O RE
SECONDS
He ’s b rand ing that sou n d !

l i ke l y t o R E M E M B E R yo u A N D
TA LK A B OUT YOU TO
* Pe te r Mc kinno n (Famou s
S OME O NE EL SE !
Ph ot og rap hy/V ideography
Youtuber) says, “What’s up
You want to UNDERSTAND thi s
everyb ody! ” Real l y l ou d
idea and REMEMBER it. Not
w hi le crossi ng hi s ar ms an d
tr y in g to f ig u r e it ou t
sway i n g h i s h e a d i n a
i m m e d i a t e l y. F u l l d i s c l o s u r e,
downward motion before
I ’ m s t i l l wo r k i n g o n m i n e a n d
h e s ta r ts hi s tutori al s!
LOV E c ha n g in g th in gs aro un d !
26
D I S C OV E R I N G T H E B U S I N E S S
OPPORTUNITY IN A NICHE
I t g o e s b eyo n d s t a r t i n g a b l o g, yo u n e e d t o k n ow w h a t yo u
wa nt f rom t he b log, do you in te nd to wr ite for f u n ,
sen si tizati on, p romote yo u r bra n d , b u s in e s s, a n d ma ke
m on ey. I f it i nc ludes m ak i ng m on ey, th e n yo u n e e d to
res earc h the demand for th e n ic h e. Yo u ' r e c h e c k in g to know
i f p e o p l e a r e a c t i ve l y s e a r c h i n g fo r w h a t yo u a r e b u i l d i n g
yo u r b ra n d a ro u n d . To b e ve r y p r e c i s e, yo u c a n r e v i ew t h e
m on th ly sea rc h vol ume wit h goo g le a dwo r d s th a t te lls how
m any pe op le are searc hi n g fo r th e te r m mo n th ly. Yo u ca n
also use tools suc h as KW Finder or SEMr ush. The number of
people searc hing out your topic would deter mine if there is
an oppor tunity in your nic he.
I n d e c i d i n g t h e n i c h e fo r yo u r b l o g, yo u a l s o n e e d t o k n ow
w ho your potenti al aud ien ce is, yo u n e e d to p ic k a n ic h e
yo u c a n ke e p u p w i t h a n d s t ay exc i t e d a b o u t i s e s s e n t i a l t o
growing a successful blog.

Choose a theme (or template) and design your
blog
Themes are the templates for the visual layout of your blog. A
good theme makes you look professional and allows your audience
t o i de n ti fy w i th you qui c kl y. T he r e a r e lo ts o f f r e e a n d p a id t h em e
o pt ion s o n yo ur WordPress pl a tfo r m. B u y in g a th e me me a n s yo u
wo ul d own the theme forever an d ge t a ll th e b en ef its of exc e lle nt
su p por t a nd customi zati on o pti o ns th a t co me with p r e miu m
WordPress themes. Using a free blogging platfor m limits your
design options, but they are amazing these days. I'll give you
su g gest io n s a nd tel l you exact l y wh a t I cu r r e n tly u s e la te r o n in
t he b o ok .
A wel l- desig ned bl og attract s p eo p le to yo u r b lo g, th is b u il d s tr us t

as it tells people that you care enough for your blog, it is like
coming out well dressed with a lovely fragrance, people will get
attracted to talk to you. A beautiful and well-constr ucted design
for yo u r blo g is one of the b es t a n d mod e s t in ve s tme n ts to ma ke t o
attract people to your blog.
To create a design, it is necessary you go through other blogs,

l o o k a t t h e i r l o g o, b ra n d i n g a n d t h e way t h ey l ay o u t t h e i r t ex t .
T he d esign i s no t j ust about h ow th e b lo g lo o k s b u t h ow it wo r k s, t o
se l ect a t h eme, you shoul d con s i de r th e s e.
• Mo s t f r e e th eme p ro v i de r s
don’t give suppor t for their
products because it is free, in
th e c as e wh er e probl e ms
e mer ge wh en u s i ng t he t h em e,
yo u w i l l ge t s t u c k , s o i t i s b e s t
to u s e th e me s t ha t h ave
Keep It Simple
DISCOVERING
s u p po r t in c as e of f u t ur e
• T h e m ain id ea of the bl o g is problems.
content, as m uc h as one
• Look for themes with a good
n eed s to b eauti fy and ma ke
tra c k r eco r d by c h ec ki n g th e
h is bl og a ttra cti ve, the
THE
r e v iews a n d ra ti ng s.
designs shouldn’t be too
BUSINESS
complicated.
I f yo u u s e s p e c i f i c p l a t fo r m s, h e r e
• You shoul d c hec k i f your are some Plugins you’ll want to
look into:
t he me c an wor k i n a wid e
OPPORTUNITY
ra n ge o f b row s e r a s s o m e • Yoast SEO – thi s pl ugi n

t he mes do no t wor k for al l h el p s yo u to o pt i mi z e yo u r
browsers. blog post titles, description,
content length and other
• T h e r e al power of your b l og e lem en t s a cros s yo ur en t ir e
IN
comes from plugins(software blog.

A
component that adds specific

NICHE
fea tu r es a nd functi onal i ty to • Op ti n mo ns t e r – t h is he lp s

an existing program), do yo u c o n ve r t m o r e r e a d e r s
c hec k if the theme suppor ts i n t o e m a i l s u b s c r i b e r s.
plugins.
• W in Fo r ms – th is he l p s yo u
• T h e b ulkine ss of some t he me drag and drop contacts
m akes it d iffi c ult for se ar c h fo r ms on to p ages s o you r
en g in es to rea d , i t sho ul d b e r e ad e r s ca n ge t in t o uc h
op t imi ze d fo r searc h en gin e. quic kly.

• Su mo – u sed for soci al sh ar es, ema il ca p tu r e s a n d mo r e.
• M on st erinsi ghts- thi s hel ps you f i n d o u t wh o is co min g to yo ur

sit e, how long they are st i c k in g a ro u n d a n d wh a t yo u r mo s t
popular blog posts are.
• Ba c k u p bud dy: thi s

h elps b ac kup a ll your
wo r k .
• W3 t ot al ca c he: thi s
red uc es your file si zes
so th a t your b lo g
l o a d s f a s t e r fo r
everyon e.
• M ax CDN – this hel ps i mages an d o th e r s ta tic e le me n ts o f yo ur

blog load faster.
• M emb erpre ss – thi s hel p s cr e ate a s u b s cr ip tio n , r e s tr ict co nte nt

and set up payment options.
• I n s e r t h e a d e r s a n d fo o t e r s – t h i s p l u g i n h e l p s t o a d d s m a l l
sn ipp e ts of c od e qui c kl y.

27
CREATE YOUR ESSENTIAL
P E R S O N A L B R A N D PA G E S ( A B O U T ,
C O N T A C T M E , H I R E / S H O P, E T C . )
T h ese fundam ental s ar e wh at eve r y b lo g n e e d s to
sh owc ase.
T h is infor m atio n i ncl udes th e fo l lowin g :
1. Who you real l y ar e

2. Why p eopl e should l i s ten t o you
3. Your contact i n case of a questi on, contracts or wor ks
4. Your val ue proposi ti on

5. Your recent ac hi evement
6. Your bi ography (personal brand)
7. What yo u are i nto
Wr i t i n g a b o u t yo u i s n’ t e a s y, t h e fo l l ow i n g a r e a q u e s t i o n
an “About Page’’ should answer.
▪ What va lues a re yo u cr ea t in g fo r yo u r r e a d e r s – yo u
do have to talk about yourself but more about your
rea de rs and the be n ef i t s yo u ar e cr e a tin g fo r th e m . B e
sp eci fic in sta ting yo ur val u es, e. g., a s s u min g yo u r b lo g
i s a b o u t h e a l t hy e a t i n g, a n d yo u h e l p p e o p l e l i ve a
h eal thy and sustai na b le li f e, th i s f a ct s h o u ld b e b o ld l y
w ri tte n to exp la i n to yo u .

CREATE
▪ Your potential audience:
yo u c a n b e d i r e c t e n o u g h
t o sp ell o ut app ropr i ate l y
YOUR
w ho are yo ur ex pect ed
audience by writing
ESSENTIAL
st ateme nts suc h as; t h is

blog is for anyone that
cares about controlling his
ea ti ng ha b it, di eti n g an d
PERSONAL
living a sustainable life

another direction to take
i s t o ge t t e s t i m o ny f ro m
ot her b lo gs o n acco un t of
BRAND
yo u r p ro p o s e d va l u e s.
PAGES
▪ Why s houl d they l i s t en t o ▪ W h er e s h ou ld you r

yo u ? A t t h i s p o i n t , t h e r e ad e r s go nex t- th i s
rea de rs should have an is one of the most
i d e a o f w h a t yo u s t a n d important questions
for. They'l l decide fo r and should be treated
t he msel ves if to l i st en t o wit h ou t n e g ligen ce?
yo u o r n o t h owe ve r a D o yo u wa n t th em t o
proper introduction may r e ad you r la s t p o s t, or
t rigger the a udi ence t o s ig n u p for a
h ear wha t you have t o n ews l et te r o r com me n t
say, a t thi s po int yo u can o r vo te to an i de a,
t al k a bout yoursel f, t he e tc. th is c r ea te s a n
k ind of po sts you wr i t e, i n t e ra c t i ve
w ha t they wil l ge t f rom comm unication
rea di ng your post, wh er e between the blog and
t hey shoul d star t fro m, th e a u d ie n ce.
yo u r b l o g c r e d i b i l i t y, h ow
yo u , e t c .

• Wr i t i n g a c o n t a c t p a ge fo r yo u r b l o g
I f o n Wo r d P r e s s, yo u c a n u s e a p l u g i n l i ke W P Fo r m s w h i c h e n a b l e s
yo u t o c u s t o m i z e yo u r c o n t a c t fo r m s j u s t by d ra g g i n g a n d d ro p p i n g
e l e me n ts. If you use Kaj abi or Wix , th ey h a ve th e ir own Fo r ms t h at
w i l l cap tu re info easi l y.
Cr e a ti ng a simp l e contact page i s p a ra mo u n t, o n e th a t is s e lf-

ex p l a n a t o r y, i n m a k i n g yo u r b l o g c o n t a c t , yo u n e e d t o t h i n k a b o u t
w hy so meon e woul d want to ge t in to u c h with yo u , wh o yo u wa nt t o
wo r k wi th, what type of com m un ica tion yo u wa n t yo u r r e a d e rs t o u s e
and for what. You can use your contact page to set those expectations
ri g h t way.
• Content d evelo pme n t an d s tra t egy
Co nt e nt develo pment i s
growing your blog into an
i n t e r e s t i n g e p i s o d e fo r l i f e
w h e re p eopl e wi l l regul ar l y
l o g o n t o e n j oy a we a l t h o f
k now le dge.
T he s trat egy is a pl an of
action designed to ac hieve
a long ter m or overall aim. Content strategy will help you when you
are feeling unmotivated. Content strategy answers who you are
w r i t in g for and what topi cs you a r e g o in g to co ve r.
M a kin g you r strategy wor k r equ ir e s

• De fi ning yo ur go al for you r b l og : th is co u ld b e fo r fu n ,
n ewsl ette r subsc ri pt i on , for tra f f ic, e tc. yo u r g o a l co ul d b e
sh or t te r m then tran s cen d in t o lon g te r m g o a l, fo r ins ta nc e,
yo u c a n w r i t e a b o u t h e a l t h w i t h t h e p u r p o s e o f a t t ra c t i n g
h eal th personnel for tra f f i c a nd a lo n g te r m g o a l o f
adver tising for health companies.
CREATE
• C r e at in g a co nt e nt p i ll a r
wh ic h i s th e fo u nd a tio n on
wh ic h yo u r con ten t is
YOUR
based on, these are

guideline topics, like a
ESSENTIAL
breakdown of the full, a

ta b le o f c on te n t th at
describes all you want and
s h o u ld d o. C on ten t pil l a rs
PERSONAL
h ou s es s ma ll er mat e r ia l b u t
• Know your readers: the all wor k together to show
su cc e ss of a b lo g i s th a t yo u a r e a th o ug h t
BRAND
deter mined by the traffic l e a d e r i n yo u r n i c h e.

created by the audience,
k n ow ing wha t appeal s to • D o a l ot o f b ra i ns t o r m i ng,
PAGES
yo u r a u d i e n c e m a t t e r s a l o t . wr it e d own al l yo ur f l a s he s,
Wr i t i n g fo r yo u r a u d i e n c e to p ics, te r ms a n d keywo r d s
m ean s wri ting first for th a t yo u c an . A im fo r t hi n gs
yo u r s e l f, w h a t s o e ve r yo u yo u i d e a l a u d i e n c e wo u l d
are writing about is your f in d va lu a b le, w ha t q ue s t i on
i n i t i a t i ve a n d yo u a r e t r y i n g are they asking, where do
t o s ell it to o thers, so you yo u h a ve a n ex p e r t i s e a n d
are your first audience. You can help fill in the blanks?
also have to consider the U s in g a key wor d r es e a r c h
quantitative traits of your to o l s u c h as G oog l e
rea de r, age, ge nder, key wor d to ol can b e
location, jobs and ex t r e m e l y u s e f u l .
i m m e a s u ra b l e
c haracteristics suc h as • Ma n a g in g yo ur c on t en t
attitude and interest. r e qu i r es s k il l, pa t ien c e, an d
Disc o veri ng these fact s professionalism.
gives you an insight on how
t o c apti vate your reade r s.

• E mp loyi ng the ai d of cer t ain t oo ls to h e lp yo u s tay o r ga n iz ed ,
m oti va te d a nd on trac k is ne ce s s a r y, s o me s u c h a s :
1. Tr e l l o ( f r e e )
2. Goog le d oc s(free )
3. C al end a r(free)
4. C al end ly (free)
5. A ir ta bl e (free l i mit e d wi t h pa i d u p g ra d e s ).
• You can also use fr ee photos and
videos to make your post stand out.
B e fo re p u blishing a post on yo u r b lo g, a d d
i m a ge s a n d v i d e o s a s s t u d i e s h a ve s h ow n t h a t
blog post with images gets 94% more views
t ha n t h os e w ithout. A nd when it c o me s to p o s ts
getti ng shared on soci al medi a, tweets wi th
photos get 150% more retweets than those
w i th o ut on e, whi l e Facebook po s ts with ima ge s
get 2. 3x more engagement.
Ad d i n g a few visual el ements can d o u b le th e

n umb e r o f v iews and si gni fi can t ly ex p a n d th e
sh a re s a p ost gets.
S o m e f ree b log photo resources
1. Un splash - fre e to use, use r- u pl o ad e d

photos, photos are curated to make sure it
i s o f h i g h q u a l i t y.
2. De at h t o stoc k- thi s gi ves you exclu s ive p h o to s, s e n d s yo u c ura te d
collection of free images you can use for as m uc h as $12/ month,
yo u c a n ge t a c c e s s t o 2 0 0 0 p ro f e s s i o n a l p i c t u r e s o n t h e i r p r e m i u m
sit es.

3. Pi xa bay – thi s offers quan t ity o ve r q u a lity, th is h a s a co lle c ti o n o f
over 1 .4 mi lli on photos and v id e os, illu s tra tio n a n d ve cto r g ra p hi c s
yo u c a n u s e fo r f r e e.
4. Wi kim e di a C om mons- 21 mi l lio n p h o to s a n d ima ge s f ro m

t hro ugh out hi story
5. N ew old s toc k- vi ntage ph o tos f ro m p u b lic a r c h ive s.
6. Life of pix – awesome free to use photos donated by an

adver tising agenc y in Montreal, Canada.
S o m e f ree b log desi gns i ncl ud e:
1. Can va fo r soc ia l medi a i ma ge s a n d q u o te s.

2. Vism e for infographi cs and p r e s en ta tio n s.
3. N ou n proj ec t for desi gn i con s.
4. su b tl e p atter n
5. picmonkey
6. pixir
A we l l- designed page makes i t r e a d a b le a n d a ttra ctive.
• Publish and promote your post
Th i s an swers the questi on of h ow to s u cce s s f u lly d r ive tra f f ic to yo ur

blog. This involves promoting your content heavily and requires time
and the right strategy to pull through. The following platfor m is best
for p rom otions

Social media
T he o bviou s first pl ace to tur n t o fo r d e ve lo p me n t is s o cia l me d ia ;

Fa c eb o o k , L i n ke d I n , Re d d i t , I n s t a g ra m , s n a p c h a t . W h a t e ve r p l a t fo r m
t ha t b e st su its your ni c he and au d ie n ce is th e r ig h t o n e fo r you .
S o m e t oo ls can hel p you man age a n d p ro mo te a ll p o s t a cro s s so c i a l

m e d ia;
1. Buffe r- t h is is u s ed for s c he d ul i ng s o ci a l
sha res in a d van ce for Fa ceb ook , In s tag ra m,
twi tte r, e tc. th eir brows e r p l ug i n is a ls o g r ea t
for qu ic k ly ad d in g in ter e s t in g po s ts yo u fi nd
to you r s oci a l pro mot i on q u eu e.
2. H ootsu ite - t h is is a ro bu s t s o cial s h a r i ng,

sc hed u lin g a nd mo ni t or in g pla t fo r m.
3. Pl an ol y or U num: A re reall y g ood a n d s p e cif ic to In s ta g ra m . I

personally use Planoly. If you’d like to give me some love, here is.
M y r e ferral c od e:
P LAN OLY:
htt ps :/ /w w w.pl anol y. com/refer ra l/ tra ve lin g n ex tle ve l
4. G ai n ap p – if you wor k w ith m u ltip le p e o p le o n yo u r b lo g, G a in i s

a great tool for collaborating and controlling who posts what from
yo u r a c c o u n t .

28
PERSONAL BRANDING FOR YOUR
SIGNATURE WEBSITE
A Pe rsona l bra nd webs it e i s a p er f e ct p la tfo r m fo r

promoting the business of you, your products and ser vices.
T h is st and s out from oth er fo r ms o f th e s ite a s it id e n tif i es
w ho you are, what you s tan d fo r, wh a t yo u b e lie ve in , w ha t
yo u d o a n d h a s t o o f f e r.
Cr ea ti ng your own webs i t e is ver y e s s e n tia l a s it g ive s you

t ot al co ntrol over your con ten t an d p ro mo te s yo u o n th e
professional level of business. This will catapult you in the
righ t di rec tio n and el e vate yo u as a n a u th o r ita tive le ad e r
i n yo u r n i c h e w i t h yo u r p e r s o n a l b ra n d b u s i n e s s.
Impor tance of a website for your personal br and and

business success
Co ns umers and the gen era l a ud i en ce a r e lo o k in g o n lin e for

i n fo r m a t i o n t h a t w i l l h e l p t h e m m a ke s m a r t e r p u r c h a s i n g
and lifestyle decisions. This buying behavior trend
em ph asi zes the i mpor ta nce o f a web s ite fo r to d ay ’s
business. Your brand website is the bac kbone of your
business, suppor ting all the digital and graphical mar keting
effor t.

PERSONAL
T h e websi te i s a showcas e
platfor m for your products,
ser v ic e s, a nd c ontents you
n eed your audi ence and
BRANDING
potential paying customers

t o r elate wi th.
Your websi te i s a home

FOR
base where you can send

YOUR
customers when they want

t o m ake a p urc hase or
SIGNATURE
l e a r n m o r e a b o u t yo u r
brand.
T h e websi te p lays a vi tal s e r v ice s, co n ten ts, e tc.,
rol e i n email mar keting t o h a v in g a web s it e en l is ts yo u
WEBSITE
rea c h and engage the fo r a p os s ib le r e f er ra l fro m

audience as it guides your th i s s e a r c h e ng i ne. Fo r
em ail s ubsc rib er s to wh en i n s t a n c e, i f a c u s t o m e r
yo u wa n t t h e m t o l e a r n s e ar c h es a top i c s u c h a s
about your brand. plastic rec ycling and your
brand is into environmental
T h e websi te i s e ssenti al i n s a n ita ti on a n d p l as ti c wa st e
sea rc h eng ine o pti mi za tio n r e c ycl in g w ith a f u n ct ion al
as the more optimized your webs i te, yo ur bra nd webs i te
sit e is for se arc h engi n e s wil l mos t like ly co me ou t a s
l i ke G o o g l e, t h e m o r e an option. Literally, site
c hances you have to reac h broadens your audience
n ew c ustome rs. The sear c h h or iz on .
en g in e deli vers a l i st o f
web p ages rel ated to t he To rank high in Google, you
question asked by people j u s t n e e d t o u p d a t e yo u r S E O
on p roduc ts, me ta d at a.

29
HERE’S A MASSIVE TIP THAT COST
ME TENS OF THOUSANDS OF
DOLLARS!
Yes, I had a devel oper mess thi s up, and i t cost me a ton of
m on ey.
I f yo u p l a n o n s t a r t i n g t o ma r ket through any platfor ms,

l e t ' s s ay Fa c eb o o k fo r ex a m p l e. M a ke s u r e yo u r M e t a D a t a
i s n o t a ga i n s t t h e i r p o l i c i e s. L e t ’s s ay yo u r web s i t e
accidentally says Instagram somewhere, well tec hnically
yo u ’ r e n o t s u p p o s e d t o u s e i t l i ke t h a t b e c a u s e t h ey d o n’ t
wa nt p eo pl e getting conf us e d th at you ’r e a n of f icia l
par tner with them. If however, it’s in your Meta Data it will
be quic kly and automatically flagged. Meaning, your ad
account will be flagged/ad not approved.
I f yo u u t i l i z e w i x o r Ka j a b i i t ’s s t ra i g h t fo r wa r d t o d o,
t hey ’ll l iteral l y have a s peci f i c s e ctio n fo r yo u r “S E O
O pt im ized” o r “ Meta D a ta” ar e a . Ju s t e n te r a n exce lle n t
l i t t l e d e s c r i p t i o n a n d a f ew key wo r d s. D o n’ t wo r r y t o o m u c h
about this.
I f yo u t h i n k yo u ’ r e e ve r g o i n g t o b e s u c c e s s f u l j u s t b e c a u s e
yo u ’ r e h a c k i n g yo u r way t o fo l l owe r s o r t o t h e t o p o f
G oog le, you’ re poor l y mis t a ken . Ye s, yo u h a ve to b e s e e n.
You wi l l i f you produce val ue no matter what.

HERE’S.
A
MASSIVE
T h at ’s is the am azi ng t h i ng
TIP
about today! You don’t 1. Website design and
THAT
h ave to know the “Ri gh t branding- to be
person” who’s going to get you a o ut s ta n d in g a n d lea d yo ur
COST
book deal or a brand deal. The ma r ke t th e n you n ee d t o
m a r ket d ec ides b ased on the a mo u n t h a ve a u n iq u e d es i g n an d
ME
o f valu e you p rovi de. branding for your website.
TENS
S et a pa le tte of co l or s,
T he web sit e i s a l so cri ti cal i n s ale s c hoose your font styles
OF
as the more customers you meet th e n v i s ua l iz e yo ur s i t e
o nl i n e, th e more sal es you ar e mo s t l ayo u t a n d s t y l e e i t h e r by
THOUSANDS
l i ke l y t o m a ke. I t i n c r e a s e s yo u r creating a moc k design on
availability to make sales, and you paper or use some free
can make sales round the cloc k. The graphic design software.
i n fo r m a t i o n o n yo u r web s i t e s e r ve s
OF
as an additional sales person 2. C r e at e a h o mep a ge
DOLLARS
h el pin g c u stome rs get the design- your custom
i n fo r m a t i o n t h ey n e e d a n d webs i te h o me p age s ho u ld
convincing them of the benefits of h ig h lig h t yo ur p er s o na l
yo u r p ro d u c t s. brand's values
proposition, it should be
E le me nt s o f a br and we bsit e purposeful and unique.
You can desi gn thi s
T he re are seve ra l el ements yo u r s e l f e l s e yo u e m p l oy
n ec e ssary fo r bui l di ng a per s o na l a web designer to take
brand website, but first, you first care of this.
n ee d a doma in name and so me
re l i a bl e web hosti ng.
3. Wr i t e a c o m p e l l i n g a b o u t yo u r p a ge – t h i s ex p l a i n s t o t h e
audience why they should care about your brand, what you have
t o s ha re or offer to them. T h is el a b o ra te s o n th e wh o yo u a r e,
yo u r p a s s i o n , p e r s o n a l i t y, s k i l l s, s t r e n g t h , va l u e s, e t c .
4. Pu t you r very be st wor ks on d is p lay, u s e yo u r s k ills a n d a b il i ti es
t o a dd c osts, i f you have a pe r s o n a l a n d clie n t p ro je ct th a t yo u
are able to share, consider showing off your very best wor k on a
page you call your "wor k por tfolio."
5. M ake yo ur be st-wri tten t es t i mo n ie s s ta n d o u t, a s th is a d d s

credibility, with per mission put it on display.
6. Link to your social media networ k profiles for vast reac h out and
popular.
7. M ake yo ur web si te very s imp le to e n a b le e f f icie n t co mm un ic a t io n

between you and your audience. Make sure people can get to you
ve ry e asy and quic k.
I n p e r s o n a l b ra n d i n g, yo u r a c c e s s i b i l i t y m a t t e r s a l o t , o n e way o r t h e
o t he r, cu st om ers and your audi e nce wo u ld tr y to ge t in to u c h w it h yo ur
brand, keeping the open comm unication matters a lot. Being on a
different platfor m doesn’t totally guarantee effective comm unication
between your brand and audience. Engagement increases when your
audience easily understands something. If it's too complicated, it's the
antagonist for action. Your audience should be able to understand the
m e ss age you are passi ng, you r de s ig n s s h o u ld n o t b e to o in tr ic a t e, b e
re l a tio nal w ith your audi ence.
HERE’S.
T h e p r e s en t ati on o f t hi s
As a perso nal brand , t o
content is also critical, it is
ke ep your audi ence
A
beyond having exciting
MASSIVE
coming bac k to you on any
content, it m ust be
of your p la tfor ms wh e th e r
professionally composed
blog, website or social
u s in g a co mm u n ica t ive an d
TIP
m e di a, yo u m ust har n e s s
u n d er s t an d in g lan gu a ge
t wo estee med val ues ;
THAT
th a t wo ul d b e e a s ily
comprehended by the
• C ontent
COST
audience. This is what
• C onsis te nc y
ma kes it e f f ec tive ly
ME
comm unicated.
Content – go od cont e nt i s
TENS
w ha t sets your brand
apar t from the audience C on s i s te n c y - th is is th e
OF
and delivers the right s e con d mos t im p or t an t
THOUSANDS
m e ssage i n the hear t s o f aspects of setting up your
yo u r a u d i e n c e. T h e s u c c e s s personal brand platfor m,
of your b ra nd pl at fo r m i s th i s i s wh a t g ive s th e
dependent on your r e ad e r a g ood r ea s o n to
content, it is like the ink of kee p comi ng b a c k t o yo ur
OF
yo u r b l o g o r web s i t e, platfor m.
DOLLARS
content is what wins the
‘buy’ of the C on s i s te n c y s et s a n
ex p e c t a t i o n w i t h yo u r
audience. It carries the audience, people know
em otion that w i ns t he wh e n t o co me b a c k a nd
h ear t of the a udi e nce ; i t c hec k your blog for new
i s t h e l i f e o f e ve r y contents, keeping the spirit
platfor m. This can be in h ig h a n d m oti va ted for
t he for m of vid eos, a ud i o, mo r e wh ic h i n tu r n gai n s
and write-ups. an audience

T h e m o re you w ri te, the
ea s ie r it b ec om es for you ,
t o o pera te an a udi ence
platfor m successfully, you
m u st lea r n how to get to
yo u r a u d i e n c e a n d
consistenc y is what gives
yo u t h a t .
You may have a weal th of

i d e a t o p u b l i s h b u t o ve r
committing is a killer,
instead its best to stick to
t he mi nim um a mo unt you
wa nt t o p ub lish say once
or tw ice wee kly and try
st ic k t o i t.
To ac hieve consistenc y, you

sh ou ld use a content
calendar, one that helps
yo u ke e p t ra c k , s p e n d i n g
t im e on ma p pi ng out al l
t he p o st you wa nt to wr it e,
yo u w i l l a l way s k n ow w h a t
yo u s h o u l d b e wo r k i n g o n
and when to wor k it out.

CREATING A SELF PUBLISHING
30 BLOG
Kaj abi i s i mpressi ve at thi s because you can

produce as many blogs as you want, put them in the
draft mode and then set a specific date and time
for
Kaj abi Home Page:

h tt ps: //a pp. kaj abi . c om/ r /8F 23S 5 Vu / t/ p d s y v wte

DOMINATING YOUR NICHE WITH
YOUR BAND & CREATING
31 SOMETHING THAT LASTS (3
PILLARS)
T h is is you e sta bl i shi ng yo ur bra nd a s a n a u th o r ity in you r

n ic h e m ar ket a nd bui l din g an a u d ie n ce. T h is id e a o f th e 3
Pi ll ar s tha t I tal k about wi l l ma ke it e a s y fo r fo llowe r s a nd
people to digest your content. The easier it is to absorb
and understand, the more they love it!
E ve ry n ic he ma r ket has com pet i to r s th a t s tr u g g le to le a d

t he ma r ket, do mi nati ng yo ur n i c he r e q u ir e s th e s e
fu n da mental p il l ars;
Th r ee pi llars of pe rsona l b r a n d in g
T h is is where the VA LU E PR O POS IT IONS A R E B OR N.
To quic kly break things up into a str ucture, I suggest

breaking your MAIN NICHE down into 3 pillars. That means
i f yo u h a ve a l o ve fo r m u s i c , t ra ve l , a n d f i t n e s s t h o s e c o u l d
be your 3 pillars. However, you don’t want to do that, and
I ’ l l ex p l a i n w hy.

*Tra ve l i n g o n a b u d ge t
* H ig h - en d r es u lt s
*Ro o f t o p p o o l s
* Yoga Retreats
* Qu i c k wo r kou t s w hi l e
tra ve lin g
* A n d m u c h m u c h mor e.
YOUR PI LLARS:
T h e n P IC K 3 an d s tic k t o
th e m for th e f ir s t f ew
All 3 of your p il l ars sh ou ld
mo n th s. Yo u ca n alway s
be under the same MAIN
c hange your pillars later
N ICHE . When they’ re no t ,
o n wi th a mo r e s i gn i f ic a n t
fol lowe rs get co nfused a nd
fo llowi n g, bu t you d on’ t
t he n la c k the desi re to
wa n t to o ve r t h in k it.
actually follower and
Ma jo r it y of p eo p le f ai l i n
consume your content. This is
business because they
because they don’t really
o ve r t hi n k t h in g s. C h oo s e 3
k n ow w hat they ’re goi n g to
and move forward. Now
get.
after you’ve c hosen your 3,
yo u s h o u l d a l way s a s k
T HE WAY TO BU I LD YO U R
yo u r s e l f w h i c h p i l l a r t h e
PI LLA RS:
content you’re about to
create or publish coincides
Jo t down 20 + i deas of
wit h .
sp e cific nic hes wi thi n you r
on e n ic he. L et’s use Tra vel
I f yo u ’ r e p ro d u c i n g c o n t e n t
for in stance. Yo u would th e n
o ut s id e o f you r p i lla r s,
w rit e top ics d own l i ke:
yo u ’ r e j u s t g o i n g t o h u r t
yo u r s e l f a n d c o n f u s e yo u r
* Tra ve l p h o t o g ra p hy
audience.

32
MARKETING YOUR CONTENT
T h e f irst step is al ways abo u t prod u cin g C ONT E NT ! Mo r e

soc ia l m ed ia content me a ns mo r e ex p o s u r e. H owe ve r, if yo u
j u s t c o n s i s t e n t l y p ro d u c e c o n t e n t p i e c e a f t e r c o n t e n t p i e c e
and don’t do anything else, you’re doomed to fail.
As a ma tter of fact, becau s e you ’r e r e a d in g th is, yo u ’ll

probably become successful m uc h faster than anyone else.
He re’s why. Most peopl e I kn ow o r s e e ke e p p ro d u cin g
v ideos, co ntent, pi ctures, s t or ie s. It’s k in d o f s a d a ctu a lly.
T h ey ’r e wor ki ng so hard on p rov id in g a ll o f th is co n te n t b ut
T HE Y A REN ’ T ac tual l y M A RK E T I NG T H E C ONT E NT.
We have to lear n to mar ket our content, and we can do this
for f ree. To g ive you an exa mpl e th a t yo u ’ll ea s ily r ecal l :
Wh a t do p eop le do afte r w r iti n g a b o o k ?
Af te r j ust finishi ng a mov i e bu t a mo v ie th a t h a s n’t b e e n
rel ea se d?
T h ey g o on al l the radi o s h ows, ta lk s h ows, e tc. We ll, th ey

u sed t o, a nd for the mo s t par t, th ey s till d o. A lo t o f tim e s
people are leveraging podcasts now. Why do they do this?
Be c au se i t’s a way to ma r ket t h e ir ma te r ia l.

I m a g i n e i f s o m e o n e w ro t e
MARKETING
a book and then instead of

m ar ket ing tha t book, they
just decided to write
another book, and another,
YOUR
and another, and another.

T h en w ith 10 b oo ks and
CONTENT
n ob o dy re adi ng them an d
t hey ’re wonde ring why.
You’d l i ke to l ook at that
person like,
“Ummmm….what did you
ex p e c t … . . ? ” H owe ve r, we
don’t implement this in our
personal brands.
N ow th at you know we
h ave t o m ar ke t you have to
st ar t wri ting id eas down .
Wh a t in fl uenc ers can you W h o r u n s t h e mo s t

collaborate with? s u cce s s f u l p od ca s ts
i n yo u r n i c h e ?
Wh o h as a simi l ar amoun t
of followe rs/a udi ence si z e Now, s t ar t r e ac h i ng
as you? o ut t o t he m!! !
Wh o fu n cti ons on the same

platfor m as you?

33
SENDING ANNOUNCEMENT PITCHES
TO OTHERS FOR COLLABORATIONS
T H E Y N E E D T O H AV E 3 P O I N T S :
1.Q u i c k h o o k / o b j e c t i o n b l o c k e r .
E x a m p l e : H ey, I k n ow yo u ’ r e s u p e r b u s y, s o I ’ l l g e t
straight to the point of what I’m looking for and
how it can help you.
Pe o p l e w h o r u n s u c c e s s f u l t h i n g s a r e b u s y a s f u c k !
Lol. I get 100’s of direct messages and emails a
day of people thinking I can personally respond to
t h e i r q u e s t i o n s . N o w, I w o u l d L O V E t o ! H o w e v e r,
time just doesn’t permit. So when someone asks if I
want to “Collab” I literally br ush them off if they
d o n ’ t h a v e s t e p 3 . We ’ l l g e t t o i t .
2 . VA L U E P R O P O S I T I O N - W I N / W I N
Yo u h a v e t o e x p l a i n w h a t T H E Y W I L L G E T a n d W H AT
VA L U E T H E Y W I L L R E C E I V E — — > O r i f t h e r e ’ s n o n e,
B E H O N E S T ! S a y, “ H ey t h e r e ’ s r e a l l y n o t m u c h v a l u e
YET because I don’t have a large audience size, but
I’m willing to:

SENDING
ANNOUNCEMENT
E xa mp le : Yo u wan t t o go on
a. P a y a l i t t l e ( d e f i n e h o w
yo u r s h ow a n d p ro m o t e yo u r
muc h in your email -
n ew b oo k , b u t you j u s t te l l
again be specific) - this
PITCHES
th e m you lo ve t he p o dcas t a nd
would be part of your
wo u ld wa n t to b e o n it …
marketing budget.
T h ey ’ll im med i ate l y th i nk ,
TO
“What does this person want?”.
c. S o m e t h i n g f u n n y ( I f y o u
OTHERS
S o if you ’r e ju s t up f ron t,
know they like a spor ts
h on e s t, a n d tra n s par e n t, yo u
team, have a favorite
wil l he lp th e m un der s t a nd .
h o bby o r l e t ’s s ay t h ey
FOR
love coffee - suppose I’ll
3. Specific Plan!
COLLABORATIONS
give you a $50 Starbucks
card so we can get hyped
Layout a SPECIFIC PLAN when
on caffeine all day!). If
yo u e m a i l o r d i r e c t m e s s a ge.
you make someone laugh,
Me a n in g i f yo u wa n t to g o o n
they’ll immediately have
th e ir p od ca s t. L et t h em k n ow
the rappor t and want to
but if you’re talking to some
work with you.
o th e r in f l ue n ce r an d yo u ju s t
s ay, “H ey, le t’s. col l ab?” - W TF
B ac k t o th e Va lue Proposi t i on
does that even mean… Come
Po i n t : Yo u a l s o wa n t t o t e l l t h e m
u p wi th a s p eci f ic pla n like,
WH AT ’S IN I T FOR YOU. T hey
“Hey, let’s "collab." I’m
don’t want to think you have a
th i nk in g we me et u p for 10 mi n
h i dde n age nda whi c h 99% o f
grab a coffee and talk a little
people who hit me up in direct
about what’s going well in our
m e ss ages or em ai l s do.
personal branding businesses.

T hen we ’ll cr ui se down to a s p e cif ic lo ca tio n a n d ta ke a f ew p ic s
t o get h er for 2 0 mi n. I t woul d b e s u p e r q u ic k a n d to th e p o in t. The n
we ca n c hat fo r 5 min after t o s ee if we wa n t to con tin u e wor ki ng
o n s om et h ing bi gger but ei t h e r way, we ’ll b o th ga in a little mo re
ex p o s u r e f ro m m e e t i n g u p a n d h o p e f u l l y b u i l d a s t ro n g c o n n e c t i o n
w h e re we c an ke ep i n touc h a nd h a n g o u t!”
I f yo u d o n’ t h a ve a p l a n , yo u p l a n t o f a i l . I n b u s i n e s s a n d i n
collaborations. Set yourself apar t from others!
F I N AL WO RDS :
Al t h ou g h t his is an i nsanel y f an ta s tic s ta r t a n d fo u n d a tio n fo r you r

personal brand. It takes more wor k than reading a book, it’s all
about implementation!
M aj ority of p eo pl e wi l l con tin ue to d r e a m a n d n e ve r d o a nyt h in g

about it.
T he f act th at you’ ve i nvested in yo u r s e lf a n d yo u r e d u ca tio n wh il e

t r u st in g in me to teac h you m ean s th e a b s o lu te wo r ld .
As I sa id , I get so many
direct messages and emails
but keep me in the loop as
m u c h as pos s ib l e a nd wa t c h
w ha t I’ m up to so we can
even t ually connect. I ’ l l do
all types of random things
l i ke s p u r o f t h e m o m e n t
m ee tu ps, l ive vi deo cal l s,
l i ve p h o n e c a l l s t o a n swe r
yo u r q u e s t i o n s, e t c . a n d
sh oo ti ng so me e mai l s to
provide more and more
val u e.
E ith er way, I lo ok forward t o

see in g your succ ess, your
business flourish, and your
n ew c areer al low you to do
t hin g s on l y som e wi l l ever
dream of.
Wi th To ns of L ove, Posi ti vi ty,

and Accountability
Dy la n St ewar t
REFERENCES:
Ar i Me lb er Take s Fox News To T he Wo o d s h e d Fo r D e f e n d in g .. . .
h tt ps :/ /w w w. pol i ti cususa. com/ 2 01 9 / 0 2 / 0 6 / me lb e r- fox - n ews -
wo odsh ed-wor k-free.html
Weareladypreneur on Instagram: "As the owner of .... h ttp s :/ /

w ww. in st a gra m.c om/p/Bdbex k0 A b q i/
S t . C ro ix Sail i ng and Boati ng | C a r ibya !. h ttp :/ / ca r ibya .co m/

st . c roix /sa iling. and. boati ng/
AB OUT - Bec ky van D i j k. https :/ / b e c k y va n d ijk .co m/ a b o u t/
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5 Days To Launch A Personal Brand

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5 Days To Launch A Personal Brand

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T I T L E

TO BE A LEADER/BRAND, YOU FIRST NEED TO

PERSONAL BRANDING EBOOK 2

WE NOW BEGIN YOUR PERSONAL BRAND

MONETIZING KNOWLEDGE IN THE QUICKEST

HOW TO IDENTIFY A PRODUCT YOUR

WHAT TYPE OF CONTENT SHOULD WE

PERSONAL BRANDING EBOOK 3

LET ME SHOW YOU HOW TO TURN ANY VIDEO

20 HOW TO MONETIZE YOUTUBE 58

23 BLOGGING FOR NEXT LEVEL SUCCESS 70

PRODUCING NEXT LEVEL VIDEOS THAT

PERSONAL BRANDING EBOOK 4

CREATE YOUR ESSENTIAL PERSONAL BRAND

PERSONAL BRANDING FOR YOUR SIGNATURE

HERE’S A MASSIVE TIP THAT COST ME TENS OF

30 CREATING A SELF PUBLISHING BLOG 99

DOMINATING YOUR NICHE WITH YOUR BRAND &

32 MARKETING YOUR CONTENT 102

SENDING ANNOUNCEMENT PITCHES TO OTHERS

PERSONAL BRANDING EBOOK 5

T h en I real i zed , bui ld i ng a p e r s on a l b ra n d is like

PERSONAL BRANDING EBOOK 6

m e for pa r tnershi ps,

PERSONAL BRANDING EBOOK 7

M aj ority of p eo pl e do n’ t ac h i eve T R U E s u cce s s

PERSONAL BRANDING EBOOK 8

PERSONAL BRANDING EBOOK 9

PERSONAL BRANDING EBOOK 10

PERSONAL BRANDING EBOOK 11

W h at VA LUE wi l l you p rovi d e your

S tra ig ht fo r wa r d exe rci se so just w rite a

‘ K n ow i n g yo u r s e l f i s t h e You want to bui l d your

PERSONAL BRANDING EBOOK 13

PERSONAL BRANDING EBOOK 14

W h a t i n s e c u ri tie s d o you ha ve?

W ha t O NE t h i n g c a n you d o TODAY tha t w i ll make

How are yo u g o i n g t o wor k on a ccep ting this abou t

building up our passion

have as individuals, o ut , you r exp e r ien ces wo ul d n’t

u n covering who we ar e a nd deter mine your response to

w hy we a ct the way we do.

ourselves, influencing our eye s. To d is co ve r yo ur s e l f,

driving force of our s ta n d a r d o f t he wo r ld , l e t

To develop your uniqueness, concentrate on your

PERSONAL BRANDING EBOOK 17

You have to remember, i s YOU ARE

PERSONAL BRANDING EBOOK 18

People experience greater fulfillment when they live

Wh en you ha ve heal th a n d f it n es s va lu e, n a tu ra lly yo u

PERSONAL BRANDING EBOOK 19

2. Now, write down values you want to see in OTHERS.

3. NOW WRITE DOWN YOUR NON-NEGOTIABLES FOR YOURSELF,

To give you an example

rel atio nship i s the ot h er

t o b e w ith so meone l ike

An o ther no n-neg oti abl e

PERSONAL BRANDING EBOOK 21

E n tre pr ene urs ar e prob l em s o l ver s ; th ey id e n tif y a

T h ere is a c orrel ati on b e twee n valu e s a n d p a s s io n .

PERSONAL BRANDING EBOOK 22

sh e’s buil t a ful l -ti me h er s el f in a n i c h e s h e