The PEST study is a useful tool for obtaining a comprehensive understanding of the environment surrounding a

location or organization. The PEST study becomes the first step in planning and growth, whether it's for a
company looking for information or a location hoping to increase tourism. Important factors to think about for
sites that are developing or new are:

Political

In this analysis, political stability is essential because it shapes the environment. Government policies have an
impact on many different aspects, such as the rules and taxes that apply to the tourism industry and the role that
tourism plays in the economy. Along with government participation in trade agreements like the EU, NAFTA,
and ASEAN, other factors that either directly or indirectly affect tourism, such as taxation, employment, and
foreign investment restrictions, also play a contribution. 12