B2B: Business to Business Sales System

Why Attend
A B2B course offers practical and in-depth knowledge and skills relevant to effectively conduct business-to-business transactions. It
equips individuals with insights on market analysis, client relationship management, negotiation techniques, supply chain
management, and understanding industry-specific challenges and opportunities. It also provides practical strategies and tools for
generating leads, managing sales, and achieving results in the B2B sector. Attending a B2B course can significantly enhance one's
ability to build successful partnerships, improve communication and interpersonal skills, and foster a deeper understanding of the
B2B industry. It can also open up new networking opportunities with like-minded professionals and offer valuable resources and
support for career growth.

Course Methodology
B2B Marketing course utilizes a combination of theoretical concepts and practical applications to equip students with the necessary
knowledge and skills for success in the business-to-business (B2B) marketing industry. The course covers topics such as market
research, segmentation, targeting, and positioning, as well as marketing strategies and tactics specific to the B2B market. Students
will engage in case studies, group projects, and simulations to further enhance their understanding of B2B marketing principles and
their application in real-world scenarios. Through a mix of lectures, discussions, and hands-on activities, students will develop a
comprehensive understanding of B2B marketing and its importance in the overall business landscape.

Course Objectives
By the end of the course, participants will be able to:

Understanding the B2B marketing landscape and its key players

Identifying different B2B selling models and their applications
Developing strategies for pricing, promotion, and distribution in a B2B markets
Studying the importance of customer relationship management in the B2B context
Understanding the role of data and analytics in B2B marketing decision-making
Learning about B2B digital marketing and its impact on the industry
Exploring the differences between B2B and B2C marketing and sales

Target Audience
The target audience for a B2B course typically includes business professionals, entrepreneurs, sales and marketing teams, and
anyone looking to improve their B2B skills and knowledge. This could include individuals in industries such as manufacturing,
technology, consulting, or services. Additionally, individuals responsible for forming partnerships, negotiating deals, and building
client relationships can also benefit from a B2B course.

Target Competencies
Verbal and non-verbal communication
Planning, organizing and leading
Building rapport
Providing and receiving feedback
Analyzing and evaluating

No 21 Oil Field Avenue, Off School Road Elelenwo, Port Harcourt.

+2348093982114 | +2347039147221| support@cielgr.com
 Location & Date
170,000

Ciel Consulting reserves the right to alter dates, content,

venue and trainer.

B2B SALES TRAINING FOR MARCH

Weekday: March -25th – 29th

Weekend: March - 13th – 27th

10:00 AM - 05:00 PM

FEE: N170,000

No 21 Oil Field Avenue, Port Harcourt

For Enquiry Call: 08093982114,07039147221

www.cielgr.com

Course Outline
Introduction to B2B Marketing
-Understanding the difference between B2B and B2C marketing
-Key players in the B2B market (suppliers, manufacturers, distributors, etc.)
-The B2B buying process

Understanding the B2B Customer

-Different types of B2B customers (small businesses, large corporations, government agencies, etc.)
-Key decision-makers and influencers in the B2B buying process
-Customer needs and motivations in B2B transactions

Segmentation and Targeting in B2B Marketing

-Strategies for segmenting B2B markets
-Evaluating and selecting target markets
-Developing buyer personas

B2B Value Proposition and Positioning

-Differentiating your product or service in the B2B market
-Developing a unique value proposition
-Positioning your brand in the B2B market

No 21 Oil Field Avenue, Off School Road Elelenwo, Port Harcourt.

+2348093982114 | +2347039147221| support@cielgr.com
 B2B Marketing Communications
-Creating effective B2B messaging
-Utilizing different channels for B2B marketing (trade shows, industry publications, digital marketing, etc.)
-The role of content marketing in B2B
B2B Sales and Relationship Building
-The role of sales in B2B transactions
-Strategies for building and maintaining relationships with B2B customers
-Negotiation tactics in B2B sales

Pricing and Distribution in B2B Marketing

-Strategies for setting prices in the B2B market
-Key factors to consider in B2B distribution
-Evaluating and working with distribution partners

B2B Lead Generation and Management

-Strategies for generating leads in the B2B market
-Effective lead nurturing techniques
-Using technology for lead management

B2B Marketing Analytics

-The importance of data in B2B marketing
-Tools and techniques for measuring B2B marketing effectiveness
-Analyzing and using data to improve B2B marketing strategies

B2B Marketing Strategies and Planning

-Developing a B2B marketing plan
-Choosing the right mix of strategies and tactics for your business
-Case studies and best practices in B2B marketing

No 21 Oil Field Avenue, Off School Road Elelenwo, Port Harcourt.

+2348093982114 | +2347039147221| support@cielgr.com