BRAND BOOK v2.

0
00. THE CONTENT

01. OUR VISION

02. OUR 'WHY'

03. OUR LOGOS

04. OUR VERBAL IDENTITY

05. OUR VISUAL IDENTITY

06. OUR SAMPLES

07. YOUR RESOURCE

OUR VISION 01
01. OUR VISION

"To pioneer in the regional digital marketing

communications landscape, uniting businesses and
audiences with purposeful connections through our
intelligent, insightful and innovative solutions."
OUR WHY 02
01. WHY WE DO WHAT WE DO

"People don't buy

what you do, they
buy why you do it."
SIMON SINEK, INSPIRATIONAL SPEAKER
 WHY WE DO WHAT WE DO HOW WE DO WHAT WE DO WHAT WE DO

We believe in helping unite We do this by intelligently We provide insight-driven

people with purpose; efficiently, integrating industry-leading digital advertising solutions
effectively and effortlessly. technology with the market- that empower businesses to
defining players of the region. understand, reach, and engage
their audiences like never before.
 SIMPLY PUT

"We unite people with purpose"

 PUT ANOTHER WAY

DIGITIES

Purposefully unite with DigiTies Purposefully unite with end-users

for sales and growth for improved services

• Ad opportunities • Offer mechanisms

• Customer insights • Customer insights
• A/B testing • Better targeting
UNITING PEOPLE
WITH PURPOSE

SELLERS Purposefully unite with end-users

for sales and opportunities END USERS
• Related offers
• Better targeting
• Improved experience
OUR LOGOS 03
 03. OUR LOGOS

Prefer “night blue” on white,

Explanation
or if necessary,
goes“off
here.
black” Use “night blue” on “spark yellow”, never “screen white” Use “screen white”, never “spark yellow” Use “screen white”, never “spark yellow”
 03. OUR LOGOS
LOGO WITH LOGOMARK

Prefer “night blue” on white, or if necessary, “off black” Use “night blue” on “spark yellow”, never “screen white” Use “screen white”, with “spark yellow” on logo Use “screen white”, with “spark yellow” on logo
 03. OUR LOGOS
LOGOMARK ALONE

Prefer “night blue” on white, or if necessary, “off black” Use “night blue” on “spark yellow”, never “screen white” Use “screen white”, with “spark yellow” on logo Use “screen white”, with “spark yellow” on logo
03. OUR LOGOS
LOGO WITH TAGLINE

TAGLINE TO GO HERE TAGLINE TO GO HERE

TAGLINE TO GO HERE TAGLINE TO GO HERE

Usage instructions go here Usage instructions go here

03. OUR LOGOS
CO-BRANDING

Prioritise Digities left or top Prioritise Digities left or top

 03. NOT LOGOS

Never use “spark yellow” on “screen white” Never use “screen white” on “spark yellow” Never use “spark yellow” on “night blue” Never use “spark yellow” on “night blue”

Never use outline Never use outline Never use outline Never use outline

Never use drop shadow Never use skew or shear Never flip the order of the logotype and logo Never alter elements of the logo

Never use one colour for the logotype and another for the logomark Never use a non-brand colour Never use mix the logotype colours Never alter the sizes of the logo relative to the logotype

Never use a “screen white” logo on a light image Never use a “spark yellow” logo Never use a “night blue” logo on a dark image Never use a “off black” logo on a dark image
OUR VERBAL ID 04
04. OUR VERBAL IDENTITY
OUR VISUAL ID 05
 05.OUR VISUAL IDENTITY
COLOURS

BASE COLOR PRIMARY COLORS BACKGROUND

NIGHT BLUE SPARK YELLOW SCREEN WHITE OFF BLACK DIM GREY

HEX: 051A47 HEX: E0FF0D HEX: FFFFFF HEX: 241F21 HEX: ECECEC
RGB: 5, 26, 71 RGB: 224, 255, 183 RGB: 0, 0, 0 RGB: 36, 31, 33 RGB: 236, 236, 236
CMYK: 100, 92, 37, 47 CMYK: 18, 0, 100, 0 CMYK: 0, 0, 0, 0 CMYK: 0, 0, 0, 99 CMYK: 0, 0, 0, 5
Pantone: X Pantone: X Pantone: X Pantone: X Pantone: X

USAGE USAGE USAGE USAGE USAGE

Headline and body text Headline and body text only Headline and body text Use occasionally as a Only used for backgrounds
only on a “screen white” on “night blue” or “off black” only on “night blue” or “off background colour and for when distinction is required
background. Use occasional background. Use occasional black”. Use occasional as a logo. Only use for text in print, from “screen white”
as a background as a background background when limitations require
05.OUR VISUAL IDENTITY
COLOUR COMBINATIONS AND ACCENT COLOURS 100

75

50

25 ACCENT 1: #FA8155
ACCENT 2: #FA3C8B
ACCENT 3: #A323FA
0 ACCENT 4: #2FFAD1
ONE TWO THREE FOUR FIVE SIX

PREFERRED USE

NIGHT BLUE 50% Use an accent colour only where necessary, such as charts

SPARK YELLOW 20%

SCREEN WHITE 20%
DIM GREY 8%
OFF BLACK 2%

100

75

50

25 ACCENT 1: #FA8155
ACCENT 2: #FA3C8B
ACCENT 3: #A323FA
ACCENT 4: #2FFAD1
0
ONE TWO THREE FOUR FIVE SIX

Use an accent colour only where necessary, such as chart

05. O
04. OUR
UR VISUAL IDENTITY
ID
FONTS FONTS, COLOURING, CASING AND SPACING

GILROY LIGHT USED IN ‫'یکان بخ تین' با حروف بزرگ برای هدر‬

UPPERCASE FOR HEADERS ‫استفاده می‌شود‬
GILROY BOLD FOR SUB-HEADERS ‫'یکان بخ فت' برای زیر هدرها‬

Gilroy Light for body copy with 0 tracking (the width between letters) ‫ ارتفاع خط (به عنوان‬۳۰٪ + )‫یکان بخ تین برای کپی بدنه با صفر ردیابی (عرض بین حروف‬
+30% line height (for example, 24pt text uses 36pt spacing). Links are ‫ لینک‌ها با رنگ برجسته مانند زیر‬.)‫ پوینت استفاده می‌کند‬۳۶ ‫ پوینت از فاصله‬۲۴‫ متن‬،‫مثال‬
shown underlined in a highlight colour like this. .‫نشان داده می‌شوند‬

HEADERS CAN HAVE ‫سرصفحه‌ها می‌توانند دارای نکات‬

HIGHLIGHTS FOR EFFECT ‫برجسته برای اثرگذاری باشند‬
SUB-HEADERS DON’T HAVE HIGHLIGHTS ‫سرفصل های فرعی نکات برجسته ندارند‬

Gilroy Light for body copy with 0 tracking (the width between letters) ‫ ارتفاع خط (به عنوان‬۳۰٪ + )‫یکان بخ تین برای کپی بدنه با صفر ردیابی (عرض بین حروف‬
+30% line height (for example, 24pt text uses 36pt spacing). Links are ‫ لینک‌ها با رنگ برجسته مانند زیر‬.)‫ پوینت استفاده می‌کند‬۳۶ ‫ پوینت از فاصله‬۲۴‫ متن‬،‫مثال‬
shown underlined in a highlight colour like this. .‫نشان داده می‌شوند‬
05. OUR VISUAL IDENTITY
IMAGE STYLE AND USAGE

PICTURE STYLE

Black and white, strong

contrast of happy people
occasionally holding digital
devises, representing our
audience.

FRAME STYLE

Round-edge squares that

can be rotated 20°, with
pictures than can pop out
from the frames.
05. OUR VISUAL IDENTITY
LAYOUTS AND COLOUR USAGE

DON’T DON’T DON’T

ADVERTISE, ADVERTISE, ADVERTISE,
DIGITIES DIGITIES DIGITIES
GET STARTED GET STARTED GET STARTED

PEOPLE WITH PURPOSE PEOPLE WITH PURPOSE PEOPLE WITH PURPOSE

OUR WAY IS YOUR WAY OUR WAY IS YOUR WAY OUR WAY IS YOUR WAY

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed consectetur adipiscing elit, sed consectetur adipiscing elit, sed
do eiusmod tempor incididunt. do eiusmod tempor incididunt. do eiusmod tempor incididunt.
OUR SAMPLES 06
06. OUR SAMPLES
FLASH DRIVES
05. OUR SAMPLES
BRAND STATIONERY

‫شماره‬:

‫تاریخ‬:

‫دیجی‌تایز‬
www.digities.ir | info@digities.ir :‫آ نالین‬
‫سحر‬
۰۲۱-۱۲۳۴2 :‫ تلفن‬- 189 ‫ پالک‬،‫ تهران‬:‫دفتر مرکزی‬
‫مدیرعامل‬

09121234567
sahar@digities.ir

‫دیجی‌تایس‬

Sahar
managing director

09121234567
sahar@digities.ir

digities

‫دیجی‌تایز‬
www.digities.ir | info@digities.ir :‫آ نالین‬
۰۲۱-۱۲۳۴2 :‫ تلفن‬- 189 ‫ پالک‬،‫ تهران‬:‫دفتر مرکزی‬

‫دیجی‌تایز‬
www.digities.ir | info@digities.ir :‫آ نالین‬
۰۲۱-۱۲۳۴2 :‫ تلفن‬- 189 ‫ پالک‬،‫ تهران‬:‫دفتر مرکزی‬

realize potential
05. OUR SAMPLES
BRAND PATTERN
05. OUR VISUAL IDENTITY
LANYARDS
YOUR RESOURCE 07
07. YOUR RESOURCE

GET HELP WITH OUR DOWNLOAD OUR

BRAND STYLING BRAND ELEMENTS
CONTACT THE DIGITIES TEAM DOWNLOAD RESOURCE

mail@ads.digikala.com Links to resource such as logos, patterns and fonts

can be found by following the links below.
CONTACT THE DIGIKALA BRAND TEAM

mail@digikala.com DOWNLOAD LOGOS

CONTACT THE BRANDING AGENCY DOWNLOAD FONTS

hello@dymo.agency
DOWNLOAD PATTERNS
THE END