MIL _ Quarter 2 – Module 1: Opportunities and Challenges in Media and Information
Definition of Terms
Challenges
Is something new and difficult which
requires great effort and determination.
Cybercrime
Criminal activity or a crime that
involves the internet, a computer
system, or computer technology.
Illegal Content
Any type of content that could be
damaging to young people.
Opportunity
Is a set of situations that makes
possible to do something
Power
Media power means the concentration
of symbolic power in media
institutions, particularly those of
television, radio, and the press.
LESSON 10: Opportunities and
Challenges in Media and
Information
Media and other information providers
play a central role in information and
communication processes. Nowadays,
media become the common outlet of
self-expression and creativity. Its huge
influence spreads speedily across the
globe. The connection between
technological advances and people’s
connectivity created a huge impact on
the lives of today’s generation.
POWER OF MEDIA TO AFFECT THE
CHANGE
March 2016, TCC Group published an
article by Charles Gaspar, entitled
“How media Affects Social Change”
which reports the following: “Media
and more importantly its ability to
reach the public and provide
commentary has been present ever
since the existence of a town crier. The
tradition of oration has evolved to
broadsheet, books, radio, television,
and now to the digital age.” In April
2016, the World Economic Forum
published an article titled 6 ways social
media is changing the world that
discussed six observations and
predictions for the way social media is
changing the world from experts from
the Global Agenda Council.
1.) Social media, from a “nice to
have” to an essential component
of any business strategy.
2.) Social media platforms may be
the banks of the future.
3.) Social media is shaking up
healthcare and public health.
4.) Social media is changing how we
govern and are governed.
5.) Social media is helping us better
respond to disaster.
6.) Social media is helping us tackle
some of the world’s biggest
challenges, from human rights
violations to climate change.
Another article from TECH MAISH.com
by Bilal Ahmad updated in March 2016
published an article titled “10
Advantages and Disadvantages of
Social Media for Society” enumerated
the following:
Advantages:
 Connectivity
 Educate
 Help
 Information and updates
 Promotion
 Noble cause
MIL _ Quarter 2 – Module 1: Opportunities and Challenges in Media and Information

 Awareness Helps Gov’t and “fact checker” can’t keep up. Also,
agencies fight crime because anyone can access the
 Improves business reputation internet, some information are not
 Helps in building communities reliable.
Disadvantages: Age Inappropriate Content
 Cyberbullying It’s hard to verify the age on the
 Hacking internet and since anyone can access
 Addiction the internet including underage. Thus,
 Fraud and Scams they are easily exposed to
 Security Issues inappropriate contents for underage
 Ruin Reputation like sexual implicit and violent
 Cheating and Relationship Issues contents.
 Health Issues
Illegal Content
 Social Media causes death
 Glamorizes Drugs and Alcohol Some media are used to distribute
illegal contents:
 Illegal images of child sexual abuse
THE OPPORTUNITIES AND
CHALLENGES IN MEDIA  Content promoting hate based on
INFORMATION race, religion or sexual preference,
 Content instructing or promoting
CHALLENGES crime, violence,
Crimes  Content that advocates unsafe
behaviour like extreme dieting or
 Incitement of harm, drug taking.
 Infringement of human
rights/defamation. OPPORTUNITIES
 Money theft/phishing.
 Commercial fraud
Politics Media acts as an
 Bullying
effective check
 Copyright Infringement on government
 Identity theft. power and
influence over its
Privacy
citizens. With
It seems as though privacy is unprecedented
something that is very easily broken growth in mass
into when referring to the media and its media and also
audiences. It is very difficult for cheapness of
radio, TV,
individuals to keep their information
satellite, and
private, which is why this is such an
internet services.
important ethical issues. This helped bring
Lack of Verification political
information to a
Because of the new media, information much wider
spreads faster than ever, so fast that audience.
MIL _ Quarter 2 – Module 1: Opportunities and Challenges in Media and Information

Economy Often one can resources efficiently, investors and

figure out how other groups increasing value and
economy will demand a governancemonitoring
trend based on role from the media. A free and
the bias of independent press can provide
different media. information and monitoring to the
Education Both media and economic policy development
technology can
process leading to more effective
effectively be
economic policies. It can also
used in schools
as phenomena to reduce political risk and increase
learn both “from” good governance -conditions that
and “with”. are important for robust economic
Tourism Aids the development.
marketing and
promotion of Media improves the efficiency of
tourism. It gets the economy by providing actors
people talking more and better information with
then this is a sign which make decisions and
of a good mass improving stability.
marketing drive.
Employment Some social
- Media enhances political
media channels
coordination in the development of
are widely
perceived as an sound economic policy
acceptable
recruitment -Media sector development can
channel. Social reduce political risk, increasing
Media is stability for higher risk countries.
increasing
important to 2. Education
candidates as a In Sites Using Video
method for As we know from the recent
researching the ubiquity of online digital video, the
market. video has become a compelling
Business Using different
tool for educational representation.
Processes media will let you
students use it in their projects:
gather
information that teachers and pre-service teachers
can help you use it to study pedagogy; and
making decisions researchers use it for capturing and
for your examining how learning happens,
business. as they unfold.
3. Social
In today's world, media becomes
OPPORTUNITY.
as essential as our daily needs.
1. Economy Media of today is playing an
Economic actors need accurate outstanding role in creating and
and timely information to allocate shaping of public opinion and
MIL _ Quarter 2 – Module 1: Opportunities and Challenges in Media and Information
strengthening of society. Media is
the sword arm of democracy. Media
acts as watchdog to protect public
interest against malpractice and
create public awareness.
4. Political
The political landscape has
changed quite a bit in the last
couple of decades. The internet
has played a large role in this
transformation. Social media, in
particular, is now a serious factor in
political campaigns and in the way
people think about issues.
Candidates and their supporters
constantly post their views on
Facebook and Twitter. Each party
has its own pages, from which it
broadcasts propaganda and
requests for donations. Let’s look at
some of the leading ways that
social media influences politics
today.
5. News Around the Clock One
of the ways that social media has
transformed politics is the sheer
speed at which news, poll results
and rumors are shared. Whereas in
the pre-internet days, people 9 had
to wait for the next newspaper or
TV news show to get the latest
information, online news is a 24/7
phenomenon.
Social media has taken this a step
further. While you can access news
on many websites at any hour,
most people spend more time on
sites such as Facebook and Twitter
than they do on serious news or
political websites. This means that
you get all of the latest trending
news stories and opinions shared
by your friends whenever you log
on.
6. The Impact of Polls
Political polls are an important part
of every campaign. They are often
confusing, because you can often
find multiple polls with contradictory
results posted on the very same
day.
As with other types of political
news, the internet has greatly
increased the number of poll result
as we see each day. Social media
has accelerated this even more.
Not only do social media sites
report the results of polls, you can
actually participate in Facebook
polls.
Polls results have a big influence
on elections. This is true even if
they are flawed. A poll can be a
self-fulfilling prophecy. For
example, if people think one
candidate is far ahead in the race,
they might conclude there’s no
point in voting for the underdog.
When people are posting the latest
poll results on social media
throughout the day, there’s a great
deal of pressure on candidates to
pull ahead of their opponents.
7. Direct Interaction With Politicians
One of the positive effects that
social media has on politics is the
opportunity for voters to interact
more easily with candidates and
elected officials. Traditionally, if you
wanted to meet a politician or
candidate, you’d have to attend a
live event. Not everyone is able to
do this. With modern technology,
it’s now possible to attend virtual
events where you can participate in
live streaming events and interact
with politicians and candidates.
MIL _ Quarter 2 – Module 1: Opportunities and Challenges in Media and Information
8. Demographics and Targeting
Targeting is used throughout the
advertising industry to make sure
that ads and messages reach the
right audience. Politicians do this
as well. In the age of social media,
politicians and people running for
office are able to target their
campaigns.
If a candidate wants to address the
concerns of women, college
students, retired people, Latinos or
any other group of voters, they can
now tailor their messages. Just as
advertisers on Facebook are able
to use analytics and targeted
advertising, so can candidates and
politicians. Thus, if you notice that
political messages seem to be
talking to you personally, this is no
accident.
CHALLENGES.
1. Illegal Content
It’s any type of content that could be
damaging to young people,
including:real or simulated violence
sexually explicit content illegal images
of child sexual abuse content
promoting hate based on race, religion
or sexual preference content
instructing or promoting crime or
violence content promoting violent
extremism content that advocates
unsafe behavior like extreme dieting or
drug taking the use of a computer as
an instrument to further illegal ends.
2. Cybercrime
Criminal activity or a crime that
involves the Internet, a computer
system or a computer technology.
3. Copyright Infringement
It is the use of works protected by
copyright law without permission,
infringing certain exclusive rights
granted to the copyright holder, such
as the right to reproduce, distribute,
display or perform the protected work,
or to make derivative works.
4. Identity Theft
It is the deliberate use of someone
else's identity, usually as a method to
gain a financial advantage or obtain
credit and other benefits in the other
person's name, and perhaps to the
other person's disadvantage or loss.
POWER
'Media power' means here the
concentration of symbolic power in
media institutions, particularly those of
television, radio and the press (the
common-sense definition of 'the
media'), although the long-term impact
of new media on media power is
considered.
1. Business Strategy
It’s a trend that is already spreading to
businesses beyond the newsroom,
whether it be because of digital
marketing or new customer service
communication channels.
2. Banks of the Future
Social media is transforming banking
relationships in very significant ways,
from improving customer service to
allowing users to send money to
others via online platforms. New
financial technology companies are
using social media to help people
simply open a bank account. Social
media can even impact your ability to
get a loan.
MIL _ Quarter 2 – Module 1: Opportunities and Challenges in Media and Information

3. Health Care & Public Health

Social media has been responsible for
relevant changes in both personal and
community health, especially by
making it easier for large numbers of
people to rapidly share information.
Looking back on the opportunities and
power of media presented above, we
can conclude that technology becomes
a very powerful in almost all aspect of
human living and society. However,
challenges in regards with its use are
also lurking in every corner. With
these, responsible use media should
always be taken into consideration.