WHO WE ARE

The International Influencer Marketing Agency

for Beauty, Fashion & Luxury Brands
Ykone was created in 2008 with the aim of helping the most creative
brands to design and bring their social media strategy and influencer
marketing to life. We help brands reach their audiences in the most
effective way by capitalising on influencer creativity and the power of
social networks.

CREATED BY
CREATED BY
C A RT I E R J U S T E U N C L O U

CREATED BY
 C A RT I E R : L E C U B E

CREATED BY
 instagram is getting
boring !

Instagram has become increasingly

saturated with content that abides too
religiously to its digital commandments.

We all know that conformity is the enemy

of growth. This deadly harmony hides
your content making it invisible to the
consumer eye. Content risks being lost
among the ocean of serums, BB creams
and night oils…

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 It is important to re-invent, re-create and
to challenge the codes of beauty and its
representations.

A creative campaign exudes an

emotion, and uplifts your consumer into
the textures, the colours, and endless
possibilities embodied in your product.

Once achieved, congratulations

because you have now transformed your
brand from a static object to a product
with a soul.

to survive,
you need to step up
your creative game

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 S H I S E I DO - WA SO

how to survive ?

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CREATED BY
 all things beautiful
come from nature
is the claim of this
campaign

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 duality
naturality & respect
genuine beauty
focus on beautiful
comparisons between
human and nature

« being myself is the

true beauty »

unexpected profiles,
out of ordinary,

CREATED BY
content created content created
for Waso with an influencer for Waso with an influencer
during a blog trip in Japan with a during a blogger’s trip in
photographer Madera with a photographer

CREATED BY
 the styling of the the location
the image is
influencer is the styling matches the
static, it lacks
incoherent with matches the brand’s
movement
the brand’s brand aesthetics
aesthetics and the
freshness of
the product

content created content created

for Waso with an influencer for Waso with an influencer
during a blog trip in Japan with a during a blog trip in Madera the presence of
photographer with a photographer several shots
the background is foggy, which
dismisses the natural essence of the adds a sense of
brand DNA and makes it difficult to movement to the
identify the iconic location campaign

CREATED BY
 the video
the image lacks an
the tokyo format injects
emotion, and steers into the location,
location is not life and
looking like a product the colour
clearly movement to
shot that can pass for any palette and
identifiable, the campaign
other brand styling are all
which is a key
coherent
component
a n d
to the
compliment
campaign
each other

content created content created

for Waso with an influencer for Waso with an influencer
during a blogger’s trip to Japan during a blogger’s trip to
with a photographer Madera with a photographer the gestures and
the styling of the
body language
handbag does
are poetic and
not match the
refreshing
aesthetics of the
brand
CREATED BY
to illustrate, the product is
replaced by another brand,
showcasing the lack of added
value offered to the brand by
this shot.

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 S H I S E I DO - WA SO

what is the difference between

the content ?

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 the creativity

content created by content created by

another Agency Ykone Agency

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 the chosen
influencer for the iconic the influencer’s body language, hair
this campaign Tokyo location colour, natural skin complexion reflect
does not is not visually the imagery usually shared by the
exhibit the present brand
personas
usually shared
by the brand

content created by content created by

another Agency
a simple and very basic product
placement that does not echo
neither the campaign nor the
brand’s identity
Ykone Agency
a creative campaign with rich
storytelling that creates an emotion, a
connection and makes the consumer
feel inspired.

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 WA S O

how do the engagement rates compare?

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2,5%
average engagement
rate/post for
4,6%
average engagement
rate/post for the
campaign run by a content created by
traditional agency Ykone

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 WA S O

the recipe for a one-of-a-kind campaign that

touches people’s emotions

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 elements of nature
5
concept

5 snippets of nature

5 moments of nature, 5
moments of beauty. A
visual experience inspired
by the Waso range, without
rules, without borders,
without limits. An
exploration of beauty’s
forms, techniques, and
images. A unique
perspective, both visual
and intellectual, immerse
and sensorial, a digital UFO.

a powerful concept
that respects the DNA
of the brand
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content produced

willycartier

5 instagram posts

5 Instagram posts which

take inspiration from the 5
moments of nature. These
collages will present the
influencer alongside
nature, through photos
layered with videos, videos
layer with photos, through
horizontal formats, and

a unique visual identity

vertical formats… there
willycartier all things beautiful come from nature.
are no rules. The content is thank you to @shiseido for making me part of this
organic, ever changing. l incredible experience. Loving the new Waso line.

that stands out of the

crowd
CREATED BY
 content produced

frecklesnur

5 instagram posts

The posts won’t all appear

at once - they will blossom
organically, nourishing the
feed as each is posted in
a form of echo, one
reflecting another.

a posting schedule that

frecklesnur all things beautiful come from nature.
thank you to @shiseido for making me part of this
incredible experience. Loving the new Waso line.

respects the art of timing

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loca tion scouting

unprecedented
spain
location
la murala roja the location and filming resources are key aspects
that can make or break the campaign: once
well-chosen to match the brand’s DNA, the
concept mood and feel, and the influencer’s
personality, the campaign can move the viewers
with overwhelming emotion.

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what about the product?

a product oriented strategy

In the middle of the

collages, the product will
appear and disappear.
The product shots will show
product applications,
whether in the traditional
way, or whether in a more
unexpected, rule-defying

natural, organic
manner. In each case, the
product is clearly present.
It is a part of the story, of

product placements
the universe.

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the talent

unprecedented
resources
For this campaign, a super8 camera was
used to ensure that the vintage effect is
achieved. This feature made the final
results incontestable, but also inspired
the influencer to test out new mediums.

Christoph Schaller - Germany

@christophschaller
The content produced by Christoph and published by the influencers will be experimental and
revolutionary, while always remaining faithful to the brand’s DNA and universe. It will be inspired by
nature: organic, unique, unexpected. The posts will be so much more than clichéd shots of water,
they will encompass nature in its entirety, from flowers blossoming in a commercial building to the
rawness of storms.

The influencers will be publishing collages, as the format reflects this unexpected movement and
organic development. The collages will layer static shots and videos, whether a video with a photo
underlay, or vice versa, or even two videos layered together. These collages will then be presented
in all sorts of sizes, whether landscape, portrait or square.

Christoph will be using both a Canon 5D and a Super 8 to create this content, and will include wide
angle shots, as well as close-up details.

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 WA S O

a cast of influencers that reflect both the campaign

and the unique nature of the brand DNA

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 + 203K
followers
+ 1.43%
engagement

Nuria Val
@frecklesnur

A globetrotter inspired by wanderlust, Nuria’s atypical and incredibly

recognisable beauty has travelled between the four corners of the
world. She is a model and creative director, never without her camera.

Spain

https://www.instagram.com/frecklesnur/

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 + 148K
followers
+ 3.21%
engagement

Miranda Makaroff
@mirandamakaroff

Miranda’s personality seems slightly jarring with her love for crazily bright
colours. She always has her head in the clouds, but is simultaneously an
incredibly talented actress, fashion designer, and musician.

Spain

https://www.instagram.com/mirandamakaroff/

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 + 148K
followers
+ 3.21%
engagement

Miranda Makaroff
@mirandamakaroff

Miranda’s personality seems slightly jarring with its love for crazily bright
colours. She always has her head in the clouds, but is simultaneously an
incredibly talented actress, fashion designer, and musician.

Spain

https://www.instagram.com/mirandamakaroff/

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 WA S O

diffuse the content across different formats:

photos, video, insta shots and PR

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Miranda Makaroff

23/10/2017 19/10/2017 15/10/2017

3,792 likes, 10,764 likes, 2,485 likes,

49 comments, 72 comments, 29 comments,
2.03% engagement 5.73% engagement 1.33% engagement

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Miranda Makaroff

12/10/2017 10/10/2017 10/09/2017

2,656 likes, 3,370 likes, 8,748 likes,

8 comments, 37 comments, 42 comments,
1.41% engagement 1.80% engagement 4.65% engagement

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Cami Hawke

30/10/2017 23/10/2017 18/10/2017

9,579 likes, 9,269 likes, 7,138 likes,

68 comments, 27 comments, 20 comments,
3.59% engagement 3.46% engagement 2.66% engagement

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Cami Hawke

11/10/2017 07/10/2017

5,836 likes, 12,572 likes,

25 comments, 60 comments,
2.18% engagement 4.70% engagement

CREATED BY
Christoph Schaller

30/10/2017 24/10/2017 20/10/2017

187 likes, 225 likes, 719 likes,

2 comments, 3 comments, 12 comments,
0.52% engagement 0.63% engagement 1.33% engagement

CREATED BY
Christoph Schaller

17/10/2017 12/10/2017 19/09/2017

170 likes, 216 likes, 387 likes,

2 comments, 3 comments, 2 comments,
1.33% engagement 1.80% engagement 4.65% engagement

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 S H I S E I D O - WASO

INFLUENCERS P U BL I CATI O NS REACH INTERACTIONS ENG AG EM ENT R AT E

2 11 495.4K 76.6K 4.6%

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creativity brings life to your campaign
consistency
emotions
engagement

CREATED BY
@ykoneagency
@olivierbillon