MASS BEAUTY AND PERSONAL CARE IN BRAZIL - DATAGRAPHICS

Country Report | Jul 2023

Market Sizes

Sales of Mass Beauty and Personal Care Sales Performance of Mass Beauty and Personal Care
Retail Value RSP - BRL million - Current - 2008-2027 % Y-O-Y Retail Value RSP Growth 2008-2027

111.692 Forecast
11.8% Forecast
200.000 20%

15%
150.000

10%
100.000

5%

50.000
0%

0 -5%
2008 2022 2027 2008 2022 2027

Sales of Mass Beauty and Personal Care by Category Sales of Mass Baby and Child-specific Products
Retail Value RSP - BRL million - Current - 2022 Growth Performance Retail Value RSP - BRL million - Current - 2008-2027
Click on a Category to update Sales Chart

Mass Baby and Child-specific Pro... Forecast

6.095,2 10.000 30%

Mass Bath and Shower

11.661,0 25%
8.000
Mass Colour Cosmetics
9.235,3 20%

Y-O-Y Growth
Mass Deodorants 6.000
11.769,0
15%
Mass Fragrances
31.214,2 4.000
10%
Mass Hair Care
24.044,5
2.000
Mass Skin Care 5%
14.956,8
Mass Adult Sun Care 0 0%
2.715,6 2008 2022 2027
-5% 10% 25%

MASS BEAUTY AND PERSONAL CARE 111.691,7 CURRENT % CAGR % CAGR

YEAR % 2017-2022 2022-2027
GROWTH

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Competitive Landscape

Company Shares of Mass Beauty and Personal Care Brand Shares of Mass Beauty and Personal Care
% Share (NBO) - Retail Value RSP - 2022 % Share (LBN) - Retail Value RSP - 2022

Natura Cosméticos SA 16.0% Seda 2.7%

Botica Comercial Farmacê... 15.1% Dove 2.5%
Unilever Brasil Ltda 12.8% Natura Tododia 2.2%
Avon Cosméticos Ltda 3.9% Natura Ekos 2.2%
Procosa Produtos de Bele... 3.8% Malbec 2.0%
BDF Nivea Ltda 3.6% Nivea 1.9%
Coty Brasil Indústria e ... 3.5% Eudora 1.7%
Johnson & Johnson do Bra... 3.2% Palmolive 1.6%
Colgate-Palmolive Indúst... 2.7% Rexona Women 1.5%
Procter & Gamble do Bras... 1.9% Lux 1.4%
Phitoteraphia Biofitogen... 1.6% Rexona Men 1.3%
Niely do Brasil Industri... 1.5% Monange 1.3%
Mary Kay do Brasil Ltda 1.5% Pantene 1.3%
Devintex Cosmeticos Ltda 1.1% Mary Kay 1.2%
Flora Produtos de Higien... 0.9% O Boticário 1.1%
Larru's Indústria e Comé... 0.9% Elsève 1.1%
Wella Brasil Ltda 0.7% Floratta 1.1%
Jequiti Cosméticos 0.7% Johnson's Baby 1.0%
Other Private Label 0.1% Other Private Label 0.1%
Others 24.4% Others 70.8%

5-Year Trend
Increasing share Decreasing share No change

Company Share Performance in Mass Beauty and Personal Care

% Share (NBO) - Retail Value RSP - 2013-2022

Colgate-Palmolive
Brasil Indústria e
Cosméticos Ltda

Cosméticos Ltda
Unilever Brasil

BDF Nivea Ltda

Cosméticos SA

Produtos para

Comércio Ltda
Farmacêutica

Comércio de

Comércio de
Produtos de

Johnson do
Indústria e

Indústria e
Beleza Ltda

Coty Brasil

Saúde Ltda
Johnson &
Comercial

Procosa
Natura

Others
Botica

Avon
Ltda

Ltda

50%

40%

30%

20%

10%

0%

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Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - BRL million 2022 - % CAGR 2017-2022 % Y-O-Y Growth (NBO) 2013-2022
Click on company to compare against market Natura Cosméticos SA

40.000 OTHERS 20%

15%
30.000

10%

20.000
NATURA COSMÉTICOS SA
BOTICA COMERCIAL FARMACÊUTICA LTDA
5%
UNILEVER BRASIL LTDA

10.000
0%

0 -5%
-10% -5% 0% 5% 10% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Mass Beauty and Personal Care Natura Cosméticos SA

Market Concentration of Mass Beauty and Personal Care by Company Private Label in Mass Beauty and Personal Care
% Share (NBO) - Retail Value RSP - 2013-2022 % Share (NBO) - Retail Value RSP - 2013-2022

70% 1%

60%
0.8%
50%

0.6%
40%

30%
0.4%

20%
0.2%
10%

0% 0%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Top 3 Companies Others Beauty and Personal Care Mass Beauty and Personal Care Others

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