Marketing Plan for Vinamilk

Understanding the vision, mission, and goals of Vinamilk can help in building an
effective marketing plan aligned with the company's direction and commitment.
Enhancing Brand Awareness: Strengthening traditional and digital advertising strategies
to increase brand awareness. This could include television advertising campaigns, social
media advertising, and content marketing. For example, we can create high-quality
content on social media channels, such as videos, images and articles to attract customers
and generate interest in VNM products.
Continued Research and Development: Investing in research and development to
maintain innovation and quickly respond to market needs. Vinamilk could create new
products and improve existing products to maintain competitiveness and enhance value
for customers. For instance, Vinamilk could focus on developing health and functional
food products to increase diversity and reach new customer demographics.
Market Expansion: Seeking opportunities to expand into new markets domestically and
internationally by understanding and adapting to the specific needs of those markets. This
could involve finding new distribution partners and customizing products to fit local
preferences and culture.
Vinamilk e-commerce website: Build an official e-commerce website for Vinamilk. This
website is not only a place to sell products, but also a place to share product information,
recipes, and articles about the health benefits of milk and dairy products.
Integrating AR/VR technology: Using Augmented Reality (AR) and Virtual Reality (VR)
technology to create a unique and interactive shopping experience with Vinamilk
products.