CHAPTER 2: EVOLUTION OF TRADITIONAL MEDIA

AGES OF EVOLUTION

▪ Prehistoric Age
▪ Industrial Age
▪ Electronic Age
▪ New/Digital Age
▪ Electronic Age
▪ People harness the power of electricity that led to electrical telegraphy and large scale computers
PREHISTORIC AGE OF MEDIA – People discovered fire, developed paper from plants, and forged weapons and
tool with stone, bronze, copper and iron.

▪ Cave Paintings
▪ Clay Tablets in Mesopotamia
▪ Papyrus in Egypt
▪ Dibao in China
INDUSTRIAL AGE OF MEDIA - People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books through the printing press).

▪ Printing press for mass production

▪ Newspaper The London Gazette
▪ Typewriter
▪ Motion picture photography
▪ Telegraph
▪ Punch cards
ELECTRONIC AGE OF MEDIA – The invention of the transistor ushered in the electronic age. People harnessed
the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long
distance communication became more efficient.

▪ Transistor Radio
▪ Television (1941)
▪ Large electronic computers – EDSAC & UNIVAC
▪ Mainframe Computers – IBM704 (1960)
INFORMATION AGE OF MEDIA – The Internet paved the way for faster communication and the creation of the
social network. People advanced the use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the
information age.

▪ Social media sites

▪ Tablets and Smartphones
▪ World Wide Web
▪ Live forecast
▪ Online storage and backup