MIL- LESSON 4: TYPES OF MEDIA
Media
- Source of reliable information, for its
contents are provided by a credible
organization.
TYPES OF MEDIA
A. Print Media
- Includes the conventional forms of
printed publications like books,
magazines, and newspapers.
: When text and images are printed on
tangible materials like paper.
1. News Paper
- Good source of knowledge about
historical and current events.
- Periodicals that are published daily or
weekly and include news stories,
advertisements
2. Magazine
- Offers variety of subjects such as news,
entertainment, fashion, and technology.
- AKA “Periodical”, a printed or digitally
published compilation of texts.
- Frequently illustrated
3. Books
- Printed materials that contains narrative,
such as novels, non-fiction, and textbooks
4. Brochures
- Printed documents used to market or
advertise goods or services.
- Is a single or multi-page folded paper
- Occasionally referred to as “Booklet”
5. Posters
- A sizable sheet that’s hung on a wall for
decoration or advertising.
- Most posters contain both textual and
graphic components.
- Are intended to be both captivating and
educational
6. Direct Mail
- Delivery of promotional materials to
postal mail receivers or potential buyers
- Referred to as “Letterboxing”, “Junk
mail”, “Mailshot”, or “admail”.
: Ex. Postcards, letters, and flyers
7. Yellow Pages
- Sells advertising
- Are telephone directories of companies
that are arranged by category rather than
by company name.
- Instead of white, directories were
printed on yellow paper
8. Maps
- Word “MAP” originates from Medieval
Latin Mappa Mundi, where the world and
“Mappa” referred to a “napkin or piece of
linen”.
- Word “Map” refers to a two dimentional
(2d) representation of the earth’s surface
B. Broadcast Media
- “Broadcast media” describes the
dissemination of audio and visual content
to a wide audience through mass media
(RADIO, TV, &, FILM)
- The channels are often one-way, which
means the content is delivered from a
central source to watchers rather than
interactive dialogue.
1. Telephone
- Now, telephones are used for
communicating
MIL- LESSON 4: TYPES OF MEDIA
- Then, telephone broadcasting is - Allows for the creation of exchange of
considered as the earliest form of user-generated content, live streaming,
electronic broadcasting. and video conferencing.

- Began with Theatre Phone systems or - Has transformed the way that people
“Theatrophone”, made by Clemet Ader a consume and share information and has
French inventor, in 1881. led to the development of new forms.

- Theatre phone allows people to listen to 1. Social Media

live opera and theatre performances over
the telephone. - The means of interactions among people
in which they create, share, and exchange
2. Radio information and ideas in virtual
communities and networks.
- Started experimentally in 1906,
commercially in 1920. - The Office of Communications and
Marketing manages main Facebook,
- Refers to the sound signals that are (1).
twitter, Instagram, and YouTube accounts.
Transported from a transmitter through
the air as radio waves, (2). Collected by 3. Video Streaming
an antenna and (3). Transmitted to a
receiver. - A technology that allows a user to view
online video content without needing to
- Radio networks link radio stations to download the media files first.
disseminate radio programs.
- Refers to online video content,
3. Television (Telecast) specifically, such movies, TV shows, live
event broadcasts, produced by general
- Started experimentally in 1925,
content creators.
commercially in 1930s.
4. Augmented Reality
- Is an extension of radio broadcasting,
includes not only sound signals, but also AR VR
video signals. - Augments a real- - Creates
world scene. immersive virtual
4. Satellite - 25% Virtual environment
- Direct Broadcast Satellite, started - Doesn’t require a - 75% Virtual
headset. - Requires a
commercially in 1974.
- In contact with headset
- Satellite Radio, started commercially in the real world. - Completely
1990; provides a combination of television - Ex. Pokemon Go, fictional world
broadcasting and traditional radio.

- Meant for direct to home program 5. Online Games

broadcasting.
- Online gaming, is playing of a video
C. Digital/New Media game over the internet.

- Forms of media that are interactive and - Can be played on any number of devices
can be distributed digitally, (Internet, from dedicated video game consoles
social media platforms, & Mobile apps. (PlayStation, Xbox, Nintendo Switch, to
Pc’s, Laptops and Mobile phones)
MIL- LESSON 4: TYPES OF MEDIA
6. Blog 10. Live Events
- Short for “Weblog” - Live Streaming, when the streamed
video is sent over the internet in real-time
- Frequently updated web page used for
without first being recorded or stored
personal commentary or business content.
- Today, broadcast, video game streams,
- Often interactive and include sections at
and social media video, can all be live-
the bottom of the blog posts where the
streamed.
readers can leave comments.
11. Application
7. E-Book (Electronic Book)
- Application Program, a computer
- A non-editable text that is converted into
program designed to carry out specific
a digital format
task other than one relating to the
- Displayed and read on an electronic operation of the computer itself.
device, such as a tablet or smartphone.
- Used by end-users (Buyer)
- Is non-editable, for the safety and
- Ex. Word processors, media players, and
protection of the author.
accounting software.
8. Music Streaming Media Convergence
Music Digital Music Store - The “Merging” of different types of mass
Streaming media through digital media platforms.
Service
- They listen - A business that sells - Ex. Traditional Media, Print Media,
to recordings digital audio files of Broadcast Media, New Media, and the
without music recordings over internet as portable and highly interactive
gaining the internet. technologies.
ownership. - Customers gain
ownership of a license
to use the files.

9. Podcast
- A digital audio or video file or series of
files that are available for streaming or
download.

- Podcasts are “Episodic”, with new

episodes released regularly.

- Covers a wide range of topic such as

news, storytelling, interviews,
entertainment, and education, etc.