Do you think the transfer from knives to other categories was successful?

What are the limits to such a transfer?

Transfer from Knives to Other Categories

The transfer of the Victorinox brand to other categories has been successful. It has
established itself in luggage, watches, travel gear, and apparel. However, the
success of other categories has not matched the status of the Swiss Army knife
product

Limitation to Brand Transfer:

 Brand Fit Not all product categories align well with Victorinox's core brand
image. Victorinox's core brand revolves around high-quality, functional,
and durable products. Fragrances, for example, which focus on beauty, seem
like a disconnect.
 Customer Perception: Consumers have strong associations between a
brand and a specific product category Consumers may struggle to
understand what Victorinox truly stands for; if they Introduced unrelated
products from knives

 Market Saturation and competition Entering new categories can be
challenging if they are already crowded with established brands. The
fragrance category market is already saturated with established brands with
strong brand recognition and customer loyalty. Victorinox will find it
difficult to win customers' loyalty