anubhav.singh.karnal@gmail.

com
+91-9123477759
Anubhav Deep
IIT Kharagpur '21 | CFA L1
/anubhav-deep
Product Manager
About Me An IIT graduate with professional experience & interest in synergy of finance, technology, product & strategy
Education Background

Professional Experience (2+ years)

Senior Manager, Product | VAHDAM® India Jan, 2023 - Present
Accorded with 'VAHDAM Accelerator Award' for remarkable innovation & frugality, driving a cost-efficient D2C growth
Leading the Product, CRO & Profitability Strategy roadmap for the D2C vertical, focus on a sustained revenue growth
Optimised the overall D2C P&L to bring the fixed costs down by more than 45%, with CM2 margin seeing a 30% uptick
Enhanced the CR to 1.4x YoY and the AOV to 1.6x YoY through improved UI journey, and data-based up-sell strategies
Managing the Organic Revenue Strategy through on-site & off-site SEO updates, with a 150% YoY increase in site traffic
Launched Spices as a D2C product category & a new portal for VAHDAM’s pilot venture into neutraceuticals – Nat+well
Liaising with a cross-functional team & vendors for marketing, technical development, analytics, VOC campaigns & QA
Product Manager, Student Ecosystem | ICICI Bank Ltd. Jul, 2021 - Dec, 2022
Ideated a BFSI sector-first ecosystem-based solution for the education sector stakeholders in the B2B & B2C segment
Led the technology team of the product – Campus Power, solved user pain points & built new features as product USPs
Built online journeys for 70+ products in the Ecosystem, onboarded 4 major industry partners for 10+ allied services
Drove the outreach with proposals to 50+ premier Higher Education Institutes across India & major institutes globally
Executed online GTM campaigns for relevant TGs from Bank’s customer base, trained field teams about the offerings
Analyzed the overall P&L and planned multi-channel digital marketing campaigns for acquisition & retention of users

Internships & Projects

Business Analyst | IIFL Securities May, 2020 - Jul, 2020
Provided actionable insights from Leads data on user behaviour, comprising 2.5 mn+ data points with 30+ features
Spread Trading | Guide: Prof. Prabina Rajib, VGSoM (Accorded an LoR) Jan, 2021 - May, 2021
Analysed cotton as hedge & created a portfolio variance optimization model to compare efficiency of MCX vs NCDEX
Derivatives Market | Guide: Prof. Prabina Rajib, VGSoM (Accorded an LoR) Aug, 2020 - Dec, 2020
Assessed correlation, causality & spillover effect for IVIX, Gold, Crude Oil & Bitcoin returns through a VAR-GARCH model
Investment Strategy | Guide: Prof. Parama Barai, VGSoM (Accorded an LoR) Apr, 2020 - Jun, 2020
Quantified the diversification & market timing impact on 38 MF returns & post-COVID recovery through GARCH model

Achievements
2022 Selected as a Harvard-PAIR Asia conference delegate in New Delhi | Part of a delegation representing 60+ nations
2021 Received an LoR as a Policy Consulting Fellow from GGI Founders | Given to top 1 %ile among 5500+ GGI Scholars
2021 Accorded Hall Colours - HJB, the top Hall recognition at IIT Kharagpur | Nominated among a total of 400+ students

Volunteering & Extracurriculars

Founding team, Product | The Indian Art Revolution (TIAR) Sep, 2021 - Apr, 2022
Published a whitepaper on the crypto industry in India and possible impact of introducing NFTs into sports & culture
Policy Consulting Fellow | Global Governance Initiative Feb, 2021 - May, 2021
Published a whitepaper to assess the Indian govt policy on cryptocurrency, against top countries for and against it

Positions of Responsibility
Hall President | HJB Hall, IIT Kharagpur Dec, 2020 - Jul, 2021
Chaired an 8-membered Executive Council, Delegate to the Students’ Senate, the highest student governed body
Dept Placement Representative | CDC, IIT Kharagpur Oct, 2019 - Jan, 2020
Coordinated with 100+ firms, and 40+ Fortune 500 company POCs, bringing 1000+ offers in record-breaking 5 days
Operations Head | 54th Inter IIT Sports Meet Apr, 2019 - Dec, 2019
Coordinated 14 Sports, 500+ fixtures, 9 Cult-nights, 9 food & lodging facilities for 3000+ participants for the 9-day Meet
Skills & Expertise

Strategy Financial Modelling Equity Research R e-Commerce Google Analytics Product Growth

Financial Statement Analysis A/B Testing Agile Methodology Corporate Finance Wireframing