1.

4 Limitations It is important to stress several limitations of the research method used for this
study: i. Since the study is limited in time and resources, it was impossible to perform an in-
depth research into all the aspects for all supply chain activities of all the consumer goods
business companies of Bangladesh. Rather, I had to be contended with focusing on the supply
chain activities of the Company. ii. Lack of sufficient sources prevented verification of
information. iii. Some aspects of the report may be considered confidential by the organization.
iv. Due to lack of experience, there may have been faults in the report though maximum
information has been given to avoid any kind of slip-up. 4| P a g e CHAPTER 2 AN OVERVIEW
OF COMPANY 5| P a g e 2.1 Company Profile Since the establishment of KR Group in 2005,
the group able to find the values and concept in business management a lot of bold steps over
the past decades and has invested in many areas of business. Over 13 year, they took a
proficient move towards unprecedented expansion and today they see the benefits their diligent
outputs. As they turned from small company to a group of company that is a unique example
among counterpart in Chittagong. A core part of their long-term strategy involves the yearning to
serve country-wide customer in innumerable facets and creating a landmark through their
products and services reflecting their brand image as a real in every customer's cognizance.
They have been nourishing their core business striving to ensure a balanced approach adding
value through managerial capabilities as well as taking significant care towards the community
through a wide range of corporate and socially responsible initiatives. A motivated work force,
management and committed board members led by the KR Group Chairman and backed by a
market oriented corporate strategy has been the cornerstone of the group success. However, by
dint of charismatic leadership and vast knowledge on effective public relation, Mr. Mohammad
Sekander Hossain (Chairman & CEO) and Mr. Mohammad Taslim Uddin (Managing Director)
leading the KR Group towards as one of the largest business group in Bangladesh. Head Office:
BBC Steel Bhaban, South Shitalpur, Sitakunda, Chattogram. Corporate Office: As- Salam tower
(11th) Floor, 57 Agrabad C/A, Chattogram. 6| P a g e Concerns of KR Group Glorious Waving
of 13 years of KR Group Above these business lines of KR Group, I worked on KR Food
industries Ltd. 2009 KR STEEL 2005 KR GROUP 2012 KR FOOD INDUSTRIES 2011 KR SHIP
RECYCLING YEARD 2014 KR STEEL STRUCTURE 2015 KR FLEXIPACK 2016 SNT SHIP
RECYLICING KR OXYGEN 2018 KR STEEL RE ROLLING MILL LTD KR BUILDER LTD. KR
SHIPING LINE & LOGISTIC Above these business lines of KR Group, I worked on KR
FLEXIPACK Ltd. 7| P a g e 2.2 Industry Background: Packaging Industry in Bangladesh Over
the last twenty years the Bangladesh packaging industry has seen its development essentially
driven by the strong export demand from the Ready Made Garments (RMG) industry. This
industry has relatively simple requirements in terms of technology, essentially paper and board
based, as well as simple monolayer plastics films and appliances. Contrary to the powerful
neighboring packaging industries of China and India and despite its large population
Bangladesh lacks a strong demand for packaging at national level. This situation impedes the
development of a performing packaging industry sector. Also, the promising, technically
demanding export sectors (e.g. fisheries, agro food) do not yet have critical mass in terms of
volume of demand. Another factor lies with the structure of the industry. The natural fibres,
plastics and paper and board packaging industry sectors have their own packaging
associations, who focus on serving the needs and interests of their members at institutional
level. Unlike many other developing countries, Bangladesh lacks a strong national packaging
association representing the interests of the whole packaging sub-sector. As a result, each sub-
sector association tends to act individually and the whole industry lacks “one voice” and critical
mass. At an international level, the BCCAMEA (Bangladesh Corrugated Carton and
Accessories Manufacturers and Exporters Association) is a member of the World Packaging
Organization. Yet it seems like this packaging subsector association has not been officially
appointed by all packaging stakeholder industries to represent Bangladesh. The sub-sector
packaging associations do not really act as powerful technical and market information, or
knowledge centres for the industry. Each sub sector association has limited knowledge of the
international packaging requirements. They do not run regular training and capacity building
seminars for their members and the user industries. In terms of expertise in the country,
Bangladesh suffers from the lack of technical expertise and skills. When ITC started the audit,
no qualified packaging expert was available in country. This has made the conduct of an
objective, independent audit work difficult. 8| P a g e Another element is the absence of
institutional support expertise in the country. Bangladesh does not have any packaging testing
centre facilities, making independent quality controls and packaging certification impossible in
the country. The majority of the tests required for export certification need to be conducted
outside of the country. The audit Study recommend