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Suzuki Pakistan - The Kindness of Children Advertisement
Suzuki Pakistan - The Kindness of Children Advertisement
BS (HONS)
MADINA TARIQ
F20BAMS018
INSTRUCTOR
Ms. Amna Waheeda
synonymous with reliable and affordable vehicles. Established in 1982, the company has
become the market leader, boasting over 60% market share in the automobile industry. Its
partnership with the renowned Japanese automaker Suzuki ensures high-quality standards and
continuous innovation, offering diverse options for cars, motorcycles, and pickups.
Suzuki Pakistan is not just about vehicles; it's deeply invested in the community.
In 2019, during the holy month of Ramadan, Suzuki Pakistan released a powerful and
journey through a chaotic traffic jam, highlighting the frustration and anger often associated
But amidst the negativity, a beacon of hope emerges. A group of children, displaying
an innate innocence and kindness, help an elderly man safely cross the road. This
heartwarming act serves as a stark contrast to the road rage displayed by adults, prompting
viewers to reflect on their own behavior and question whether they choose kindness even in
challenging circumstances.
SUZUKI PAKISTAN: KINDNESS OF CHILDREN 3
Concept
The ad depicts a busy traffic jam where drivers are losing their patience and
expressing road rage. In the midst of this chaos, a group of children navigate an elderly man
Message
The ad aims to challenge viewers to reflect on their own behavior on the road and
Colours
The ad primarily uses muted tones like greys, browns, and blacks to depict the
congested traffic jam and the frustration of drivers. This creates a sense of tension and
negativity. When the children appear, they wear brighter colors like yellows, blues, and reds.
These hues stand out against the dull backdrop, symbolizing hope, innocence, and positivity
Theme
● Road rage vs. kindness: The central theme is the stark contrast between the anger
and impatience of drivers stuck in traffic and the genuine kindness displayed by the
children. This highlights the importance of choosing empathy and compassion even
in stressful situations.
SUZUKI PAKISTAN: KINDNESS OF CHILDREN 4
him signifies the power of small gestures and the value of caring for others,
● Hope and inspiration: Despite the initial negativity, the ad ultimately offers hope
and inspiration by showing that even small acts of kindness can make a difference.
This motivates viewers to reflect on their own behavior and consider practicing
Emotional Appeal
● Contrast: The ad displays the negativity of road rage with the purity and innocence
of children. This sharp contrast creates a powerful emotional impact, highlighting the
potential for good even in frustrating situations. Seeing the children's genuine
kindness amidst the anger of adults evokes feelings of hope, empathy, and a desire to
be better.
in viewers, making them connect with the children's act of kindness on a deeper level.
● Universality: While the ad is set in Pakistan, the emotions it evokes are universal.
Everyone has experienced frustration on the road, and everyone can appreciate the
value of kindness. This makes the ad relatable to a wide audience, regardless of their
background or location.
● Hope and inspiration: The ad ultimately offers a message of hope and inspiration. It
shows that even small acts of kindness can make a difference, and that even in
charity and good deeds. This cultural context adds another layer of meaning to the
ad's message, making it even more impactful for its target audience.
Conclusion
The ad's color palette, thematic elements, and psychological appeals work together to
create a powerful and impactful message about the importance of choosing kindness.The ad
portrays children displaying prosocial behavior, which can have a powerful influence on
viewers. Seeing children act kindly can encourage adults to do the same, demonstrating the
This ad goes beyond product promotion; it tackles a social issue and delivers a
poignant message. By analyzing its colors, themes, and psychological elements, we can
understand its deeper impact and how it resonates with audiences. The ad creates cognitive
dissonance in viewers. This mental discomfort can motivate them to change their own