BUSINES

S PLAN
KNOT
TING
HAVE
N CO.
I.THE PROBLEM/NEED

Nowadays a lot of people are looking for a gift to give to their love ones but most people wants those
affordable, sentemental and also quite usefull.

Knotting Haven Co. Offers a product where we could make it as a hift or keep it as a value or accessory,
this product can be a gift for someone special, it can be for everybody.

Macrame products can be as much as many kinds but this product could be a symbol of love for
someone or family.

II. STATEMENT OF VISION, MISSION AND VALUES

VISION

To earn profit and also to provide an artist inspired designs for the fans. And also to use recyclable
material if possible to help reduce waste disposal.

MISSION

Make comfortable, affordable and high-quality products using macrame process, with innovation and
creativity of the team, we will be able to produce authentic products.

To provide the most fashionable, one of a kind bracelets and keychains to give our customer the
satisfaction they need.

VALUES

 We strive to provide our customers with high quality yet unique pieces.

 We are dedicated to satisfying customer needs.

III. THE MARKETING PLAN

Product: Macrame

Target Market: Who will buy your product/service? Why will they buy it?

AGES JOB RESIDENCE PRODUCT INTEREST OTHERS

Teens and up Malandag

NAME OF COMPETITORS Do your competitors have a large clientele, or they seem to be busy?
Tiktok Shop YES
Shopee YES
Lazada YES

When your competitors are most busy?

HOURS DAYS MONTHS

a. 24/7 Mon-Fri Jan-Dec

b. 24/7 Mon-Fri Jan-Dec

c.

Where do your competitors’ customers live?

a. (Competitors A) Within one kilometer: _____ Two to five kilometer: ✔

b. (Competitors B) Within one kilometer: _____ Two to five kilometer: ✔
c. (Competitors C) Within one kilometer: _____ Two to five kilometer: ✔
Comparison Chart of Competitors:

COMPARE Tiktok Shop Shopee Lazada

MARKET SHARE % GOOD GOOD GOOD
QUALITY FAIR FAIR FAIR
LOCATION FAIR FAIR FAIR
SIZE OF FACILITY
PRICES AVERAGE AVERAGE AVERAGE
REPUTATION GOOD GOOD GOOD

Pricing 100

PRODUCT/SERVICES PRICES TIKTOK SHO SHOPEE LAZADA

Cord bracelet ₱50-100 ₱45-250 ₱150-500 ₱125-170
Artist inspride ₱50-200 ₱50-200 ₱85-250 ₱50-170
bracelet
Crochet ₱250-400 ₱700-1,000 ₱550-1,000 ₱400-900
Keychain ₱30-200 ₱75-3500 ₱50-500 ₱55-550

MARKET PLAN Public Relations What can you do to get the attention of the potential customers:
Newspapers? __________________________________________________________
Magazines? __________________________________________________________
TV Stations? __________________________________________________________
Radio Stations? __________________________________________________________
Promotions? __________________________________________________________
Social Media: Using socmed we will upload our shop together with our products to get customers
attention. We will also create a page with the name of our shop and will post something about our
products using it.

Which of the following will you use to get your product or service into the hands of the customers?
Why?

Games __________________________________________________________

Coupons ________________________________________________________

Special Prices ____________________________________________________

Double Offers: By double offer we are sure that our product will get to our customers hand because, we
have other products that we offer by one take one, for only 199 pesos.
Other (special prices): If you buy worth 500 pesos you’ll get to choose two more keychain and one
macrame products for free.

The Production Paradigm

Process:
INPUT Output
-preparing, make a
pattern, crochet,
aassemble, package,
Materials: then display.
Cord, Beads, -Macrame bracelets
Crochet, And -Keychains
Yarn
-Crochet

V. ORGANIZATIONAL/MANAGEMENT PLAN

Manager

Assistant Manager

Handler

Macrame Maker
SECTION VI. FINANCIAL PLAN

A. Knotting Haven Co., the initial capital is P25,000

There will be 9 members. Each of the members shall share Php

Table 1 MONTHLY EXPENSES

FIXED COST
Salaries
Macrame Maker ₱2,500
(A)TOTAL FIXED COST ₱2,500

VARIABLE COST
Raw Materials
Cord ₱500.00
Beads ₱500.00
Yarn ₱700.00
Key Ring ₱500.00
(B)TOTAL VARIABLE COST ₱2,200
(A+B) TOTAL MONTHLY COST ₱4,700

Table 2 PROJECTED REVENUE

PRODUCT/ Costing Projected Projected Projected Projected Yearly

SERVICES Volume Daily Volume Monthly Projected
Daily Revenue Monthly Revenue Revenue
Cord Bracelet C-₱40 15 ₱750 250 ₱12,500 ₱150,000
M-₱10
SP-₱50
Artist inspired C-₱45 20 ₱1,000 200 ₱10,000 ₱120,000
bracelet M-₱5
SP-₱50
Crochet C-₱240 5 ₱1,250 95 ₱23,750 ₱285,000
M-₱10
SP-₱250
Keychain C-₱25 25 ₱750 200 ₱6,000 ₱72,000
M-₱5
SP-₱30
TOTAL 65 ₱3,750 745 ₱52,250 ₱627,000
Projected Monthly Revenue

JANUARY FEBRUARY MARCH APRIL MAY JUNE

REVENUE ₱52,200 ₱54,810 ₱57,550 ₱60,427 ₱63,448 ₱66,620
COST ₱4,700 ₱4,935 ₱5,181 ₱5,440 ₱5,712 ₱5,997
PROJECTED ₱47,500 ₱49,875 ₱52,319 ₱54,987 ₱57,736 ₱60,623
NET PROFIT

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

REVENUE ₱73,282 ₱80,610 ₱88,671 ₱97,538 ₱107,291 ₱118,020
COST ₱6,596 ₱7,255 ₱7,980 ₱8,778 ₱9,665 ₱10,630
PROJECTED ₱66,686 ₱73,355 ₱80,691 ₱88,760 ₱97,626 ₱107,390
NET
PROFIT

Table 4

KNOTTING HAVEN CO.

PROJECTED INCOME STATEMENT
FOR THE YEARS ENDED 2023AND 2024

2023 2024
REVENUE ₱853,533.00 ₱10,242,394
COST ₱82,869.00 ₱994,428.00
PROJECTED NET INCOME ₱837,534.00 ₱10,050,408.00