THEO: MUSIC

THEORY HUB
Jenny Hwang
MUS3610
 THEO: MUSIC THEORY HUB
Theo: Music Theory Hub provides gamified learning content
and assessment tools for instrumental music teachers in
Ontario. Instrumental band teachers often find there is a
lack of time or resources to teach theory given the limited
time for in class learning when there is also the challenge of
balancing with rehearsal time. For students, balancing to
learn how to navigate and learn the instrument itself is a
challenge; thus, when is there space for music theory?

What if there is a way to make theory learning fun and

teaching efficient for educators?

It fills the need for engaging and interactive music theory

content tailored to the Ontario curriculum.
 THEO: MUSIC THEORY HUB

Location: Toronto, Ontario

Focusing specifically on the
needs of music educators within
TDSB (Toronto District School
Board) who teach middle school
band classes
Can be expanded beyond Ontario

CREATING VALUE Value Proposition:

Fun and interactive ways for
learning for students (enhancing
student engagement)
Creating teaching efficiency, for
teachers who feel there is limited
time for assessment in music
theory
 THEO: MUSIC THEORY HUB

Beginning Structures
Jenny (me) - will be spearheading
the project along with colleagues
Collaborate with educators with
knowledge music education AND
business
Work with developer(s)

CREATING VALUE Initial Finances

Proposing partnerships with
similar apps and websites
Ontario Music Educator
Association Conference (OMEA)
Educational Grants
Crowdfunding
 THEO: MUSIC THEORY HUB

ASSESSING VALUE

PRIMARY SOURCES:
FELLOW EDUCATORS
1 Spoke to few colleagues who have teaching
experience in the band classroom about their needs
and the proposed idea of bringing a music theory
learning app - responses have been positive and
colleagues expressed needs

COMMUNITY OF EDUCATORS
2 Next step is to collect a survey data from the
“Beginning Band Engagement (Band Director Chat
Room)” Group on Facebook to further collect data
on the demand among music teachers
 THEO: MUSIC THEORY HUB

ASSESSING VALUE
SECONDARY SOURCES:
 THEO: MUSIC THEORY HUB

MARKET COMPETITORS

Not Music theory focused but highly

CHROME MUSIC LAB interactive and popular among music
educators to use in their classroom. Geared
towards younger grades and cannot store data

Interactive and good tool for educators and

MAKEMUSIC CLOUD learners to see music scores and to compose
but not focused on music theory

Great music theory websites and tools but it is

MUSICTHEORY.NET/TEORIA not gamified; user interface is geared towards
high school learners or adult learners

Gamified content online but no assessment

DR.MUSIK tool for teachers to access and cannot keep
track of progress for students