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Hooks - Stijn Noorman
Hooks - Stijn Noorman
STIJN NOORMAN
TABLE OF CONTENTS
3 Hooks 101
21 Final Thoughts
3 seconds.
Of course not.
I got insane results with it and I’m sure you will too.
It needs to do 3 things:
Grab attention
Be relevant for the right reader
Get the reader curious to continue reading
5
Hook Writing Rules
Spark curiosity.
Write to one person.
Make your hooks concise.
Write with the reader in mind.
Make it relatable or shocking.
Keep hooks short (1-2 sentences).
Make it seem easy and low effort.
Focus on evoking one emotion (rule of one).
Make them relevant to your target audience.
Use numbers, unique things, or intriguing facts.
Add attention-grabbing images when
appropriate.
Example:
Template:
I _ [the desirable thing you've achieved].
Example:
Template:
[Topic 1] is like [Topic 2].
Example:
Template:
(How) I [something you did that others want].
Test it out for yourself and see what works for you.
11
The Question Hook
Example:
Template:
[Relevant question].
[Short answer].
[Concise insight].
Example:
Template:
Example:
Template:
Example:
Template:
[Statement which people either love or hate].
Example:
Template:
[Highlight the problem your reader has].
Example:
Template:
[Relatable event].
[Agitate it].
Example:
Template:
[Statement].
[Contradict statement].
[Concise explanation].
18
Bonus 1: Hook Worth $120M
How?
How?
S.J. Noorman
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