1.

What did you learn from the article that could help you market your new product to your target
audience?

Mobile phones are a common shopping tool for young adults. This highlights the importance of having a
solid mobile marketing strategy, such as a mobile-optimized website and the ability to make purchases
through mobile apps.

2.What questions do you still have about the young adult market?

Influencers have become a major factor in young adults' purchasing decisions. Consider collaborating
with influencers who are popular in your industry or who have followers within your target audience to
promote your product.

3. What else do you need to know to market your product effectively?

Personalization and convenience are aspects valued by young adults when making purchases. Be sure to
offer customization options, such as customizable products or personalized recommendations, and make
the purchasing process easier, such as offering fast shipping and easy payment options.

 Conduct detailed market research to understand the specific needs, wants, and preferences of
your target audience of young adults.

 Clearly define your unique value proposition and communicate it effectively through your
marketing messages.

 Evaluate the competition and find ways to differentiate yourself, whether through unique
product features, competitive pricing, or an exceptional shopping experience.

 Transaction security: According to the article, security concerns are a major factor for some users
of payment apps like Venmo and Cash App. Be sure to communicate and ensure the security of
transactions made through your payment platform. This may include implementing strong
security measures, such as data encryption and two-factor authentication.

 Payment preferences: The article mentions the growing popularity of payment apps among
young adults. Consider integrating popular and convenient payment options, such as digital
wallets or mobile payment apps, to provide a seamless shopping experience.

 Personalization and control: Users value the ability to customize and control their privacy
preferences and settings in paid applications. If your product or service is related to online
 payments, consider offering customization and control options to give your customers a more
satisfying experience.

https://www.pewresearch.org/short-reads/2022/09/08/payment-apps-like-venmo-and-cash-app-bring-
convenience--and-security-concerns--to-some-users/