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Purposive Communication Syllabus
Purposive Communication Syllabus
COURSE SYLLABUS
PURPOSIVE COMMUNICATION
CREDIT UNIT (S) 3 units At the end of the course, the students should be able to:
o OLFU VMV
COURSE ORIENTATION: o PEO, CEO
1 A. Explain the vision and mission of Our Lady of Fatima University.
B. Get acquainted with each other. o Course Outline
C. Give the overview of the course and the expected outputs
A. Describe the nature, elements and functions of verbal and non-verbal COMMUNICATION PROCESSES,
communication in various and multicultural contexts PRINCIPLES, AND ETHICS
1
A. Explain how cultural and global issues affect communication COMMUNICATION AND GLOBALIZATION
B. Appreciate the impact of communication on society and the world
Preparing to Communicate Across Cultures The
3
Cost of Cultural Ignorance
A. Determine culturally appropriate terms, expressions and images (sensitivity to LOCAL AND GLOBAL COMMUNICATION IN
gender, race, class etc.) MULTICULTURAL SETTINGS
4 Culture Differences
Cultural Sensitivity
A. Adopt cultural and intercultural awareness and sensitivity in communication of VARIETIES AND REGISTERS OF SPOKEN
ideas AND WRITTEN LANGUAGE
5
Language Varieties
Language Registers
6 PRELIMINARY EXAMINATION
A. Evaluate multimodal texts critically to enhance receptive (listening, reading, EVALUATING MESSAGES AND/OR
viewing) skills IMAGES OF DIFFERENT TYPES OF TEXTS
B. Convey ideas through oral, audio-visual, and/or web-based presentations for REFLECTING DIFFERENT CULTURES
7 different target audiences in local and global settings using appropriate registers
C. Adopt awareness of audience and context in presenting ideas Multimodal Text
A. Convey ideas through oral, audio-visual, and/or web-based presentations for COMMUNICATION AIDS AND
different target audiences in local and global settings using appropriate registers STRATEGIES USING TOOLS OF
B. Adopt awareness of audience and context in presenting ideas TECHNOLOGY
8-9
Technology-Based Communication Tools
Multimedia Presentation
A. Convey ideas through oral, audio-visual, and/or web-based presentations for COMMUNICATION FOR
different target audiences in local and global settings using appropriate registers VARIOUS PURPOSES
B. Create clear, coherent and effective communication materials
C. Present ideas persuasively using appropriate language registers, tone, facial 1. To obtain , provide, and disseminate
expressions and gestures information
D. Adopt awareness of audience and context in presenting ideas 2. To persuade and argue
10-11
Understanding Conventions of Traditional Genre
Service Announcement
12 MIDTERM EXAMINATION
A. Write and present academic papers using appropriate tone, style, COMMUNICATION FOR ACADEMIC
conventions and reference styles PURPOSES
B. Adopt awareness of audience and context in presenting ideas
C. Convey ideas through oral, audio-visual, and/or web-based presentations for Research Paper
13-14 different target audiences in local and global settings using appropriate registers
Types of Research Paper Structure
of Research Paper
2
COMMUNICATION FOR WORK PURPOSES
A. Create clear, coherent and effective communication materials
B. Present ideas persuasively using appropriate language registers, tone, facial Effective Communication in Work
expressions and gestures Environment
15-17 C. Adopt awareness of audience and context in communicating ideas
Workplace Documents Writing
Proposals
18 FINALS EXAMINATION
TEXTBOOKS
Perez, H. , Buenaventura, L., Gallardo, N & Cleofas, J. (2018). Purposive Communication Worktext .
Valenzuela City: OLFU Publising
Bullock, R. and Goggin, M. (2013). The Norton Filed Guide to Writing. 3rd Ed. W.W. Nortorn and Company.
Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4th Ed. Washington, Utah: Plain and Precious Publishing. Dainton,
M. and Zelley, E. (2015). Applying Communication Theory of Professional Life: An Introduction. 3rd Ed. Sage Publication. Lucas, S.
Mooney, A. Peccei, J.S., La Belle, S. et. Al. (2010). Language and Society and Power: An Introduction. 3rd Ed. Sage Publications.
Searles, G. (2014). Workplace Communication: The Basics. 6th Ed. Boston: Allyn & Bacon.
Anderson, K. & Tompkins, P. (2015). Practicing Communication Ethics: Development, Discernment and Decision-Making. Routledge.
Axelrod, R. & Cooper, C. (2013). The St. Martin’s Guide to Writing. 10th Ed. Bedford/St. Martin’s.
Biber, D. & Conrad S. (2009). Register, Genre, and Style. Cambridge: Cambridge University Press.
Lehman, C. & DuFrene, D. (2011). Business Communication. Mason, OH: South-Western Cengage Learning. Miller,
K. (2004). Communication Theories: Perspectives, Processes, and Contexts. 2nd Ed. NY: McGraw Hill.
Wallace, C. (2005). Critical Reading in Language Education. Basingstoke and New York: Palgrave McMillan.
GRADING SYSTEM
The final grade of the student is interpreted as shown on the table below:
AVERAGE ABOVE 98.00 95.00 – 97.00 94.00 83.00 – 85.00 80.00-82.00 76.00-79.00 75.00 74.00 and below
FINAL GRADE 1.00 1.25 1.50 2.25 2.50 2.75 3.00 5.0
FDA (Failure due to Absences) UW (Unauthorized Withdrawal) INC (Incomplete)
AW (authorized withdrawal NFE (No Final Examination
Lecture 60%: Prelims (20%) Midterms (20%) Finals (20%) Quizzes/Assessment Task (35%) Research (5%)