Professional Documents
Culture Documents
ConsumerBuyingBehaviortowardsTwo WheelerScooters PadmakarShahare 2020
ConsumerBuyingBehaviortowardsTwo WheelerScooters PadmakarShahare 2020
net/publication/346049149
CITATIONS READS
0 2,429
2 authors:
Some of the authors of this publication are also working on these related projects:
All content following this page was uploaded by Padmakar Shahare on 21 November 2020.
Biographical notes:
Padmakar Shahare is presently working as Assistant Professor at Govindrao Wanjari College of Engineering and
Technology, Nagpur. He is graduate in BE (Electronics Engineering) from RTM, Nagpur University and post
graduate in MMS (Marketing Management) from University of Mumbai, Mumbai. He has also to his laurels various
other degrees like M.Com, PGDIBO. He was awarded PhD degree from Rashtrasant Tukdoji Maharaj Nagpur
University, Nagpur. His area of expertise is Consumer behavior, Marketing Management, Advertising & Brand
Management and Operations Management. He has a total of fifteen years of teaching, research and corporate
experience. He has authored, published and presented more than 11 papers
Abstract:
Consumer buying behavior is an in-depth study and understanding consumer decision making process. It
studies the factors and traits of individual consumer such as demographic and behavioral variable and to
understand the need, wants and desire of the consumers. The two wheeler industry in India has shown a
steady growth over the past decade. Any organization needs to know the motives and reasons why the
consumer differs in choice from each other in buying products and services. This research paper aims to
identify various factors that influence the consumer buying behavior of the two wheeler scooters in Nagpur
city (Maharashtra, India). The survey conducted for this study mainly focuses on the reasons and criteria
This study is based on a primary data collected from the questionnaire survey conducted among 338 two-
wheeler users in Nagpur city. The researcher has used percentage analysis for assessing demographic profile
of the respondents, factors while purchasing two-wheelers is analyzed using Likert’s scaling technique and
reasons for buying two-wheeler scooter is analyzed using Garret ranking method.
Keywords: Consumer, buying behavior, factors, demographic, two wheeler, scooters, etc.
1. Introduction
The two wheeler segment contributes the largest and biggest volume of sales of all the segments in automobile
industry in India. It consists of three segment viz. scooter, bike and moped. In recent time the consumer’s choice and
preferences for purchase of two wheelers have moved from bike to scooters for variety of reasons. Capturing a large
share in the two wheeler industry, scooter and bikes covers a major segment. The customers have wide choice of
brand in two wheeler segment and for survival in competition; the two-wheeler companies have to do better job in
satisfying customers’ needs and wants. Majority of Indians, especially the youngster prefer bikes rather than four
wheelers. Bikes are considered to be the trending and favorites among the young generation, but cost, comfort and
convenience of driving is what makes the scooter the most popular in many part of the India.
Consumer behavior is the study of how people buy, where they buy, what they buy, when they buy and why they
buy. Consumer Behavior is the psychology behind marketing the behavior of consumers in the marketing
environment. Two major psychological disciplines come into play when observing and trying to explain consumer
behavior. The first is Cognitive Psychology which is a study of all knowledge related behavior. The attention,
perception, memory and decision making are the various aspects of Cognitive Psychology that play an important
role in consumer behavior. The second psychological discipline that has theories to explain certain phenomenon of
consumer behavior is Social Psychology. It is the study of the manner in which the personality, attitude, motivation
According to Philip Kotler, the buying process starts when the buyer recognizes a problem or need. This need
can be triggered by internal stimuli (feeling, hunger or thirst) or external stimuli (seeing an ad) that then becomes a
drive. He also says that provoked consumer who recognizes a problem will be inclined to search for more
information. If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy
1
http://www.theinternationaljournal.org/ojs/index.php?journal=rjcbs&page=article&op=download&path%5B%5D=4897&path%5B%5D=pdf
P a g e | 87 Copyright ⓒ 2020 Authors
Tathapi ISSN: 2320-0693
Vol-19-Issue-21-May-2020
(UGC Care Journal)
it then. If not, the consumer may simply store the need in memory or undertake an information search related to the
need.2
a. Cultural Factors
b. Social Factors
c. Personal Factors
d. Psychological Factors
a. Cultural Factors: It applies the greatest impact on buying behavior of consumer. A buyer is always
influenced by his culture, sub-culture and social class. Culture is the most fundamental factor of a person’s wants
and behavior. Culture refers to the set of values, ideas and attitude that are accepted by a homogeneous group of
people and transmitted to the next generation. Whereas Subculture is a member of a culture, shares most of the core
value, beliefs and behaviors of that culture. Each culture consists of smaller sub culture that provides more specific
identification and each socialization for their members. Sub culture includes nationalities, religions, racial groups
and geographic regions. Social class determines to some extent, the types, quality and quantity of product that a
person buys or uses. Social class is a basis for identifying and reaching particular good prospects for products and
services.
b. Social Factors: Man is a social animal. Hence his or her behavior is greatly influenced by social Factors like
2
Kotler, P. and Keller, K.L. (2012) Marketing Management, 14th ed.,Pearson Education, New Jersey,USA
P a g e | 88 Copyright ⓒ 2020 Authors
Tathapi ISSN: 2320-0693
Vol-19-Issue-21-May-2020
(UGC Care Journal)
i. Reference groups: A person’s reference groups consist of all the groups that have a direct or indirect
ii. Family: Family member constitute the most influential primary reference group.
iii. Roles and Statuses: Each role that a person plays has a degree of status which is in relative term perceived by
the society. It is the degree of influence that an individual applies on the behavior of others.
c. Personal Factors: A consumer decisions are also affected by his including age, occupation, life- style and
personality.
d. Psychological Factors: A person’s acquired needs are influenced by certain psychological factors such as
The city of Nagpur epitomized as Zero mile city is located in central India. The Zero Mile Stone locating the
geographical center of India was used by the British to measure all distances within the Indian subcontinent . Nagpur
is third largest city in terms of Population and winter capital of the Indian state of Maharashtra. It is 13th largest city
in India by population. Nagpur is famous for oranges, and is refereed as Orange city also. It has also been recently
ranked as the cleanest city and the second greenest city of India. The city is located on the Deccan plateau of the
Indian Peninsula and has a mean altitude of 310.5 meters above sea level.
As per provisional reports of Census India, population of Nagpur in 2011 is 2,405,665; of which male and female
are 1,225,405 and 1,180,260 respectively. The total number of slums number 179,952, in which 859,487 people
reside. Hinduism is majority religion in Nagpur city and Marathi is the official and most spoken language. Its per
The multimodal International Hub Airport at Nagpur (MIHAN) is an ongoing project, prominent information
technology (IT) companies such as TCS, Tech Mahindra, HCL, GlobalLogic, Persistent System and Hexaware are
3
Kotler, P., Chandler,P.C., Brown, L. and Adam, S. (2003)Marketing: Australia and New Zealand, 3rd ed., pp.136–143, Prentice Hall, Australia,
New York
4
https://www.census2011.co.in/census/city/353-nagpur.html#all
P a g e | 89 Copyright ⓒ 2020 Authors
Tathapi ISSN: 2320-0693
Vol-19-Issue-21-May-2020
(UGC Care Journal)
located at various IT part in Nagpur. Apart from MIHAN, SEZ the city has three prominent MIDC areas nearby and
Nagpur is major education hub in central India and very good place for higher education in the field of
Engineering, Medical and Management. Nagpur has four state universities Rashtrasant Tukdoji Maharaj, Nagpur
University having more than 600 affiliated colleges, Maharashtra Animal and Fishery Science University, Kavi
Kulguru Kalidas Snakrit University and Maharashtra National Law University. Most engineering colleges in the city
are affiliated with RTN Nagpur University. Nagpur has two major management institutes, Indian Institute of
Management established in 2015 and Institute of Management Technology, private management colleges and
The transport within the city is managed by the buses of Nagpur Mahanagar Parivan Limited (NMPL) it has a
fleet of 487 buses, which serve about 160,000 passengers daily in the metropolitan area. Of the fleet, 17 are electric
buses; 88 are low-floor Mini-Buses, and 382 are low-floor 50-seat Star Buses. Public transports of Nagpur are the
cheapest mode of traveling across the Nagpur city. Auto rickshaws are also an important part of public transports at
Nagpur. Another public transport at Nagpur which can be ranked third among all is the cabs or taxis that run on the
streets of Nagpur. The Nagpur Metro project was announced by the state government of Maharashtra and work is in
process.5
Various categories of Scooters available in Nagpur city like Honda Activa, Hero Maestro, Suzuki Access, Honda
Dio, Hero Pleasure, TVS Jupiter, TVS Scooty, Yamaha Fascino, Honda Grazia and Vespa.
5
https://en.wikipedia.org/wiki/Nagpur
6
https://transport.maharashtra.gov.in/Site/Upload/GR/Statistics%20Information-2017-18.pdf
P a g e | 90 Copyright ⓒ 2020 Authors
Tathapi ISSN: 2320-0693
Vol-19-Issue-21-May-2020
(UGC Care Journal)
4. Literature Review
Prof. Manisha Jagtap & Dr. Anand Deshmukh (2018) found in his study that the factors influencing the
consumer buying behavior are Brand Image, Showroom Services, Engine Capacity, Safety, New technology,
Product design, Warranty period, Impact of peers, Driving Comfort, Mileage , Price and Engine Power. The
research identified apart from the factors, consumer behavior is also influenced by the need, purchasing power and
the price of the two-wheeler. The researcher also analyzed the reason behind the changes occurred in consumer
buying decision over to another brand which are is due to problems faced with the existing brand and due to the
desire of highly technological automobile and due to the change in the services offered by dealer before and after
purchase.7
A. Martin Jayaraj (2017) explained about the buying behavior of consumers in purchasing two wheelers
involves several psychological factors that govern the individual thinking process (like motivation, perception and
attitude), decision-making steps involved in buying, interaction of the consumer with several groups like friends,
family and colleagues, group, and selection of the brand and outlet depending on features and emotional appeal
(marketing mix). All consumers engage in shopping with certain fundamental decision-making modes or styles,
7
Prof. Manisha Jagtap & Dr. Anand Deshmukh (2018), “Consumer Behavior Research: A Literature Review”, DOI : 10.18843/ijms/v5i4(9)/20,
http://researchersworld.com/ijms/vol5/issue4_9/Paper_20.pdf
8
A. Martin Jayaraj (2017), “A Study on Consumer behaviour towards Two Wheeler dealers in Coimbatore district”, IJMRR/April 2017/ Volume
7/Issue 4/Article No-3/418-423, http://ijmrr.com/admin/upload_data/journal_Martin%20%203.pdf
P a g e | 91 Copyright ⓒ 2020 Authors
Tathapi ISSN: 2320-0693
Vol-19-Issue-21-May-2020
(UGC Care Journal)
S. Suraj Basha and Dr. B.C. Lakshmanaa (2017) have written a paper on “A study on factors influencing
consumer’s buying behavior of two-wheeler with special reference to Rayalaseema region, Andhra Pradesh, India”,
the study revealed that consumer buying behavior influence by personal, psychological, social and cultural factors.9
Joseph Antony and Dr. Siby Thomas (2017) conclude in their paper entitled “A study on factors influencing
purchase intention of consumers towards two wheelers” that consumers influenced by economic factors, features,
Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John, (2015) found in his study that the Indian two wheeler
industry is expanding and growing up each year and the motorcycle segment is governed by various players i.e.
Hero, Honda, Bajaj, TVS, Royal Enfield. The study notices that buying behavior of two-wheelers in Chennai city is
significantly influenced by a number of marketing stimuli offered by the manufacturers. It also reveals the people
from low and middle class prefer two wheeler as it matches with their individual and family requirements. 11
Dr. Duggani Yuvaraju & Prof. S.Durga Rao (2014) have written a case study on “Customer satisfaction
towards Honda two-wheelers in Tirupati, India”. The study concludes that most of the customers of high income
group preferred Honda bikes because of best quality with reasonable price.12
5. Research Methodology
This study covers the period of Five months from December 2018 to April 2019. Primary data was collected by
survey, telephonic interview, and observations. The questionnaire is the key tool of data collection for this survey.
The aim of the questionnaire is to help the researchers to gather information from the market survey and analyze the
9
S. Suraj Basha and Dr. B.C. Lakshmanaa (2017), “A study on factors influencing consumers’ buying behavior of two wheelers with special
reference to Rayalaseema region, Andhra Pradesh, India”, International Journal of Academic Research, Vol.4, Issue-4(1), April, 2017,
http://ijar.org.in/stuff/issues/v4-i4(1)/v4-i4(1)-a004.pdf
10
Joseph Antony and Dr. Siby Thomas (2017), “A study on factors influencing purchase intention of consumers towards two wheelers”,
International Journal of Advance Engineering and Research Development Volume 4, Issue 5, May -2017, http://www.ijaerd.com/papers
11
Dr. Raj A. Jesu Kulandai & Prof. Kaviarasu S. John. (2015), “Household Characteristics and Buying Behaviour of Two-wheeler Consumers in
Chennai City”, Asian Journal of Research in Business Economics and Management, 5 (4), 109-121,
https://shodhganga.inflibnet.ac.in/bitstream/10603/222515/8/08_chapter%202.pdf
12
Dr. Duggani Yuvaraju & Prof. S.Durga Rao (2014), “Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati”, IOSR
Journal of Business and Management, Volume 16, Issue 5. Ver. I (May. 2014), PP 65-74, http://www.iosrjournals.org/iosr-jbm/papers/Vol16-
issue5/Version-1/J016516574.pdf
P a g e | 92 Copyright ⓒ 2020 Authors
Tathapi ISSN: 2320-0693
Vol-19-Issue-21-May-2020
(UGC Care Journal)
research findings (Saunders et al., 2009). The secondary data collected from websites, publication, research papers,
newspapers and books. For this study, simple random sampling techniques are used for selection of the 350 sample
respondents and 338 responses have received. The sample is drawn from the sample unit the customers of Nagpur.
The collected data is analyzed with the help of statistical tools like percentage analysis, Likert Scale,
Nagpur is one of the developing cities in Central India. The topography and terrain of the city consists of low
flat-topped hills and flat tablelands. Also it is observed that number of scooters on the road is more than any other
This paper aims to find the consumer buying behavior towards two-wheeler scooters.
There is very high competition in various brands of two-wheeler in scooter category. By observation the
switching demand from bike to scooter is growing these days, which pushes them to purchase scooter at high scale
so based on the information from the various dealers and the different review of literature.
Therefore researcher is required to analyze the factors and reasons of present consumer behavior to purchase
two-wheeler scooters. This study emphases to study the research questions like what are the reasons for buying
scooter in two wheeler category? And also what are the factors that affect Nagpur consumers purchase intentions
toward scooter?
b. To identify the factors influencing consumer buying behavior process in Nagpur city.
c. To analyze the reason behind the socio-economic changes and its influence on consumer buying behavior of two-
Hypotheses 1:
H0: There is no significant relationship between the Demographic factors and preference of respondent for
H1: There is significant relationship between the Demographic factors and preference of respondent for purchasing
Hypotheses 2:
H0: There is no significance between the motivation from credit schemes facilities and satisfaction level of Nagpur
H1: There is significance between the motivation from credit schemes facilities and satisfaction level of Nagpur
This research paper primarily aims to study and research on consumer buying behavior towards two-wheeler
scooters. In the recent past the two wheeler market has rapidly eroded the market share of bikes in Nagpur city. The
scope of study is limited to the consumers of two-wheeler and findings needed by the marketers for new information
useful in strategy and decision making. This paper emphasis and study the factors influencing buying behavior of
two-wheeler scooter and the findings are focused towards the two-wheeler manufactures, dealers and marketers for
6.1: Analysis 1: shows the demographic summary of the respondents. The statistics shows that approximately
90% of respondents are above 30 years of age. Most of the respondents are male (72%) and married (85%).
Approximately half of the respondents are employees (43%) & having business (28%) and majority of the
respondents earn a monthly income between Rs. 20,000 to 29,999 (49%) having their own scooter (51%).
The age of the respondents were taken into consideration and categorized as,
a. 19-29 years,
b. 30-39 years,
d. Above 50 years.
The total numbers of respondents were 338. Out of this total, 51% scooter owners were above 40 years and 27%
100
90
80
Respondents
70
60
50
40
30
20
10
0
Honda Hero Suzuki Honda Hero TVS TVS Vespa
Activa Maestro Access Dio Pleasur Jupiter Scooty
e
Series1 99 45 74 17 12 72 10 9
Source: Primary Survey data
6.2: Analysis 2: While assessing the brand of scooter, it has been observed that out of 338 respondents surveyed
majority (29%) own the brand Honda Activa, followed by Suzuki Access (22%) & TVS Jupiter (21%). Likewise
13%, 5%, 4%, 3% 3% respondents own Hero Maestro, Honda Dio, Hero Pleasure, TVS Scooty & Vespa scooters
respectively in Nagpur.
120
100
Respondents
80
60
40
20
0
Family Friends Work Neighbor Dealers Reference
Members Groups s Group
Series1 56 118 78 12 21 53
6.3: Analysis 3: While assessing the above parameter i.e. influence factor in purchase decision of two-wheeler,
most of the respondents are influenced by friends (35%), work group (23%) family members (17%), reference group
(16%), dealers (6%) and neighbors (4%). This means while taking decision respondents discussed about the overall
performance of the two-wheeler with their friends and work group and take decision.
Respondents
150
100
50
0
Need Budget Search for Brand Actual
Identificati allocation informatio selection purchase
on n
Series1 72 112 23 97 34
6.4: Analysis 4: Form the above analysis it shows that in the process of purchase decision making, in Nagpur city
family is involved at the time of budget allocation (33%) followed by brand selection (29%), need identification
(21%), actual purchase (10%) and search for information (7%). This means budget allocation and brand selection
150
Respondents
100
50
0
Agree Neutral Disagree
Series1 141 63 134
6.5: Analysis 5: While analyzing about the impact of advertisement, social media, internet and various
promotional schemes by two-wheeler dealer in Nagpur city it has been observed that out of 338 respondents, 42%
respondents were agreed, 40% respondents were disagreed on the same and 19% were neutral. This shows that there
is mixed reaction from the consumers of Nagpur city as advertising, social media and promotional schemes by two-
Figure 6: Respondents collect information from review, feedback from expert, existing users & internet
300
250
200
Respondents
150
100
50
0
Agree Neutral Disagree
Series1 259 26 53
6.6: Analysis 6: Advertising has less impact but before purchasing decision, consumers from Nagpur city collect
information from various sources like review on internet, feedback from expert and existing users of scooters. Out of
338 respondents, 77% agreed on the same 16% disagreed and 8% neutral.
Table 2 indicates the ranking of the factor while purchasing the two-wheeler using Likert’s scaling technique.
“Performance” got the first rank with a mean score of 4.01, followed by “Quality & Design” with a mean score of
3.79. The factors “Resale value” and “Availability” got the last ranks 2.81 and 2.44.
Reduce travel
7 21 12 3 15 14 38 57 54 62 62 13425 39.72 9
expenses 65 42
8 For a Change 12 2 12 23 36 76 88 45 35 9 75 36 15227 45.05 6
lack of public
9 18 1 10 65 33 41 32 28 47 63 14479 42.84 7
transport 85 29
10 Luxury 9 5 8 11 12 1 42 84 65 101 95 18 11393 33.71 10
Source: Primary Survey data
Table-3 indicates the ranking of the various reasons for purchasing two-wheeler scooter using Garret ranking
method. The reason “Comfort” ranked first with a mean score of 65.78, followed by “Easy Handling” which ranked
second with a mean score of 65.13 and reasons “Reduce travel expenses” and “Luxury” got the last ranks with a
Table 5: Composition of age with respondent’s preference for purchasing scooter in two-wheeler category
Using Chi-square test (χ2), for 9 degree of freedom and 5% (0.05) level of significance, the table value of chi
square is 16.92. The calculated value is 68.56. i.e. χ 2Table Value<χ2 Calculated Value. Hence null hypothesis (H0) is rejected
and alternative hypothesis (H1) is accepted. Hence it is concluded that there is relationship between age and
Table 7: Composition of Gender with respondent’s preference of purchasing scooter in two-wheeler category
Using Chi-square test (χ2), for 3 degree of freedom and 5% (0.05) level of significance, the table value of chi
square is 7.82. The calculated value is 61.41. i.e. χ2Table Value<χ2 Calculated Value. Hence null hypothesis (H0) is rejected
and alternative hypothesis (H1) is accepted. Hence it is concluded that there is relationship between gender and
category
Using Chi-square test (χ2), for 9 degree of freedom and 5% (0.05) level of significance, the table value of chi
square is 16.92. The calculated value is 88.26. i.e. χ2Table Value<χ2 Calculated Value. Hence null hypothesis (H0) is rejected
and alternative hypothesis (H1) is accepted. Hence it is concluded that there is relationship between occupation and
Table 9: Composition of income with respondent’s preference of purchasing scooter in two-wheeler category
Using Chi-square test (χ2), for 12 degree of freedom and 5% (0.05) level of significance, the table value of chi
square is 21.03. The calculated value is 127.03. i.e. χ2Table Value<χ2 Calculated Value. Hence null hypothesis (H0) is rejected
and alternative hypothesis (H1) is accepted. Hence it is concluded that there is relationship between occupation and
Considering all the demographic factors i.e. age, gender, occupation and income of the respondents, this
shows that there is significant relationship between the Demographic factors and preference of respondent
Using Chi-square test(χ2), for 2 degree of freedom and 5% (0.05) level of significance, the table value of χ2is 5.99.
The calculated value of χ2 is 14.05. This is greater than the tabulated value. Hence null hypothesis (H 0) is rejected
and alternative hypothesis (H1) is accepted. Hence it is concluded that there is significance between the motivation
from credit schemes facilities and satisfaction level of Nagpur consumers to purchase scooter.
8. Suggestions
After analyzing the collected data, the following are some of the key suggestions.
a. There is a high demand for scooters in Nagpur market because of the demographic and topographic profile
of the city. The Marketers and dealers of various brands should emphasis on improving supply so as to
b. From the hypothesis testing it is proved that consumers of Nagpur are motivated form credit schemes and
installment facilities while some of the respondents suggested improving mileage of scooter for cost cutting
in petrol expenses.
c. All the manufactures of various brands should focus and strive to enhance quality in comport, performance,
9. Conclusion
There are numerous studies available on consumer buying behavior and two wheeler automobile industries. The
researcher through this survey on “Consumer Buying Behavior towards Two-Wheeler Scooters segment: With
Special reference to Nagpur City (Maharashtra, India)” has identified the factors influencing the consumer buying
behavior such as performance, quality & design, mileage, price and storage space. Apart from these factors,
consumers from Nagpur city are also influenced by comfort, easy handling, necessity, driving security and time
saving. Today, the two-wheeler customers are very much concerned about the performance and quality of the
scooters they plan to purchase than any other features. There are various brands in the category of scooter, but in this
study period consumer from Nagpur city mostly preferred Honda Activa, Suzuki Access and TVS Jupiter because of
The researcher also identified that consumers from Nagpur city are not very much influenced by advertisement
and promotional schemes; rather they collect data and information from available sources like internet and peer
reviews, feedback from expert and existing scooter users for purchasing the right choice of two-wheeler scooter.
Family involvement also plays an important role in purchase decision of two-wheeler scooter.
From hypothesis 1 it is clear that there is significant relationship between the Demographic factors and preference of
respondent for purchasing scooter in two-wheeler category. The research paper concludes that most of consumers of
Nagpur city are very much satisfied with the scooters in two-wheeler category.
10. Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article. This
survey on “Consumer Buying Behavior towards Two-Wheeler Scooters segment: With Special reference to Nagpur
City (Maharashtra, India)” was solely conducted by the researchers at their own expenses and time.
References
A. Martin Jayaraj (2017), “A study on consumer behavior towards two wheeler dealers in Coimbatore district ”,IJMRR/April
C.R. Kothari, Research Methodology: Methods and Techniques (Second revised edition)
Deepak Chawla & Neena Sondhi, Research Methodology: Concept and Cases published by Vikas Publishing house Pvt. Ltd.,
Dr. Duggani Yuvaraju & Prof. S. Durga rao (2014), “Customer satisfaction towards Honda two wheelers: A case study in
Tirupati”, IOSR Journal of Business and Management, Volume 16, Issue 5. Ver. I (May 2014), PP 65-74,
http://www.iosrjournals.org/iosr-jbm/papers/Vol16-issue5/Version-1/J016516574.pdf
Dr. Raj A. Jesu Kulandai & Prof. Kaviarasu S. John. (2015), “Household Characteristics and Buying Behaviour of Two-
wheeler Consumers in Chennai City”, Asian Journal of Research in Business Economics and Management, 5 (4), 109-121,
https://shodhganga.inflibnet.ac.in/bitstream/10603/222515/8/08_chapter%202.pdf
http://ijar.org.in/stuff/issues/v4-i4(1)/v4-i4(1)-a004.pdf
http://www.theinternationaljournal.org/ojs/index.php?journal=rjcbs&page=article&op=download&path%5B%5D=4897&pat
h%5B%5D=pdf.
http://researchersworld.com/ijms/vol5/issue4_9/Paper_20.pdf.
http://www.itpi.org.in/uploads/journalfiles/jul8_10.pdf
https://en.wikipedia.org/wiki/Nagpur
https://shodhganga.inflibnet.ac.in/bitstream/10603/160816/10/10_chapter2.pdf.pdf.
https://transport.maharashtra.gov.in/Site/Upload/GR/Statistics%20Information-2017-18.pdf
https://www.census2011.co.in/census/city/353-nagpur.html#all
Joseph Antony and Dr. Siby Thomas (2017), “A study on factors influencing purchase intention of consumers towards two
wheelers”, International Journal of Advance Engineering and Research Development Volume 4, Issue 5, May -2017,
http://www.ijaerd.com/papers
Kotler, P. and Keller, K.L. (2012) Marketing Management, 14th ed.,Pearson Education, New Jersey,USA.
Kotler, P., Chandler,P.C., Brown, L. and Adam, S. (2003)Marketing: Australia and New Zealand, 3rd ed., pp.136–143,
Priyanka Jain. (2015). A study of customer satisfaction of two-wheelers on Yamaha. IOSR Journal of Business and
Prof. Manisha Jagtap & Dr. Anand Deshmukh (2018), “Consumer Behavior Research: A Literature Review”, DOI :
10.18843/ijms/v5i4(9)/20, http://researchersworld.com/ijms/vol5/issue4_9/Paper_20.pdf
S. Suraj Basha and Dr. B.C. Lakshmanaa (2017), “A study on factors influencing consumers’ buying behavior of two
wheelers with special reference to Rayalaseema region, Andhra Pradesh, India”, International Journal of Academic Research,