SEO

1. Introduction to SEO
- Understanding the basics of search engines and their
functioning
- Key components of an effective SEO strategy
- Setting up SEO goals and metrics for measurement
- Black hat and white hat SEO practice

2. Learning tools for SEO

- Google Search Console
- Google Analytics
- Moz
- SEMrush
- SpyFu

3. Keyword Research and Analysis

- Importance of keyword research in SEO
- Using Google Keyword planner or similar tools
- How to select keywords for web page
- Understanding different types of keywords and their
significance

4. On-Page SEO
- Fundamentals of on-page SEO
- Use of meta tags, titles, and descriptions
- Creating SEO-friendly content and optimizing images for better
SEO
- Selecting best top-level domain
 5. Off-Page SEO
- Understanding off-page SEO
- Strategies for building high-quality backlinks
- Exploring different link-building techniques
- Identifying and avoiding black hat SEO practice

6. Technical SEO
- Understanding the importance of technical SEO for website
performance
- Website UX and its impact on SEO
- Mobile optimization and its relevance in SEO
- Website speed and performance optimization techniques

7. Google Analytics
- Introduction to Google analytics
- Interpreting and analyzing SEO data for insights
- Tracking KPI for SEO success
- Creating SEO report