This document outlines a course on social media marketing that covers understanding social media platforms and strategies, creating comprehensive social media plans, generating engaging content, using social media management tools, building an online community, advertising on social media, analyzing case studies, and exploring emerging trends. The course teaches students how to develop targeted social media strategies, create compelling content, leverage different social media platforms and tools, and build and engage an online audience.
This document outlines a course on social media marketing that covers understanding social media platforms and strategies, creating comprehensive social media plans, generating engaging content, using social media management tools, building an online community, advertising on social media, analyzing case studies, and exploring emerging trends. The course teaches students how to develop targeted social media strategies, create compelling content, leverage different social media platforms and tools, and build and engage an online audience.
This document outlines a course on social media marketing that covers understanding social media platforms and strategies, creating comprehensive social media plans, generating engaging content, using social media management tools, building an online community, advertising on social media, analyzing case studies, and exploring emerging trends. The course teaches students how to develop targeted social media strategies, create compelling content, leverage different social media platforms and tools, and build and engage an online audience.
- Understanding the basics of social media marketing - Understanding social media platforms and their impact on marketing strategies - Current social media landscape in India and global trends
2. Creating a Social Media Strategy
- Identifying target audience - Setting clear and achievable marketing goals - Creating a comprehensive social media marketing plan
3. Content Creation and Curation
- Understanding the significance of engaging content - Techniques for creating compelling visual and written content - Leveraging user-generated content and understanding copyright laws
4. Social Media Platforms and Tools
- In-depth analysis of major social media platforms (Facebook, Instagram, X, LinkedIn.) - Exploring social media management tools and analytics platforms - How to use scheduling tools and analytics for performance tracking(HootSuite)
5. Community Building and Management
- Building and managing an online community - Handling customer queries and managing feedback
6. Advertising and Promotions on Social Media
- Understanding social media advertising options (paid campaigns, sponsored content, etc.) - Creating ad campaigns on different platforms - Budgeting and ROI analysis for social media advertising
7. Case Studies and Practical Projects
- Analysing successful social media marketing case studies from Indian and global markets
8. Emerging Trends and Future of Social Media Marketing
- Exploring the latest trends in social media marketing - Discussing the impact of emerging technologies on social media strategies