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Itscsm Module Prelim
Itscsm Module Prelim
COLLEGE OF BUSINESS
Bachelor of Science in Cruise Ship Management
LEARNING MODULE
Introduction to Transport Services and
Cruise Ship Management
(ITSCSM)
Name: ______________________________________
Year & Section: ______________________________________
Contact Number: ______________________________________
Email: ______________________________________
Instructor: ______________________________________
Prepared by:
FERLENE GRACE J. LELIS, DDM-ET
MA. AGNES REGINA O. TORRES, RND, DDM-ET
HOW TO USE THIS MODULE
Welcome!
Introduction to Transport Services and Cruise Ship Management (ITSCSM) is one of the
major courses of the Bachelor of Science in Cruise Ship Management Program. This
course covers the various aspects of tourism-related forms of transportation and
transportation operation. Furthermore, the course aims to give students a
comprehensive understanding of the cruise industry, its facets, an introduction to cruise
line profiles, cruise geography, as well as trends in the cruise sector.
After successfully completing each unit of this module, you should be able
to comprehend and analyze the introduced concepts and discussions devoted to the
respective topics. Assessment tools given at the end of every unit should be diligently
accomplished to build learner competencies and measure knowledge.
Additional resources at the end of each unit provide further definitions of key terms
and information for further reading.
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COURSE CODE & TITLE: ITSCSM-
Introduction to Transport Services and Cruise Ship Management
2
Introduction
For hundreds of years, the human race has exerted precious time and effort on
developing different means of transportation to conveniently get us to our desired
destinations whether for business purposes or leisure. Consequently, it is safe to say
that transportation has become an inherent need and a necessary aspect of our daily
life.
The essence of transportation is further pronounced as the fundamental driver of the
tourism industry. Tourism has brought about a turnaround on how we utilize a
destination’s transport system. It is therefore this module’s aim to showcase this
symbiotic relationship by covering the various aspects of tourism-related modes of
transportation and transportation operation.
Further emphasis will be given on the different aspects that revolves around Cruise
Ships and Cruising. Units and exercises in this module will invoke deep understanding of
the cruise industry and introduce cruise line profiles, cruise geography, history and
trends in the cruise market.
If you are aspiring to be part of the cruise industry, a unit is dedicated in discussing
the different careers and occupational areas you can consider.
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COURSE OUTLINE FOR PRELIM TERM
4
LEARNING OUTCOMES
In this unit, you should be able to:
learn about the different forms and
means of transportation
analyze the historical, economic and
environmental impact of
transportation
recognize the symbiotic relationship
of tourism and transport and how
innovation in transport has
impacted tourist flows.
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Introduction to Transportation Services
Transportation can be identified as the movement of people and goods from one place to
another. Since civilization, humans are trying to develop improved modes of transportation. No doubt,
invention of fire was a major breakthrough in the history of mankind, so also was wheels that could
help him to move places. Throughout recorded history, human beings have strived for freedom,
independence and mobility. Although, the first two things are guaranteed by a nation's democracy,
while mobility is provided through various modes of transportation. It can be noted that "People travel
has usually led the way and transportation of things or goods has normally followed.
At its most basic, the term “transportation system” is used to refer to the equipment and
logistics of transporting passengers and goods. It covers movement by all forms of transport, from cars
and buses to boats, aircraft and even space travel. Transportation systems are employed in troop
movement logistics and planning, as well as in running the local school bus service.
The purpose of a transportation system is to coordinate the movement of people, goods and
vehicles in order to utilize routes most efficiently. When implemented, transportation systems seek to
reduce transport costs and improve delivery times through effective timetabling and route
management. Periodic re-evaluations and the development of alternative routes allow for timely
changes to the transportation system in order to maintain efficiency.
GROUND/LAND TRANSPORT
Railway
Motor coach / Buses
Car Rentals and Taxis
Bikes and Trikes
AIR TRANSPORT
Airplanes and Airliners
Air Balloons
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Now that you have an overview of the various modes of transportation,
let’s have a virtual travel activity. Imagine yourself traveling to a
destination of your choice. Plan your trip and highlight the different
means of transportation you will be utilizing during your itinerary.
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Were you able to appreciate the essence of transportation during our last activity?
Let’s take your knowledge a bit further by delving into the past innovations that
brought us our modern day transportation options. Let’s learn about the historical
impact of transportation!
Before the wheel was discovered or any other form of transportation was introduced, people
traveled on foot. Walking was the only means humans had to transport themselves and their goods
from one place to the other. If they needed to move something, they had to carry it. It is therefore a
relief that developments were made in the course of history to assist in the mobilization of man and
freight. Below are historical highlights for each mode of transportation
GROUND / LAND TRANSPORT MARINE / WATER TRANSPORT AIR TRANSPORT
invention of the wheel and rafts, logboats, dugouts and Joseph and Etienne Montgolfier
domestication of horses the Pesse Canoe (7600BCE) launched the hot air balloon
George Stephenson and the Ancient Egyptian trading ships Wilbur and Orville Wright and the
Stockton and Darlington Line are used for global trade first flight
Karl Friedrich Benz produced Chinese Junk Ships and mid- Paul Cornu introduces the Cornu
the earliest motor car 19th Century Clippers Helicopter
he French TVG and Japan’s Claude de Jouffroy built the KLM Royal Dutch Airlines starts
Shinkansen Pyroscaphe operations in 1919
Henry Ford built the Model T The Great Britain Steam Ship Boeing Air Transport introduces
the first flight attendant in 1930
The Daimler Victoria was The Hovercraft in 1959 Boeing 747 as the Queen of the
introduced Skies
The Hertz Corporation Modern Cruise Ships The Concorde
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Learning through research!
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MARINE / WATER TRANSPORT
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AIR TRANSPORT
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Element Excellent Very Good Needs
Grading 5 Good 2 Improvement
4-3 1
Factors Completeness: Does your response answer each part of
the question?
Knowledge: Have you made inferences based on personal
knowledge or modern-day applications?
Analysis: Does your response provide analysis to the
larger concept of the lesson?
Writing Skills: Do you write clearly in complete sentences
and minimum errors in grammar and spelling?
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Transportation Linked to Tourism
Transport is acknowledged as one of the most significant factors to have contributed to the
international development of tourism. It gives invaluable opportunity to the local people as it
gives them jobs and good economic upturn. In global terms, the expansion of international
tourism continues to generate an insatiable demand for overseas travel.
Transport provides the essential link between tourism origin and destination areas and
facilitates the movement of holidaymakers, business travelers, people visiting friends and
relatives (VFR) and those undertaking educational and health tourism. Transport is also a key
element of the ‘tourist experience’ and is viewed as an integral part of the tourism industry.
It’s really hard to imagine any tourist activity without the necessity to
use transport. Transport services are among the most important ones
within the structure of a tourist product. Transportation is a key factor to
the success of the tourism industry. We have to be able to move people
or tourists by means of land, air or sea to grant them access to the
wonderful facets of the world. That’s why transport options are always
included as a part of a tourist product.
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UNIT ONE REVIEW AND ASSESSMENT
Key Terms: Give meaning to the following terms we’ve tackled in this unit. You may refer to your
previous lessons or conduct additional research! Refer to your student syllabus for the schedule and
manner of submission of your assessments.
1. TRANSPORTATION SYSTEM:
2. LAND/GROUND TRANSPORT:
3. MARINE TRANSPORT:
4. AIR TRANSPORT
Review/Assessment Questions
In 200 words your answers on the space provided below the questions.
1. Which mode of tourist transport do you think is the most economical in the Philippine setting?
Why?
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2. Tourism and transport have a uniquely symbiotic relationship. Write 500 words essay that
discusses this conclusion and provide examples to support your arguments.
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LEARNING OUTCOMES
In this unit, you should be able to:
define what is cruising
familiarize with the history of cruise
tourism
identify developments in the cruise
sector
describe the typical guests onboard
cruises and explain why they’re
drawn to cruising
INTRODUCTION
Unit 2: Travel has had many milestones but
cruising would be considered having one
Cruising-Past and Present of the most remarkable history. In this
unit, you will look into the genealogy of
the cruise industry as well as gain insight
and perspective on the cruising public.
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Introduction to Cruising
A cruise is a vacation trip by ship.
Cruising aims to create a memorable vacation experience onboard a ship while visiting different
around the world itineraries.
Cruising generally refers to trips of a few days or more, and can extend to round-the-world
voyages.
Cruise ships are destinations in themselves with activities and facilities comparable to and even
exceed land based resorts.
The ship itself is a tourist destination s much as the ports of calls visited during the cruise.
A cruise is primarily a leisure vacation experience, with the ship’s staff doing all the work.
Cruise ships are designed with serious comfort in mind, so they have a lot of amenities.
Cruise ships are organized much like floating hotels, with a complete hospitality staff in addition
to the usual ship's crew.
Cruising holidays represent a break from the normality of everyday life and a step into another
realm – a floating city where almost everything is at your beck and call, whether you’re on one
of today’s super liners or a luxury “yacht” as some luxury lines calls their vessels.
Core of Cruising
The desire to relax
To get away from it all
To experience
To learn
To be pampered
To have fun
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A Cruise Ship is considered as one type of Marine/ Water Transport.
Plus, it’s a tourist destination too! Are you excited to learn more about
cruising? In the next pages, we will be tackling about the history and
facets revolving around the cruise sector. Hold on tight and study hard!
Land Based Hotels and Cruise Ships: How different are they?
Cruise ships are organized much like floating hotels, with a complete hospitality staff in
addition to the usual ship's crew. They have itineraries for onboard and off shore activities.
Cruise ships basically transport passengers from one tourist destination to the other.
A land based hotel is an establishment that provides paid lodging on a short-term basis. The
provision of basic accommodation, in times past, consisting only of a room with a bed, a
cupboard, a small table and a washstand has largely been replaced by rooms with modern
facilities, including en-suite bathrooms and air conditioning or climate control.
In a nutshell:
Hotels aim at offering memorable stays and great services, however they are not, in general,
the destination with the exception of resort hotels.
Cruise Ship crew members stay onboard between 3 and 9 months at a time.
A merchant vessel is a ship that transports cargo or passengers. Example of merchant vessels
are:
cargo ship or freighter is any sort of ship or vessel that carries cargo, goods, and
materials from one port to another.
bulk carrier is used to transport bulk cargo items such as iron ore, coal, cement, grain
and similar cargo.
However, Herodotus traveled by sea and charted The Seven Wonders of the Ancient World.
He came aboard just to experience the far-flung ports that a ship can sail to. During his
exploration, he compiled a list of the most interesting man-made things he saw. He did it to
provide other pleasure travelers of his time with a sort of guidebook to where to go and what
to see. Other writers on the Seven Wonders include Callimachus
of Cyrene, Antipater of Sidon, and Philo of Byzantium in 225 BCE who called them themata
(Greek for “things to be seen” or “must see”. Of the ancient Seven Wonders, only the Great
Pyramids of Giza, Egypt exists at present time.
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The Arrival of Leisure Sailing
In the 1800s, shipping companies rediscovered the increase of profit by booking passengers
onboard merchant ships. Steamships were developed to transport people not cargo.
The SS Savannah became the first steamship to cross the Atlantic Ocean in 1819.
In 1867 the paddle wheeler Quaker City undertook what is regarded to be the first cruise from
New York to Europe and the Holy Land. Author Mark Twain wrote the book The Innocents
Abroad, which provide a detailed account of the voyage.
In 1881 the Peninsular & Oriental Steam Navigating Company converted their
liner Ceylon after 20 years in liner-service to a cruise ship.
Wooden ships with sails were replaced by steel-hulled vessels that were driven by coal, oil and
steam. Examples are the SS Ravenna, Aquitania, Leviathan and Titanic. Cunard, P&O and
Holland America are examples of companies which produced steamships and are still
currently existing.
In 1908, Mauretania and Lusitania of Cunard Steamship Company, Ltd became the superliners
to feature an elaborate ventilation system and held the Blue Riband from 1909-1929.
The first class were given POSH (Port Out Starboard Home) rooms while the steerage class
slept in cots.
Luxury Palaces
Soon after the World War, Cruise Ships were made bigger and faster. Speed became the
major factor for awards such as the Blue Riband which is given regularly to which ever ship
could cross the North Atlantic in the least amount of time.
In the 1920s and 1930s, ships were considered as a means of entertainment especially during
the Prohibition in the U.S.
Ships later became the status symbol for countries and nations. Examples of which are the
Queen Mary of Britain and the France (Norway) of the French.
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Post War Cruise Operations
After WWII most surviving passenger ships that were converted to war ships were adapted
into troop transport vessels, and after their service in this role ended, they were returned to
their pre-war shipping owners.
In the ‘50s and ‘60s, the standard of living had improved significantly, more people both had
money and time to travel; cruising wasn’t just for the rich anymore. Borders between classes
on board diminished. For example, air conditioning was offered to almost all areas of the
vessel.
Holland America Line introduced vessels that were convertible from liners to
cruises. Rijndam (1951) and Maasdam (1952). Rotterdam V (1959) made her final voyage in
liner service in 1969 and sailed as a full-time cruise ship until 2000.
Stan Mc Donald – founder of Princess Cruises in 1964. This line started operations with
Mexican and Alaskan cruises with the chartered Princess Patricia and in the seventies added
the Sun Princess, Island Princess and Pacific Princess. The latter two ships became famous for
starring in the TV-series “The Love Boat” which put cruising on the map for the public.
Knut Kloster – founder of Norwegian Caribbean Line in 1966. Kloster started with operating
in for a week in Miami with the Sunward (regarded as the cruise ship which started modern
day cruising) He quickly added Southward, Skyward and Starward which were in fact enlarged
versions of the Sunward.
Edwin Stephan – founder of Royal Caribbean Cruise Line in 1970. Stephan saw great
potential in cruising and foremost in Caribbean cruising. He convinced three Norwegian ship
owners to invest in his newly formed company and started operations with three new
buildings which became famous for a bar wrapped around their funnel: Song of Norway, Sun
Viking and Nordic Prince.
Ted Arison – founder of Carnival Cruise Lines in 1972. Arison had teamed up with Knut Kloster
in the beginning, founding Norwegian Caribbean Line, but they parted after Arison decided he
wanted to start his own cruise line. He acquired the former liner Empress of Canada and
renamed her Mardi Gras. He converted the liner to a Fun Ship, his trademark by adding bars, a
large casino, discos etc. to liven things up and his approach was a huge success. This allowed
him to again convert two former liners and successfully operate them
as Carnivale and Festivale.
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The Game Changers
Chandris Cruises, Royal Cruise Line and Costa Cruises pioneered the so called fly-cruises in the
1980’s, where passengers are flown to their ships to join them there, which was mostly in the
Mediterranean and the Caribbean.
Niche cruising was introduced with HAPAG Lloyd’s Bremen offering soft expedition cruises.
Norwegian Cruise Lines bought the trans-Atlantic liner the France and converted it into the
Norway, giving birth to the era of mega cruise ships in 1979.
Royal Caribbean International launches the Oasis Class Vessels: The Oasis of the Seas, Allure
of the Seas, Harmony of the Seas, and Symphony of the Seas are mega ships measuring
225.000 GRT with a capacity of 5400 passengers towering 65 meters above the waterline.
Larger ships enable cruise companies to offer more variety in terms of specialty dining options
and fun filled activities ranging from surfing areas, ice skating rinks, wall climbing and aqua
sports.
As of March 2020, the Symphony of the Seas of Royal Caribbean Int. holds the world record for
largest cruise ship when it was delivered in April 2018. It boasts 228,081 gross registered tons
(GRT), is 238 feet tall and spans 1,188 feet long.
The crown for fastest cruise ship in service is held by Queen Mary 2 of Cunard Cruise Lines in
terms of speed in knots (30), speed in miles (35) and speed in kilometers (56).
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DEVELOPMENTS IN THE CRUISE SECTOR and CRUISE TRAVEL TRENDS
Being a multifaceted industry connotes frequent enhancement and moving averages. Thus, the cruise
industry must be able to keep at par with the growing demands of its market. According to studies
conducted by the Florida-Caribbean Cruise Association (FCCA) and the Cruise Line International
Association (CLIA) from 2017 to early 2020, these are the various trends emerging in the cruise
industry:
1. All Budgets Will Cruise: According to the 2018 Cruise Travel Report, there are a lot of new
cruisers belonging to different economic classes who have dipped their toes into cruising.
Cruising is not exclusive for the wealthy anymore.
2. Total Restoration: Aiming for a stress free vacation, cruisers aim to get away from their hectic
lifestyle and rejuvenate onboard. Cruise lines therefore offer total wellness in the form of
restorative spa experiences, onboard oxygen bars, healthy menu choices for a wide variety of
diets, and the latest in fitness innovations.
3. Healthy Doses: Travelers are seeking health and wellness trips more than ever before, and the
cruise industry is responding with services and experiences including onboard health wellness
seminars led by popular health experts, custom fitness programs, stress management, and even
entire cruise itineraries dedicated to weight management and healthy living.
4. Instagrammable Cruise Travel: Instagram posts are driving interest in travel around the world, so
much so that on an average day, there can be close to 351 million posts with the tag #travel. With
onboard connectivity, cruise passengers Instagram feeds with diverse travel experiences both
onboard and on land from several cruise destinations.
5. Transformational Cruise Travel: The next evolution of experiential travel sees travelers taking a
step further and seeking “transformational” experiences, from cultural immersion and
volunteerism to extreme adventures.
6. Achievement Over Experience: Experiential travel has evolved into achievement travel as
vacationers are looking for immersive, cultural experiences beyond sightseeing. Bucket lists have
become more goal-oriented and cruise lines are meeting these demands. Passengers can conquer
Machu Picchu or complete culinary workshops hosted by Le Cordon Bleu chefs.
7. Sustainability at Sea: In the coming year there with be an even greater focus on sustainable
tourism, with travelers participating in practices from recycling to “voluntourism” both on board
and on land.
8. Conscious Travel: Travelers want to see the world in a conscious, mindful way. The cruise industry
is more conscientious than ever, working with local communities to preserve their heritage and
implementing innovations that decrease the environmental footprint of cruise travel. The
industry is also working with destinations to bring the benefits of tourism to local economies
while preserving local cultures, landmarks and environments.
9. Travelers Warm to Chilly Destinations: The coming year is projected to see an increase in
popularity of colder climate destinations.
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DEVELOPMENTS IN THE CRUISE SECTOR and CRUISE TRAVEL TRENDS
10. Destination Stewardship: With increased demand and growth in the cruise industry comes
responsibility to foster respect and cooperation with cruise destinations. In collaboration with
local communities, the cruise industry is exploring new and creative ways to manage the flow of
visitors and implement the highest standards of responsible tourism.
11. Millennials Focus on Rivers an Small Ships: River and small ship cruising continues to gain
attraction among travelers, specifically the Millennial set, with a focus on the ever-expanding
itineraries and destination experiences for the perfect “Instagram moment.”
12. Skip-Gen Cruising: Multigenerational cruising is increasing in popularity, and “skip-generation”
trips, with grandparents and grandchildren traveling together without their parents.
13. Gen Z at Sea: Generation Z is set to become the largest consumer generation in the next two
years-outpacing even Millennials. This age bracket prefers authentic experiences over material
items and has an even greater wanderlust. The appeal of multiple destinations and unique
experiences, such as music festivals at sea, is helping attract this new generation of cruisers.
14. Access is the New Luxury: Travelers are setting their sights on destinations that were previously
out of reach, some only accessible now by cruise ship. They want to be among the first of their
peers to experience destinations such as the Galapagos Islands and Antarctica.
15. Off Peak Adventures: The off-peak season is rising in popularity, whether travelers are looking to
escape the cold in a tropical place or embrace the chill in a new destination. Cruising offers some
once-in-a-lifetime experiences during the colder months that include: excursions to see the
Northern Lights, visiting a penguin colony, and touring European Christmas Markets.
16. Cruise and Stay: The State of the Cruise Industry Outlook found more cruise passengers spending
a few extra days at embarkation or debarkation ports.
17. Working Nomads: Combining work with leisure time is on the rise. Straying far from the notion of
device-free travel, many modern travelers or “digital nomads” are opting for trips where they can
work remotely which cuts down on time off and lost wages. With Wi-Fi, desks and work friendly
cafes, travelers can keep up with work while enjoying a cruise vacation
18. Smart Travel Technology / On-Board with Smart Tech: Cruise lines have adopted wearable
technology for cruise travelers-including keychains, necklaces, bracelets, and more-in order to
provide a highly personalized travel experience while on and off the ship. Advancement in
technology is more prevalent with easier shopping and ordering access through virtual concierge.
19. Female Centered Cruising: With the number of female travelers growing, many tourism and
travel companies are creating female-centered itineraries based on interests and connecting
women with other women. Female-centered cruises can create a female empowerment
community at sea while allowing travelers to experience the world around them, as well as visit
famous feminist landmarks.
20. Going Solo / Lone Cruisers: Marriage rates are declining and the number of single adults is
growing globally. As a result, cruise lines are responding to the shift in passenger demographics by
offering studio cabins, single-friendly activities, eliminating single supplements and solo-lounges.
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WHO CRUISES AND WHY?
Findings from CLIA’s 2017 & 2018 “Cruise Travel Report”
1. Family Folks
2. Comfortable Spenders
3. Wants It All
4. Cautious Travelers
5. Adventurers
6. Cruisers use their trips as unique ways to experience and discover new
destinations, and once cruisers visit a destination on a cruise, there is a
high likelihood they will return, regardless of age and income bracket.
7. There is a cruise for everyone, regardless of income. Income is no barrier
within the cruising vacation marketplace.
8. Travelers who take a cruise are 40 percent more likely to travel with
friends, partners/ companions or children than land-based peers.
9. People who cruise are loyal to cruising, with 92 percent of cruisers saying
they will probably or definitively book a cruise as a next vacation, and 65
percent of cruisers rating cruises as the best type of vacation, over land-
based vacations, all-inclusive resorts, tours, vacation house rentals or
camping.
10. Cruises are a preferred vacation choice for families, especially those with children under 18, and children are
involved with the decision process for cruises more than they are for land-based vacations.
11. Younger generations—including Millennials and Generation X—are embracing cruise travel. Two-thirds of Gen
Y/Millennials say that cruising is their favorite vacation, and this preference is even more pronounced among Gen
Xers, with 71 percent.
12. People who take cruises are younger and more diverse than non-cruisers, and different cruisers often have
different priorities: Baby Boomers are influenced more by trips, ports and destinations, along with itineraries and
sight-seeing options. Traditionalists are interested in programs for children and families. Gen Y and Millennials
are more concerned with cost, convenience and onboard entertainment.
13. A main benefit of cruises vs. land-based vacations is the opportunity to see and do new things.
14. The vast majority of cruisers see cruising as a good way to sample destinations for later trips. Millennials and Gen
Xers, in particular, like this benefit to cruising and are more likely to have done pre-/post-cruise stays in a port city
and/or returned to a visited destination first experienced on a cruise.
15. Sixty-eight percent of cruisers identified the destination of their vacation as the most important factor influencing
their vacation choice.
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FIGURE 2-1. 2019 Cruise Trends and Industry Outlook
(Cruise Lines International Association)
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UNIT TWO REVIEW AND ASSESSMENT
Key Terms: Give meaning to the following terms we’ve tackled in this unit. You may refer to your
previous lessons or conduct additional research! Refer to your student syllabus for the schedule and
manner of submission of your assessments.
1. CRUISE SHIP:
2. FLY-CRUISES
Review/Assessment Questions:
Answer the questions below and write them on the space provided.
1. In a nutshell, how would you describe cruising considering all the innovations and
developments that the industry has undergone through the course of its history?
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“Cruise Infused”: In page 22 of our learning module, you have been
introduced to 5 groups of people who are more than likely to go on a
cruise vacation. Research on the profile of each type and try to think of
a classmate, a campus figure, or a famous person who fits each
category. Fill in our table below. List the person in the middle box and
your justification in the column next to it. If you think you fit a category,
feel free to write your name in a box too!
Family Folk
Comfortable
Spenders
Wants It All
Cautious
Travelers
Adventurers
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Activities/Exercises
THE CRUISING SNEAK PEEK
For this activity, you are to conduct an interview with either a cruise ship employee or a person who was on
cruise for vacation. The purpose for this interview is for you to have an overview of how a cruise experience is
like from the perspective of a cruise guest or cruise employee.
Please note that the interview process or the conduct of the interview need not be face-to-face. It can be
done through e-mail exchange, phone patch or online conferencing options.
Instructions:
Form a group with a maximum of four (4) members.
Adhere to the following individual roles and reflect it in your report:
In charge of organizing the final product of the project. Keeps in close contact with
Leader/Editor: group members to coordinate work and finalize interview summary and content.
Recorder/Secretary: Takes down interview notes and keeps track of group data/sources/ from the
members. The member who distributes notes to the rest of the group highlighting
sections relevant for their parts of the project / interview.
Your member who gathers additional data, graphics, videos and sources.
Resource Collector:
Spokesperson: The member who coordinates with the interviewee. Will also be in charge of
summarizing the group's progress and findings to the instructor during follow-up.
On the next page, a set of questions by category will be given to facilitate a smooth discussion.
Interviewers may choose which questions to ask and may add follow-up questions and questions of
interest.
Take note of answers given and transcribe/summarize them and reflect it in a written report.
o Short sized bond paper.
o Font size: 11; Font style: Calibri
o Pictures, voice record, or notes during the interview should be included
Deadline of submission to be identified by your instructor
o A week before the deadline for submission, the spokesperson of your group shall convey the
following information to your instructor:
Name of the person to be interviewed
Schedule of your interview (date and time)
Method how the interview is to be done
A brief reason why you have chosen your interviewee.
Bonus Points:
Bonus points will be given to groups who would be able to submit a brief profile of the cruise company
including pictures of the person being interviewed while he/she was onboard.
Bonus points will be given to groups who would be able to take a video during the interview.
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Guide Questions for Interview:
CRUISE PASSENGER CRUISE EMPLOYEE
A little background information A little background information
What prompted you to go on a cruise What prompted you to work onboard?
vacation? What cruise company are you affiliated with
What cruise ship did you choose as your and why did you choose to work there?
holiday partner and why was it your cruise What route did your vessel take the most
line of choice? during the course of you employment
Which ports of call did you visit? onboard?
The prep The prep
What documents did you prepare before What documents did you prepare before your
your trip? embarkation?
How did you prepare physically? Did you go How did you prepare physically? Did you go
through medical tests? through medical tests?
How did you book your cruise? And on an How did you apply and what roadblocks did
estimate, how much did it cost you? you encounter?
The perks and the cons The perks and the cons
What did you enjoy most about being a What did you enjoy most being an employee
cruise passenger? onboard a cruise ship?
Was there a negative experience while you What were the negative experiences you’ve
were cruising? Kindly expound. had while working onboard?
How did you find the inclusive food/ dining
provisions offered onboard?
What advice would you give to people who
dream to take a cruise?
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LEARNING OUTCOMES
In this unit, you should be able to
Classify ships according to their style
and status
Familiarize with cruise ship
operations
Distinguish common cruise ship
facilities and services
Interpret a cruise ship deck plan
INTRODUCTION
What’s a cruise actually like?
Unit 3: This unit helps the learner explore the
different styles of leisure sea voyages and a
Anatomy of a Cruise Ship preview of the facilities and amenities that
commonly comes along with the cruse
experience.
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Welcome to Unit 3 of your learning module. Our first topic for this unit
are the different leisure vessels sailing various bodies of water around
the globe! Our first classification is based on vessel design and
structure. Let’s take a peek at the sizes and types of ships that the
cruising public can choose from.
Primarily used for transatlantic crossings Broader and boxier vessels built to
or world voyages, and mostly built before accommodate uniformly sized and
1970, they’re sleek, streamlined, and numerous activity venues that the
build to knife their way through open modern cruise vacation experience
ocean waves requires.
Contemporary
Classic Ocean Liners Cruise Ships
Giant-sized ships that can These cruise ships have masts and
accommodate 2,000 passengers or sails and are partly or almost entirely
more and have 12 or more decks powered by the wind.
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STYLES OF LEISURE VESSELS
Often modeled after the great A watercraft primarily used for leisure
th
steamboats of the 19 century, these activities. types of yachts include day
vessels permit passengers to experience sailing yachts, weekender yachts,
great rivers in style. cruising yachts and luxury sailing yachts.
Cruise Ferries
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Our next topic classifies cruise ships by
status with highlights on the types of
CRUISE SHIP CLASSIFICATIONS passengers onboard and their spending
Luxury Cruises
capacity.
These cruises offer elegance, ultramodern style, numerous amenities and inclusions,
and unique itineraries at prices that only the wealthy can afford.
Large Cabins, more suites with generally, ocean view cabins
Open sitting dining with impeccable butler service
More amenities, making it much more expensive
More intimate experience with highest crew to guest ratio.
Premium / Upscale Cruises
These cruises appeal to more experienced cruisers. These passengers have more
money to spend than the ones onboard mass market cruises, want upscale service,
and are looking for new ports of call and destination.
Smaller vessels, larger cabins than contemporary and more suites with more balconies.
They are a cut above mass market cruises with better quality service & amenities.
These ships are between Luxury and Contemporary Cruise Ships
Contemporary / Mass Market Cruises
These cruises appeal to the mass market, and are budget to moderately priced.
Heavily advertised and popular to people of all ages. They feature popular destinations
like the Bahamas, the Caribbean, Bermuda. They are considered as the largest
segment of ships with almost the same cruise experiences, facilities, and feature
theme nights. Great for first time cruisers who will find lots of activities at a great value
Specialty /Niche Cruises
These cruises appeal on the experience rather than luxury. A wide range of specialty
cruises are available, including whale watching, diving, barge cruises, and exploratory
voyages which journeys to exotic ports for adventure seeking cruisers.
Budget Cruises
Budget cruises are often on-board classically designed older vessels with less emphasis
on entertainment. These cruises have short itineraries that are economically priced.
FIGURE 3-1. Ship classification comparison in terms of cruise market share, voyage duration, vessel size, cruise brands,
destinations and average daily cost.
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CRUISE OPERATION
How are cruises managed and operated? Cruise lines divide operations onboard their ships into two
broad categories. Here’s a visual representation of how a cruise ship is operated and a look at the
various obligations they employ to run the vessel.
TWO OPERATIONS
ONE TEAM
FIGURE 3-3. Shore Side Operation obligations FIGURE 3-4. Shipboard Operation obligations
headed by the Executive Management headed by the Vessel Master / Ship’s Captain
(Transport Maritime Global) (Transport Maritime Global)
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Now that you have an overview of how cruise ships are operated
shipboard-wise and shore side-wise, let’s have a quick look at the
common nautical terms used onboard to get you immersed further.
1. Aft - The back of a ship. If something is located aft, it is at the back of the sailboat. The aft is also
known as the stern.
2. Bow - The front of the ship is called the bow. Knowing the location of the bow is important for
defining two of the other most common sailing terms: port (left of the bow) and starboard (right of
the bow).
3. Port - Port is always the left-hand side of the boat when you are facing the bow. Because “right”
and “left” can become confusing sailing terms when used out in the open waters, port is used to
define the left-hand side of the boat as it relates to the bow, or front.
4. Starboard - Starboard is always the right-hand side of the boat when you are facing the bow.
Because “right” and “left” can become confusing sailing terms when used out in the open waters,
starboard is used to define the right-hand side of the boat as it relates to the bow, or front.
5. Leeward - Also known as lee, leeward is the direction opposite to the way the wind is currently
blowing (windward).
6. Windward - The direction in which the wind is currently blowing. Windward is the opposite of
leeward (the opposite direction of the wind). Sailboats tend to move with the wind, making the
windward direction an important sailing term to know.
7. Abandon ship - An imperative to leave the vessel immediately, usually in the face of some
imminent overwhelming danger. It is an order issued by the Master or a delegated person in
command. (It must be a verbal order). It is usually the last resort after all other mitigating actions
have failed or become impossible, and destruction or loss of the ship is imminent; and customarily
followed by a command to "man the lifeboats" or life rafts.
9. Ashore
A cruise vacation is highly attractive if it’s loaded with amenities and facilities. However, the variety of
onboard cruise ship facilities, services, catering and entertainment is unique to every vessel. The
options offered to cruise passengers are limitless, from relaxing pursuits to enrichment activities,
abiding by the cruise rule that there should be something for every taste, for everyone, for every day
of the cruise.
Here are some of the onboard facilities and samples of a wide range of activities and services you will
definitely find while having an immersive sailing experience:
Reception Recreation
Purser’s Services Pools
Front Desk Hot Tubs
Loyalty Program Desk Lido Deck
Shore Excursion Desk
Wellness/ Wellbeing
Food and Beverage Medical Facility
Dining Rooms Gym and Fitness Center
Traditional Restaurants Sports Areas
Specialty Restaurants Spa
Buffet Areas /Casual Salon
Dining
Fast Food Outlets Family Venues
Bars and Lounges Children’s Facilities
Tasting Events Youth Clubs
Library
Entertainment Areas Enrichment Program
Showroom and Theater Areas
Character Experiences
Deck Parties Casinos
Production Shows Card/Game Tables
Comedy Acts Slot Machines
Movies
Acrobatic Shows Retail, Galleries and Miscellaneous
Dance Classes Facilities
Talk Shows Gift Shops and Boutiques
Photo Gallery
Art Gallery
Business Center
Find out more about ship facilities through our reference book:
The CLIA Guide to Today’s Cruise Industry by Marc Mancini p. 46-50.
Find Out More!
Also watch videos on official YouTube Cruise channels such as Royal
Caribbean’s: https://www.youtube.com/channel/UCcI2xvnsFkRG2HAx1R3ObfQ
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CRUISE STATEROOMS
Inside Stateroom / Interior Cabins: the smallest-sized room, with no window to the outside.
The most affordable cruise stateroom.
Outside Stateroom / Ocean View Cabins: a room with a window or porthole (a round
window) with a view to the outside, often similarly sized to an inside cabin or a bit larger.
Balcony: a room featuring a veranda that allows you to step outside without going up to a
public deck
Suite: a larger cabin, often with separate living and sleeping areas, and a wide variety of extra
amenities and perks
Note:
1. Some staterooms have sofa beds and Pullman beds which maximizes accommodation capacity.
2. The price is based on two pax or double occupancy – it’s per person, based on two passengers
to a cabin or stateroom.
3. Prices depends upon where the desired stateroom category is located on the ship. In general:
The higher the deck the stateroom is on, the higher the price
Outside staterooms are more expensive than inside stateroom
Larger staterooms are usually more expensive than smaller ones
Staterooms with balconies cost more than without
Outside staterooms whose views are obstructed often cost less than those without
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At this point, you already have an idea how cruises are classified and operated.
You’re equipped with basic nautical terms and have become familiar with cruise
ship facilities too! If only we could take a cruise right now! But since we can’t,
here’s an overview of a CRUISE EXPERIENCE from check-in to disembarkation.
•After being cleared for boarding, embark through cruise ship gangways where
passengers will be admitted via cruise cards.
EMBARKATION •Cruise personnel will guide guests to their cruise cabins.
•Luggage will be delivered to the stateroom by dinnertime.
•A mandatory safety exercise with the objective to familiarize all guests and
crew with the muster station where they are to assemble in the unlikely event
EMERGENCY / of an emergency.
MUSTER DRILL •The International Convention of Safety of Life at Sea (SOLAS) regulatory
guidelines require that a muster drill be held within 24 hours of a ship's
departure from its embarkation port.
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After your CRUISE EXPERIENCE overview, we are now going on
a VIRTUAL CRUISE TOUR! Below, you will be given online links
to videos that will take you on a tour to some of the world’s
best cruises! Collaborate with at least 2-3 of your classmates.
Team up! Among the choices, pick one cruise line and virtually
explore its public areas. For 20 points, discuss among your
peers and individually write your insights on the box found in
the next page. Cite facilities, amenities, and terms you have
learned in our prior topics. Good luck!
1: Royal Caribbean Symphony of the Seas Full Ship Walk Through Tour
https://www.youtube.com/watch?v=AxfTpObP-XI
3. Norwegian Cruise Line Norwegian Encore Full Ship Walk Through Tour
https://www.youtube.com/watch?v=cQ3i-vRppRg
Grading
Factors Element Excellent Very Good Needs
5 Good 2 Improvement
4-3 1
Completeness: Does your response answer each part of
the question?
Knowledge: Have you made inferences based on personal
knowledge or modern-day applications?
Analysis: Does your response provide analysis to the
larger concept of the lesson?
Writing Skills: Do you write clearly in complete sentences
and minimum errors in grammar and spelling?
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Answer Here!
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THE CRUISE SHIP DECK PLAN
You have now reached our last topic for this unit! Did you enjoy your virtual cruise tour? With all
your prior knowledge of the different areas and facilities of a cruise ship, wouldn’t it be nice if we
will be able to locate them despite the enormity of the vessel? This is where the deck plan
becomes handy!
A deck plan is an illustration or a map that shows the layout and represent the location of a ship’s
decks, cabins, facilities and other public areas.
Why is it important for you to be able to read and understand a cruise ship deck plan?
1. A ship’s deck plan will give guests and employees an inside look on deck layouts and floor
layouts of a vessel. Through the aid of a legend, which is often color coded, deck plans
contain signs and symbols to indicate public areas like shops, casinos, onboard venues
(restaurants, bars, lounges, etc.) and facilities (pools, spa, theaters, gym etc.)
2. Deck plans gives a summary of stateroom locations, grades, cabin types, and amenities. It
helps the passengers decide which cabin to take based on location considerations such as:
3. A cabin’s location as shown in a deck plan also indicates possible price category. For
example: Usually, the higher the deck is on the ship, the higher the category and the price
of the cabin.
4. Deck plans often note certain special stateroom circumstances such as connecting rooms
and staterooms with handicap facilities.
5. The deck plan will help you locate your muster station. The muster station is the place on a
ship where passengers should assemble in the event of an emergency.
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SAMPLE DECK PLAN
Note:
1. LEISURE SHIPS
_______________________________________________________________________
_______________________________________________________________________
2. DECK PLAN
_______________________________________________________________________
_______________________________________________________________________
.
3. LIDO DECK
_______________________________________________________________________
_______________________________________________________________________
4. PROMENADE
_______________________________________________________________________
_______________________________________________________________________
Review/Assessment Questions: Briefly provide your answers to the following questions:
1. How do you differentiate cruise riverboats from cruise barges?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
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2. How do you distinguish a luxury cruise? Site factors and examples.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
3. What is the most important difference between shore-side and shipboard cruise operation?
Support your answer.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Answering review questions is a bit challenging. But putting your thoughts into
words will help you retain what you have learned. You can do this!
Keep in mind our JBLFMU CORE VALUES!
You will never always be motivated, so you must learn to be DISCIPLINED!
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Activities/Exercises
DECK PLAN
UPPER PROMENADE
DECK 4
Symbols:
Quadruple Sharing
Triple Sharing
2 Lower beds
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A. Using the illustration of a Deck Plan specific to Deck 4,
SUPPLY your ANSWERS to the FOLLOWING QUESTIONS.
1. How many inside staterooms are there? _____________________and what are those staterooms?
__________________________________________________________
2. How many quadruple sharing staterooms are there? __________triple sharing? ____________
3. How many staterooms have solid steel verandah are there? ____________________
4. What are the staterooms that are connected?
_________________________________________________________________________________
5. What are the staterooms that are for physically challenged? ________________________________
6. How many deluxe staterooms with verandah are there? ______________________
7. What are the staterooms that have fully obstructed view? _________________________________
8. What are the large staterooms that have partial sea view? __________________________________
9. How many staterooms are with shower only? ____________________
10. How many quadruple sharing staterooms with verandah are there? _______________________
how about triple stateroom with verandah?
B. Situational Questions. You are in charge of choosing a specific stateroom for your guests with specific needs.
Give only one best possible stateroom number as your answer. Ex. 4064
11. What stateroom will you recommend to a person with handicap? ___________________
12. You are to recommend a stateroom to a passenger who doesn’t want to be disturbed by a daylight
what stateroom will you recommend? ____________________
13. Mrs. Roger together with her husband and son wanted to choose a stateroom that is near the elevator
and has a verandah. What stateroom will you recommend? ________________
14. A couple wanted a large room away from an elevator and without any lifeboat obstruction. What
stateroom will you recommend? ________________
15. The Robinson’s family of 6 wanted to have a stateroom that connects. What staterooms will you
suggest? ______________________ (name the 2 staterooms)
16. Carl and his friends are to get a stateroom with shower only and they wanted that the room should be
near stateroom 4011 where their other friends chose. What stateroom will you give them?
_____________
17. Carl and his mother who is handicapped chose stateroom 4052. He wanted to get another stateroom
that is large to accommodate his 4 siblings. What stateroom will you suggest to him? ______________
18. Fria and his husband wanted a large stateroom near the elevator but they wanted it to be cheaper
compared to the usual price of a large stateroom. What stateroom will you recommend?
_______________
19. Gian and his two siblings chose a triple sharing stateroom with a verandah. They are with their parents
as well. What stateroom do you think will they choose for them to be with their parents always even
not in the same room? __________________
20. Mr. and Mrs. Hugh wanted to stay in the cheapest accommodation in Deck 4 that is away from the
elevator. What stateroom will you recommend? __________________
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Unit References and Online Resources
Textbooks:
Mancini, Marc (2015) The CLIA Guide to Today’s Cruise Industry
Dervaes, Claudine (2010) Selling Cruises Everything You Need to Know
CONGRATULATIONS!
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