Professional Documents
Culture Documents
Updated M&A
Updated M&A
Of
Mergers & Acquisition
MBA Programme Batch 2022-24 Term – VI
Submitted to
Prof. Dipti Saraf
Group No.
Roll No. Name of Student
This case study examines Sun Pharmaceutical Industries Ltd.'s acquisition of Ranbaxy
Laboratories Ltd., an important event in the pharmaceutical sector. The goal of this strategic
action was to establish one of the biggest generic drug manufacturers in the world. The
operations, strategies, and cultures of the two organizations were combined in this merger,
which presented a number of opportunities as well as obstacles.
Sun Pharma acquired Ranbaxy as part of a strategic drive to increase its global presence,
consolidate market dominance, and take advantage of existing synergies between the two
companies. This acquisition was more than just a commercial transaction. Sun Pharma
wanted to strengthen its competitive edge in the pharmaceutical industry and take advantage
of Ranbaxy's established position in a number of regions. One of the biggest generic
medicine producers in the world was established strategically with the acquisition of Ranbaxy
Laboratories Ltd by Sun Pharmaceutical Industries Ltd, which is considered a historic event
in the pharmaceutical sector. The operations, strategies, and cultures of the two organisations
were combined in this merger, which presented a number of opportunities as well as
obstacles.
Sun Pharma acquired Ranbaxy as part of a strategic drive to increase its global presence,
consolidate market dominance, and take advantage of existing synergies between the two
companies. This acquisition was more than just a commercial transaction. Sun Pharma
wanted to strengthen its competitive edge in the pharmaceutical industry and take advantage
of Ranbaxy's established position in a number of regions.
But there were some difficulties with the integration procedure. The case study highlights
Sun Pharma's significant obstacles as it explores the complexities of post-merger integration.
Sun Pharma has numerous challenges on its road to integration, from managing financial
restructuring issues brought on by the company's financial difficulties to managing regulatory
compliance issues resulting from Ranbaxy's history of quality control violations.
Moreover, the process of merging was made more challenging by issues with leadership and
technology integration. In addition to managing staff morale that was affected by
uncertainties resulting from the loss of identity following the merger, Sun Pharma had to
optimise manufacturing procedures, create an effective supply chain, and improve R&D
skills.
Notwithstanding these difficulties, the case study highlights the importance of this transaction
in reshaping the pharmaceutical sector and provides insightful information about the
complexities of mergers and acquisitions in fiercely competitive, highly regulated sectors.
Comprehending the subtleties of this transaction illuminates the strategies and difficulties
needed to effectively traverse the complexities of mergers and acquisitions, offering
organisations starting comparable ventures vital insights.
Background Information about the Company
Sun Pharmaceutical Industries Ltd, founded by Dilip Shanghvi in 1983, and it has grown to
become a major player in the pharmaceutical sector. With its main office located in Mumbai,
India, Sun Pharma has become one of the world's top pharmaceutical firms and has seen
tremendous success.
The company started off making mostly mental medications before progressively adding a
wide variety of pharmaceutical formulations to its line of products. Sun Pharma's growth
trajectory was driven by its dedication to quality, innovation, and a customer-centric strategy,
which resulted in notable achievements and recognitions within the pharmaceutical industry.
Strong research and development (R&D) capabilities, cutting-edge production techniques,
and effective supply chain management are Sun Pharma's key competences. The business has
made significant investments in R&D to create novel medications and formulations that meet
unmet medical needs and span a range of therapeutic areas. Sun Pharma has been able to
stand out in a very competitive market and gain market share both domestically and abroad
thanks to its emphasis on innovation.
Sun Pharma places a high priority on quality and compliance and complies with strict
regulations to guarantee the security and effectiveness of its products. The company satisfies
regulatory requirements in numerous global markets by adhering to Good Manufacturing
Practices (GMP) norms in its manufacturing facilities.
By acquiring Ranbaxy Laboratories Ltd., a major participant in the worldwide generic drug
market, in April 2014, Sun Pharma completed a key strategic acquisition. Together with Sun
Pharma's core competencies, Ranbaxy's broad worldwide reach and production prowess
elevated the combined company to a dominant position in the pharmaceutical sector.
Until Sun Pharma acquired it, Ranbaxy Laboratories Ltd., a pharmaceutical company
founded in 1964, had a long and distinguished history. Positioned as a major player in the
global generic medicines industry, the company maintained operations in 49 countries and
production sites in 11. Its reputation was damaged and its financial performance was
adversely affected by Ranbaxy's problems with quality control, legal disputes, and regulatory
infractions.
Ranbaxy had significant advantages despite these difficulties, such as a broad range of
products, well-established distribution channels, and a significant market share in emerging
economies. Through the acquisition of Ranbaxy, Sun Pharma hopes to improve its position in
the international pharmaceutical market by utilising synergies and capitalising on these
assets.
All things considered, Sun Pharmaceutical Industries Ltd.'s acquisition of Ranbaxy
Laboratories Ltd. was a major turning point in the pharmaceutical sector, demonstrating the
company's growth-oriented strategy, ambition, and devotion. The incorporation of Ranbaxy
into Sun Pharma's operations created new opportunities for growth, innovation, and market
dominance, solidifying Sun Pharma's standing as a major force in the pharmaceutical industry
worldwide.
Adherence to Regulations:
Addressing the US FDA's plant prohibition on Ranbaxy and other regulatory
concerns.
Ensuring adherence to the manufacturing standards set forth by international
regulators.
Financial Restructuring :
Handling financial difficulties, such as the reduction of Ranbaxy's net worth,
losses from foreign exchange derivatives, and general financial situation.
Maximising financial resources in order to achieve the estimated $250 million in
synergies.
Integration of Technology:
Concentrating on industrial process efficiency and productivity.
Putting in place an effective supply chain to improve operational
effectiveness.
Enhancing R&D capacities to promote competitiveness and innovation.
Problem Statement
After acquiring Ranbaxy, Sun Pharma faced numerous difficulties with personnel
management, integrating technology and finances, and adhering to regulations. A seamless
technology infrastructure must be established, talent retention must be addressed, financial
instability brought on by Ranbaxy's previous problems must be addressed, and regulatory
trust must be restored, especially with the FDA. Together, these problems hampered market
viability, financial stability, and operational effectiveness, endangering the combined entity's
overall performance and sustainability.
The main issue with this case study is the difficulties that Sun Pharmaceutical Industries Ltd.
encountered after purchasing Ranbaxy Laboratories Ltd.The difficulties fall into three categor
ies: managing people, integrating technology and finances, and complying with regulations.
People Management: It became clear that two major operational issues were
integrating cultural differences and keeping talent. With almost 30,000 employees
representing more than 50 different nationalities, Sun Pharma needed to make sure
that work cultures matched and the transfer went smoothly. For the merger to be
successful overall, it became imperative to restore staff morale, particularly for those
employees of Ranbaxy who were experiencing identity loss.
These problems are extremely important to the success of the combined company. Sales and
the company's reputation are directly impacted by regulatory compliance concerns, especially
in the lucrative U.S. market. The efficiency and profitability of the merged company may be
hampered by technological and financial integration issues, which would reduce its overall
competitiveness. Maintaining a healthy work atmosphere, keeping important talent, and
achieving a successful cultural integration all depend on people management concerns. For
Sun Pharma to achieve the anticipated synergies and turn the acquisition into a profitable
endeavor, these issues must be resolved. The story emphasizes how difficult post-merger
integration can be and how crucial it is to successfully handle these difficulties from a
strategic standpoint.
Valuation parameter
Although the data looks promising after merger, the growth rate declined sharply the 2016
financial year, net sales showing just 2 percent growth. We further analyse the major changes
in the company fundamentals post merger.
MYLAN 9.6
NOVARTIS 9
ALLERGAN 4.2
PFIZER 3.5
0 2 4 6 8 10 12
30 28.8 29
25.7
25
20 18.9 18.9
15.2
15
10
0
1 2 3
In addition to increasing shareholder synergy, the merger has made Sun Pharma a global lead
er in the supply chain with a robust product portfolio, low debt, and a strong balance sheet, su
ggesting a good trend in EPS.
Doctor Category Prescription Rank Prescription
(pre Ranbaxy) Rank (post
acquisition as of Ranbaxy)
October, 2014) acquisition as
of June, 2015)
Dialectologists 2 1
Consulting 5 1
Physicians
Dermatologists 6 1
Urologists 6 1
Chest Physicians 5 1
Oncologists 8 1
Source: Annual Report of Sun Pharmaceutical Industries Ltd. 2014-15
Conclusion
Through a Scheme of Merger, Sun Pharmaceutical Industries Limited ("Sun Pharma") and fo
rmer Ranbaxy Laboratories Limited ("Ranbaxy") combined on March 24, 2015. In the 2015–
16 fiscal year, the advantages of this integration began to show.
Getting speedier growth and creating chances for all stakeholders is the main goal of this mer
ger. The US Food and Drug Administration (FDA) and regulatory difficulties are at an all-
time high right now, making Ranbaxy's value appealing.
Sun Pharma has acquired underperforming businesses as part of its acquisition strategy.
Ranbaxy was purchased by Sun Pharma for $3.2 billion, including its department, for $800 m
illion.
According to our analysis, the business will profit from creating synergy in the years to come.
The integration process with Ranbaxy is progressing smoothly, and the firm is on schedule to
achieve the desired synergy of to US$ 300 million by the 2018 fiscal year. This significant
milestone has been reached by the company, according to the Annual Report 2017–18.
References: http://www.financialexpress.com/article/companies/sun-pharmaceutical-q4-
profit-at-rs-888cr-ranbaxy-merger-hurts/77874/