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  • CB Assignment 3

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    Fatima ezzahra
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    The document describes 3 potential coffee advertisements. Ad 1 shows a smiling person happily getting coffee and interacting in their community on their way to work. Ad 2 aims to improve mood by depicting someone grumpy who smiles after drinking the coffee. Ad 3 targets detached people by featuring someone calmly enjoying a cup of coffee alone in their apartment.

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    Cb Assignment 3

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    The document describes 3 potential coffee advertisements. Ad 1 shows a smiling person happily getting coffee and interacting in their community on their way to work. Ad 2 aims to improve mood by depicting someone grumpy who smiles after drinking the coffee. Ad 3 targets detached people by featuring someone calmly enjoying a cup of coffee alone in their apartment.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views1 page

    CB Assignment 3

    Uploaded by

    Fatima ezzahra
    The document describes 3 potential coffee advertisements. Ad 1 shows a smiling person happily getting coffee and interacting in their community on their way to work. Ad 2 aims to improve mood by depicting someone grumpy who smiles after drinking the coffee. Ad 3 targets detached people by featuring someone calmly enjoying a cup of coffee alone in their apartment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Assignment 3:

    Product: coffee
    Ad 1: Compliant
    Wake up in the morning with a big smile on his/her face, go to the nearest coffee shop
    get his coffee, while talking to the employees, having fun, and then goes to his/her work
    or to do some other activities with great energy exchanging greetings with people in the
    streets.

    Ad 2: Aggressive
    An add showing someone who is grumpy and in a bad mood in the morning, but once
    they drink the coffee his/ her face lits up and started smiling.
    In this ad we try to show the consumer how our product can help him getting out of a
    frustrating situation.

    Ad 3: Detached
    Since we are targeting detached persons, our ad will be showing someone living alone
    in a small apartment, enjoying a cup of coffee and feeling relaxed, calm, and
    independent.

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