Unit 8

Food for thought

Synonyms
Persuade – to convince, coax
Emphasize – Highlight, stress, spotlight
Descriptive – Expressive, explanatory

Antonyms
Cheap X Expensive
Bright X Dull
Promote X Obstruct, demote
Personal X Impersonal

Que: What is a good slogan in advertising?

Ans: A good slogan is brief, yet memorable.
Que: What is a creative slogan?
Ans: Creative slogans are crafted to help your brand stand out against the competition.

A few catchy advertising slogans:

Tide's In - Dirt's Out (Tide)
Good Food, Good Life (Nestle)
Finger Lickin Good (KFC)
Have it your way (Burger King)
Melts in your mouth, not in your hands (M & M’s)
Think Different (Apple)
The Happiest Place on Earth (Walt Disney World Resort)
7 days without pizza makes one weak. (pizza shop)
No appointment necessary. We hear you coming. (mechanic shop)
Just Do It – Nike
Open Happiness – Coca cola
Features of a persuasive text:
1) Present tense
2) Use of strong verbs & adjectives
3) Some facts combined with opinions
4) Convincing words.

Analyse this advertisement and answer the given questions:

 1. What product is being advertised?
2. Is it a healthy option? Explain your answer.
3. What is the target audience?
4. Write down atleast 3 examples of persuasive language from the advertisement.
5. Write your own slogan for the above advertisement.

Imagine that you are campaigning to be a class captain. Now write your own personal
profile (a paragraph).

Adverbs of degree:
Adverbs of degree add emphasis to the verb or adjective.
1. She thoroughly enjoyed the show.
2. It was extremely entertaining.
3. We had a delectably good meal.
4. I will definitely go again.
5. We were quite hungry.