Professional Documents
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Marcela Lugo Esquivel - 1674436419098
Marcela Lugo Esquivel - 1674436419098
Marcela Lugo Esquivel - 1674436419098
EDUCATION SKILLS
Krea Canvas
April 2021 - March 2022 Methodologies
Graphic & web designer
Estrategy boost and follow-up of digital campaigns within
Google and positioning of e-commerce in search engines. Design Thinking
A d i t t i o n o f s e l e c t i v e k e y w o r d s , b l o g a n d p a g e c o py
R e s e a r c h , e v a l u a t e a n d i m p r ov e c a t a l o g p r o d u c t s by
identif y new sales tendencies, creating unique designs Double Diamond
and closing obsole te inventor y
Monitoring and constant optimization of web page from SEO/SEM
Wo r d p r e s s p l a t f o r m b a s e d o n n e w t e n d e n c i e s a n d b e t t e r
practices
RUN 24
June 2021 - December 2021
Creative Leader
Super vise and coordinate a creative team for day to day LANGUAGES
and monthly brand content
C r e a t i o n a n d e xe c u t i o n o f e m a i l a u t o m a t e d c a m p a i g n s
within Mailchimp. Maintenance and grow of leads, Spanish - native
including research English- Advanced (B2)
Activate and grow an engaged communit y within all social
media platforms based on strategy
Collaborate across digital campaign based on a anually APTITUDES
budget. Generation of results repor ts based on analytics
from MetaBusiness platform
Tail Society
February 2019 - October 2021
Content strategist
Activate and grow an engaged communit y within all social
media platforms based on campaign strategies
Produce a wide varie t y graphic content of print and digital
projects.Program social media campaigns calendar based
on monthly objective s