Appendix 1a: Cover Page for Individual Written Assignment

Tunku Abdul Rahman University of Management and Technology

Academic Year 2023/2024

BBDT1013 PRINCIPLES OF MARKETING

Individual Written Assignment

Student’s name: Student’s ID:

Programme: Word count: Tutorial class:

Assessment
Excellent Good Average Poor Very Poor
Criteria:
Introduction and 10 8 6 4 2
company Outstanding Good research Sufficient
Lacked research
overview (10.0) research with with some research but only
and most points Little evidence of
important important a few important
are minor or serious research.
organisational organisational details
unimportant.
details. details. mentioned.
Marketing 30 24 18 12 6
environment Less than 5
analysis (30.0) 6 marketing Many wrong
6 marketing marketing
6 marketing environment choices of
environment environment
environment factors factors affecting marketing
factors affecting factors. Many
affecting your your environment
your irrelevant or
brand/product’s brand/product’s analysis. Little
brand/product’s superficial points.
growth. Highly growth. Some evidence of
growth. Good Some contents
relevant points. contents are taken understanding the
points raised. are taken directly
Evidence of in- directly from the topic. No
Evidence of good from the source.
depth analysis. source. Evidence evidence of
analysis. Little evidence of
of some analysis. analysis.
analysis.
References and 5 4 3 2 1
citations (5.0) A good
Outstanding application of
Generally correct Incorrect Non-TARUMT
application of TARUMT APA
referencing with referencing with APA
TARUMT APA Referencing.
some errors. many errors. Referencing.
Referencing. Minor errors
only.
Appendices and 5 4 3 2 1
academic format Highly relevant Good appendices Generally good Few and poorly Very few
(5.0) appendices that that support and supporting chosen appendices and
support and enhance the appendices but appendices have mostly irrelevant.
strengthen writing. Neat with some poorly little relevance to Non-academic
evidence-based academic format. chosen ones. the writing. Poor format.
writing. Excellent Average academic format.
academic format. academic format.
TOTAL /50