Bar Management

Beverage service industry comprises establishments

or businesses that offer primarily beverages, foods
and sometimes with entertainment and other
services.

Bars are establishments or businesses that primarily

offer beverages, food and sometimes with
entertainment and other services to its customers
 History
• According to records the development of
hospitality industry in general and the bar
service industry in particular can be traced
back to the time of the Sumerians. Although
some civilization exists together with the
Sumerians in other places, Sumerians were able
to come up with a written record of their
civilization. And during their time, they were
considered the most progressive group of
people
• Ancient Sumeria in 4000 BC
Some part of Sumer is the present day Irac

• Sumerians were skilled:

• 1.Traders

• 2.Farmers

• 3.Craftsman
• Sumerian Legacy
• 1. Invention of the wheel.
• 2. Sumerians’ cuneiform writing system.
• 3. Sumerians were among the first astronomers.
• 4. They invented and developed arithmetic using several
different number systems
• including a mixed radix system with an alternating base 10
and base 6.
• 5. They may have invented military formations and
introduced the basic divisions.
• between infantry, cavalry, and archers.
• 6. The first true city states arose in Sumeria.
• 7. Sumerians ushered in the age of intensive agriculture and
irrigation.
In the Middle East, on of the problems is the
availability of potable water.
Sumerians also Encountered this problem.
To solve this problem they tried to cup
with alternative drinking liquid derived
from fermented cereal grains.
 Tavern
were places serving beverage particularly
“ale” and places for social gatherings.
• - The word tavern was derived from the Latin term “taberna”
whose originally meaning was a shed or workshop.
• - Tavern keeper before was traditionally a woman but in other
places and times women could be completely excluded from
tavern culture.
• - Taverns existed in England as early as the 13th century and
were often kept by women usually known as Ale-wives.
• In the mid-14th century there were only
three in London. An act of 1552 allowed
forty in London, eight in York, six in
Bristol and many more in towns all across
England.
• - By the 19th century the word tavern had
evolved into the current term being public
house or pub house.
The Empire Era 3200 – AD 476
 Ancient Egypt
• - A papyrus from ancient Egypt warns “do
not get drunk in taverns….for fear that
people repeat words which may have
gone out of your mouth without you
being aware of being uttered them.”
• - It is a proof that tavern continue to exist.
It is also an indication that early people
already knows the effects of alcohol to the
body and mind.
 Ancient Greece 1100 B
Establishments serving foods and
beverages
1. Lesches – serving fine food and drinks.
2. Taverns – places for the poor.
Greeks travel for:
a. Religion
b. Sports or game
c. Conquest
 Ancient Rome 500BC – 476 AD
Romans conquered almost all parts of Europe.
Romans travel for:
a. Trade
b. Religion
c. Pleasure or relaxation
d. Political
Pompei, Rome – 118 bar or taverns were
discovered.
Decline and Revival AD 476 to AD 1300

After the fall of the Roman Empire, life in most

of Europe became much more primitive.
- Travel and tourism whether for business or
pleasure virtually ceased.
- Travel was primarily for religious purposes.
- The church through its monasteries took over
the job of feeding and housing the travelers.
The place housing the travelers were known
as “Xenodocheions” which means an inn.
Renaissance, 1350 AD – 1600 AD
Some degree of safety had returned to the
roads one of the critical element in the
development of the industry.
- Trade and travel increase.
- The rise of the middle class in the
economic life of Europe.
- Ale house or taverns reappeared along
trade routes.
 Early Modern, 1600 AD – 1800 AD
The development of roads was one of the critical
elements in the development of the industry. As more
people travel more needs food & beverage and
accommodation.
- The introduction of the stagecoaches as means of
transportation.
- Post houses were built along stagecoach routes and
they serve as places for food and drinks
accommodation for the traveler. These also were tired
horses were changed for fresh horses to continue a fast
travel. It is the equivalent in today’s gasoline stations
A Stagecoach and a Post house
 The Industrial Era from 1800
The development of rail travel.
- In entire Europe taverns becomes a
permanent establishment.
- In England taverns were known as public
houses or pub houses or pubs, a place for
pleasure and worship.
Other versions of tavern all throughout
Europe
• 1. Inns – are establishments where travelers
can procure food, drink, and lodging.
• 2. Pubs – are establishments which serve
alcoholic drinks especially beer that can be
consumed on the premises, usually in a
homely setting. Pubs are commonly found
in English-speaking countries, particularly
in the United Kingdom, Ireland, Canada,
Australia and New Zealand.
• Cabaret – Is a restaurant or nightclub with a
stage for performances and the audience
sitting around the tables (often dining or
drinking) watching the performance. Today
cabaret is commonly known as a show often
can be seen in entertainment centers or areas
like Las Vegas.
 American Taverns
Taverns were brought by the British to America.
1643 – the beginning of American Beverage service
industry.
Coles Ordinary – the first American tavern
established.
Tavern – a place serving food, drink,
accommodation and entertainment.
1656 Massachesetts – a town without a tavern was
penalized; often taverns were built near the
church.
• The importance of taverns in American
history Taverns served as a place or
rendezvous for revolutionaries.
 Early American taverns:
1. Hancock Tavern – Boston tea party was planned
2. Green Dragon – Boston, Paul Revere and 30
companions form a committee to watch the
movements of British soldiers.
3. Raleign Tavern – Williamsburg, meeting place of the
patriots including Patrick Henry and Thomas
Jefferson.
4. Queens Head or Fraunces Tavern – this was where
the New York tea party was held. This was where
George Washington bid farewell to his fellow officers.
 1850
Taverns turn into large scale inns for
travelers and business persons and later
they became hotels which its concept of
today’s hotel originated in America as
Public Palace. Hotels were designed like a
palace but open for public use.
 1920
Prohibition Law or 18th Amendment Law was passed
This made manufacturing, selling, and importation of alcoholic
beverage in America illegal.
- Large numbers of establishments such as bars/taverns, hotels,
wineries, and distilleries stopped to operate. Vineyards stopped
producing grapes. Lot of people lost their jobs and the government
lost a large amount of revenue from the taxes generated from those
establishments. It was one of the major causes The Great American
• Depression
- Speakeasies were places that sold illegal liquors.
- Moonshines is the term used for illegal liquors (alcoholic beverages
were produced during night time when the moon was shining).
- Bootleggers are the illegal supplier of liquors.
Bootleggers and Moonshiners

Confiscated Alcoholic Beverages

1933 – 21st Amendment was passed repealing the Prohibition Law

Dramshop Law or Third Party Liability
Law – this law shifted the liability for
damages in the drunken driven incident
from the driver who caused the accident
to the server or the place that served the
drink to the driver.
• - Dram means small drink
• - Shop the place that serves the drinks.
 Development of Beverage Industry in the
Philippines
In the Philippine, we can somehow associate
the development of the Beverage Service
Industry to the development of one of the
pioneers in beverage industry in the
Philippines, the San Miguel Corporation.