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Media and Society

Course instructor: Prof. Sanjay Kaushal

GROUP PROJECT REPORT

Submitted by: Team 02

Aadarsh Dapkara IPM/2101/01


Adrija Mandal IPM/2104/01
Akriti Verma IPM/2105/01
Ayush Gupta IPM/2116/01
Bhavye Setia IPM/2119/01
Cheena Agrawal IPM/2120/01
Keshav Vaid IPM/2132/01
Mahitha IPM/2136/01
Mourjya Goswami IPM/2137/01
Nirmit Jain IPM/2140/01
Panwi Kumar IPM/2141/01
Pratham Rawal IPM/2145/01
Rishabh Sinha IPM/2150/01
Sanchita IPM/2153/01
Saransh Gurbaxani IPM/2156/01
Saikonda Vaishnavi IPM/2168/01
Sri sai ram.S.M IPM/2162/01
Viren Singh IPM/2170/01
Introduction

Following the crucial 2019 UK elections, this report begins to delve deeply into the complicated
relationship between media content and how it affects the way individuals think about things.
The scope of our investigation includes a close look at the media landscape, with a focus on
different platforms like websites, YouTube, etc.

The UK has just had historic elections in 2019. Let’s take a look at the complicated connection
between media content and its influence on people’s perception.

Research Design: Our research will entail an all-round examination of the media landscape, with
specific focus on different platforms like YouTube and websites.

Picking Candidates: We have picked three candidates from each of the two major parties,
Conservative and Labour in order to unravel how media functions. By carefully examining their
allegations and rhetorical styles, we hope to get more information about the messages that were
spread during this electoral campaign.

Analytical Approach: As part of our journey, we will analyze closely selected speeches made by
these candidates using sophisticated text analysis techniques. Therefore, through this process, we
should be able to identify important themes spoken about by public figures. The examination of
their words, emotions and central ideas is meant for us to gain better understanding on
communication tactics employed by both ruling and opposition figures.

Objective and Importance: Our research is centered on the complex relationship between media
coverage and election results. We therefore want to know if there are any links between election
performance of political candidates vis-à-vis what is said in various mass media channels.

Objective of the study


The purpose of the study was to investigate the implicit relationship between media speeches and
their impact on the individual's perspective following the 2019 UK elections. Considering
various platforms such as websites and YouTube, the study focuses on analyzing the landscape of
political speeches, specifically the statements of three prominent candidates from the labor and
conservative parties. Using the text analysis methods, the goal was to scrutinize the speech to
organize the main problems and themes highlighted by the leaders during the campaign.
Ultimately, it aimed to establish a connection between the media and the voter's perspective in
the election.
Scope of the study
The scope of the study was to examine how voter perception and media content relate to each
other in the wake of the UK elections in 2019. The primary focus will be on examining how
various political actors present their ideologies and goals through an analysis of speeches and
media, especially YouTube videos and articles. The study's focus was restricted to content that
was made publicly available after the UK elections in 2019. The study's primary objective was to
analyze text data from talks on YouTube; unpublished material and data with a purely visual
component were not included in this analysis. The source's scope includes media outlets with a
UK base. By establishing these parameters, the study hopes to offer a targeted examination of the
public messages disseminated throughout significant media channels throughout the UK election
campaign of 2019.

Literature review

Conservatives

According to an analysis done on 2019 UK general election by UK in a Changing Europe,


In the UK general election 2019, parties supporting remaining in the EU got more votes than
those supporting Brexit, but won fewer seats due to a concentration of pro-Remain votes in
certain regions, compared to the more evenly spread pro-Brexit votes.

The UK uses the First-past-the-post voting system to select representatives; the candidate with
the most votes in a constituency wins. Parties with strong support in a specific area have a
greater chance of winning seats, regardless of the national popular vote.
The difference in voter turnout between Brexit and Remain backers was noticeable in the
election. Areas that favored Remain in 2016 saw higher voter participation. This suggests a
stronger motivation among pro-Remain voters in the 2019 election. Nonetheless, many Remain
supporters did not vote for Labour, potentially impacting the party's performance in key regions.

Several factors, including the location of Brexit and Remain supporters, the electoral process,
and disparities in voter participation, contributed to the results of the 2019 UK election. Despite
pro-Remain parties receiving more votes in total, the Conservative Party managed to secure a
majority in Parliament due to how these votes were spread out and strategic choices by voters.

Labor and Liberal Democrat

In her book "Your Britain: Media and the Making of the Labour Party," Laura Beers
explores how the media shaped the political landscape and identity of the Labour Party.
A number of causes, such as class politics, the Liberal Party's decline, and the effects of world
wars, contributed to the rise of the Labour Party in the late 19th and early 20th centuries.
In order to spread Labour's message, rally support, and forge a unique political identity, the
media was essential. The book clarifies the ways in which the party's expansion and intellectual
evolution were facilitated by newspapers, radio, and other media. Beers investigates how
Labour positioned itself in the public perception and responded to shifting political
environments by examining media representations.

"Left Behind Looking Forward: The General Election of 2019, the Red Wall, and the
Labour Party" is a working paper by David Hall that looks at the UK general election of 2019,
which saw the Labour Party suffer huge losses. Traditionally Labour-supporting constituencies in
northern England that have flipped to the Conservative Party are referred to as the "Red Wall."
The study looks into the factors that led to Labour's loss, particularly public ownership-related
concerns. It emphasizes how crucial it is to comprehend how regional dynamics, financial
worries, and political messaging affect election results. For the Labour Party, the 2019 election
was a turning point that prompted discussions about its future direction, leadership, and policies.

The paper "The UK 2019 Election: Defeat for Labour, but Strong Support for Public
Ownership" examines the Labour Party's position on a crucial area of policy: public ownership.
Voters continued to support public ownership despite the election's failure. The party's
messaging, public opinion, and the likelihood of future policy changes are all examined in this
article. Certain demographics found resonance in Labour's commitment to public ownership,
underscoring the importance of communicating policies in a nuanced manner. The study
emphasizes how popular public ownership is within the party and how this can affect future
election tactics.
“Reading List for Labor Parties”: A reading list about the history of the Labour Party and the
Left in Britain may be found at Manchester University Press. These books shed light on the
ideological arguments, historical development, and current applicability of Labour.
The reading list is an invaluable tool for comprehending the political growth and historical
background of the party2.

All things considered, these study studies shed light on the Labour Party's history, problems, and
positions on policy. The story of the Labour Party is still complex, reflecting both historical
legacies and current controversies, ranging from media dominance to electoral setbacks.

From Negative to Negative Again? The Media and the 2019 Election Campaign: Stephen
Ward and Dominic Wring examine the media's coverage of the UK general election campaign in
2019. Media outlets, such as conventional news and social media, were thought to have a
detrimental effect. Widespread rumors of intentional deception and false information spread.
Bias allegations were directed not only at public service broadcasters but also at party media.
Social networking sites have come under fire for perpetuating rudeness and contaminating
political discourse. It's unclear how much this swayed average voters, despite media objections.
The desire for the Brexit-dominated campaign to finish was the main worry.
The impact of alternate communication channels on campaign style and tone, newspaper
animosity toward Corbyn's Labour, and media framing are all reexamined in this study.

"Press Antagonism to Labour Achieves New Heights": This study emphasizes the harsh
media criticism that the Labour Party had to deal with in the 2019 election. There was especially
strong hostility toward Labour in some newspapers. The study looks at how public perception
and election dynamics were affected by media narratives. It highlights the difficulties Labour
faced in controlling its messaging and image.

"UK Election 2019: The Partisan Press Is Making Every Effort to Discredit Labour":
The extremely politicized coverage of the 2019 election by the media is discussed in the
Conversation article. Media outlets, particularly those with pronounced political slants, stepped
up their criticism of Labour. The study investigates how public perception and election results
are influenced by media bias. It highlights how important it is to be aware of media agendas and
to possess critical media literacy. Labour had a difficult time refuting unfavorable stories that
partisan media sources were spreading.

In conclusion, these research studies emphasize issues with bias, disinformation, and public
perception while shedding light on how the media affects the Labour Party's chances of winning
elections. The 2019 election campaign brought to light the critical role that media outlets play in
influencing voter views and political debate.
Research method used

For the word cloud analysis, we utilized Python to generate visual representations of the most
frequently occurring words in the speeches. A word cloud provides a quick overview of the key
themes and topics addressed in the speeches based on word frequency.

Python sentiment analysis entailed evaluating the general tone of the remarks to ascertain
whether they were neutral, positive, or negative. This aids in determining the talks' overall
emotional tone.

The degree of positivity or negativity (polarity) and the degree of objectivity or subjectivity
(subjectivity) in the speeches were investigated using polarity and subjectivity analysis. The
mood conveyed is known as polarity, and the degree to which the content is opinionated rather
than factual is measured by subjectivity. Subjectivity runs from 0 to 1 and polarity from -1 to 1.

Data Collection

We conducted a comprehensive data collection effort focusing on speeches delivered by


prominent UK politicians including Rishi Sunak, Boris Johnson, Jeremy Hunt, Jeremy Corbyn,
Keir Starmer, Angela Rayner, Emily Thornberry, Diane Abbott, Wes Streeting, Jenny Chapman,
Jo Swinson, and other volunteers. Our methodology involved sourcing content from platforms
like YouTube and articles to ensure a diverse and representative dataset. This meticulous
approach allowed us to analyze and extract valuable insights from a wide range of perspectives
within the UK political landscape. The parties associated with these politicians include
conservative party , liberal party and labor party .

Textual analysis

Ruling Party

Rishi Sunak

Speech 1: Talks about priorities for a Conservative Government if they win a working majority
in the forthcoming General Election.

Word Cloud:
Rishi Sunak's words show that he strongly supports the "Conservative" Party's core ideals and its
role as the voice of the "people's" needs.
The word "reckless" shows that they are skeptical or concerned about the decisions being made
by the "labor" party, which shows that they think the “Conservative” approach is better in
tackling these "challenges".
Sunak's recognition of economic problems using the words “spending”, “plans” shows that he is
realistic about how complicated the situation is and is willing to face problems effectively.

Sentiment Analysis:

Average overall Polarity- 0.144121


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.4609863


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective, conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 35 sentences analyzed, 15 sentences seem to be of high subjectivity and 20 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 35 sentences, 23 have positive, 7 have negative, and 5 have neutral sentiment. With a
larger portion of positive sentences compared to neutral and negative ones, the positive sentiment
holds more weight here. The speaker likely has a positive perspective on the topic being
discussed.

Speech 2: Addressing the party conference in Manchester about sustainable investment in public
services.

Word cloud:

The frequent usage of words like “need”, “public”, “make”, “services”, etc shows that Rishi
Sunak talks about how the economy can be tranfsormed if the Conservative party comes into
power “now” i.e in the coming elections and how efficiently investments can be made in public
services that would benefit the public. The speech holds a neutral tone and covers various topics
like funding, investments, infrastructure, people, employment, and many more.

Sentiment Analysis:

Average overall Polarity - 0.176125


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity - 0.4091527


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective convey information without strong personal bias.
The text may be more informative and less emotionally expressive.
Out of the 90 sentences analyzed, 36 sentences seem to be of high subjectivity and 49 seem to
be of low subjectivity, and 5 sentences seem to be neutral. So the overall tone suggests a focus on
objective information.
Higher Factual Accuracy: There's a greater likelihood that the information presented is based on
facts and evidence.
More Reliable Source: The source leans towards reliable for neutral and unbiased information.
Of the 90 sentences, 54 have positive, 12 have negative and 24 have neutral sentiment.
The majority of the text expresses positive emotions, opinions, or evaluations. There are also
some negative aspects or criticisms mentioned. A portion of the text conveys factual information
without emotional bias.
Overall Favorable Viewpoint: The speaker likely has a positive perspective on the topic being
discussed.

Speech 3: Rishi Sunak launches his campaign to be the next prime minister

Word Cloud:
Sunak, in his speech, uses words such as - ‘You’, ’We’, ‘Our’, ‘Do’, etc. He also utilizes many
calls for action to get his points across. By referring to groups of people in such as manner, he
provides the sense of a collective. His speech covered many topics in his candidacy
announcement and held a neutral tone.

Sentiment Analysis:

Inference:
● Neutral Polarity (Around 0)
● Sentences that convey information without expressing a strong opinion or emotion.
● The overall tone might be objective and factual.
Average overall sensitivity- 0.35

Inference:
● Low Subjectivity (Nearer to 0)
● Sentences that are more factual and objective conveying information without strong
personal bias.
● The text may be more informative and less emotionally expressive.

Out of the 171 sentences analysed, 53 sentences seem to be of high subjectivity and 118 seem
to be of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
With a larger portion of positive sentences compared to neutral and negative ones, the positive
sentiment holds more weight here. The author likely has a positive perspective on the topic
being discussed.
Speech 4: Rishi Sunak delivers a speech on his plans for the future of the UK

Word Cloud:

Sunak, in his other speech, uses the same words such as - ‘You’, ’We’,’ Our’,’ People’, etc. He
also utilizes many calls for action to get his points across. By referring to groups of people in
such as manner, he provides the sense of a collective. Overall his speech covered many topics
in his candidacy announcement and held a neutral tone.

Sentiment Analysis:

Average overall Polarity- 0.1288


Inference:
● Neutral Polarity (Around 0)
● Sentences that convey information without expressing a strong opinion or emotion.
● The overall tone might be objective and factual.

Average overall sensitivity- 0.36


Inference:
● Low Subjectivity (Nearer to 0)
● Sentences that are more factual and objective conveying information without strong
personal bias.
● The text may be more informative and less emotionally expressive.
Out of the 168 sentences analysed, 48 sentences seem to be of high subjectivity and 120 seem
to be of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
With a larger portion of positive sentences compared to neutral and negative ones, the positive
sentiment holds more weight here. The author likely has a positive perspective on the topic
being discussed.

Borris Johnson

Speech 1: 2019 Speech of Borris Launching General Election

Word Cloud:

Boris Johnson's UK general speech focuses on national economic issues, evident from
prominent words like "country," "investment," and "education." Positive terms, including
"funding," "green," and "deliver," suggest a proposal for positive economic changes. Negative
words like "debt" and "cutting" acknowledge challenges. Overall, the tone appears balanced,
with neutral words like "control" and "system."

Sentiment Analysis:
Polarity: 0.1177 suggests Boris Johnson's speech maintains a somewhat positive tone. Despite
this positivity, the score is relatively low, indicating the possible presence of mixed sentiments or
some acknowledgment of challenges.

Speech 2: 2019 winning speech of UK Elections


Sentiment: Positive,
Polarity Score: 0.22353015448603689
The sentiment score of 0.2235 suggests that Boris Johnson's winning speech in 2019 leans
slightly positive. The positive sentiment indicates an optimistic and favorable tone in his speech.
This suggests that, overall, Boris Johnson conveyed a positive message, likely focusing on
achievements, future plans, or expressing gratitude. The score, although not very high, still
points towards a generally positive sentiment in the speech.

Speech 3: Conservative Party Conference 2019


In this speech, it can be seen that the focus is on Brexit, which was a major focus area for the
party. It can also be seen that he is trying to cultivate a sense of nationalism with the help of
words such as country, tribute, people, slavery, and gratitude. Overall, the tone of the speech is
emotional, with a sense of inculcating pride for their nation.

Sentiment: Positive
Polarity Score: 0.96
High subjectivity with lot of emotions being conveyed and trying to persuade the audience.

Speech 4: Interview with Conservatives on the YouTube Channel

Word Cloud:

This speech partially follows the same theme with focus on Brexit but this one is more positive
and cheerful in terms of the audience addressed, which can be understood from the words such
as students, holiday, folks, beautiful, fantastic, blue, fridays, etc.

Sentiment: Negative
Polarity Score: -0.875
It implies that he is trying to eliminate myths using questioning and then answering technique
where all the questions are negative but through his answers, he is clearing up the doubts.

Speech 5 : Boris Johnson on the election campaign trail


Word cloud :

This speech can be seen attracting the attention of voters by promising support and action for
brexit. It also used words like “working majority”, “people” and “country” to instil a sense of
relatability and understanding of Boris Johnson for the audience.

Sentiment : Positive
Polarity score : 0.23
This indicates that the speech has mildly positive sentiment.

Speech 6 : Boris Johnson promises to end 'groundhoggery of Brexit'

Word cloud :
Words like "economy", "business", "trade", "jobs", "tax", "referendum", "Brexit", and "police"
are among those associated with the British economy and used very often in the speech.

Sentiment : Positive
Polarity : 0.16

The polarity score of this speech is lower than the other campaigning speeches given by Boris
Johnson. However, it is still positive and not negative.

Jeremy Hunt

Speech 1: Jeremy Hunt delivers speech at Birmingham hustlings event

Word cloud:
The use of relative pronouns such as "we," "you," “people” and "all" promotes a sense of unity
and collective effort. Jeremy Hunt's address's overarching themes were coherent change, political
participation, and cooperation.

Sentiment analysis:

Average overall Polarity- 0.0794197


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.

The overall tone might be objective and factual.


Average overall subjectivity- 0.368714075
Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 73 sentences analysed, 49 sentences seem to be of high subjectivity and 23 seem to be
of low subjectivity. This makes the whole text lean towards high subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be less factually correct because it leans toward
subjectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 73 sentences, 32 have positive,14 have negative, and 26 have neutral sentiment. With
a larger portion of positive sentences compared to neutral and negative ones, the positive
sentiment holds more weight here. The speaker likely has a positive perspective on the topic
being discussed.

Speech 2: Speech on emerging democracies

Word cloud:

The use of relative pronouns such as "we," "you," "our” and "all" promotes a sense of unity and
collective effort. Jeremy Hunt's address's overarching themes were coherent change, political
participation, and cooperation.
Sentiment analysis:

Average overall Polarity- 0.14026343


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.

The overall tone might be objective and factual.

Average overall subjectivity- 0.495289001


Inference:
Around high Subjectivity (Around 0.5)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 34 sentences analysed, 28 sentences seem to be of high subjectivity and 5 seem to be
of low subjectivity. This makes the whole text lean towards high subjectivity when seen as a
whole.
Factual Accuracy: The text is less likely to be factually correct because it leans toward
subjectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 34 sentences, 21 have positive,2 have negative, and 10 have neutral sentiment. With a
larger portion of positive sentences compared to neutral and negative ones, the positive sentiment
holds more weight here. The speaker likely has a positive perspective on the topic being
discussed.

Speech 3 - Foreign secretary at CFI parliamentary reception


Word cloud:

The use of relative pronouns such as "very" "Israel" “we” and "you" promotes a sense of unity
and collective effort. The meaning of political terms such as "labor" and "government" is
implicit. "think" verb imply introspection and action. Corbyn's address's overarching themes
were coherent change, political participation, and cooperation.

Sentiment analysis:

Out of the 33 sentences analyzed, 15 sentences seem to be of high subjectivity and 18 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 33 sentences, 8 have positive, 2 have negative, and 13 have neutral sentiment. With a
larger portion of negative sentences compared to neutral and negative ones, the negative
sentiment holds more weight here. The speaker likely has a positive perspective on the topic
being discussed.

Speech 4 - Britain's role in post Brexit world- Jeremy hunt


Word cloud:

The frequent use of words like “we,” “our,” and “global” indicates a strong emphasis on
collective identity and unity within the party. The term “our country” being highlighted suggests
that national issues and patriotism were significant points of discussion. The word “public” in
larger font size implies that public welfare and related policies were likely a central topic. Words
such as “people,” “government,” and “cannot” suggest that Corbyn may have discussed the
challenges faced by the people, critiques of the government, and the limitations or obstacles in
achieving certain goals.

Sentiment analysis:
Out of the 29 sentences analyzed, 8 sentences seem to be of high subjectivity and 21seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 33 sentences,24 have positive, 4 have negative, and 1 have neutral sentiment. With a
larger portion of positive sentences compared to neutral and negative ones, the positive sentiment
holds more weight here. The speaker likely has a positive perspective on the topic being
discussed.

Michael Gove

Speech 1: Michael Gove takes apart Jeremy Corbyn in Parliament speech


Word Cloud Analysis
● The most prominent words in the word cloud are: "member", "speech", "opposition",
"national", "security", "leader", "party", "defence", "interest" and "confidence". These
words reflect the key themes of the text, which is a political speech about a motion of no
confidence.
● The prominence of the words "opposition" and "leader" alongside "member" and
"speech" suggests that the speaker is focusing on the opposition party and its leader.
● The words "security", "national", "defence" and "interest" all relate to the speaker's
justification for the motion of no confidence, which is that the leader of the opposition is
not fit to lead on matters of national security.

Sentiment Analysis
The sentiment analysis shows that the text is 98% positive. This is likely because the speaker is
praising the government's record and urging members to vote in favor of the motion of no
confidence. However, it is important to note that this is a political speech and the speaker is
trying to persuade the audience to agree with their point of view.

Combined Analysis
There is a mismatch between the sentiment analysis (98% positive) and the content of the text,
which is critical of the opposition leader. This suggests that the speaker is using positive
language to promote their own agenda.
The word cloud highlights the importance of national security and the speaker's criticism of the
opposition leader on this issue. However, the text itself does not provide any evidence to support
the speaker's claims about the opposition leader's record on national security.

Conclusion
This is a political speech that is trying to persuade the audience to support a motion of no
confidence in the leader of the opposition. The speaker uses positive language and emphasizes
national security to promote their agenda. However, it is important to be critical of the text and to
consider the speaker's bias.

Sentiment: Positive
Polarity Score: 0.98

Speech 2: Gove takes aim at Corbyn after election victory


Word Cloud Analysis:
● Dominant Words: The most prominent words are "British", "people", "thank", "victory",
"country", "today" and "fear". These words align with the sentiment analysis and the
main points of the text, emphasizing the positive outcome of the election and its impact
on the British people.
● Word Relationships: There are clusters of words around "British people" (victory, thank),
"Jewish friends" (fear), and "country" (wonderful). These connections highlight the
speech's focus on unity and relief for a specific group.
● Absence of Words: Words like "Corbyn" or "election" are not very prominent, although
they are present. This suggests the focus is on the outcome rather than the specifics of
the campaign.

Sentiment Analysis:
● Overall Sentiment: The sentiment analysis is positive (86.7%), which aligns with the
celebratory tone of the speech.
● Emotional Range: The text expresses positive emotions like gratitude ("thank you") and
relief ("never have to live in fear again"). However, it also acknowledges the previous
fear experienced by Jewish people.
● Sentiment Triggers: Words like "victory," "wonderful," and "thank you" contribute to the
positive sentiment. References to "fear" connected with "Jewish friends" creates a
contrast that emphasizes the positive change.

Interpretation:
This speech excerpt focuses on celebrating a political victory and portraying it as a positive
outcome for the country, specifically mentioning the relief of Jewish people. The word cloud
reinforces this message with positive words and the connection between "British people" and
"victory".

Sentiment: Positive
Polarity Score: 0.867
Opposition Party

Jeremy Corbyn

Speech 1 - Labour Party Conference 2019

Word Cloud:

The use of relative pronouns such as "we," "you," “our” and "all" promotes a sense of unity and
collective effort. The meaning of political terms such as "labor" and "government" is implicit.
"think" verb imply introspection and action. Corbyn's address's overarching themes were
coherent change, political participation, and cooperation.

Sentiment Analysis:
Average overall Polarity- 0.1122652
Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.4609863


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 36 sentences analysed, 15 sentences seem to be of high subjectivity and 20 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 35 sentences, 21 have positive, 7 have negative, and 10 have neutral sentiment. With a
larger portion of positive sentences compared to neutral and negative ones, the positive sentiment
holds more weight here. The speaker likely has a positive perspective on the topic being
discussed.

Speech 2 - Labour Party Conference 2019

Word cloud:
The frequent use of words like “we,” “our,” and “Labour” indicates a strong emphasis on
collective identity and unity within the party. The term “our country” being highlighted suggests
that national issues and patriotism were significant points of discussion. The word “public” in
larger font size implies that public welfare and related policies were likely a central topic. Words
such as “people,” “government,” and “cannot” suggest that Corbyn may have discussed the
challenges faced by the people, critiques of the government, and the limitations or obstacles in
achieving certain goals.

Sentiment Analysis:

Average overall Polarity- 0.0646913


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.3049282


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 191 sentences analyzed, 53 sentences seem to be of high subjectivity and 138 seem to
be of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 191 sentences, 72 have positive, 39 have negative, and 80 have neutral sentiment.
With a larger portion of neutral sentences compared to positive and negative ones, the neutral
sentiment holds more weight here. The speaker likely has a neutral perspective on the topic being
discussed.

Speech 3 - Jeremy Corbyn holds his Islington seat

Word Cloud:

The word cloud shows the implicit focus of Corbyn on the country as a whole, as the words like
"country," "people," and “represent” have been used very frequently. Another overarching theme
that was highlighted in the speech was the future goals, with the use of words like “hope” and
"continue.”

Sentiment Analysis:
Average overall Polarity- 0.198236
Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.444383


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 31 sentences analyzed, 14 sentences seem to be of high subjectivity and 17 seem to be
of low subjectivity. This makes the whole text lean slightly towards low subjectivity when seen
as a whole.
Factual Accuracy: The text is more likely to be factually but subjectivity is also present.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 31 sentences, 20 have positive sentiment, 8 have negative sentiment, and 3 have
neutral sentiment. With a larger portion of positive sentences compared to neutral and negative
ones, the positive sentiment holds more weight here. The speaker likely has a positive
perspective on the topic being discussed.

Speech 4: Jeremy Corbyn dismisses Queen's speech as a 'farce'

Word Cloud:
Sentiment Analysis:

The speech, which took place in the legislation, was highlighted as subjective in nature with 17
sentences showing high subjectivity and only 11 showing low subjectivity. It can be observed
that Corbyn has expressed his opinion about the ruling government.
Out of 28 sentences, 16 have positive sentiment, 10 have neutral sentiment, and 2 have negative
sentiment. The speech is tilted towards positive sentiments. The negative sentiment sentences
show that the speech talks about problems and obstacles, but the positive sentiment sentences
show that it also talks about the change. The neutral sentiment sentences are there to connect
different themes with factual information.

Speech 5: Corbyn Speech 2019

Word Cloud:
Sentiment Analysis:

The speech, which took place in the legislation, was highlighted as subjective in nature with 17
sentences showing high subjectivity and only 11 showing low subjectivity. It can be observed
that Corbyn has expressed his opinion about the ruling government.
Out of 28 sentences, 16 have positive sentiment, 10 have neutral sentiment, and 2 have negative
sentiment. The speech is tilted towards positive sentiments. The negative sentiment sentences
show that the speech talks about problems and obstacles, but the positive sentiment sentences
show that it also talks about the change. The neutral sentiment sentences are there to connect
different themes with factual information.

Keir Starmer

Speech 1: Keir Starmer Acceptance Speech


Word Cloud:

This word seems to convey the message of shared responsibility and try to make a positive
change. This speech seems to talk about the community and the societal issues faced by them.
The words like “our”,”we”,”us”,”government” and “party” highlights the theme of unity,
collective action and explains the political context. Other words that are prominently used are
“NHS”,”communities”, “change” and “support” this words signifies the importance of
healthcare, community engagement and transformation required in the society.

Sentiment Analysis:

Majority of the sentences said by Keir Starmer are subjective in nature; it represents his opinions,
beliefs about the particular thing. In other words, there are a lot of personal thoughts, feelings, or
emotions from Keir Starmer in the speech. There are, however, a number of objective statements
in the speech that give facts or make statements without giving strong views. Out of 56
sentences, 20 sentences have neutral sentiment, 14 sentences have negative sentiment and 22
sentences have positive sentiment. The speech is a balance of positive, negative and neutral
sentiments. The negative sentiment sentences show that the speech talks about problems and
obstacles, but the positive sentiment sentences show that it also talks about hope, support, and
positivity. The neutral sentiment sentences are probably there to set the scene, give information,
or smooth over between the different themes or topics that will be talked about in the speech.

Speech 2: Labour Conference 2019

Word Cloud:
The prominent placement of the terms "Conference" and "Vote" alludes to the significance of the
occasion, places emphasis on electoral concerns, and encourages individuals to engage in
democratic procedures. The term "Brexit" denotes the intricate procedure by which the United
Kingdom withdraws from the European Union. "Labour" symbolizes the party's ideology and
identity, whereas "People" implies a dedication to the welfare of the public and attending to their
concerns. In his address to the United Kingdom, Starmer most likely sought to galvanize support,
elucidate the party's stance, and tackle pressing concerns.

Sentiment Analysis:

Average overall Polarity- 0.071706


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.222047


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 86 sentences analyzed, 19 sentences seem to be of high subjectivity and 67 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 86 sentences, 27 have positive, 7 have negative, and 52 have neutral sentiment. With a
larger portion of neutral sentences compared to positive and negative ones, the neutral sentiment
holds more weight here. The speaker likely has a neutral perspective on the topic being
discussed.

Speech 3 - Conference 2019

Word Cloud:

Interpretation: Words connected to British politics appear to be represented by this colorful word
cloud, especially those connected to Parliament, the UK Labour Party, and potentially Brexit.
Let's examine the specifics:
Key Words:

● Labour: Obviously a major theme, suggesting conversations on the Labour Party.


● Parliament: Makes recommendations for laws and political procedures.
● Brexit: Is a term used to describe the effects of the United Kingdom's exit from the
European Union.
● Vote, Deal, and Conference: Probably related to political proceedings or choices.

The image contains terms like "election," "debate," "vote," and "Brexit."
It alludes to conversations about radical alternatives, the government, and the future.
All things considered, this word cloud encapsulates British politics, with particular emphasis on
Labour, Parliament, and Brexit-related subjects.

Sentiment Analysis:

The sentences convey a range of emotions in this political setting. There are those who recognize
the need for alternatives, while others push for major Labour reforms and a government. While
talking about Parliament, Brexit, and the desire for a popular vote, the tone is generally
objective. More specifically, the call for Labour to take charge of the future is the source of the
good feeling, while the breakdown of negotiations is the source of the negative sentiment. With
an emphasis on pragmatic factors, the subjectivity is still moderate. Overall, the discussion
demonstrates a sophisticated approach to political decision-making that emphasizes being open
to alternative options while still being clear about preferences.

Speech 4 - Addresses Party

Word Cloud:
● Labour Party: A reference to the Labour Party of the United Kingdom.
● Conference: Insisting on a planned get-together or conference.
● Brexit: A term used to describe the continuing effects of the UK's separation from the
European Union.
● EU: Most likely connected to affairs of the European Union.
● The former Labour Party leader, Jeremy Corbyn.
● Other words that are apparent are related to geography, politics, policies, and social
issues.

There are references to terms like "election," "debate," "vote," and "Brexit."
Discussions about the future, politics, and radical alternatives are alluded to in the book.
With a focus on the Labour Party, Parliament, and Brexit-related issues, this word cloud
encapsulates the core of British political discourse.

Sentiment analysis:
Within this political framework, the statements convey a range of opinions. There are many who
support radical Labour policies and change, and there are those who recognize the necessity for
other solutions. The discussion of Parliament, Brexit, and the desire for a public vote is
conducted in an objective manner generally. More specifically, the negative mood stems from the
negotiations' failure, while the good sentiment is a result of Labour's appeal to define the future.
There is still some subjectivity, but it is mostly focused on useful factors. All things considered,
the speech exhibits a sophisticated approach to political decision-making, stressing both
preference clarity and an open mind to other courses of action.

Angela Rayner

Labour Conference 2019 speech

Word Cloud:

The prominence of words like “education,” “school,” and “system” indicates a strong emphasis
on educational topics. The use of “we” and “our” suggests a speech geared towards unity and
collective action or responsibility. Words such as “children” and “lives” point towards a focus on
the well-being and future of children. The mention of “conference” and “right” might relate to
specific rights being discussed or affirmed in the context of the Labour Party conference.

Sentiment Analysis:
Average overall Polarity- 0.085638
Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.3204065


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 85 sentences analyzed, 24 sentences seem to be of high subjectivity and 61 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 85 sentences, 45 have positive, 10 have negative, and 30 have neutral sentiment. With
a larger portion of positive sentences compared to neutral and negative ones, the positive
sentiment holds more weight here. The speaker likely has a positive perspective on the topic
being discussed.

Emily Thornberry

Speech 1: Labor Party Conference 2019


Word Cloud:

This word cloud represents the word related to political context and the speech is given with a
political motive. This speech seems to talk about the community and the societal issues faced
by them. The words like “our”,”we”,”us”,”country”, “people” and “my” highlights the theme of
unity, collective action and explains Emily emphasizing on community as a whole . Other words
that are prominently used are “because”,”support” and “conference” words signifying that she
explains the reasons for her statements and highlights the community engagement and
transformation.

Sentiment Analysis:
Emily's speech shows a complex picture of ideas, with a lively mix of positive and negative
emotions. At first, the speech is positive, but it gradually shifts to more negative points of view,
showing a fair view on the subject. Along with facts, Emily's personal thoughts and
interpretations are mixed in with objective information to make this trip more interesting. A lot of
different polarity and subjectivity values show how broad the speech's topics and emotional
depth are. Emily keeps the audience deeply involved by using personal stories, passionate
arguments, and deep reflections to keep their attention. So, her speech turns into an interesting
story that hits home with the audience, giving both thought-provoking points of view and
heartfelt feelings.

Diane Abbott

Speech: Diane Abbott addresses the labor conference

Word Cloud-
According to the word cloud, Diane's speech at the Labor Party's 2019 conference addressed a
variety of issues, including crime, public safety, and the National Health Service. Words like
"crime", "police", "secure", and "safe" are all prominent in the cloud, implying that Diane was
concerned about these issues. There are also references to the NHS, including the words
"deferred" and "NHS". This suggests Diane may have been critical of the NHS's current state and
advocated for increased investment.

Sentiment Analysis:

Polarity Score: 0.1489

The sentiment score of 0.1489 indicates that Diane Abbott's speech leans slightly positive. This
means her overall tone was likely optimistic and hopeful, even though she addressed serious
challenges. Here are some examples from the speech that reflect this sentiment:

● Diane highlights Labour's plans to create a safer society through increased police
recruitment and addressing the root causes of crime.
● She emphasizes Labour's commitment to justice and equality, including plans to hold
inquiries into historical injustices.
● Diane expresses optimism about Labour's chances of winning the general election.

Wes Streeting

Speech: Wes Streeting addresses the labor conference

Word Cloud-
According to the word cloud, Wes's speech at the Labor Party's 2019 conference was organized
around a message that emphasized the importance of working together and fostering unity. A
number of words, including "together," "people," and "one," are particularly prevalent in the
cloud. In addition, there are references to "hope" and "change," which gives the impression that
Wes may have had a positive outlook on the future of the Labour Party.

Sentiment Analysis:

Polarity Score: 0.1466

● Even though the overall sentiment score of 0.1466 is slightly positive, Wes's speech
seems more negative than positive. This is why:
● He thanks his team and the chance to serve his community, but he also talks about the bad
things about his job, especially how people have to struggle because of unfair social
policies.
● He says that the election result was a "crushing blow" and that the Labour Party lost
because of Jeremy Corbyn's leadership, the Shadow Cabinet, the manifesto, and the
party's policies on Brexit.
● A critical tone is shown by the use of words like "terrible," "defeat," "shame," and
"injustice" throughout the speech.

Overall, Wes's speech has a slightly positive sentiment score because it criticizes the Labour
Party's past leadership while also looking forward to the future.

Jo Swinson

Speech 1: Launches the Liberal Democrats Campaign


Word Cloud -

● Stop Brexit - Their main agenda for this campaign was to stop Brexit from happening.
● Remain Bonus- Mentions about the bonus we will get for staying in the EU - 50 Billion.
● Campaign - Focuses on their own campaign and how hard they are working to win these
elections.

Sentiment Analysis:-

Based on the study of sentiment, it can be concluded that the general sentiment of the speech is
favorable (.5778), while there are some mixed emotions. The speaker seems to have a positive
attitude toward the Liberal Democrats (.35) and the programs that they have (.7). In addition,
they are critical of the Conservative Party and the Labour Party (.26 and -.5).

The following is a more in-depth analysis of the overall feeling conveyed by the various
sentences:

Positive feelings about the Liberal Democrats and their campaign launch are expressed in
sentences 1 through 4 (.5875 and.375 respectively).
A neutral sentiment (.046421, 0.25) can be found in sentences 5-9.
Positive feeling toward the power of the people and the significance of voting (.35, 0.1) is
expressed in sentences 10-14.
15–18: A pessimistic outlook toward the injustices that have occurred in the past (.4, -0.06666)
Expressions of optimism on collaborative efforts and immigration (.25, 1.064444) are found in
sentences 19-22.
In sentences 23 through 28, a positive attitude toward the United Kingdom is shown (0.5, 0.7).
There is a range of opinions regarding the current political atmosphere (.24, -0.075) according to
sentences 29-33.
Negative opinion about the Labour and Conservative parties (-.5, 0.357142) is expressed in
sentences 34-37.
Positive feeling for the Liberal Democrats and the prevention of Brexit (.5 and 0.25), which can
be found in sentences 38-46
All things considered, the speaker is attempting to inspire the audience to vote for the Liberal
Democrats and to put an end to the Brexit process. They are of the opinion that the Liberal
Democrats are the most qualified party to take charge of the nation.

Speech 2: Election campaign speech in Guildford


Sentiment Analysis - A mix of positive and negative emotions is shown by the mood analysis,
with a general tendency toward positivity. Here is an analysis of how the writing makes you feel:

Positive: The speaker is very excited about the campaign and is sure that they will win. Some of
the words they use are "amazing," "marvelous," "triumph," and "commemorating."
Adverse: The speaker also acknowledges the challenges of the campaign by pointing out that
many races are very close and the outcome is still unknown. Some of the words they use are
"proximity" and "misplaced."

During the last few days of the campaign, the speaker is trying to get supporters to take action.
They stress how important the election is and what might happen as a result.

Here are a few examples of lines:

"Our teams are currently engaged in campaigning across various regions of the country." The
writing has a polarity of 0.25, which means it has a slightly positive tone. The text's subjectivity
is 0.55, which means it has a moderate amount of subjectivity.
"Sarah is conducting an exceptional campaign, as I'm certain you are aware, in Richmond." The
writing has a polarity of 0.55, which means it has a moderately positive tone. The text has a
subjectivity of 0.894444, which means it has a lot of subjective material.
"Victory in this battle is within our reach." The text has a polarity of 0.8, which means it has a
strong good mood. The text has a subjectivity rating of 0.4, which means it is somewhat
objective.

The following are some examples of bad sentences:

"Over the past few hours, due to our collective awareness of the proximity of this situation in
numerous aspects." The writing has a polarity of 0, which means it has a neutral feeling. The
writing has a subjectivity of 0.153333, which means it has a slightly subjective tone.
"Serah possesses a greater understanding than the majority of individuals regarding the
proximity of the situation." There is no bias in the text (0.0), but there is some subjectivity (0.5).
"Wendy is vigorously advocating for her position, which we narrowly lost by a margin of only
two votes in the previous election." The writing has a polarity of 0, which means it has a neutral
feeling. The text's subjectivity is also 0, which means it is objective and doesn't have any
personal views or biases.

In conclusion, the sentiment analysis shows that the speaker wants to motivate and inspire their
following to take action. Though they are aware of the problems, they ultimately keep a positive
view on the outcome of the election.
It is very important to remember that mood analysis is not perfect and can sometimes get the
meaning of what people are saying wrong. It's possible that the sentiment analysis tool made the
text too simple in this case. The speaker shows a mix of excitement and worry, and they are
trying to make the audience feel both of these emotions.

Other Volunteers

Speech 1 - Labour Party Manifesto

Word Cloud:

The terms "revolution," "change," "labor," and "future" are more expansive in nature, placing
emphasis on collective effort, progress, and metamorphosis. The inclusion of color variation
enhances the visual appeal, while the inclusion of terms such as "industries," "proud," and
"manifesto" alludes to the subject matter that is addressed. The probable emphasis of Corbyn's
speech was on the importance of unity, political participation, and deliberate transformation.

Sentiment Analysis:
Average overall Polarity- 0.21655
Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.399333


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 36 sentences analysed, 14 sentences seem to be of high subjectivity and 22 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 33 sentences, 21 have positive, 6 have negative, and 9 have neutral sentiment. With a
larger portion of positive sentences compared to neutral and negative ones, the positive sentiment
holds more weight here. The speaker likely has a positive perspective on the topic being
discussed.

Speech 2 - Labour Party Conference 2019 (Keir Starmer)

Word Cloud:
Key terms such as "vote," "conference," and "motion" indicate that the conference will center on
electoral processes and discussions. Evidently, the reference to "Jeremy" pertains to Jeremy
Corbyn, thus signifying either continuity or contrast. Further adjectives such as "need" and
"believe" imply collective action and shared convictions. Overall, Starmer's address emphasized
political engagement, unity, and a vision for the future of the United Kingdom. Please note that
this interpretation is constructed solely on the basis of notable terms and fails to encompass the
entire speech's context.

Sentiment Analysis:

Average overall Polarity- 0.1625


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.379761


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 28 sentences analyzed, 10 sentences seem to be of high subjectivity and 18 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 28 sentences, 11 have positive, 0 have negative, and 17 have neutral sentiment. With a
larger portion of neutral sentences compared to positive and negative ones, the neutral sentiment
holds more weight here. The speaker likely has a neutral perspective on the topic being
discussed.

Speech 3 - Labour Party Conference 2019 (Jenny Chapman)

Word Cloud:
Jenny Chapman has used the words: ‘Thank,’ ‘People,’ and ‘Labour’ a significant number of
times showing appreciation for all the workers (potential voters) for their continuous services as
a way for saying the labor party acknowledges them, respects them and will fight for them. There
is a distinction drawn by her stating they are the people’s representatives and would save them
from the hands of ‘privatization’ through their ‘incredible’ actions. The word ‘Members’ has
been used to create further affinity between the masses and the party stating that they too are the
members of the party.

Sentiment Analysis:

Average overall Polarity- 0.190728


Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.353878


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 78 sentences analyzed, 31 sentences seem to be of high subjectivity and 47 seem to be
of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source:The source is more trusted for neutral and fair information .
Out of the 78 sentences, 38 have positive, 7 have negative, and 33 have neutral sentiment. With a
larger portion of positive sentences compared to neutral and negative ones, the positive sentiment
holds more weight here. The speaker likely has a positive perspective on the topic being
discussed.

Speech 4- Labour Party Conference 2019 (John McDonnell)

Word Cloud:

The word cloud includes text such as ‘people,’ ‘care,’ ‘support,’ and ‘work,’ showcasing that the
general public has the ‘right’ to ensure livelihood through opportunities which will be supported
by the ‘democratic government’, which is an attempt to create income or job security in the
minds of the public. At the same time, there are words such as ‘social,’ climate,’‘ poverty,’
‘hours,’ and ‘fairness’ implying that his plan likely focused on improving social programs,
worker’s rights, and environmental protections.

Sentiment Analysis:
Average overall Polarity- 0.0983308
Inference:
Neutral Polarity (Around 0)
Sentences that convey information without expressing a strong opinion or emotion.
The overall tone might be objective and factual.

Average overall subjectivity- 0.3609976


Inference:
Low Subjectivity (Around 0)
Sentences that are more factual and objective conveying information without strong personal
bias.
The text may be more informative and less emotionally expressive.

Analysis:
Out of the 151 sentences analyzed, 52 sentences seem to be of high subjectivity, and 98 seem to
be of low subjectivity. This makes the whole text lean towards low subjectivity when seen as a
whole.
Factual Accuracy: The text is more likely to be factually correct because it leans toward
objectivity.
Reliability of the Source: The source is more trusted for neutral and fair information.
Out of the 151 sentences, 83 have positive, 21 have negative, and 47 have neutral sentiment.
With a larger portion of positive sentences compared to neutral and negative ones, the positive
sentiment holds more weight here. The speaker likely has a positive perspective on the topic
being discussed.

Interpretation and discussion


Conservatives (Ruling Party):
Polarity: The Conservative Party scored highly on polarity, ranging from 0.96 (very positive) to
0.144121 (somewhat positive).
Subjectivity: Subjectivity scores for their remarks ranged from 0.35 (assumed) to 0.495289001,
indicating a moderate level of subjectivity.

Labour Party (Opposition):


Polarity: The Labour Party demonstrated a generally positive sentiment, while its polarity scores
were lower, ranging from 0.2165 (strongly positive) to 0.0646913 (moderately positive).
Subjectivity: Subjectivity scores for their talks ranged from 0.29 to 0.399333, indicating that
they were likewise quite subjective.

Let us analyse the reasons behind the victory of the ruling party:

Advantage of Positive Sentiment:


➔ The Conservative Party's speeches were constantly positive, with sentiment ranging from
mildly optimistic to very optimistic.
➔ Parties that exude confidence, optimism, and a forward-thinking vision are typically
preferred by voters.
➔ Voters become enthusiastic and trusting after hearing positive speeches, which probably
helped them win the election.
➔ Strong Leadership and Unambiguous Messages: Boris Johnson, the prime minister of the
Conservative Party, was a charismatic leader.
➔ A straightforward message of "get Brexit done" appealed to voters who wanted a
solution.
➔ Election-related messaging must be clear, and the Conservatives did a good job of
outlining their priorities.

Sovereignty and Nationalism:


➔ The party placed a strong emphasis on sovereignty and national pride.
➔ The narrative of "take back control" resonated with people who were worried about
borders and national identity.
➔ Brexit was a major factor, and the Conservatives took advantage of this feeling.
➔ Effective Campaign Strategies: Key constituencies were targeted by data-driven
campaign strategies.
➔ The party customized its messaging based on its understanding of voter demographics.
➔ Their visibility was aided by outreach, social media presence, and grassroots advocacy.
➔ Stability and Growth in the Economy: The Conservatives pledged stability and growth in
the economy.
➔ Economic well-being is a top priority for voters, hence the party's promises were
favorably received.

Middle-Class Appeal:
➔ The party received support from the expanding middle class.
➔ Policies concerning employment, housing, and taxes had an impact on this group.
➔ General Sentiment and Perception: The general impression of competence and reliability
was shaped by the favorable sentiment.
➔ The Conservatives were seen by voters as a party that could lead efficiently.
➔ Vote Share and Seat Distribution: With 43.6% of the vote, the Conservatives defeated
Labour with 32.1% of the vote.
➔ The Conservatives (365 seats) were allocated more seats than Labour (202 seats).

In conclusion, the Conservative Party's triumph was largely due to its positive image, capable
leadership, succinct messaging, and successful campaign tactics. Their all-around appeal struck a
chord with voters, even though other variables also came into play, and they won the 2019
elections handily.

Now, let us look at the interpretation for the opposition party:

Labor Party Issues:

Leadership: Jeremy Corbyn's decreasing popularity presented leadership issues for Labour.
Policy Complexity: Voters were perplexed by their multifaceted approach to Brexit and other
issues.
Internal Divisions: The party's cohesiveness was hampered by factionalism.
Negative feeling: Labour's feeling was positive but not as enthusiastic as the Conservatives'.

Conclusion

Elections are a culmination of ideas, beliefs, and aspirations; they are more than just a place to
cast ballots. Discourse, or the interchange of ideas, arguments, and stories, is crucial to this
democratic process. Politics are shaped by discourse, which also affects voters, laws, and the
fundamentals of government. Political leaders and parties have a strong tool at their disposal that
may inspire or depress, bring people together or split them when they converse. Discourse has an
effect that goes beyond simple words and penetrates citizens' collective awareness. Voters with
knowledge assess messages critically, looking for sincerity, empathy, and clarity. They balance
words against deeds, promises versus content. An involved electorate—one that actively
participates in determining its own future—is fostered by responsible debate.

In conclusion, the Conservative Party's triumph was largely due to its positive image, capable
leadership, succinct messaging, and successful campaign tactics. Their all-around appeal struck a
chord with voters, even though other variables also came into play, and they won the 2019
elections handily.

Limitations of the study

● Limited Data Representation: The study confined the interaction at the Labor Conference
2019 which was unable to let people grasp the entirety of what their minds contained.
Whose turn that no outcome would turn to be the fair representation of the entire
electorate of voters thus every possible view in the electorate.
● Contextual Ambiguity: Subtraction might get included or the details may be missed while
we try to summarize. Again, if the picture is not common, the conclusions do not have
official justification. Hence, they can be confused by others that may make results biased.
● Subjectivity in Sentiment Analysis: This type of analytics is very subjective but it still has
a chance to apply to practical purposes. The minute particulars that compose human
expressions, sarcasm or emotions that have been carefully thought through and said
according to context is part of communication which is far more complicated than can be
understood by the computers (automatic algorithms) and therefore their erroneous
judgment could be generated.
● Speech vs Action Discrepancy: Speech, as an essential document of leaders’ purpose and
programs, contains part of such an unavoidable gap between rhetoric and matter. The
study does not account for the disjunction between what leaders promise in speeches and
the tangible actions taken during or after the Labor Conference 2019.
● Limited Time Scope: However original research will only be limited to the speeches of
that specific event for 2019, it is likely to overlook the dynamic political sphere or
changes in the public popular sentiment. This unforeseen absence of tracking how society
and the political environment emphasize these priorities may be a significant area for
further examination.
References

https://www.youtube.com/live/Pp4TvpIjhEA?si=OM_QcTdvE6VQkuoo
https://www.youtube.com/watch?v=Vmm0cvTRFjU
https://www.youtube.com/watch?v=aP6w4tvzfFs
https://www.youtube.com/watch?v=wIMYEwCfMow
https://www.youtube.com/watch?v=Vmm0cvTRFjU
https://www.youtube.com/watch?v=3UrkCoybYPg
https://www.youtube.com/watch?v=imS2bzRqM5k&t=30s
https://www.youtube.com/watch?v=cracF_ll2l4
https://youtu.be/VeaJ0hHBRPQ?si=X0JiAsBJOwpUCBSe
https://youtu.be/SReLiNyMNQ0?si=5gJukL6V-NtWfA8k
https://www.youtube.com/live/M4D8UhmlQYY?si=A0dYZqZwgk7ViV7n
https://www.youtube.com/watch?v=l9qlpB4nUdA&t=1074s&pp=ygUtYm9yaXMgam9obnNvbi
BlbGVjdGlvbiBjYW1wYWlnbiBncm91bmRob2dnZXJ5
https://www.youtube.com/watch?v=RYm9Uf6oOhI
https://www.youtube.com/watch?v=zaSnkXvgdnk
https://www.youtube.com/watch?v=hl5vxohWeW8
https://ukandeu.ac.uk/five-charts-that-explain-how-leave-won-and-remain-lost/
https://theconversation.com/uk-election-2019-partisan-press-is-pulling-out-all-the-stops-against-l
abour-127133
https://www.lboro.ac.uk/news-events/news/2019/december/press-hostility-to-labour-reaches-new
-levels/
https://academic.oup.com/pa/article/73/Supplement_1/272/5910280
https://reviews.history.ac.uk/review/1046
https://manchesteruniversitypress.co.uk/blog/2023/10/09/labour-party-reading-list/
https://www.theguardian.com/books/2024/jan/03/a-century-of-labour-by-jon-cruddas-review-wh
at-does-the-party-stand-for
https://manchesteruniversitypress.co.uk/blog/2023/10/09/labour-party-reading-list/
https://www.youtube.com/watch?v=s5B2LbFShmk
https://www.youtube.com/watch?v=MA4iiDpS-B0
https://www.politicshome.com/news/article/read-in-full-jeremy-corbyns-speech-at-labours-2019-
conference
https://schoolsweek.co.uk/angela-rayner-full-text-of-labour-conference-2019-speech/
https://www.youtube.com/watch?v=zd3oDkdv7oA
https://www.youtube.com/watch?v=W47v1rK3Xo4&t=42

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