Professional Documents
Culture Documents
Information Systems For Managers With Cases Edition 3 1 Full Chapter
Information Systems For Managers With Cases Edition 3 1 Full Chapter
Part V Cases
Case Study for Chapter 2: Troubleshooting Information Systems at the Royal Hotel
Case Study for Chapter 3: eLoanDocs: Riding the Tide of Technology without
Wiping Out
Case Study for Chapter 4: Online Education
Case Study for Chapter 5: TripIt: The Traveler’s Agent
Case Study for Chapter 6: Outrigger Hotels and Resorts
Case Study for Chapter 7: Upscale Markets: Value Creation in a Mature Industry
Case Study for Chapter 8: HGRM: Bringing Back High Touch Hospitality
Case Study for Chapter 9: Duetto: Industry Transformation with Big Data
Case Study for Chapter 10: IT Planning at ModMeters
Case Study for Chapter 11: Project Management at MM
Case Study for Chapter 13: Giant Food and Elensys: Looking Out for Customers or
Gross Privacy Invasions?
Index
Preface
The main foci of this book are therefore the strategic role of information systems in
the modern firm and the design and implementation of IT-dependent strategic
initiatives. Over the years I have come to believe that masters and executive MBA
students, as well as undergraduates who concentrate in information systems, need less
of a “breadth book” that offers an overview knowledge of technology and technology
issues and much more of an “analytics tools-focused” book that offers them
frameworks and tangible guidance on how to ensure that their firms benefit from
information systems and technology efforts. I designed and wrote this book to provide
such a toolkit for them.
Thus this is not a text about IT and how IT works. This is a book about the
information system and information technology resource and how these should be
optimally deployed to achieve an organization’s objectives. In other words, this book
treats IT like any other organizational resource—an asset that general and functional
managers alike need to understand enough to be able to plan for, select, deploy, and
effectively manage with a keen eye to its strategic potential so as to be able to create
and appropriate value for their organizations.
How This Book Is Organized
The book follows a progression designed to engage skeptical students while creating a
sound long-term basis for decision making. I have been particularly sensitive to the
audience with both the expository approach and content selection. The book uses a
more colloquial and engaging writing style than traditional textbooks, with many
examples and quotes centering on decision making by both general and functional
managers. My students, as well as many of my colleagues’ students, have told us that
this book has the colloquial style of a consulting report rather than the dry writing
style of a textbook. This is important feedback for me, as it confirms my hunch that
once the “dry reading” obstacle is removed, students can see what the course is really
all about: a critical subject matter for modern managers delivering a set of tangible
and practical skills that will help them be an asset for their organization. The opening
minicases, written from the perspective of functional or general managers, reinforce
this approach by clearly showing the relevance of the chapter’s content while helping
foster discussion and generate momentum at the start of class.
The book’s content is organized into four sections, four stepping-stones that build
upon one another in a sequential manner. Part I covers essential definitions and
provides the conceptual foundation for the following chapters. Part II describes how
new technologies have changed, and continue to change, the competitive landscape
and social environment, thus creating both opportunities and new threats for
established firms and start-ups. Part III carries the defining content of this book,
offering actionable frameworks to help managers envision how to develop value-
adding IT-dependent strategic initiatives and to gauge whether they can be protected
so as to reap benefits in the long term. Part IV concludes the text by focusing on how
to create and implement information systems at the core of any initiative. It also
discusses common systems and major trends as well as security, privacy, and ethical
considerations.
Finally, the book provides a number of full-length end-of-chapter cases, written by
myself and colleagues, that were expressly designed to use the frameworks and debate
the issues covered in the chapter. This tight parallel between content and cases has
worked very well in my classes because students immediately see the applicability of
the theories and concepts covered.
Supporting Resources
For this book, we have developed an extensive set of support resources, all available
on the book’s website (http://www.is4managers.com). We really recommend you to
join. You will find the standard set of materials, including the following:
Moreover, we invite you to share your experiences and discuss how you use the
book. We have grown a vital user base engaged in constantly improving the teaching
materials that will provide a unique value for this edition.
Information on pricing and ordering the different versions of the text can be found
at the publisher’s website: http://www.prospectpressvt.com/titles/piccoli-3e/.
Acknowledgments
While there are only two names on the cover of this book, and while we take
responsibility for any errors or inaccuracies, a book like this one is really a joint
effort. The ideas and concepts, teaching philosophy, pedagogical approaches, tools,
and techniques covered came about through observation of and discussion with the
many colleagues we have had the good fortune of interacting with over the years.
Among the most influential, we want to acknowledge Roy Alvarez, Kathryn
Brohman, Blake Ives, Dick Moore, Erica Wagner, and Rick Watson. Each of them has
helped us in shaping the courses we have taught and ultimately the content of this
book.
We would also like to acknowledge the contribution of the many students over the
last fifteen years who have brought a positive attitude and an open mind to the
Information Systems Management course, those who have challenged our own
understanding of the concepts in this book, as well those who pushed us to find better
ways to introduce and discuss them. We would also like to acknowledge the many
companies, their management and employees, who recognize that we can’t have
relevant education without their full engagement and support. These people have
kindly volunteered their time to discuss many of the ideas explored in this book with
us. Many have also agreed to allow their companies’ examples and experiences serve
as case studies and welcomed my colleagues and us to share their knowledge.
We would also like to thank the colleagues who took time from their busy
schedules to review the first and second editions of the manuscript and to offer
valuable and constructive feedback. From the first edition,
We also wish to thank the colleagues who provided input for the development of the
new Edition 3.0. These include the following:
Last, but certainly not least, I would like to acknowledge Beth Lang Golub, who
originally saw the opportunity for this book to be written and constantly supported its
development.
Foreword
As we all know, the required master level information systems course is a very
difficult one to teach. I always admire the few faculty teaching this course who can
transcend the reluctance, prejudice, and general disinterest too many of us confront
from our students. Gabe is one of the talented few. He has enjoyed significant success
teaching the required information systems course over the years, receiving teaching
awards for his work with both masters and executive MBA students. In my foreword
to the first edition, I said, “Hopefully, this book will arm the rest of us with some of
Gabe’s teaching magic.” Now that we are in edition 3.0, I can report that I have talked
to a number of colleagues who teach required MBA, executive MBA, and
upperclassmen in undergraduate courses who have confirmed that this book has
worked quite well for them.
I can now be confident in saying that this book will be a great addition to your
arsenal, allowing you to leverage the enthusiasm of students already interested in the
material, while energizing those who come in the door with a negative bias toward an
“IT course.” This book can make your course more compelling to your students
thanks to Gabe’s very approachable writing style, the wealth of examples he uses, the
opening minicases that quickly create excitement and buzz, and the unique full-length
cases in the full version of this textbook (several of which we wrote together). Most
helpfully, Gabe has identified both the foundation and cutting-edge content that is
most relevant to management students. With this book, you will find it much easier to
demonstrate the relevance of information systems to your students and to create a
positive learning environment in your classes.
Blake Ives, PhD
C. T. Bauer Chair in Business Leadership
C. T. Bauer College of Business
University of Houston
Part I
Foundations
In Part I, we lay the foundations for the study of information systems (IS). Although
the press and commentators devote much attention to information technology (IT) and
the (often substantial) IT investments that organizations make, modern general and
functional managers don’t have the time, or often the inclination, to become IT
experts. After all, that’s why organizations hire and pay IS and IT professionals.
Yet with information technology becoming pervasive in both business and society
at large, modern general and functional managers can no longer abdicate their
obligation to make decisions about this crucial organizational resource. The good
news is that you can be an effective manager without knowing a huge amount about
IT, without knowing in detail how the technology works, and without having to keep
up with the barrage of new technologies that are constantly being commercialized. To
be an effective general or functional manager, a proficient user of IT resources, and a
productive partner of the firm’s information systems and technology professionals,
you need a strong grounding in the fundamentals of IS management and decision
making.
As we describe in Chapter 2, information systems are sociotechnical organizational
systems that encompass technology, the people who will be using such technology,
and the business processes they execute to accomplish their daily tasks and carry out
business activities. User-managers can rely on IT professionals when it comes to
choosing among programming languages or the appropriate structure of a new
database being implemented, but general and functional managers must be able to
design the appropriate information systems for their organization, plan and budget for
the use of IT resources, and analyze whether or not a given information system creates
a competitive advantage that can be protected.
This is not a book about IT and how it works. This is a book about information
systems and the IS decisions that general and functional managers are routinely called
on to make. In Part I, we lay the foundations upon which you will build your
information systems knowledge.