New York City has many nicknames that help build community identity and pride. The most popular nickname, "The Big Apple", was chosen in the 1970s by marketing experts to improve the city's image as visitor numbers were falling. The nickname originated from a New York newspaper journalist in the 1920s and was later the name of a nightclub and song in the 1930s. In total, almost 100 nicknames have been recorded for New York City, the largest American city, with other well known names being "The Capital of the World", "Empire City", "Gotham", and "The City That Never Sleeps".
New York City has many nicknames that help build community identity and pride. The most popular nickname, "The Big Apple", was chosen in the 1970s by marketing experts to improve the city's image as visitor numbers were falling. The nickname originated from a New York newspaper journalist in the 1920s and was later the name of a nightclub and song in the 1930s. In total, almost 100 nicknames have been recorded for New York City, the largest American city, with other well known names being "The Capital of the World", "Empire City", "Gotham", and "The City That Never Sleeps".
New York City has many nicknames that help build community identity and pride. The most popular nickname, "The Big Apple", was chosen in the 1970s by marketing experts to improve the city's image as visitor numbers were falling. The nickname originated from a New York newspaper journalist in the 1920s and was later the name of a nightclub and song in the 1930s. In total, almost 100 nicknames have been recorded for New York City, the largest American city, with other well known names being "The Capital of the World", "Empire City", "Gotham", and "The City That Never Sleeps".
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American cities have nicknames. They can help create identities, build unity and help people feel a sense of pride in their community. Some years ago, marketing and advertising experts were asked to choose the best nickname for an American city. The winner was the nation’s biggest city, New York. The nickname they chose was “The Big Apple”. Where did the nickname “Big Apple” originally come from? In the nineteen seventies, New York suffered from image problems. The number of visitor was falling. A campaign was launched to give the city a new image and a new nickname. The New York board chose the nickname “The Big Apple” It was not the first time the nickname had been used to describe the city. A journalist for a New York newspaper had used the name “The Big Apple” to describe New York in the nineteen twenties. The Big Apple was also the name of a night club in the Harlem area of New York City in the nineteen thirties, as well as the name of a popular dance and hit song around that time. “The Big Apple” is not the only nickname for America’s Biggest city. Almost one hundred nicknames that describe New York have been recorder. Some of the best known nicknames for New York are “The Capital of the World”, “Empire City”, “Gotham”, “The City So Nice They Named it Twice” and “The City That Never Sleeps.”