Smart Polymer Helmet

Business Report

Team No: 9
Team Name Abhyudaya

2024 - 25

Team mentor : Prof. Shailendra Singh Rajput

Team captain : Lakshmi chouhan
Institute: Softvision College

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DISCLAIMER

This report is prepared by students as part of a Competition requirement. While considerable effort has been
put into the project, it is not the work of licensed engineers and has not undergone the extensive verification
that is common in the profession. The information, data, conclusions, and content of this report should not
be relied on or utilized without thorough, independent testing and verification. College faculty members
may have been associated with this project as advisors, sponsors, or course instructors, but as such they are
not responsible for the accuracy of results or conclusions.

EXECUTIVE SUMMARY

Introducing a ground breaking polymer helmet with advanced safety features, Crafted from a durable and
comfortable polymer material, the helmet incorporates a cutting-edge impact detection system using
integrated sensors. In the event of a fall, the system triggers an alarm on the rider's mobile phone, ensuring
immediate attention to potential injuries. Furthermore, the helmet boasts an obstacle detection feature,
utilizing sensors to identify vehicles in the rider's path. The innovative design prioritizes both safety and
style, offering aerodynamic efficiency and an appealing aesthetic. With its unique combination of impact
response and obstacle awareness, this helmet represents a significant leap forward in motorcycle safety
technology, providing riders with enhanced protection on the road.

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 Summary of Product

1. Background
1.1 Introduction
1.2 Description
2. Requirements
2.1 Customer Requirements
2.2 Engineering Requirements
2.3 Testing Procedures
3. Raw Materials
3.1 Polymer Shell
3.2 Hair infuses Polymer
3.3 Nano Foam Sensor
3.4 Ridell Insite sensor
3.5 Lens
4. Engineering Requirements
5. Testing Procedure
5.1 Protection
5.2 Inspect
5.3 Obstacle
6. Existing Design
6.1 Design
6.2 Safety
6.3 Comfort
7. Aerodynamic Design
7.1 Strength
7.2 Area of Improvements
8. Impact Alert and Obstacle Detection Systems
8.1 Strength
8.2 Area of Improvements
9. Battery and Power Management
9.1 Strength
9.2 Area of Improvements
10. Functional Decomposition
10.1 Strength
10.2 Area of Improvements
11. Component Integration and Assembly
11.1 Standardized Assembly Procedures
11.2 Component Verification
11.3 Ergonomic Considerations
11.4 Sensor Integration
12. Production, Functional & Operational Planning
13. Environmental Impact
13.1 Material Selection and Sustainable Sourcing
13.2 Energy Efficient Manufacturing Practices
13.3 Product Packaging and Waste Reduction
13.4 Circular Design and End-of-Life Management
14. Government plan & Natural Polymer

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15. Biodegradable process of polymer
16. Capital Structure
17. Projected Financials for at least 3 years
18. Cost of Goods
19. Existing Competitors
20. Marketing Strategies
21. Growth Plan
22. SWOT analysis
23. Conclusion

1. BACKGROUND

1.1 Introduction: In response to the escalating concerns surrounding rider safety, we proudly present the
Polymer-Safe Guard Helmet, a revolutionary innovation in motorcycle safety gear. Meticulously designed
and engineered, this helmet goes beyond traditional protection by integrating cutting-edge technologies to
enhance rider well-being on the road.

USP- one of the key ingredients in this helmet are the biodegradable fibres unlike a complete polypropylene
model.

1.2 Description: The Polymer-Safe Guard Helmet is crafted from a state-of-the-art polymer composite,
striking an optimal balance between durability, comfort, and style. Its aerodynamic design not only ensures a
sleek and modern appearance but also contributes to enhanced riding experience.

Features :

1.2.1 Advanced Safety Features : Customers prioritize a helmet with cutting-edge impact protection
technology to ensure maximum safety during accidents or falls.
1.2.2 Comfortable and Adjustable Fit : The helmet should offer a comfortable fit for prolonged use, with
adjustable features to accommodate different head shapes and sizes.
1.2.3 Intuitive Alert System : Riders expect a reliable and immediate alert system that notifies them of
impacts or collisions, providing a swift response mechanism in case of emergencies.
1.2.4 Obstacle Detection and Awareness : An important requirement is the integration of sensors for
detecting nearby vehicles or obstacles, giving riders an added layer of awareness to prevent potential
collisions
2. REQUIREMENTS

2.1 Production :
Raw material procurement
2.2 Strategic Raw Material Procurement:
Identification: Delving into the intricacies of raw material costs involves a meticulous examination of each
component, including polymer composites and impact sensors, pivotal for helmet construction.
Mitigation: Establishing strategic partnerships with suppliers is paramount, facilitating negotiations for
favourable pricing through bulk purchases. Our commitment extends beyond mere cost reduction – we
prioritize materials that strike a balance between quality, cost-effectiveness, and the fulfilment of stringent
safety standards. This not only ensures a competitive edge in the market but also aligns with our
commitment to delivering a premium yet cost-efficient product.
2.3 Research and Development Efficiency:

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Identification: In the realm of Research and Development (R&D), we meticulously examine ways to
optimize costs by integrating efficient design processes, leveraging digital prototyping, and incorporating
simulation technologies.
Mitigation: Our commitment to innovation is unwavering, but we ensure that this pursuit is achieved in the
most cost-effective manner possible. Investments in digital tools and technologies redefine our R&D
landscape, minimizing costs traditionally associated with physical prototyping. This strategic move ensures
a delicate equilibrium between ground breaking innovation and prudent financial management.

3. Raw Materials

3.1 Polymer Shell: Utilizing a high-impact resistant polymer composite material crafted through advanced
engineering processes, the helmet ensures an unparalleled level of safety. This lightweight design prioritizes
both protection and comfort during extended use.
3.2 Hair-Infused Polymer Composite: A proprietary polymer composite, skillfully infused with synthetic
hair, serves as a groundbreaking element in impact absorption. This innovative material not only
significantly enhances the helmet's safety quotient but also disperses energy effectively, mitigating potential
head injuries.
3.3 Nano Foam Sensor: The core safety feature lies in the incorporation of a smart foam material with
embedded nanosensors. This sensor-laden foam is designed for real-time impact detection, offering
instantaneous feedback to the user and emergency contacts in the unfortunate event of a collision. The nano
foam technology adds a crucial layer of intelligence to the helmet's safety mechanism.
3.4 Riddell Insite Sensor: Elevating the helmet's safety profile, state-of-the-art Riddell Insite Sensors have
been seamlessly integrated to monitor and analyze head impacts. These advanced sensors, strategically
placed within the helmet, provide comprehensive data on impact severity and frequency, contributing to a
heightened level of rider safety.
3.5 Lens: The front-facing lens, a cornerstone of the helmet's design, boasts high-quality attributes including
anti-fog and anti-scratch features. Crafted with precision, this lens not only ensures optimal visibility but is
also customized to accommodate individuals wearing glasses. This thoughtful design eliminates concerns
related to obscured vision, offering a clear line of sight for all riders.
Each material used in the construction of the smart helmet plays a pivotal role in redefining safety standards
and providing an unparalleled riding experience. The careful selection and integration of these materials
showcase a commitment to innovation and user-centric design, setting a new benchmark in the realm of
smart helmet technology.
Production Process:
4. Engineering Requirements (ERs)

4.1 Material Selection : Here we choose a high-quality polymer composite material that is both durable and
lightweight, providing optimal protection for riders.

4.2 Impact Detection System : Develop or source advanced sensors, such as accelerometers or impact
sensors, capable of accurately detecting sudden movements or collisions.

Integrate a responsive alarm system that can quickly alert the rider via a mobile phone application.

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4.3 Obstacle Detection Feature : Implement smart sensors that can detect nearby vehicles or obstacles in
real-time.

Develop software algorithms to process sensor data and provide timely alerts to the rider about potential
collisions.

4.4 Helmet Design : Collaborate with industrial designers to create an aerodynamic and visually appealing
helmet design.

Ensure that the design meets safety standards and regulations for motorcycle helmets.

4.5 Comfort and Fit : Conduct ergonomic studies to ensure the helmet provides a comfortable fit for
various head shapes and sizes.

Consider ventilation systems to maintain comfort during extended use.

4.6 Battery and Power Management : Select a reliable and rechargeable battery system to power the
helmet's sensors and alarm.

Implement efficient power management to ensure a reasonable battery life between charges.

4.7 Manufacturing Processes : Establish manufacturing processes for the polymer helmet, considering
moulding, shaping, and finishing.

Implement quality control measures to ensure consistency and compliance with safety standards.

4.8 User Education and Support : Develop user manuals and educational materials to guide riders on
proper helmet usage and maintenance.

Establish customer support systems to assist users with inquiries and technical issues.

5. Testing Procedures (TPs) :

Testing the Polymer-Safeguard Helmet is a critical step to ensure that it meets safety standards, operates
effectively, and provides the desired features. Here is a general testing procedure:

5.1 Impact Protection Testing:

 Conduct impact tests to assess the helmet's ability to absorb and distribute impact energy.
 Use standardized impact test methods and equipment to simulate different impact scenarios.
 Measure the force transmitted to the head and evaluate if it meets or exceeds safety standards.

5.2 Impact Alert System Testing:

 Verify the functionality of the impact detection system by simulating falls and collisions.
 Ensure the system triggers timely alerts to the user's mobile phone.
 Test the alarm's reliability and effectiveness in various real-world scenarios.

5.3 Obstacle Detection Testing:

 Test the obstacle detection sensors in controlled environments with simulated obstacles.
 Evaluate the accuracy and responsiveness of the system in detecting vehicles or obstacles in different
riding conditions.
 Ensure that the system provides timely warnings to the rider.

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 6. Existing designs:

Polymer-Safeguard Helmet, focusing on its key features, safety elements, and overall usability. The
evaluation aims to identify strengths, potential areas for improvement, and adherence to customer
requirements and industry standards.
6.1 Design Overview:
The Polymer-Safeguard Helmet features a polymer composite material that successfully combines durability
with a lightweight structure. Its aerodynamic design not only enhances the helmet's aesthetics but also
contributes to reduced wind resistance during rides.
6.2 Safety Features:
6.2.1 Strengths:
The impact protection system demonstrates efficacy in absorbing and distributing impact energy.
Initial tests indicate that the helmet exceeds basic safety standards, providing a high level of protection.
6.2.2 Areas for Improvement:
Further analysis is needed to evaluate the impact protection system under varied conditions and potential
scenarios.
Consider enhancements to increase visibility or add additional safety features.
6.3 Comfort and Fit:
3.3.1 Strengths:
User trials confirm a comfortable fit for diverse head shapes and sizes. Adjustable features cater to
individual preferences, contributing to an overall positive user experience.
6.3.2 Areas for Improvement:
Continuous user feedback should be sought during an extended testing period to identify any discomfort or
pressure points that may emerge over time.
Explore additional customization options to accommodate individual preferences.

7. Aerodynamic Design:

Figure: Polymer Helmet

7.1 Strengths:
Wind tunnel tests indicate favourable aerodynamic properties, reducing drag during high-speed riding.
Aesthetic considerations align with customer expectations, contributing to the helmet's modern appeal.
7.2 Areas for Improvement:
Explore possibilities for further optimizing the helmet's aerodynamics to enhance overall performance.
Seek additional design inputs to ensure the helmet's aesthetic appeal remains current and competitive.

8. Impact Alert and Obstacle Detection Systems:

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 Figure: Nano Foam Sensor Figure: Riddell Insite Sensor
8.1 Strengths:
Initial testing shows promising results for the impact alert system, triggering timely alerts during simulated
falls.
Obstacle detection system exhibits accuracy in identifying potential collisions.
8.2 Areas for Improvement:
Conduct thorough testing in real-world scenarios to validate the reliability and responsiveness of both
systems
9. Battery and Power Management:

9.1 Strengths:
Initial tests suggest satisfactory battery life under normal usage conditions. Power management system
demonstrates efficiency in energy utilization.
9.2 Areas for Improvement:
Conduct extended battery life tests to ensure longevity and reliability. Evaluate power management
optimization possibilities to extend overall usage time.

10. Functional Decomposition

10.1 Black Box Model:

Black Box model is one of the most important techniques for the project. Figure 4 shows the inputs and
outputs for the smart helmet project. The inputs are based on three main categories such as energy, material,
and signal. However, both inputs and outputs should satisfy the customer needs toward the smart helmet
project. This project should accomplish many important functions such as comfort materials, lightweight,
safety, and smart technology. The team decided to include the elasticity material in the helmet for the
comfort purpose. Figure 4 shows the elasticity material as input and hardened as output in the black box
model. Safety is another important function in customer needs. As a result, the team created the kinetic
energy as input and injury as output as discussed in Figure 4. Another important function of the customer
needs is lightweight. The team is trying to reach the lightest weight as possible in this design. One way of
that is to decrease the weight of the helmet by decreasing the elasticity material. Finally, smart technology is
one of the customer needs in this project. As discussed in the Figure 4, the team will create a sensor with a
smart technology in this project. This customer need will help the team to improve the features of the
helmet.

Figure: Black Box Model

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 11. Component Integration and Assembly:
The Component Integration and Assembly phase of the Polymer-Safe Guard Helmet production process is a
critical stage that involves bringing together various components to create the final product. This phase
requires precision, attention to detail, and adherence to quality standards to ensure the helmet's structural
integrity, safety features, and overall functionality.
11.1 Standardized Assembly Procedures:Develop detailed assembly procedures that outline the step-by-
step integration of each component into the helmet.
Ensure that these procedures are standardized to maintain consistency across all units.
11.2 Component Verification:Prior to assembly, conduct thorough inspections of incoming components to
verify their quality and adherence to design specifications.
Implement a quality control checkpoint to reject or rectify any components that deviate from the required
standards.
11.3 Ergonomic Considerations:Design assembly workstations with ergonomic considerations to enhance
efficiency and reduce the risk of worker fatigue or injuries.
Provide proper training for assembly personnel on ergonomic practices to ensure a safe and comfortable
working environment.
11.4 Sensor Integration:Integrate impact sensors and obstacle detection sensors into designated areas of the
helmet, ensuring precise placement for optimal performance.
Conduct functional tests to verify the proper functioning of sensors during and after integration.
The Component Integration and Assembly phase plays a pivotal role in ensuring that the Polymer-Safeguard
Helmet not only meets design specifications but also achieves consistent quality and reliability. By
maintaining rigorous standards throughout this process, the final product can confidently deliver on its
promise of safety, comfort, and advanced functionality.

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 12. Production, Functional & Operational planning:

Conceptualization

Research and Development

Material Sourcing &

Manufacturing

Nano Foam & Riddell Polymer Mixing and

Sensor Integration Hair Infusion

Lens Installation &

Quality Check

Assembly, Packaging
& Distribution

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 13. Environmental Impact:

13.1 Material Selection and Sustainable Sourcing: Consideration: At the core of our commitment to
environmental responsibility is the careful consideration of materials used in the Polymer-Safeguard
Helmet. Assessing the complete life cycle of these materials and ensuring sustainable sourcing practices are
integral to minimizing our ecological footprint.
Mitigation: We actively prioritize materials with lower environmental footprints, seeking those sourced
responsibly and ethically. Our collaboration with suppliers extends beyond quality to include a shared
commitment to eco-friendly practices. Exploring alternatives, such as recycled or biodegradable materials, is
an on-going initiative in our pursuit of sustainable material selection.
13.2 Energy Efficient Manufacturing Practices: Consideration: Acknowledging the potential
environmental impact of manufacturing processes, we meticulously evaluate and optimize for energy
efficiency. This stage plays a crucial role in minimizing our overall carbon footprint and ensuring
responsible resource utilization.
Mitigation: Implementation of cutting-edge, energy-efficient manufacturing technologies is a cornerstone of
our commitment. We continually explore and invest in lean practices, striving to reduce energy consumption
and emissions. Additionally, the integration of renewable energy sources into our manufacturing operations
aligns with our dedication to sustainable production.
13.3 Product Packaging and Waste Reduction: Consideration: Beyond the helmet itself, we scrutinize the
environmental impact of its packaging. Excessive or non-sustainable packaging can contribute significantly
to waste and environmental harm.
Mitigation: Our packaging strategy revolves around the principles of minimalism and sustainability. We
employ eco-friendly materials, including recyclable or biodegradable options, to ensure that our packaging
aligns with our commitment to environmental stewardship. Additionally, ongoing efforts focus on
optimizing packaging design to further reduce waste.
13.4 Circular Design and End-of-Life Management: Consideration: The environmental responsibility of
the Polymer-Safeguard Helmet extends to its entire lifecycle, including end-of-life disposal considerations.
Circular design principles guide our approach to ensure responsible product management.
Mitigation: We integrate circular design strategies into the helmet's construction, promoting recyclability and
reducing waste. Advocating for recycling programs is part of our commitment to responsible end-of-life
management, and we actively explore closed-loop systems where materials from retired helmets can be
reused in future manufacturing.
In essence, our commitment to sustainability goes beyond product features; it is ingrained in every aspect of
the Polymer-Safeguard Helmet's creation. By addressing material selection, manufacturing practices,
packaging, end-of-life considerations, and social responsibility, we aim to set a benchmark for
comprehensive and responsible product development in the motorcycle safety industry.

14. Government plan & Natural Polymer:

Our project focuses on the development of a smart helmet, incorporating advanced materials and
technologies for enhanced safety and comfort. This brief report will highlight the alignment of our
innovation with relevant Indian government plans and the utilization of natural polymers in the helmet's
construction.
14.1 Indian Government Initiatives:

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14.1.1 Road Safety Initiatives: The Indian government has been actively promoting road safety through
various initiatives. Our smart helmet, equipped with sensors and safety features, aligns with the
government's goal of reducing road accidents and ensuring the well-being of riders.
14.1.2 Make in India Campaign: Our project contributes to the "Make in India" campaign by promoting
indigenous innovation. The manufacturing and assembly of the smart helmet, using locally sourced
materials and expertise, support the government's vision of boosting the domestic manufacturing sector.
14.1.3 Technology and Innovation Policies: The government's emphasis on technology and innovation is
mirrored in our smart helmet project. Integration of advanced sensors and materials demonstrates a
commitment to aligning with national policies that encourage technological advancements in various
industries.
14.2 Natural Polymers in Helmet Construction:
14.2.1 Utilization of Locally Sourced Natural Polymers: Our smart helmet embraces the use of natural
polymers sourced from indigenous materials. This aligns with the government's focus on sustainable and
eco-friendly practices, reducing dependence on synthetic polymers and fostering environmental
responsibility.
14.2.2 Economic Viability: By incorporating natural polymers, the helmet production becomes more
economically viable, supporting the government's vision of sustainable and cost-effective manufacturing
processes. This, in turn, contributes to the affordability and accessibility of safety equipment for the general
public.
14.2.3 Bio-degradability and Environmental Impact: The use of natural polymers enhances the bio-
degradability of the helmet, addressing concerns related to environmental impact. This resonates with the
government's efforts to encourage eco-friendly products and sustainable manufacturing practices.

15. Biodegradable Process of Polymer :

This report focuses on the incorporation of a biodegradable polymer in the manufacturing process of our
smart helmet, aiming to enhance sustainability and reduce environmental impact. The helmet, integrating
advanced features such as nano foam sensors, Riddell Insite Sensors, and a lens designed for individuals
with glasses, aligns with the broader commitment to eco-friendly practices.
15.1 Biodegradable Polymer Selection:
15.1.1 Material Characteristics: The chosen biodegradable polymer exhibits suitable mechanical
properties, ensuring it meets safety standards while being environmentally conscious.
Emphasis on natural fibers and components in the polymer mixture, aligning with sustainability goals.
15.1.2 Sourcing and Supply Chain: Sourcing the biodegradable polymer locally ensures a reduced carbon
footprint, supporting regional industries and minimizing transportation-related environmental impacts.
15.2 Biodegradable Process in Helmet Manufacturing:
15.2.1 Polymer Mixture and Hair Infusion: The polymer is carefully mixed with synthetic hair to enhance
impact absorption, providing both safety and biodegradability.
The integration of natural fibres in the polymer mixture promotes the decomposition process.
15.2.2 Nano Foam Sensors: The nano foam sensor technology maintains its functionality within the
biodegradable polymer, ensuring that the smart features align with sustainable material choices.
15.2.3 Riddell Insite Sensors: The incorporation of biodegradable materials in the helmet construction
extends to the areas housing Riddell Insite Sensors, promoting a comprehensive eco-friendly approach.

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15.2.4 Lens Design: The lens, a critical component for riders with glasses, is manufactured from a
biodegradable material with anti-fog and anti-scratch features. This ensures that the entire helmet, including
the lens, adheres to environmentally friendly principles.
15.3 Biodegradation Lifecycle:
15.3.1. End-of-Life Decomposition: The biodegradable polymer undergoes a controlled decomposition
process at the end of its lifecycle.
Integration of natural degradation accelerators ensures that the helmet materials return to the environment
without causing harm.
15.3.2 Environmental Impact Assessment: Regular assessments are conducted to evaluate the
environmental impact of the biodegradation process, ensuring that it aligns with sustainability objectives and
regulatory standards.
16. Capital Structure:

Component Percentage (%)

Equity Financing 70%

Debt Financing 30%

-Bank Loans 15%

- Short-term Loans 50%

- Long-term Loans 50%

Total Financing 100%

Taxes & Duties (Including 5%

GST)

-GST on Sales 2%

-Corporate Income Tax 3%

-Other Duty & Taxes 0%

Net Capital Structure 100%

17. Projected Financials for at least 3 years:

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Projected Financials for Eco-friendly Helmets (Next 3 Years):-

Assumptions and Key Metrics:

1. Annual Revenue Growth: 15%

2. Cost of Goods Sold (COGS): 55% of Revenue
3. Operating Expenses: INR 7 million annually
4. Tax Rate: 25%
5. Capital Expenditures: INR 3 million annually
6. Depreciation: Calculated on a straight-line basis
7. Working Capital Ratio: 1.2
8. Debt to Equity Ratio: 0.4
9. Interest Rate on Debt: 7%

18. Cost of Goods

Cost Component Amount

Raw Materials ₹7,00,000
- Polymer for Shell ₹3,50,000
- Nano Foam Sensors ₹1,40,000
- Riddell Insite Sensor ₹1,05,000
- Front Lens ₹70,000
- Additional Material ₹35,000

Manufacturing Cost ₹5,60,000

- Labor Cost ₹2,10,000
- Machinery & Others ₹1,75,000
- Energy Cost ₹1,05,000
- Quality Control ₹70,000

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 Overhead Cost ₹2,66,000
- Factory Rent ₹1,05,000
- Utilities ₹70,000
- Maintenance & Repair ₹56,000
- Insurance ₹35,000

Packaging Cost ₹40,000

- Packaging materials ₹25,000
- Designing & Printing ₹15,000

Shipping & Logistics ₹60,000

- Transportation Cost ₹30,000
- Custom Duties ₹10,000
- Warehousing ₹20,000

Total Cost of Goods ₹23,82,000

19. Existing Competitors:

As of the latest data available (up to January 2022), several notable companies have established themselves
as key players in the smart helmet industry. These companies operate across different sectors and offer a
range of features tailored to specific use cases.
a. DAQRI:
Focus: Augmented reality (AR) and industrial wearables.
Notable Product: DAQRI Smart Helmet, designed for industrial applications with AR overlays for improved
work capabilities.
b. Forcite Helmet Systems:
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Focus: Smart helmets for motorcycling.
Notable Product: Forcite MK1, featuring a heads-up display (HUD), integrated camera, and communication
capabilities.
c. Sena:
Focus: Communication systems for motorcycle helmets.
Notable Product: Sena's products include Bluetooth connectivity, intercom capabilities, and audio systems
integrated into motorcycle helmets.
d. Livall:
Focus: Smart helmets for various outdoor activities.
Notable Product: Helmets with Bluetooth connectivity, lights, and communication systems for cycling and
skateboarding.
e. Coros:
Focus: Smart helmets for cycling.
Notable Product: Helmets featuring bone conduction audio technology, allowing cyclists to stay connected
while maintaining situational awareness.

f. Garmin:
Focus: GPS and navigation devices, including smart helmets.
Notable Product: Garmin's Varia line offers smart helmets with integrated technology for enhanced safety
and communication during cycling.

20. Marketing Strategies

Effective marketing strategies are crucial for the success of smart helmets in a dynamic and competitive
market. This report provides an overview of the key marketing strategies employed by companies in the
smart helmet industry, emphasizing the importance of innovation, targeted communication, and brand
positioning.
20.1 Target Audience Segmentation:
Successful marketing in the smart helmet industry involves understanding and segmenting the target
audience. Segments may include motorcyclists, cyclists, industrial workers, and sports enthusiasts, college
students. Tailoring marketing messages to address the specific needs and preferences of each segment is
essential.
20.2 Product Differentiation and Innovation:
Smart helmet manufacturers differentiate themselves through innovative features and technology integration.
Marketing strategies should highlight these unique selling points, such as augmented reality (AR)
capabilities, communication systems, and advanced safety features. Communicating the benefits of these
innovations to potential customers is critical for market adoption.
20.3 Brand Positioning:
Establishing a strong brand position is key to successful marketing. Brands should focus on the values and
qualities that set them apart. For example, emphasizing a commitment to safety, user experience, or
sustainability can resonate with consumers and create a positive brand image.

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20.4 Instagram Marketing Strategies:
20.4.1 Visual Storytelling:
We will Engage users with visually appealing content showcasing the helmet's design, sensor technology,
and user experience.
We will Utilize Instagram Stories and Reels to share behind-the-scenes, product development, and customer
testimonials.
20.4.2 Influencer Collaborations:
We will Partner with influencers in the sports, safety, and tech niches to reach a wider audience &
Encourage user-generated content through branded hashtags to foster a sense of community.
20.5 Interactive Features:
Leverage interactive features such as polls, quizzes, and Q&A sessions to encourage user engagement.
We will Host live sessions for product demonstrations, FAQs, and expert interviews.
20.5.1 Facebook Marketing Strategies:
20.5.2 Targeted Ad Campaigns:

We will run targeted Facebook Ads to reach specific demographics interested in sports, technology, and
safety.
We will Utilize carousel ads to showcase different aspects of the helmet, including features, materials, and
user testimonials.
20.6 Community Building: We will Establish a Facebook Group centered around sports safety and helmet
enthusiasts.
We will Share informative posts, updates, and exclusive promotions to keep the community engaged.
20.7 Customer Support: We will use Facebook Messenger for prompt customer support and inquiries.
We will create a knowledge base with frequently asked questions and troubleshooting tips.
20.8 Twitter Marketing Strategies:
20.8.1 Real-time Updates: We will Leverage Twitter for real-time updates, industry news, and product
releases.
We will engage with relevant trending hashtags and participate in conversations related to sports safety.
20.8.2 Promotional Campaigns: We will launch Twitter-exclusive promotional campaigns, such as flash
sales or limited-time discounts.
We will encourage retweets and shares for increased visibility.
20.9 Educational Content:
We will share educational content about the importance of sports safety and the technology integrated into
the helmet.
We will use Twitter threads for in-depth discussions on key features and innovations.

21 .Growth Plan
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21.1 Marketing Expansion:
Objective: Expand market presence by targeting environmentally conscious consumers.
Strategies:
Introduce specialized eco-friendly helmet variants for cycling, motorcycling, and industrial applications.
Identify and enter markets with a high demand for sustainable and innovative safety solutions.
21.2 Strategic Partnerships:

Objective: Form strategic alliances to enhance brand visibility and promote eco-friendly practices.
Strategies:
Collaborate with environmental organizations to promote our commitment to sustainability.
Partner with retailers and distributors who share our values in promoting eco-friendly products.
21.3 Government Initiatives and Subsidies:

Objective: Leverage government support for sustainable growth and environmental initiatives.
Strategies:
Stay actively informed about government initiatives supporting eco-friendly technology and safety
improvements.
Engage with relevant government agencies to access available subsidies and incentives aligned with our
commitment to environmental responsibility.

GROWTH FROM 2019 AS PER UNITS SOLD

Growth from 2019 as per units sold

16000
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12000 12000

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0
2019 2020 2021 2022 2023 2024 ( J an -
Se p )

22. SWOT Analysis

Our Helmets are visionary venture in the smart helmet industry, is positioned to revolutionize rider
safety with its innovative product featuring advanced technologies and a commitment to eco-
friendliness. This SWOT analysis provides a comprehensive overview of the business's internal strengths
and weaknesses, as well as external opportunities and threats.

Strengths:

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 Innovative Technology: Our Helmets incorporates cutting-edge technologies such as nano foam sensors
and the Riddell Insite Sensor, establishing a strong position in the market for smart safety gear.

Eco-Friendly Focus: The company's commitment to sustainability through the use of eco-friendly
materials aligns with the growing global demand for environmentally conscious products, enhancing the
brand's appeal.

Enhanced Safety Features: The smart helmet addresses critical safety concerns, offering consumers an
advanced solution for protecting themselves during various activities.

Compatibility with Glasses: Our Helmets are designed to accommodate individuals who wear glasses,
expanding the potential customer base and ensuring inclusivity.

Weaknesses:

High Initial Costs: The incorporation of advanced technologies may lead to higher initial production
costs, potentially affecting the product's affordability for certain consumer segments.

Limited Market Awareness: The success of Eco-friendly Helmets relies on effective marketing strategies to
raise awareness about the product's unique features and benefits, overcoming potential challenges related to
market education.
Dependency on Suppliers: Relying on specific suppliers for technology components introduces a risk in the
supply chain, necessitating contingency plans to mitigate potential disruptions.
Opportunities:
Growing Wearable Tech Market: The increasing demand for wearable technology presents a significant
opportunity for Eco-friendly Helmets to tap into a burgeoning market and establish itself as a leader in the
smart safety gear sector.
Government Subsidies: Leveraging government initiatives and subsidies for eco-friendly and safety-
enhancing products can provide financial support and enhance the product's competitive advantage.
Collaborations with Eyewear Brands: Forming strategic partnerships with eyewear brands can enhance
the overall appeal of Eco-friendly Helmets, targeting individuals who wear glasses and ensuring a seamless
integration of the product into their lifestyle.
Expanding into International Markets: Exploring global markets offers the opportunity to reach a broader
customer base and establish Eco-friendly Helmets as a recognized brand on the international stage.
Threats:
Competition from Established Brands: Eco-friendly Helmets faces competition from established helmet
manufacturers and tech companies entering the smart helmet space, necessitating a robust marketing and
differentiation strategy.
Regulatory Compliance: Changes in safety regulations or standards could impact production processes,
requiring the company to stay vigilant and adapt swiftly to comply with evolving legal requirements.
Economic Downturn: Economic uncertainties may affect consumer spending on non-essential items, posing
a threat to the market penetration and adoption of Eo-friendly Helmets.

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Supply Chain Disruptions: Risks associated with disruptions in the supply chain, especially with
dependencies on specific components, highlight the importance of contingency planning and diversification
of suppliers.

23. Conclusion
In the pursuit of developing the Polymer-Safeguard Helmet, our commitment to excellence extends beyond
the realms of safety and innovation; it permeates every facet of our approach, including meticulous cost
analysis and optimization strategies. This comprehensive endeavour is not merely a financial exercise but a
strategic orchestration aimed at delivering a product that not only meets the highest safety standards but does
so in a manner that is financially sustainable, competitive, and environmentally conscious.

The strategic raw material procurement approach, anchored in strategic partnerships and bulk purchasing,
ensures not only cost efficiencies but also a secure supply chain that prioritizes high-quality materials. The
implementation of automated manufacturing processes stands as a testament to our dedication to efficiency,
precision, and mitigating the impact of escalating labour costs. In the realm of Research and Development
(R&D), our commitment to innovation is harmonized with cost-effectiveness, ensuring that ground breaking
advancements do not come at the expense of financial prudence.

Sustainable packaging solutions not only showcase our environmental responsibility but also contribute to
overall cost-effectiveness through thoughtful material choices and efficient design. The optimization of our
supply chain, embracing lean practices and exploring alternative transportation methods, is a testament to
our commitment to operational efficiency and cost reduction.

In conclusion, the Polymer-Safeguard Helmet is not merely a product; it embodies a commitment to

excellence, safety, and financial prudence. By meticulously navigating the complexities of cost analysis and
implementing strategic optimization measures, we ensure that our helmet not only meets but exceeds
industry standards. This holistic approach not only fosters financial sustainability but also reinforces our
commitment to delivering a product that resonates with our values, meets user expectations, and contributes
positively to the motorcycle safety industry. As we navigate the future, this commitment remains
unwavering, propelling us towards a future where safety, innovation, and financial sustainability coalesce
seamlessly.

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